Waterfront Cebu City Casino Hotel
Waterfront Cebu City Casino Hotel is a 561-room integrated resort and PAGCOR-operated casino in Cebu City, Philippines, operated by publicly listed Waterfront Philippines, Inc. (PSE: WPI), serving leisure travelers, corporate MICE groups, and gaming patrons.
- Company typePublic
- Founded1994
- HeadquartersLahug, Philippines
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Waterfront Cebu City Casino Hotel does
Waterfront Cebu City Casino Hotel (WCCCHI) is the flagship integrated resort property of Waterfront Philippines, Inc. (WPI), a publicly listed Philippine Stock Exchange company (ticker: WPI) that is 46%-owned by The Wellex Group, Inc. The Cebu property, opened in January 1998 and expanded to its current footprint by Q4 1999, operates 561 guestrooms and suites across 13 categories ranging from Standard to Presidential Suite, with an exclusive Ambassador Club Floor tier. The property integrates a 24-hour PAGCOR-operated casino within a six-story entertainment block, nine international dining outlets (Lobby Lounge, Madeleine, UNO, Tin Gow, La Gondola, Pool Aquarius, Mizu, Cafe Fortuna), a major MICE convention center with 10 function rooms and 2 grand ballrooms seating up to 4,000 guests, and a Citigym fitness and wellness center operated through subsidiary Waterfront Wellness Group, Inc.
The company generates revenue across four principal streams: rooms (PHP 288.09M in 2024, +4% YoY), food and beverage (PHP 488.09M, +3% YoY), rent and gaming income (PHP 420.09M from the PAGCOR-operated casino complex), and convention/events revenue. Pricing is quote-based and varies by room category, season, and promotional package, with active discount programs offering 35–45% off through direct booking. Distribution is multi-channel: a direct website (Synxis-powered booking), a 24/7 central reservation office, corporate/MICE sales targeting enterprise accounts, third-party OTAs (Agoda, Hotels.com), and Staah-powered e-vouchers/gift certificates. WPI's broader portfolio adds Waterfront Airport Hotel & Casino Mactan (166 rooms), Waterfront Insular Hotel Davao, the under-redevelopment Waterfront Manila Hotel & Casino, and the newly integrated Grand Ilocandia Resort (added in 2024, PHP 90.69M first-year revenue). WCCCHI delivered PHP 1.20B in gross revenue in 2024 (+2% YoY) on a workforce of approximately 1,600.
Consolidated WPI group revenue reached PHP 1.95B in 2024 (+8.2% YoY), but Cebu-property GOP contracted 4% to PHP 520.50M as expenses rose 7%, signaling margin pressure at the flagship despite top-line stability. The business model is asset-heavy hospitality with regulated gaming rentals as a structural floor, supported by MICE-led corporate sales and broad leisure demand across Filipino domestic travelers and international tour groups.
Waterfront Cebu City Casino Hotel firmographics
Firmographics- Name
- Waterfront Cebu City Casino Hotel
- Legal name
- Waterfront Philippines, Incorporated
- Website
- https://waterfronthotels.com.ph
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Waterfront Cebu City Casino Hotel is a 561-room integrated resort and PAGCOR-operated casino in Cebu City, Philippines, operated by publicly listed Waterfront Philippines, Inc. (PSE: WPI), serving leisure travelers, corporate MICE groups, and gaming patrons.
- Ownership category
- akta.pro rank
Waterfront Cebu City Casino Hotel industry classification
Industry- NAICS
- Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)
Keywords
Where Waterfront Cebu City Casino Hotel is headquartered
LocationHeadquarters
- HQ city
- Lahug
- HQ country
- Philippines
- HQ region
- Asia
Offices5 records
Markets served
Waterfront Cebu City Casino Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Rooms Revenue: Room accommodations across 561 guestrooms and suites at Waterfront Cebu City Hotel & Casino, with various room categories from Standard to Presidential Suite.
- Food and Beverage: Revenue from 9 international dining outlets including Lobby Lounge, Madeleine, UNO, Tin Gow, La Gondola, Pool Aquarius, Mizu, and Cafe Fortuna. Also includes banquet and catering services for events.
- Rent and Gaming: Casino complex operated by Philippine Amusement and Gaming Corporation (PAGCOR) generating rental and related income. Includes entertainment block and gaming facilities.
