Dom za starije osobe Medisal

What Dom za starije osobe Medisal does

Dom za starije osobe Medisal is a private social welfare institution (Ustanova socijalne skrbi) operating a single residential elderly care facility at Čulinečka cesta 2 B in Zagreb-Dubrava, Croatia. The facility, governed by Croatian regulations for institutions serving up to 200 users, provides accommodation in single and double rooms alongside meals, personal hygiene care, 24/7 medical supervision by physicians and nurses, medication management, physiotherapy and rehabilitation, and social programming. Service lines are segmented by resident acuity — mobile and semi-mobile persons, immobile persons, post-hospital recovery patients in an Enhanced Health Care Unit (Jedinica pojačane njege), and palliative care patients — supplemented by an Emergency Accommodation service offering placement within 30 minutes to address long public-sector waiting lists. Add-on modules include physiotherapy, hairdressing and pedicure, laundry, and provision of medical and orthopedic equipment.

The underlying technology is conventional care-sector equipment rather than a software platform: electronic beds with anti-decubitus mattresses, vital function monitors, enteral pumps, wireless nurse-call systems, video surveillance of common areas, and standard patient-room amenities. Digital infrastructure consists of a Wix-hosted website with Google Analytics, Meta (Facebook/Instagram) advertising and lead-generation forms with remarketing, WhatsApp for direct contact, and social media presence on Facebook, Instagram, LinkedIn, and Twitter/X.

Commercially, Medisal operates a direct-to-consumer model targeting families and individuals seeking private elderly care. Revenue is generated through recurring monthly accommodation fees paid privately by residents and their families, with no state budget subsidies; pricing varies by mobility level, health condition, room type, and quality tier and is disclosed only on inquiry. The company is independently owned (OIB 75558474456), employs 11-50 staff, and has no disclosed parent company, institutional investors, funding rounds, or geographic expansion beyond its single Zagreb site.

Name

Dom za starije osobe Medisal

Legal name

Dom za starije osobe Medisal

Website

https://dom-medisal.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dom za starije osobe Medisal is a private social welfare institution in Zagreb-Dubrava, Croatia, providing residential, nursing, physiotherapy, palliative, and emergency elderly care in a single licensed facility for up to 200 residents on a recurring private-pay basis.

Ownership category

akta.pro rank

Product category

Residential Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAA

General Assisted Living Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Elderly residential care
• Private nursing home
• Palliative care services
• Physiotherapy rehabilitation
• Emergency placement care

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Care Fees: The facility generates revenue through accommodation fees paid by residents and their families. This is a recurring monthly revenue model based on the level of care required, type of room (single or double occupancy), and additional services. The facility operates as a private social welfare institution where users pay the full cost of accommodation without state budget subsidies, distinguishing it from public institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dom za starije osobe Medisal is a private social welfare institution (Ustanova socijalne skrbi) providing residential, health, and emergency care services for elderly individuals in Zagreb, Croatia. The facility offers accommodation organized by mobility level (mobile, semi-mobile, immobile), an enhanced health care unit for post-hospital recovery, emergency placement with 30-minute minimum notice, palliative care, and physiotherapy/rehabilitation, delivered 24/7 by licensed physicians, nurses, physiotherapists, and caregivers.

