Urban Properties
- Company typePrivate
- Founded2003
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Urban Properties does
Urban Properties is a privately held residential real estate brokerage founded in 2003 by Peter and Rachel Badgett, operating as a Washington-state LLC headquartered in Seattle with a second office in Las Vegas, Nevada. The firm provides buying, selling, and investment-strategy services to home buyers, home sellers, and real estate investors in the Seattle and Las Vegas metropolitan areas, using an education-focused service model that positions the owners as long-term advisors rather than transaction intermediaries. Service delivery is owner-operated and personal, with partner agents extending coverage across both states, and consultations offered both in-person and via Zoom to accommodate remote clients.
The firm's revenue model is built on traditional real estate commissions on completed buy and sell transactions, supplemented by a small recurring rental income stream from a Camano Island luxury farmhouse and flex building listed at $3,500 per month. The core technology layer is a website-based property listing and inquiry system (upagents.com), with no proprietary AI, platform, or data product disclosed. Marketing and distribution are multi-channel: the firm's own website, a monthly email newsletter, third-party marketplace listings on Zillow, and offline events such as weekend open houses. Buyer representation is incentivized with a $1,000 closing credit when the firm's own broker represents the purchase.
The business is small and bootstrapped, with three licensed brokers (Peter Badgett as Designated Broker, Rachel Badgett as Managing Broker, and Steve Langford as Broker), no external investors, no parent company, and no disclosed funding. The principals have accumulated 24 combined Five Star Professional client-nominated awards and, in February 2026, signed an exclusive sales mandate with Dubai-based Aark Developers to market a residential project in Dubai Land Residence Complex, marking the firm's first disclosed international initiative.
Urban Properties firmographics
Firmographics- Name
- Urban Properties
- Legal name
- Urban Properties
- Website
- https://upagents.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Urban Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Urban Properties is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Urban Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: Traditional real estate commission-based model for buying and selling properties. Agents earn commissions on completed transactions. The firm also offers buyer broker representation with incentives such as $1000 credit at closing.
- Property Rental Income: Direct rental income from company's own property holdings, including the Camano Island luxury farmhouse rental at $3,500/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Real Estate Buyer Representation |
| Unit Pricing | Monthly | Camano Island Luxury Farmhouse Rental |
| Unit Pricing | Multi-year contract | Auburn WA Property Listing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Urban Properties product offering
Product offeringCore offering
Urban Properties is a residential real estate brokerage providing buying, selling, and investment strategy services for homes across Washington and Nevada markets. The firm is owner-operated by Peter and Rachel Badgett with an education-focused approach, offering client consultations via in-person or Zoom meetings. The firm also holds and rents out its own property portfolio, including the Camano Island luxury farmhouse.
Product overview
Urban Properties is a dual-state real estate brokerage firm founded in 2003, operating as a unified service offering rather than a platform-plus-modules architecture. The company provides residential real estate brokerage services including property buying, selling, and investment strategy consulting across Washington and Nevada markets. Their portfolio consists of current property listings featuring a Camano Island luxury farmhouse rental and an Auburn single-family home for sale. The firm is led by owners Peter Badgett (Designated Broker) and Rachel Badgett (Managing Broker), supported by broker Steve Langford.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services
- Camano Island Luxury Farmhouse Rental
- Auburn Single-Family Home Listing
Companies that use Urban Properties
Customer profileSegments3 records
Ideal customer profiles3 records
Urban Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urban Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aark DeveloperscoreUrban Properties signed an exclusive sales mandate with Aark Developers to market and sell units in the Aark Terraces residential development located in Dubai Land Residence Complex. Under the mandate, Urban Properties leads the complete sales strategy, marketing initiatives, and client engagement for the project. The partnership is expected to enhance market visibility for the development and position it as a standout residential offering in Dubai's growing property market.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Urban Properties competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based national brokerage leveraging a virtual model to attract independent agents. A broad incumbent competing for the same residential agent talent and consumer mindshare as Urban Properties.
- Redfin: Tech-enabled national residential brokerage serving Seattle and Las Vegas directly. Competes on price, technology, and consumer experience, putting pressure on commission economics for traditional brokerages like Urban Properties.
- RE/MAX: Large global residential real estate franchise with deep agent network across the US including Washington and Nevada. Closely comparable business model (commission-based buyer/seller representation) but at vastly greater scale.
- Compass: Tech-enabled national residential brokerage and platform serving buyers, sellers, and agents across major US metros. Represents the scaled, platform-rich competitive threat Urban Properties faces in its WA and NV markets.
- Sotheby's International Realty: Luxury-focused international brokerage network, relevant given Urban Properties' luxury Camano Island rental and any higher-end buyer/seller activity. Most comparable on the luxury and cross-border (Dubai-adjacent) end of the spectrum.
- Keller Williams Realty: Largest US residential brokerage by agent count, with strong Pacific Northwest and Nevada market centers. Comparable residential buyer/seller services, agent-centric model, and franchise structure.
- Coldwell Banker: Established national residential brokerage brand with strong presence in Pacific Northwest and Nevada. Operates in the same buyer/seller representation space as Urban Properties but at national scale with broader marketing reach.
- Berkshire Hathaway HomeServices: National residential brokerage network with branded agents across Washington and Nevada. Competes for the same mid-to-upper-tier residential clients with similar commission-driven transaction services.
Direct peers
- Windermere Real Estate: Large Pacific Northwest-rooted residential brokerage with deep presence in Washington state, including Seattle. Most directly comparable peer given overlapping WA footprint, residential buyer/seller focus, and similar service-led model.
- John L. Scott Real Estate: Pacific Northwest-headquartered residential brokerage with strong Seattle and broader Washington presence. Closely comparable in product mix (residential buyer/seller representation) and regional brand identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Urban Properties social profiles
Digital presenceUrban Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Properties leadership team
Management profileNumber of profiles
Profiles3 records
Urban Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Properties
What does Urban Properties do?
Urban Properties is a residential real estate brokerage providing buying, selling, and investment strategy services for homes across Washington and Nevada markets. The firm is owner-operated by Peter and Rachel Badgett with an education-focused approach, offering client consultations via in-person or Zoom meetings. The firm also holds and rents out its own property portfolio, including the Camano Island luxury farmhouse.
Is Urban Properties a public or private company?
Urban Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Properties founded?
Urban Properties was founded in 2003. It employs 1 to 10 people.
Where is Urban Properties based?
Urban Properties is headquartered in Seattle, United States, in the North America region.
How does Urban Properties make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Rental Income.
Who are Urban Properties's main competitors?
Broad incumbents on record are eXp Realty, Redfin, RE/MAX, Compass, Sotheby's International Realty, Keller Williams Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Direct peers are Windermere Real Estate and John L. Scott Real Estate.
Does Urban Properties have an API?
No public API is recorded for Urban Properties.
What industry is Urban Properties in?
Urban Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.