- Convention and Events: Meeting facilities with seating capacity of up to 4,000, 10 function rooms, 2 grand ballrooms, and convention center services for corporate events and conferences.
- Other Income: Additional revenue streams including wellness services, retail shops, and miscellaneous guest services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Daily Offers - Up to 35% Off |
| Subscription | Annual | Early Advantage - Up to 43% Off |
| Subscription | Multi-year contract | Extended Comfort - Up to 45% Off |
| Subscription | Monthly | Suite Life, Sweet Moments |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Waterfront Cebu City Casino Hotel product offering
Product offeringCore offering
Waterfront Cebu City Casino Hotel operates a 561-guestroom integrated resort in Lahug, Cebu City, delivering hotel accommodations across 13 room categories, nine international dining outlets, a PAGCOR-operated 24-hour casino, and a 4,000-seat convention center with 10 function rooms and 2 grand ballrooms for MICE events, weddings, and corporate conferences. The property also includes the Ambassador Club VIP tier, Citigym fitness center, outdoor pool, massage center, and live entertainment programming.
Product overview
Waterfront Cebu City Casino Hotel is the flagship property of the publicly listed Waterfront Philippines, Inc. (WPI), one of the Philippines' largest Filipino-owned hotel chains. The property operates under a platform-plus-modules architecture: the core product is the full-service 561-guestroom hotel with integrated casino (operated under PAGCOR), supplemented by nine distinct dining outlets (Lobby Lounge, Madeleine, UNO, Tin Gow, La Gondola, Pool Aquarius, Mizu, Cafe Fortuna), a major MICE (meetings, incentives, conventions, and exhibitions) facility with 10 function rooms and 2 grand ballrooms (Pacific Grand Ballroom, Atlantic Hall) seating up to 4,000, and the exclusive Ambassador Club Floor VIP tier. Supporting modules include the Citigym fitness center (operated by subsidiary Waterfront Wellness Group, Inc.), promotional room packages, and live entertainment events. The hotel is one of four operating properties under WPI, alongside Waterfront Airport Hotel & Casino (Mactan), Waterfront Insular Hotel Davao, and the under-redevelopment Waterfront Manila Hotel & Casino.
Differentiator
Problem solved
Functional benefit
Brands
- CITIGYM: State-of-the-art fitness and wellness center operated by Waterfront Wellness Group, Inc. at Waterfront Cebu City Hotel & Casino.
Quantifiable outcome
- PHP 1.20 billion gross revenue (2024) at Waterfront Cebu
- +2 more outcomes
Companies that use Waterfront Cebu City Casino Hotel
Customer profileNamed customers3 records
Segments4 records
Waterfront Cebu City Casino Hotel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Waterfront Cebu City Casino Hotel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Philippine Amusement and Gaming Corporation (PAGCOR)corePAGCOR operates the casino complex at Waterfront Cebu City Hotel & Casino. The gaming facility is a core component of the integrated resort offering, providing 24-hour gaming entertainment operated under PAGCOR's regulatory framework. Waterfront Promotion Ltd. also organizes groups of foreign players as participants in PAGCOR's Foreign High Roller Marketing Program.
- Waterfront Promotion Ltd. (WPL)coreWPL is a wholly-owned subsidiary of Waterfront Philippines, Inc., incorporated in the Cayman Islands. It primarily provides international marketing and promotion of hotels and casinos, organizing foreign player groups for PAGCOR's Foreign High Roller Marketing Program.
- Grand Ilocandia Resort and Development Incorporated (GIRDI)minorNewly integrated property in 2024, undergoing alignment to Waterfront standards. Contributed PHP 90.69 million in revenues in its first year, with Rooms at PHP 40.24 million, F&B at PHP 49.25 million, showing strong potential as it moves toward full launch.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Waterfront Cebu City Casino Hotel competitors and assessment
Company assessmentDirect peers
- City of Dreams Manila: City of Dreams Manila is a PAGCOR-licensed integrated resort in Parañaque with hotel, MICE, dining, and casino. Comparable to Waterfront as another full-service integrated resort competing for the same corporate, leisure, and gaming guest pool.
- Okada Manila: Okada Manila is a large integrated casino resort in Entertainment City, Parañaque. Like Waterfront Cebu, it bundles hotel rooms, F&B, MICE space, and PAGCOR-licensed gaming, anchoring the same domestic integrated-resort category.
