Mindfulness Matters
Mindfulness Matters is a Canadian coaching firm founded in 2013 that delivers mindfulness, neuroscience, and emotional-intelligence-based 1-on-1 coaching, group programs, corporate wellness, digital products, and destination retreats to individual clients and enterprise customers.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mindfulness Matters does
Mindfulness Matters is a Canadian-based personal training and coaching firm founded in 2013 by Samara Zelniker. The company delivers mindfulness, neuroscience, and emotional intelligence-based coaching to two primary segments: individual high-achieving women seeking personal transformation, and enterprise organizations seeking leadership development and organizational wellness. Named enterprise customers span entertainment, technology, and media and include HBO, Apple, Soho House, Notion, Meta, Variety, and Hawk Media.
The company's core methodology is The Shift Methodology, a 5-step coaching process (Current State, Future State, The Gap, Integration, Expansion) that blends mindfulness, neuroscience, emotional intelligence, meditation, and movement practices. This framework is delivered through six product lines: a 6-month 1-on-1 coaching program (12 calls, 12 video modules, unlimited email support); The Shift Academy, a 6-month subscription group coaching program with bi-weekly calls and community Slack; a self-paced Love & Relationships digital course; a $49 Mindfulness Toolkit (guided meditations, 6 workbooks, lifetime access); destination retreats; and corporate coaching engagements covering executive coaching, management training, company offsites, and keynotes. A documented Costa Rica retreat ('Amplify & Inspire Experience', November 7-14, 2025) is priced $3,200–$5,400 USD per attendee.
Revenue is generated primarily through subscription coaching engagements (1-on-1 and Shift Academy), one-time retreat fees, low-friction digital product sales, and custom-priced corporate training. Distribution is consultation-led: a Calendly-based 30-minute connect call sits at the top of the funnel, with Google Forms application gating for coaching programs and retreats. Supporting channels include Instagram (@mindfulnessmatters), LinkedIn (founder profile), Facebook, an email newsletter, and earned media features in Forbes, Business Insider, and Focus TV. The company is founder-owned and operated with 1–10 employees, no disclosed external funding, and no reported M&A activity.
Mindfulness Matters firmographics
Firmographics- Name
- Mindfulness Matters
- Legal name
- Mindfulness Matters
- Website
- https://mindfulnessmatters.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mindfulness Matters is a Canadian coaching firm founded in 2013 that delivers mindfulness, neuroscience, and emotional-intelligence-based 1-on-1 coaching, group programs, corporate wellness, digital products, and destination retreats to individual clients and enterprise customers.
- Ownership category
- akta.pro rank
Mindfulness Matters industry classification
Industry- Product category
- Wellness Coaching
- NAICS
- Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)
Keywords
Where Mindfulness Matters is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mindfulness Matters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- 1-on-1 Coaching: Personalized coaching program spanning 6 months with 12 coaching calls, video training modules, unlimited email support, and VIP access to retreats
- Group Coaching Programs: The Shift Academy - 6-month transformational group coaching for women with bi-weekly calls, accountability buddy, community Slack channel, and 12 educational videos
- Retreats: In-person retreats in destinations like Costa Rica (November 2025), featuring accommodations, mentorship, yoga, workshops, and 1:1 coaching sessions. Room rates $3200-$5400 USD
- Digital Products: Mindfulness Toolkit sold as one-time digital purchase at $49.00, includes guided meditations, workbooks, and lifetime access
- Corporate Training: Executive coaching, management training, company offsites, and keynote sessions for organizations seeking leadership development and organizational wellness
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mindfulness Toolkit - Digital self-paced program |
| Unit Pricing | Multi-year contract | Costa Rica Retreat November 7-14, 2025 |
| Other | Multi-year contract | Corporate Coaching and Training |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Mindfulness Matters product offering
Product offeringCore offering
Mindfulness Matters is a coaching and wellness firm that delivers mindfulness-based personal coaching, group coaching programs, corporate executive training, wellness retreats, and digital self-paced resources. Its portfolio centers on the proprietary 5-step "Shift Methodology" blending mindfulness, neuroscience, emotional intelligence, meditation, and movement, and is delivered through 1-on-1 engagements, group programs (The Shift Academy), corporate engagements, retreats (including the Costa Rica Amplify & Inspire Experience), and digital products (Mindfulness Toolkit, Love & Relationships course).