Product overview

Dom za starije osobe Medisal is a private social welfare institution providing comprehensive residential care services for elderly persons in Zagreb-Dubrava. The portfolio consists of core accommodation services organized by resident mobility level (mobile, semi-mobile, and immobile persons), supplemented by an Enhanced Health Care Unit (Jedinica pojačane njege) for post-hospital recovery cases, emergency placement services, and emergency palliative care. The facility also offers add-on service modules including physiotherapy and rehabilitation, health care (Zdravstvena njega), social worker services, hairdressing and pedicure, laundry services, and medical/orthopedic equipment provision. All services are accessible regardless of health condition or physical mobility, with care delivered 24 hours per day, 365 days per year, by licensed physicians, nurses, physiotherapists, and caregivers. The facility is equipped with electronic beds, wireless alert systems, video surveillance, free Wi-Fi, TV in every room, and free parking.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitni smještaj (Emergency Accommodation) Urgent placement service available daily with a minimum 30-minute advance notice, accessible regardless of health condition or physical mobility, providing same-day placement for elderly individuals.
• Hitna palijativna skrb (Emergency Palliative Care) Palliative care services provided in enhanced care units, focused on pain relief, symptom management, and dignified end-of-life care for persons with serious and chronic illnesses.
• Smještaj za pokretne i polupokretne osobe (Accommodation for Mobile and Semi-mobile Persons) Residential care for mobile and semi-mobile elderly persons with individually adapted care programs, including daily activities, rehabilitation support, and assistance with self-care tasks as needed.
• Jedinica pojačane zdravstvene njege (Enhanced Health Care Unit) Specialized unit for residents in serious health conditions after hospital or surgical treatment, providing 24-hour specialized medical supervision, equipment, and individual care plans for immobile patients.
• Smještaj za nepokretne osobe (Accommodation for Immobile Persons) Specialized care and accommodation for completely immobile elderly persons, featuring 24-hour health monitoring, medical equipment, wound care, catheter management, and comprehensive nursing procedures.
• Fizioterapija i rehabilitacija (Physiotherapy and Rehabilitation) Physiotherapy services including massage, electrotherapy, ultrasound therapy, and lymphatic drainage, conducted on working days including Saturdays, with individualized rehabilitation plans for restoring mobility after surgery or illness.

Quantifiable outcome

• All residents receive physiotherapy programs regardless of health condition or mobility
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Kulturno-umjetničko društvo "Klas" (KUD Klas)minorOthers · 18 April 2025KUD Klas from Podsused performed at Dom Medisal for residents. The cultural society has been active for over 40 years and is one of the important representatives of the Zagreb folklore scene. The partnership brings cultural enrichment to residents through folk song, dance, and traditional cultural elements, contributing to community atmosphere and quality of life.
• Croatian Healthcare System PartnerscoreOthersDom Medisal operates within the Croatian healthcare and social welfare system, collaborating with physicians, pharmacies, laboratories, medical supply providers, and specialist consultants as part of providing comprehensive care services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atria Senior Living: Atria Senior Living is a US-based operator of assisted living and memory care communities across North America. Comparable in operating private-pay assisted living facilities with bundled services such as dining, personal care, and wellness programming.
• Orpea (now Emeis): Emeis (formerly Orpea) is one of Europe's largest operators of nursing homes, assisted living facilities, and post-acute care clinics across multiple countries. Directly comparable as a multi-site private-pay residential and clinical elder care operator with overlapping service lines including enhanced nursing, palliative, and rehabilitation care.
• HC-One: HC-One is one of the UK's largest care home operators, providing residential, nursing, dementia, and palliative care for older people. Directly comparable as a multi-site private/regulated residential elder care provider with similar service mix.
• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities in the US, UK, and Canada, with a focus on personalized, clinically-supported residential care. Comparable in offering enhanced care, palliative support, and personalized care plans for elderly residents.
• Colisée Group: Colisée is a French-headquartered care home operator with facilities across Europe offering residential accommodation, nursing care, and support services for elderly residents. Comparable business model with on-site clinical staff and bundled care services.
• Brookdale Senior Living: Brookdale is the largest operator of senior living communities in the United States, offering independent living, assisted living, memory care, and skilled nursing. Comparable as a multi-site residential care operator with private-pay revenue model.
• DomusVi: DomusVi is a major European operator of residential care homes for elderly and dependent persons, primarily in France, Spain, Portugal, and other European countries. Directly comparable in providing private-pay accommodation, 24/7 nursing, enhanced care, and palliative services to elderly residents.
• Korian (now Clariane): Clariane (formerly Korian) operates thousands of assisted living, nursing home, and home care facilities across France, Germany, Italy, Belgium, and other European markets. Comparable in offering residential elder care with on-site nursing, rehabilitation, and long-term clinical services.
• Chartwell Retirement Residences: Chartwell is one of Canada's largest operators of seniors' residences, including independent living, assisted living, and long-term care. Comparable business model with private-pay retirement and assisted living communities offering bundled personal care and clinical services.

Broad incumbents

• Bupa (Care Homes): Bupa is a large international healthcare group with care home operations across the UK, Australia, Spain, and New Zealand. Comparable in delivering residential elder care, nursing, and dementia services at scale, though it also operates health insurance and clinics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dommedisal
• Facebookfacebook.com/Dom.Medisal
• LinkedInlinkedin.com/company/dom-medisal
• Instagraminstagram.com/dommedisal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dom za starije osobe Medisal