Bregenz

What Bregenz does

Bregenz Tourismus & Stadtmarketing GmbH is a privately held Austrian destination marketing organization (DMO) founded in 1999 and headquartered at Rathausstraße 35a, 6900 Bregenz. The company promotes tourism to the city of Bregenz on Lake Constance, operating under a multi-stakeholder governance structure in which over 20 member organizations — including the City of Bregenz, Casinos Austria AG, Sparkasse Bregenz Bank AG, Pfänderbahn AG, and Bregenzer Festspiele GmbH — hold seats in the Generalversammlung. It functions as the connective layer between visitors and the destination's cultural, gastronomic, and outdoor attractions, with a particular focus on the world-renowned Bregenzer Festspiele celebrating its 80th anniversary in 2026.

The company's core product is the visitbregenz.com portal, a multilingual destination website providing information on events, accommodations, dining, transportation, and attractions. Supporting infrastructure includes the tickets.visitbregenz.com online ticketing platform (acting as an intermediary collecting transaction fees on event tickets and subscriptions), the Bregenz.Shop merchandise storefront for branded apparel, a gift voucher (Gutschein) program redeemable at partner establishments, and promotion of local products such as B69 Gin. A KI-basierter Chatbot powered by YOUniquehorns GmbH (BotBucket) handles visitor inquiries, and digital accessibility is provided through AccessiWay's AccessWidget. Distribution spans the global website, regional tourist information centers, email newsletters, social media, and seven themed blog verticals covering culture, nature, sport, gastronomy, and city life.

The business model combines transaction-fee revenue from event ticketing and gift voucher sales, one-time merchandise sales, and likely some subsidy or membership support from its public and private General Assembly stakeholders. Customer segments are primarily leisure travelers, Bregenzer Festspiele attendees, active outdoor tourists, and culinary visitors to the Lake Constance region. The Bodensee Card PLUS partnership provides access to over 160 attractions across Austria, Germany, Switzerland, and Liechtenstein, anchoring a cross-border addressable market. With a 15-person team, the organization operates as a lean DMO covering a full destination marketing stack across digital, retail, and in-person channels.

Name

Bregenz

Legal name

Bregenz Tourismus und Stadtmarketing GmbH

Website

https://visitbregenz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bregenz Tourismus & Stadtmarketing GmbH is a private destination marketing organization promoting tourism to Bregenz, Austria, via its visitbregenz.com portal, integrated ticketing platform, merchandise shop, and AI-powered visitor chatbot. It serves leisure travelers, event attendees, and outdoor tourists in the Lake Constance region.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism services
• Event ticketing
• Visitor information
• City tourism promotion

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Bregenz Tourismus acts as an intermediary for ticket sales to various events including the Bregenzer Festspiele. The organization sells tickets through their ticketing platform (tickets.visitbregenz.com) on behalf of event organizers, collecting fees and commissions.
2. Merchandise Sales (Bregenz.Shop): Sale of Bregenz-branded merchandise including hoodies, shirts, beanies, and other urban-design items inspired by the city's lake and lifestyle.
3. Gutscheinverkauf (Voucher Sales): Sale of gift vouchers (Bregenz Gutschein) that can be redeemed at various partner establishments and for selected events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bregenz Tourismus & Stadtmarketing GmbH operates the official destination marketing organization for the city of Bregenz and the Lake Constance (Bodensee) region in Austria. It provides visitor information, event promotion, online ticket sales for festivals including the Bregenzer Festspiele, accommodation guidance, and a Bregenz-branded merchandise shop. The organization also sells gift vouchers redeemable at partner establishments throughout the region.

Product overview

Bregenz Tourismus operates primarily as a destination marketing organization offering a unified tourism information portal. The core product is the visitbregenz.com website providing comprehensive tourism services including event information, accommodation listings, and activity recommendations. Supporting products include an online ticketing system (tickets.visitbregenz.com), a merchandise shop (Bregenz Essentials), and local product promotions like B69 Gin. The organization also manages gift vouchers and various visitor programs for the Lake Constance region in Austria.