Product overview
Mindfulness Matters is a coaching and wellness company offering a portfolio of services centered on mindfulness, neuroscience, and emotional intelligence. The core offerings include: (1) 1 on 1 Coaching — a 6-month personalized coaching program for high-achieving women; (2) The Shift Academy — a 6-month group coaching program for women with community components; (3) Corporate Coaching — organizational wellness services including Executive Coaching, Management Training, Company Offsites, and Keynotes; (4) Love & Relationships — a self-paced digital course; (5) Mindfulness Toolkit — a $49 digital product with meditations and workbooks; and (6) Retreats — wellness retreats including the Costa Rica Amplify & Inspire Experience. The company was founded by Samara Zelniker and primarily targets high-achieving women and organizations seeking personal growth and leadership development.
Differentiator
Problem solved
Functional benefit
Brands
- The Shift Academy: A 6-month transformational group coaching program providing tools and accountability for women to elevate their life, backed by neuroscience and emotional intelligence.
Products and services
- 1 on 1 Coaching A 6-month personalized coaching program designed for high-achieving women seeking fulfillment and impact, featuring 12 one-on-one coaching calls, 12 video training modules with worksheets, unlimited email support, and monthly group coaching sessions.
- The Shift Academy A 6-month transformational group coaching program for women that blends holistic personal development with neuroscience-based approaches, featuring bi-weekly coaching calls, 12 educational videos, group accountability, a Slack community, and an intimate community of like-minded participants.
- Corporate Coaching Organizational wellness services including Executive Coaching, Management Training, Company Offsites, and Keynote speaking engagements, focused on transforming organizations through mindfulness-based emotional intelligence and leadership development.
- Love & Relationships A self-paced program helping individuals attract meaningful connections and develop healthy relationships through 6 exercises, 6 teaching videos, 6 guided meditations, and 6 self-reflection exercises focused on self-love, energy shifting, and vulnerability.
- Mindfulness Toolkit A digital mindfulness resource priced at $49, including guided body scan meditation, future-self visualization, a 365-prompt mindfulness workbook, an intention-setting journal, and over 75 pages of content with lifetime access.
- Retreats Wellness retreats combining yoga, meditation, coaching, and community experiences in beautiful locations. Includes the Costa Rica 'Amplify & Inspire Experience' (November 7-14, 2025) and options for customized retreats.
- Costa Rica Amplify & Inspire Experience A 6-night, 7-day retreat in Nosara, Costa Rica (November 7-14, 2025) focused on reimagining leadership, featuring accommodations at a private villa, daily meditation and movement, workshops, surfing lessons, meals, and 1:1 coaching sessions. Pricing ranges from $3,200-$5,400 USD.
Quantifiable outcome
- 788% Company ROI from Coaching
- +3 more outcomes
Companies that use Mindfulness Matters
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Mindfulness Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mindfulness Matters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- EvolutioncoreMindfulness Matters is partnered with Evolution, a coaching, consulting, and investment firm that partners with start-up and high-growth companies to drive long-term, holistic success through developing leadership, teams, and culture. Evolution coaches practice a progressive form of leadership development, incorporating neuroleadership, shadow work, and contemplative practices.
- Tracy KomlosminorCo-host of Costa Rica retreat 'Amplify & Inspire Experience'. Tracy Komlos is a marketing and branding expert, global community builder, startup consultant and Founder & CEO of Pangea Dreams, the #1 industry leader in women's educational and creative retreats.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mindfulness Matters competitors and assessment
Company assessmentBroad incumbents
- Headspace: Mindfulness and meditation company with consumer and Headspace for Work (B2B) products. Competes for the same enterprise wellness budgets and individual mindfulness customers that Mindfulness Matters targets.
