Appraisal Advisory Group
Appraisal Advisory Group is a Michigan-based boutique commercial property appraisal firm, founded in 1997, that provides certified valuations and market analysis studies across diverse conventional and special-purpose property types for lenders, property owners, estate-planning professionals, and tax-litigation clients statewide.
- Company typePrivate
- Founded1997
- HeadquartersMount Pleasant, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Appraisal Advisory Group does
Appraisal Advisory Group is a privately held, boutique commercial property appraisal firm founded in 1997 by Michael Monahan and based in Michigan. The firm provides expert commercial real estate appraisals across a broad range of conventional and special-purpose property types — including multi-family residential, warehouses, congregate care facilities, manufacturing plants, hotels, retail centers, marinas, tribal trust land, conservation easements, golf courses, and subdivisions — for use in lending, estate planning, tax litigation, and purchase/sale transactions. It complements core appraisals with market analysis services covering feasibility, marketability, absorption, highest and best use, economic base, and land-use strategy studies.
The firm operates as a traditional professional services practice with no proprietary technology platform, software product, mobile app, API, or AI/ML capabilities disclosed. Service delivery is human-judgment-driven and relies on the principal's 28 years of statewide Michigan field-research experience across diverse commercial property types. No certifications, awards, patents, partnerships, subsidiaries, or funding events are disclosed.
Appraisal Advisory Group generates revenue on a per-assignment, fee-for-service basis from clients needing certified commercial valuations: primarily commercial property owners and investors, lenders and financial institutions, with secondary use among estate-planning/probate professionals and tax-litigation attorneys. The go-to-market is sales-led and referral-driven within the Michigan commercial real estate and lending community, with no disclosed digital marketing channels or pricing. The firm has no public revenue, headcount, or pricing disclosures and appears to function as a founder-operator practice without external institutional capital or a holding-company structure.
Appraisal Advisory Group firmographics
Firmographics- Name
- Appraisal Advisory Group
- Legal name
- Appraisal Advisory Group
- Website
- https://appraisaladvisorygroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appraisal Advisory Group is a Michigan-based boutique commercial property appraisal firm, founded in 1997, that provides certified valuations and market analysis studies across diverse conventional and special-purpose property types for lenders, property owners, estate-planning professionals, and tax-litigation clients statewide.
- Ownership category
- akta.pro rank
Appraisal Advisory Group industry classification
Industry- Product category
- Commercial Real Estate Appraisal Services
- NAICS
- Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
- akta.pro secondary industries
- Commercial Property Appraisal (BPAJAKAB), Industrial Property Appraisal (BPAJAKAC), Hospitality (Hotel/Resort) Appraisal (BPAJAKAF)
Keywords
Where Appraisal Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Appraisal Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Appraisal Services: Professional appraisal fees charged for commercial property valuations. Services cover a wide range of conventional and special-purpose commercial properties throughout Michigan. Revenue is earned on a per-assignment basis for specific appraisal engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Appraisal Advisory Group product offering
Product offeringCore offering
Appraisal Advisory Group provides expert commercial real estate appraisal services across a wide range of conventional and special-purpose property types throughout Michigan, supporting lending, estate planning, tax litigation, purchasing, and selling decisions. The firm also performs market analysis studies including feasibility, marketability, absorption, highest and best use, economic base, and land-use strategy analyses. Engagements are delivered on a per-assignment, quote-based basis by a principal with 28 years of statewide Michigan field experience.
Product overview
Appraisal Advisory Group offers a single, unified service offering: commercial real estate appraisal services throughout Michigan. The core product encompasses property valuations across diverse commercial property types including multi-family residential, warehouses, hotels, retail buildings, manufacturing plants, and more. The company also provides market analysis services including feasibility, marketability, market absorption, and highest and best use studies. This is a service-based business rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Property Appraisal Services
Companies that use Appraisal Advisory Group
Customer profileSegments4 records
Ideal customer profiles4 records
Appraisal Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Appraisal Advisory Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Appraisal Advisory Group competitors and assessment
Company assessmentEmerging players
- Bowery Valuation: Tech-enabled commercial real estate appraisal firm combining licensed appraisers with proprietary software and data tools to deliver valuations faster. Comparable because it competes for the same lender and owner demand for commercial appraisals but differentiates on technology and turnaround time.
