Özyer Group

What Özyer Group does

Özyer Group is a privately-held, family-controlled Turkish conglomerate founded in 1948 by Ömer Özyer in Fethiye, originally as a textile and jewelry store, now operating across four primary sectors: tourism and hospitality, construction and real estate, jewelry retail, and energy. The group's tourism business comprises twelve or more hotel properties operated directly under its own brands (Liberty Hotels, Sundia, TTHOTELS) and through franchise partnerships with Wyndham (Ramada) and Marriott International (The Luxury Collection), spanning the Aegean and Mediterranean coasts of Turkey plus a single international asset in Budapest, Hungary. Its construction arm includes Özyer İnşaat as the core builder and three real estate development brands — Hanel Houses (~1,300 units across 38 projects), Artev Global, and Priyen Projects (~5,000 units across 36 projects) — collectively delivering approximately 6,300 residential units to date.

The jewelry business operates four branded retail storefronts — Özyer Sarrafiye and Telmessos Gold Center in Fethiye, Marmaris Gold Center (2,300 sqm flagship), and Galata Bodrum Kuyumculuk — offering gold, diamond, silver jewelry, and luxury watches under authorized dealer relationships. Energy is the group's newest vertical, added within the past several years as an additional investment focus. The group reports 5,001–10,000 employees and operates without external institutional investors, private equity backers, or public listing, retaining Özyer family ownership and control.

Revenue is generated through direct-to-consumer channels across all sectors: room revenue and F&B from owned and franchised hotels, retail markup on jewelry and watch sales, and direct property sales to end-buyers in residential development. Pricing is not publicly disclosed and varies by individual transaction, market segment, and seasonal demand. Distribution leverages owned prime real estate in Turkey's premier coastal tourism destinations, supplemented by international hotel brand loyalty networks through the Wyndham and Marriott partnerships. No AI, software-as-a-service, or technology platform business is disclosed — the model is fundamentally asset-heavy, with competitive advantage rooted in 78 years of accumulated real estate holdings, brand heritage, and franchise relationships rather than technology or data.

Name

Özyer Group

Legal name

Özyer Grup

Website

https://ozyer.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Özyer Group is a privately-held Turkish family conglomerate founded in 1948, operating more than twelve hotels, three residential construction brands, four jewelry retail stores, and a newer energy vertical across Turkey's Aegean and Mediterranean coasts and Hungary.

Ownership category

akta.pro rank

Product category

Hospitality and Real Estate Conglomerate

NAICS

Jewelry Retailers (458310), Golf Courses and Country Clubs (713910)

SIC

Retail-Jewelry Stores (5944), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Hospitality services
• Residential construction
• Jewelry retail
• Luxury resorts
• Real estate development

Headquarters

HQ city

Fethiye

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tourism and Hospitality: Revenue from operating hotel properties including Liberty Hotels brand (Lykia, Lara, Kuşadası), Sundia resorts, TTHOTELS, Ramada branded properties, Sea Valley Lodge, and Kuşadası International Golf Club. Includes accommodation, food & beverage, and golf services.
2. Jewelry and Gold Retail: Revenue from retail jewelry sales through multiple branded stores including Özyer Sarrafiye, Telmessos Gold Center, Marmaris Gold Center, and Galata Bodrum Kuyumculuk. Also sells luxury watches as authorized distributors.
3. Construction and Real Estate: Revenue from residential and commercial construction projects through Hanel Houses, Artev Global, and Priyen Projects. Develops villa & apartment complexes along Turkish Aegean and Mediterranean coasts.
4. Energy: Newest business sector for Özyer Group focused on energy investments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Özyer Group is a Turkish conglomerate that owns and operates hotels and resorts along Turkey's Aegean and Mediterranean coasts, develops and sells residential villa and apartment projects through its construction subsidiaries, and retails gold, diamond, silver jewelry, and luxury watches through branded storefronts. The group also operates an 18-hole championship golf course and has recently begun investing in the energy sector, with a single international asset (Matild Palace) operated under Marriott's Luxury Collection in Hungary.