Differentiator

Problem solved

Functional benefit

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WIGEM (Wirtschaftsgemeinschaft Bregenz)coreStrategic or Co-development PartnerWIGEM - Wirtschaftsgemeinschaft Bregenz is a member of the Generalversammlung (General Assembly) and represents the business community of Bregenz. Mag. Clemens Sagmeister serves as representative.
• Bregenzer Festspiele GmbHcoreStrategic or Co-development PartnerBregenzer Festspiele GmbH organizes the renowned Bregenz Festival. Mag. Michael Diem represents the company in the Ausschuss and is involved in the Prüfungsausschuss.
• Kongresskultur Bregenz GmbHcoreStrategic or Co-development PartnerConference and culture management company. Mag. Michael Diem serves as representative. Mag. Gerhard Stübe serves on the Fachbeirat.
• Pfänderbahn AGcoreChannel Partner/ Reseller/ DistributorOperates the Pfänderbahn cable car providing mountain access. Dipl.-Ing. Thomas E. Kinz represents on the Generalversammlung and Fachbeirat.
• Casinos Austria AGminorStrategic or Co-development PartnerCasino operator with representation in the Generalversammlung (Dir. Bernhard Moosbrugger) and Ausschuss.
• Sparkasse Bregenz Bank AGminorStrategic or Co-development PartnerLocal banking institution. Mag. Gerhard Lutz serves as representative and Vorsitzender des Prüfungsausschusses.
• Bodensee-Vorarlberg Tourismus GmbHcoreStrategic or Co-development PartnerRegional tourism organization covering Lake Constance and Vorarlberg area. Mathias Klocker serves on the Fachbeirat.
• IBT GmbHminorGTM or Marketing PartnerPublisher of Bodensee Card PLUS - an affiliate partnership for the experience card offered to visitors.
• Vorarlberger LandesbibliothekminorStrategic or Co-development PartnerState library of Vorarlberg, featured as a cultural attraction and partner in educational programs.
• Vorarlberger Kulturhäuser Betriebs-GmbHminorStrategic or Co-development PartnerOperator of cultural houses in Vorarlberg. Mag. Monika Wagner represents in the Ausschuss and Prüfungsausschuss.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Konstanz Tourismus: City DMO for Konstanz, directly across Lake Constance from Bregenz. Operates an almost identical destination marketing model targeting the same lake-region visitor with overlapping events and shared Bodensee Card PLUS network.
• Lindau Tourismus und Kongress GmbH: Tourism and congress office for Lindau, a Bavarian town on Lake Constance. Direct peer operating a similar small-DMO model on the same lake targeting overlapping visitor segments.
• Bodensee-Vorarlberg Tourismus GmbH: Regional tourism organization covering Lake Constance and Vorarlberg, listed as a core partner of Bregenz Tourismus. Operates the same DMO function at a regional rather than city level with overlapping catchment and event portfolio.

Broad incumbents

• Wien Tourismus: Official DMO for Vienna, the largest Austrian city tourism board. Same destination marketing and ticketing intermediation model, but operating at national-capital scale with significantly larger budget, team, and international reach.
• VisitBerlin GmbH: Official tourism marketing entity for Berlin, a major European capital. Operates the same DMO-plus-ticketing model but at national-capital scale with significantly larger budget, headcount, and international marketing firepower.
• Innsbruck Tourismus: Tourism board for Innsbruck, an Austrian city combining cultural and Alpine experiences. Operates a comparable DMO model with both festival ticketing and outdoor activity promotion, but at a larger city scale.
• Tourismus Salzburg GmbH: City DMO for Salzburg, a larger Austrian destination. Operates the same destination-marketing-plus-ticketing model but at a much larger scale, with broader event portfolio and international brand recognition.
• München Tourismus: Official city tourism entity for Munich, a major DACH market within driving distance of Bregenz. Same DMO function but at a much larger scale with broader event portfolio, ticketing operations, and merchandise programs.

Regional players

• Tourismusverband Ostbayern: Regional tourism association for Eastern Bavaria. Operates a destination marketing function with overlapping Lake Constance catchment (Lindau area) and shares Bodensee Card PLUS affiliation with Bregenz Tourismus.
• Zürich Tourismus: DMO for Zurich, located across the Swiss side of Lake Constance. Operates an analogous city-level DMO model with cultural event ticketing and visitor services, serving a different (Swiss) national market but overlapping catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitbregenz
• Facebookfacebook.com/visitbregenz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bregenz