Direct peers
- Valbridge Property Advisors: Network of independently owned commercial real estate appraisal firms covering markets across the U.S. Directly comparable because it aggregates small, regional independent appraisers into a national delivery platform, much like a scaled version of Appraisal Advisory Group.
- Integra Realty Resources: National network of independent commercial real estate valuation and advisory offices. Integra is the closest structural analog to Appraisal Advisory Group, operating a similar independent-appraiser model scaled across multiple states and property types.
Broad incumbents
- Marcus & Millichap: National commercial real estate investment sales and financing firm with adjacent appraisal-related research and valuation expertise. Comparable as a broad commercial real estate services player serving overlapping investor and lender clients across the U.S.
- Newmark Valuation & Advisory: Commercial real estate services firm with a national valuation and advisory practice serving lenders, owners, and investors across all major property types. Comparable as a broad incumbent whose service mix mirrors Appraisal Advisory Group's appraisal-plus-market-analysis offering.
- CBRE Valuation & Advisory Services: Largest global commercial real estate services firm with a dedicated valuation and advisory practice covering all major asset classes. Provides the dominant institutional benchmark against which boutique commercial appraisal firms compete for lender and institutional mandates.
- Colliers Valuation & Advisory Services: Global real estate services and investment firm operating a valuation and advisory practice across North America and internationally. Directly comparable as a broad incumbent delivering commercial appraisals, market studies, and highest-and-best-use analyses to lenders and owners.
- JLL Valuation Advisory: Global real estate services firm with a substantial valuation advisory practice serving lenders, investors, and corporate occupiers. Comparable as a broad incumbent offering the same commercial appraisal and market analysis work alongside a much wider services portfolio.
- Cushman & Wakefield Valuation & Advisory: Global commercial real estate services firm with a dedicated valuation and advisory group covering office, industrial, retail, multifamily, hospitality, and specialty assets. Comparable as a broad incumbent whose specialty-property experience overlaps directly with Appraisal Advisory Group's diverse property-type coverage.
- Avison Young Valuation & Appraisal Services: Global commercial real estate services firm with a valuation and appraisal practice. Comparable as a broad incumbent offering commercial property appraisals for lending, estate, and tax purposes, although typically through larger institutional teams than a single-principal boutique.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Appraisal Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appraisal Advisory Group leadership team
Management profileNumber of profiles
Profiles1 record
Appraisal Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appraisal Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appraisal Advisory Group
What does Appraisal Advisory Group do?
Appraisal Advisory Group provides expert commercial real estate appraisal services across a wide range of conventional and special-purpose property types throughout Michigan, supporting lending, estate planning, tax litigation, purchasing, and selling decisions. The firm also performs market analysis studies including feasibility, marketability, absorption, highest and best use, economic base, and land-use strategy analyses. Engagements are delivered on a per-assignment, quote-based basis by a principal with 28 years of statewide Michigan field experience.
Is Appraisal Advisory Group a public or private company?
Appraisal Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appraisal Advisory Group founded?
Appraisal Advisory Group was founded in 1997. It employs 11 to 50 people.
Where is Appraisal Advisory Group based?
Appraisal Advisory Group is headquartered in Mount Pleasant, United States, in the North America region.
How does Appraisal Advisory Group make money?
One revenue line is on record: appraisal Services.
Who are Appraisal Advisory Group's main competitors?
Bowery Valuation is listed as an emerging player. Direct peers are Valbridge Property Advisors and Integra Realty Resources. Broad incumbents are Marcus & Millichap, Newmark Valuation & Advisory, CBRE Valuation & Advisory Services, Colliers Valuation & Advisory Services, JLL Valuation Advisory, Cushman & Wakefield Valuation & Advisory and Avison Young Valuation & Appraisal Services.
Does Appraisal Advisory Group have an API?
No public API is recorded for Appraisal Advisory Group.
What industry is Appraisal Advisory Group in?
Appraisal Advisory Group's product category is Commercial Real Estate Appraisal Services. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of BPAJAKAB, Commercial Property Appraisal. Its NAICS code is 53132.