- Solaire Resort & Casino: Solaire is a Philippine integrated casino resort operated by Bloomberry Resorts in Parañaque, Manila. It directly competes with Waterfront for premium leisure, MICE, and gaming demand in the Philippines at a higher tier, making it the closest large-scale comparable.
- Resorts World Manila: Resorts World Manila is an integrated casino resort near NAIA operated by Travellers International. It competes head-on with Waterfront for MICE events, leisure stays, and gaming guests across the Philippines.
Regional players
- Dusit Thani Mactan Cebu Resort: Dusit Thani Mactan is a full-service resort on Mactan Island that competes for the same premium leisure and MICE demand in Cebu as Waterfront's Cebu City and Mactan properties.
- Shangri-La Mactan Resort & Spa: Shangri-La Mactan is a luxury resort on Mactan Island directly competing with Waterfront Airport Hotel & Casino for leisure travelers and corporate retreats in the same Cebu/Mactan corridor.
- JPark Island Resort & Waterpark Mactan: JPark Island Resort is a Mactan-based resort with leisure, dining, and waterpark amenities that competes with Waterfront Airport Hotel for family leisure and group stays in Cebu.
Broad incumbents
- Marriott International (Philippines properties): Marriott operates multiple Cebu and Manila hotels under brands like Cebu City Marriott and Sheraton Cebu Mactan, competing with Waterfront for corporate, MICE, and transient demand as a globally branded incumbent.
- Hyatt Hotels (Manila / Cebu): Hyatt operates City of Dreams Manila (hotel side) and hotels in Cebu under global brands. Comparable as a broad incumbent pulling upscale and MICE share that Waterfront also targets.
Emerging players
- Philippine-listed resort operators (e.g., Aboitiz-Infracapital / Megaworld): Megaworld and other Philippine-listed developers operate integrated tourism estates and hotels (e.g., Boracay, Iloilo Business Park) that increasingly compete with regional players like Waterfront for domestic MICE and leisure stays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Waterfront Cebu City Casino Hotel social profiles
Digital presenceWaterfront Cebu City Casino Hotel compliance and trust
Trust signalCompliance3 records
Waterfront Cebu City Casino Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterfront Cebu City Casino Hotel leadership team
Management profileNumber of profiles
Waterfront Cebu City Casino Hotel subsidiaries and ownership
Company hierarchySubsidiaries13 records
Waterfront Cebu City Casino Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterfront Cebu City Casino Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterfront Cebu City Casino Hotel
What does Waterfront Cebu City Casino Hotel do?
Waterfront Cebu City Casino Hotel operates a 561-guestroom integrated resort in Lahug, Cebu City, delivering hotel accommodations across 13 room categories, nine international dining outlets, a PAGCOR-operated 24-hour casino, and a 4,000-seat convention center with 10 function rooms and 2 grand ballrooms for MICE events, weddings, and corporate conferences. The property also includes the Ambassador Club VIP tier, Citigym fitness center, outdoor pool, massage center, and live entertainment programming.
Is Waterfront Cebu City Casino Hotel a public or private company?
Waterfront Cebu City Casino Hotel is a public company. It is currently operating.
When was Waterfront Cebu City Casino Hotel founded?
Waterfront Cebu City Casino Hotel was founded in 1994. It employs 501 to 1,000 people.
Where is Waterfront Cebu City Casino Hotel based?
Waterfront Cebu City Casino Hotel is headquartered in Lahug, Philippines, in the Asia region.
How does Waterfront Cebu City Casino Hotel make money?
Five revenue lines are on record. Rooms Revenue is the primary driver. The others are food and Beverage, rent and Gaming, convention and Events and other Income.
Who are Waterfront Cebu City Casino Hotel's main competitors?
Direct peers on record are City of Dreams Manila, Okada Manila, Solaire Resort & Casino and Resorts World Manila. Regional players are Dusit Thani Mactan Cebu Resort, Shangri-La Mactan Resort & Spa and JPark Island Resort & Waterpark Mactan. Broad incumbents are Marriott International (Philippines properties) and Hyatt Hotels (Manila / Cebu). Philippine-listed resort operators (e.g., Aboitiz-Infracapital / Megaworld) is listed as an emerging player.
Does Waterfront Cebu City Casino Hotel have an API?
No public API is recorded for Waterfront Cebu City Casino Hotel.
What industry is Waterfront Cebu City Casino Hotel in?
Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 721120 and its SIC code is 7011.