United Agrochemicals

What United Agrochemicals does

United Agrochemicals Limited™ is a Nairobi-based Kenyan agrochemical distributor and supplier serving the floriculture and horticulture sectors. The company researches, distributes, and supplies crop protection products and agricultural inputs — including insecticides, herbicides, miticides, fungicides, biostimulants, crop nutrition products, and physical insect traps (sticky cards and roll traps) — under a portfolio of 21+ registered trademarks (the UNI- family, SLAYER, SINGER, PARTNER, UNISATE, and others). Active ingredients include established compounds such as Spinosad, Glyphosate, Paraquat, Imidacloprid, Lufenuron, and Fosthiazate, alongside biological inputs like humic/fulvic acid, Ascophyllum nodosum extract, and phosphorous acid.

The business model is product sales augmented by embedded technical services. Revenue is generated through direct farm sales to commercial customers and a distributor network serving smaller operators, with all three revenue streams (crop protection products, fertilizers/crop nutrition, technical support services) described as core. The company maintains a direct nationwide delivery infrastructure across Kenya and operates a field-sales GTM motion in which professional agronomic staff physically visit farms to diagnose problems, recommend products, and provide application guidance. The company is a licensed agent under Kenya's Pest Control Products Board (PCPB) and a member of the Agrochemical Association of Kenya (AAK), which it positions as core quality and safety credentials. No revenue, funding, headcount, or ownership data is publicly disclosed, and the company's stated ambition to expand into the broader East Africa region is not yet supported by operational footprint evidence.

Name

United Agrochemicals

Legal name

United Agrochemicals Limited

Website

https://united-agro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Agrochemicals Limited is a Nairobi-based Kenyan distributor of branded agrochemicals, fertilizers, biostimulants, and insect traps, serving floriculture and horticulture growers through direct field sales and on-farm technical advisory.

Ownership category

akta.pro rank

Product category

Agricultural Inputs / Crop Protection Products

NAICS

Farm Supplies Merchant Wholesalers (42491), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160), Agricultural Services (700)

akta.pro primary industry

Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

akta.pro secondary industries

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Crop protection products
• Agrochemical distribution
• Horticulture inputs
• Floriculture pest management
• Agricultural fertilizers

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Crop Protection Products Sales: Sale of agrochemicals including fungicides, herbicides, insecticides, and pest management products to floriculture and horticulture sectors.
2. Fertilizers and Crop Nutrition Sales: Sale of fertilizers and crop nutrition products including biostimulants and plant growth promoters.
3. Technical Support Services: Technical guidance and on-site farm assistance provided alongside product sales to help farmers select right products and improve productivity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

United Agrochemicals distributes and supplies a branded portfolio of agrochemicals and agricultural inputs — including crop nutrition products, bio-stimulants, herbicides, insecticides, miticides, adjuvants, and insect traps/lures — primarily to Kenya's floriculture and horticulture sectors. In addition to product supply, the company provides on-farm technical advisory and agronomic support, with professional staff visiting farmers to diagnose problems and recommend tailored crop protection solutions. The company is licensed by the Pest Control Products Board (PCPB) and is a member of the Agrochemical Association of Kenya (AAK).

Product overview

United Agrochemicals Limited™ is a Kenyan agrochemical company that provides a comprehensive portfolio of crop protection products and agricultural inputs. The product portfolio comprises five main categories: (1) Crop Nutrition products including UNIPHOS™ and UNIGOLD™ for soil health and plant growth; (2) Bio stimulants including UNIZYME™ and UNIGROW™ for improving crop quality and yield; (3) Herbicides including PARTNER 200SL™, UNISATE 480SL™, and BENTO CLEAN 560SL™ for weed control; (4) Insecticides including SLAYER 450SC™, SINGER 750EC™, SHARK 40EC™, CURRENT PLUS 50SC™, CASSATE 150SC™, BARROT 700WDG™, and BANVAL 88EC™ for pest control; (5) Miticides/Adjuvants including UNIROSE™ and CLEARMITES 240SC™; and (6) Insect Traps & Lures including WHITE STICKY CARDS™, YELLOW/BLUE STICKY TRAP CARDS™, and BLUE/YELLOW UNITRAPS™. The company operates through direct technical support and on-farm assistance, supplying primarily to the floriculture and horticulture sectors in Kenya.

Differentiator

Problem solved

Functional benefit

Brands

• United Agrochemicals Limited™: Primary brand name with trademark symbol used throughout the website.