Product overview

Özyer Grup is a diversified Turkish conglomerate founded in 1948 by Ömer Özyer, operating across four main sectors: Tourism, Construction/Real Estate, Jewelry, and Energy. The group operates multiple hotel properties under brands including Liberty Hotels, Sundia, TTHOTELS, Ramada (Wyndham), and the Luxury Collection (Marriott). Its construction arm includes Hanel Houses, Artev Global, and Priyen Projects developing residential projects across the Aegean and Mediterranean coasts. The jewelry business encompasses Özyer Sarrafiye, Telmessos Gold Center, Marmaris Gold Center, and Galata Bodrum Kuyumculuk retail stores. The group recently entered the energy sector and maintains significant social investment programs including education facilities and scholarship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Hotels: Hotel brand operating multiple properties including Liberty Lykia, Liberty Lara, Liberty Kuşadası, Sundia By Liberty Suncity, Sundia Ölüdeniz
• TTHOTELS
• Artev Global
• Hanel Houses
• Priyen Projects
• Marmaris Gold Center
• Telmessos Gold Center
• Özyer Sarrafiye
• Galata Bodrum Kuyumculuk
• Sea Valley Lodge
• Kuşadası International Golf Club
• Özyer İnşaat

Products and services

• Liberty Lykia Luxury hotel property operated under the Liberty Hotels brand in the Ölüdeniz/Fethiye region of Turkey, targeting leisure travelers seeking resort accommodation.
• Liberty Lara Luxury hotel property operated under the Liberty Hotels brand in the Antalya/Lara region of Turkey, targeting leisure travelers.
• Liberty Kuşadası Hotel property operated under the Liberty Hotels brand in Kuşadası, Aydın, serving leisure travelers on Turkey's Aegean coast.
• Sundia By Liberty Suncity All-inclusive resort property operated under the Sundia brand by Liberty in the Ölüdeniz/Fethiye region, targeting leisure and family travelers.
• Sundia Ölüdeniz Resort property operated under the Sundia brand in the Ölüdeniz area of Turkey.
• TTHOTELS Palace Sarıgerme Family hotel in Sarıgerme offering accommodation with swimming pool, sports activities, and beach access for family leisure travelers.
• TTHOTELS Tropical Sarıgerme Family hotel in Sarıgerme with sauna, live music, Indian cuisine restaurant, and public beach access within one minute, located 16 km from Kaunos Ancient Ruins.
• Sea Valley Lodge Eco-friendly tree house accommodation facility in Kabak Bay with 19 tree houses across three categories, restaurant, bar, pool, and playground, targeting nature and eco-tourism travelers.
• Ramada Resort Kuşadası & Golf 5-star resort hotel with 18-hole golf course on 30,000 square meter area in Kuşadası, operated under Wyndham Hotels' Ramada brand, winning 'Best of Ramada' awards among 850 Ramada hotels worldwide.
• Kuşadası International Golf Club 18-hole championship golf course designed by Jose Canales Galvez, spanning over 6,359 meters with sea and National Park views, including Golf Academy, driving range, and clubhouse, targeting golf enthusiasts and resort guests.
• Matild Palace, a Luxury Collection Hotel Historic palace hotel in Budapest, Hungary, operated under Marriott International's Luxury Collection brand, representing Özyer Group's international luxury hospitality expansion through a partnership with Marriott.
• Özyer İnşaat Core construction and real estate arm of Özyer Group, completing large-scale residential and commercial projects and offering quality living spaces in Turkey.
• Hanel Houses Real estate development brand specializing in luxury villas and apartments, having completed 38 villa and apartment projects with approximately 1,300 units in southwestern Turkey using European-standard building techniques.
• Artev Global Real estate development company specializing in luxury living spaces, having delivered projects in Bodrum, Didim, Kuşadası, Kıyıkışlacık, Dalaman, Göcek, and Fethiye, with unique architectural designs in the Aegean and Mediterranean coastal regions.
• Priyen Projects Real estate development brand with approximately 70 years of combined technical, legal, and commercial expertise, having completed 36 projects with nearly 5,000 units along the Aegean and Mediterranean coasts.
• Özyer Sarrafiye Jewelry store located in central Fethiye, offering gold and precious jewelry with years of experience in goldsmith services for individual jewelry consumers.
• Telmessos Gold Center Multi-story jewelry store in Fethiye city center offering gold, diamond, silver jewelry, and custom-made designs, and operating as an authorized dealer for world-renowned watch brands in Fethiye.
• Marmaris Gold Center Multi-story jewelry store in Marmaris spanning 2,300 square meters, offering gold, diamonds, and watches, and operating as an authorized dealer for world-renowned watch brands.
• Galata Bodrum Kuyumculuk Jewelry store in Bodrum offering innovative products designed to bring joy and quality of life to jewelry consumers.
• Özyer Grup Energy Sector Newest business sector of Özyer Group focused on energy investments, with the group continuing to invest in energy in both existing and new capacities.