- BetterUp: Large-scale corporate coaching and mental wellness platform serving enterprise clients with leadership development and mindfulness-adjacent offerings. Comparable to Mindfulness Matters' corporate coaching arm but at vastly larger scale and with a tech-enabled delivery model.
- Calm: Mass-market meditation, sleep, and mindfulness platform with both consumer and business (Calm Business) offerings. Overlaps with Mindfulness Matters' corporate wellness programs and digital mindfulness toolkit, but delivers via app rather than live coaching.
Direct peers
- Pangea Dreams: Women's educational and creative retreat company led by Tracy Komlos, who is also a co-host of Mindfulness Matters' Costa Rica retreat. Directly comparable in retreat-led, women-focused experiential wellness offerings.
- 10% Happier: Mindfulness coaching and content business founded by Dan Harris, offering courses, app content, and corporate training. Directly comparable in combining meditation, coaching, and corporate mindfulness delivery.
- Search Inside Yourself Leadership Institute: Google-originated leadership development program offering mindfulness and emotional intelligence training to organizations and individuals. Mindfulness Matters' founder trained here and offers substantively overlapping corporate leadership content.
- Sharon Salzberg: Prominent meditation teacher and author offering retreats, courses, and corporate training. Comparable individual practitioner/teacher brand competing in the same mindfulness, meditation, and retreat space.
Emerging players
- Potential State: Performance and well-being coaching company offering mindfulness-based programs to corporate clients and leaders. Comparable to Mindfulness Matters' executive coaching and corporate training focus.
- Mindful Schools: Organization providing mindfulness training, curricula, and educator certification. Comparable to Mindfulness Matters in blending mindfulness instruction with structured training and a methodology-driven approach.
- Wisdom Labs: B2B mindfulness and well-being training company serving organizations with evidence-based programs. Closely aligned with Mindfulness Matters' corporate training and executive coaching offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mindfulness Matters social profiles
Digital presenceMindfulness Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindfulness Matters leadership team
Management profileNumber of profiles
Profiles1 record
Mindfulness Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindfulness Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindfulness Matters
What does Mindfulness Matters do?
Mindfulness Matters is a coaching and wellness firm that delivers mindfulness-based personal coaching, group coaching programs, corporate executive training, wellness retreats, and digital self-paced resources. Its portfolio centers on the proprietary 5-step "Shift Methodology" blending mindfulness, neuroscience, emotional intelligence, meditation, and movement, and is delivered through 1-on-1 engagements, group programs (The Shift Academy), corporate engagements, retreats (including the Costa Rica Amplify & Inspire Experience), and digital products (Mindfulness Toolkit, Love & Relationships course).
Is Mindfulness Matters a public or private company?
Mindfulness Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindfulness Matters founded?
Mindfulness Matters was founded in 2013. It employs 1 to 10 people.
Where is Mindfulness Matters based?
Mindfulness Matters is headquartered in Los Angeles, United States, in the North America region.
How does Mindfulness Matters make money?
Five revenue lines are on record. 1-on-1 Coaching is the primary driver. The others are group Coaching Programs, retreats, digital Products and corporate Training.
Who are Mindfulness Matters's main competitors?
Broad incumbents on record are Headspace, BetterUp and Calm. Direct peers are Pangea Dreams, 10% Happier, Search Inside Yourself Leadership Institute and Sharon Salzberg. Emerging players are Potential State, Mindful Schools and Wisdom Labs.
Does Mindfulness Matters have an API?
No public API is recorded for Mindfulness Matters.
What industry is Mindfulness Matters in?
Mindfulness Matters's product category is Wellness Coaching. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 541618 and its SIC code is 8742.