Products and services

• UNIPHOS™ A crop nutrition product containing Phosphorous 28% and Potassium 33% of Phosphorous Acid, used to control Phytophthora, Pythium, and Root Rot and to promote growth in vegetables. Sold to commercial horticulture and floriculture growers.
• UNIGOLD™ A humic acid-based bio-stimulant containing Humic Acid 60% min., Fulvic Acid 15% min., and Potassium (K2O) 8% min., designed to increase yield, stimulate plant growth, remove soil toxins, and enhance seed germination and root development.
• UNIZYME™ A bio-stimulant containing 35% Extract from Ascophyllum Nodosum, designed to improve quality, yield, shelf life, and overall health of horticultural crops.
• UNIGROW™ A growth promoter containing Gibberellic Acid 40g/L, used for better yields in chilli, potato, tomato, watermelon, and other horticultural crops.
• PARTNER 200SL™ A non-selective herbicide containing Paraquat Dichloride 276g/L for control of grasses and broadleaf weeds, targeted at baby corn, maize, and sugarcane.
• UNISATE 480SL™ A non-selective herbicide containing Glyphosate 480g/L for control of annual and perennial grasses and broadleaf weeds, used for ground cleaning in non-cropped areas.
• BENTO CLEAN 560SL™ An early post-emergence herbicide containing Bentazone 560g/L for control of broadleaf weeds and yellow nutsedge, targeted at common beans.
• SLAYER 450SC™ An insecticide containing Spinosad 450g/L for control of cutworms, diamondback moth, fall armyworm (FAW), thrips, and tuta absoluta, targeted at cabbages, french beans, maize, onion, pea, potato, and tomato.
• SINGER 750EC™ An insecticide/nematicide containing Fosthiazate 750g/L specifically for control of root-knot nematodes, targeted at chilli, legumes, pea, root and bulb crops, potato, and tomato.
• SHARK 40EC™ A broad-spectrum insecticide containing Abamectin 10g/L and Acetamiprid 30g/L for control of aphids, cutworms, diamondback moth, fall armyworm, leafminers, mealybugs, red spidermites, thrips, tuta absoluta, and whiteflies.
• CURRENT PLUS 50SC™ An insecticide containing Lufenuron 50g/L for control of thrips, cutworms, diamondback moth, and fall armyworm, targeted at cabbage, maize, onions, pea, potato, tomato, and wheat.
• CASSATE 150SC™ An insecticide/miticide containing Abamectin 5g/L and Buprofezin 145g/L for control of aphids, mealybugs, red spidermites, thrips, and whiteflies.
• BARROT 700WDG™ An insecticide containing Imidacloprid 700g/Kg for control of aphids, mealybugs, leafminers, thrips, and whiteflies, targeted at cabbages, capsicum, onions, pea, and potato.
• BANVAL 88EC™ An insecticide containing Emamectin Benzoate 4g/L and Tebufenozide 84g/L for control of cutworms, diamondback moth, fall armyworm, and red spidermites.
• UNIROSE™ A miticide and spray adjuvant containing Organosilicone 800g/L for control of red spidermites and use as an adjuvant for all crops.
• CLEARMITES 240SC™ A miticide containing Spirodiclofen 240g/L for control of red spidermites, targeted at brinjal, capsicum, chilli, okra, pea, tomato, and watermelons.
• WHITE STICKY CARDS™ A5 size white-coloured sticky cards used to insert in Delta Traps to fix Pheromone Lures, sold in packs of 50 cards, used for pest monitoring in greenhouses and fields.
• YELLOW STICKY TRAP CARDS™ / BLUE STICKY TRAP CARDS™ Yellow and blue sticky cards with wet glue on both sides for mass trapping of pests, available in A4 and A5 sizes; recommended at 1 trap per 10m².
• BLUE UNITRAP™ / YELLOW UNITRAP™ (ROLL TRAPS) Bait-less blunder traps in roll format available in 15cm x 100m and 30cm x 100m sizes. Blue Unitrap is for thrips and other flying pests; Yellow Unitrap is for whitefly, leafminer, winged aphid, and mealybugs.
• On-Farm Technical Advisory & Agronomic Support Service Complimentary service in which United Agrochemicals' professional field staff visit farms to diagnose pest, disease, weed, and crop nutrition problems and recommend tailored product solutions. Aimed at commercial floriculture, horticulture, and small-scale farmers in Kenya.
• Horticulture Products Catalogue (Downloadable PDF) Digital product catalogue (PDF) covering the company's horticulture product range, used as a sales and customer education tool for farmers and distributors.

Quantifiable outcome

• Increased crop yield for farmers using cost-effective and environmentally friendly solutions
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Twiga Chemicals: Long-established Kenyan agrochemical distributor offering fertilizers, crop protection chemicals, and seeds through a nationwide dealer network to floriculture and horticulture growers, mirroring UAL's core go-to-market.
• Osho Chemical Industries: Kenya-based manufacturer and distributor of agrochemicals, fertilizers, and public-health chemicals with a portfolio directly overlapping UAL's crop protection, herbicide, and insecticide categories, serving comparable floriculture and horticulture customers.
• Amiran Kenya: Major Kenyan agri-input supplier bundling agrochemicals, fertilizers, seeds, and agronomic advisory services for horticulture and floriculture - directly comparable on integrated crop protection plus technical-support model.
• Kingfield Africa: Smaller-scale Kenyan agrochemical distributor marketing its own branded range of crop protection products to horticulture and floriculture customers, a close peer on business size and product breadth.
• Elgon Kenya: Kenyan distributor of agrochemicals, fertilizers, seeds, and protected-culture technologies with deep floriculture exposure, providing a directly comparable portfolio to UAL.

Broad incumbents

• Syngenta Kenya: Multinational R&D-led agrichemical company serving Kenyan floriculture, horticulture, and broad-acre crops with proprietary crop protection products that compete with UAL's branded generics on the same farm gate.
• Corteva Agriscience East Africa: Global crop protection and seeds player with presence in Kenya, offering branded insecticides, fungicides, and seed treatments that overlap UAL's core categories.
• BASF Agricultural Solutions East Africa: Multinational with established Kenyan distribution of crop protection chemicals and biologicals, competing for the same floriculture and horticulture accounts as UAL.
• Bayer East Africa (Crop Science): Global crop science leader distributing branded agrochemical and seed solutions across Kenya, with overlapping product categories and significantly larger technical and marketing budgets.

Regional players

• GreenLife Crop Protection Africa: Africa-focused agrochemical company with comparable crop protection portfolio and active presence across East Africa, providing a regional benchmark similar to UAL's claimed East Africa reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Agrochemicals