Quantifiable outcome

• Achieved 'Best of Ramada' award - ranking above 850 Ramada hotels globally
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marriott International (The Luxury Collection)coreStrategic or Co-development Partner · 1 August 2017Özyer Group partnered with Marriott International to launch Matild Palace under The Luxury Collection brand in Budapest, Hungary - Turkey's first Luxury Collection Hotel. This represents a major strategic expansion for Özyer Group into international luxury hospitality branding.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atasay: Established Turkish gold and jewelry retail chain with multiple stores across the country. Comparable to Özyer's jewelry retail brands in product mix (gold, diamond, watches), store format, and Turkish consumer target.
• Ağaoğlu: Turkish real estate developer focused on residential projects, including high-end coastal properties. Comparable to Hanel Houses, Artev Global, and Priyen Projects in residential development along Turkey's prime coastal regions.
• Barut Hotels: Family-owned Turkish hotel chain with multiple 5-star properties along the Mediterranean coast (Antalya, Bodrum). Comparable to Özyer's coastal Turkish resort platform in ownership structure and target guest segment.
• Limak Hotels: Turkish luxury hotel group operating resorts in Antalya, Bodrum, and other coastal destinations. Closely comparable to Özyer's Liberty Hotels brand in property tier, coastal positioning, and B2C leisure tourism mix.
• Altınbaş: Major Turkish jewelry company with vertically integrated retail and gold trading operations. Directly comparable to Özyer Sarrafiye, Marmaris Gold Center, Telmessos Gold Center, and Galata Bodrum in product category, channel (retail stores), and customer base.
• Rixos Hotels: Turkish luxury all-inclusive resort chain with multiple 5-star properties along the Aegean/Mediterranean coasts and internationally. Directly comparable to Liberty Hotels and TTHOTELS in guest profile, property tier, and geographic focus.
• Delphin Hotels: Turkish resort operator with multiple all-inclusive properties along the Aegean/Mediterranean coasts. Directly comparable to Özyer in family-owned Turkish hospitality, all-inclusive positioning, and coastal resort footprint.

Broad incumbents

• Limak Holding: Turkish conglomerate with significant tourism/hotel operations (Limak Hotels) and construction/infrastructure activities. Comparable as a diversified Turkish group operating in both hospitality and construction sectors.
• Doğuş Group: Large privately-held Turkish conglomerate with tourism, construction, and real estate operations (including marinas and luxury hotels). Comparable as a diversified Turkish family-controlled group operating across tourism and real estate verticals.

Emerging players

• Calista Luxury Resort: Single-asset luxury resort in Belek, Antalya. Comparable as a high-end Turkish coastal resort operator targeting similar leisure tourism segments as Özyer's Liberty and Ramada properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ozyergroup
• Facebookfacebook.com/ozyergroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Özyer Group