What Astier de Villatte does

Astier de Villatte (legally ASTIER DE VILLATTE SAS, RCS 409 419 298) is a privately-held French luxury artisanal home-goods house founded in 1996 by Ivan Pericoli and Benoît Astier de Villatte and headquartered at 173 rue Saint-Honoré, Paris. The company operates as a multi-vertical brand combining four internal production capabilities: (i) the only artisanal ceramics workshop of its kind in Paris, which uses hand-stamping to modernize 18th-century Parisian manufacturing traditions; (ii) one of the last lead typographic printing presses in France, used to print books, stationery, and cards; (iii) a perfume creation workshop developing colognes, skincare, incense, and scented candles with master perfumers; and (iv) an in-house publishing program producing titles such as Ma Vie à Paris, Lou Doillon's Drawings, and Mitsou de Balthus.

The product catalog spans handcrafted ceramics (candlesticks, vases, plates, mugs, incense holders priced $62-$611+), fragrances ($132-$188 perfume, plus incense sticks, candles, creams, soaps), stationery (cards, pencils, notebooks; cards from $7.68), home goods (textiles, cutlery, dishwashing liquid, glasses), books, and an exclusive John Derian decoupage collection. Astier de Villatte distributes through six wholly-owned retail boutiques — two in Paris (Saint-Honoré and Tournon), plus Milan, Saint-Tropez, Seoul, and Tokyo — and a direct e-commerce storefront shipping to the EU, UK, US, Switzerland, and Australia (perfumes excluded from Australia).

Commercial positioning targets affluent lifestyle consumers seeking French artisanal heritage for home décor, gifting, and personal use. Revenue is generated exclusively through direct, pay-as-you-go unit sales (one-time purchases) with no subscription tier, membership program, wholesale, or third-party retail disclosed. The customer base is horizontal and anonymous (no B2B or named-account relationships), and the business has no external funding, parent company, or institutional investor disclosed, remaining under founder control as a simplified joint-stock company (SAS) registered in France.

Name

Astier de Villatte

Legal name

ASTIER DE VILLATTE SAS

Website

https://astierdevillatte.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1996, Astier de Villatte is a Paris-based artisanal luxury house that handcrafts ceramics, fragrance, stationery, and home goods using 18th-century Parisian stamping and lead typographic printing, selling directly through six boutiques in Paris, Milan, Saint-Tropez, Seoul, and Tokyo and via its own e-commerce platform to affluent lifestyle consumers.

Ownership category

akta.pro rank

Product category

Artisanal Home Goods and Luxury Tableware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Furniture and Home Furnishings Retailers (4491), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Handcrafted ceramics
• Artisanal home goods
• Luxury home fragrances
• Lead typography printing
• Artisan tableware

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of artisanal ceramics, perfumes, candles, stationery, books, and home goods through proprietary retail boutiques and e-commerce platform. Products range from entry-level items ($7.68 cards) to high-end pieces ($611+ vases).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Astier de Villatte manufactures and sells handcrafted artisanal luxury home goods including ceramics (vases, plates, cups, candlesticks), perfumes, colognes, scented candles, incense, skincare creams and soaps, stationery, and art books. The company operates its own ceramics workshop in Paris using 18th-century stamping techniques, a lead typographic printing press, and a perfume creation workshop collaborating with master perfumers. Products are sold directly to consumers through six proprietary boutiques and an online store.

Product overview

Astier de Villatte is a multi-faceted luxury home goods brand created in 1996. The company operates as a single unified brand offering handcrafted artisanal products across several interconnected categories: (1) Ceramics workshop in Paris - the only one of its kind, modernizing 18th-century Parisian manufacturing traditions with stamping techniques; (2) Perfume workshop creating colognes, skincare, incense, and scented candles in collaboration with master perfumers; (3) Typographic printing press - the last in France printing lead books; (4) Publishing house with art books and guides; (5) Retail products including ceramics, stationery, books, candles, and home goods. The products are sold through their e-commerce platform and physical boutiques.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramics Handcrafted ceramics including candlesticks, cups and teapots, boxes and ornaments, vases, plates, small dishes, platters, salad bowls, stands, and pendants. Produced in the Paris workshop using 18th-century stamping techniques and sold to consumers seeking artisanal French tableware and home décor.
• Incense Incense sticks and incense burners created in the perfume workshop in collaboration with master perfumers, sold to consumers seeking artisanal home fragrance products.
• Candles Scented candles on the theme of an olfactory world tour, invented in collaboration with exceptional perfumers, offered to consumers as artisanal home fragrance products.
• Perfume Perfumes and colognes created in collaboration with exceptional noses, including fragrances like Mantes-la-Jolie and Splash Orange Amère, sold to consumers seeking exclusive artisanal fragrances.
• Cream & Soap Skincare products including creams and soaps created in the perfume workshop, offered to consumers as artisanal personal care items.
• Maison (Home Goods) Home goods including textiles, dishwashing liquid, cutlery, glasses, and John Derian decorative items, sold to consumers seeking curated artisanal household products.
• Books Publishing house with art books and cultural guides including Ma Vie à Paris, Drawings by Lou Doillon, and Mitsou de Balthus, printed using the company's lead typographic printing press and sold to consumers and collectors.
• Stationery Stationery products including cards, pencils, erasers, and notebooks, printed using the company's lead typographic printing press and offered to consumers as artisanal writing and gift items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• John DeriancoreStrategic or Co-development PartnerJohn Derian, New York-based artist since 1989, creates glass plates, trays, bowls, and decorative home items using 18th and 19th century print imagery. His products are handmade in his New York studio and exclusively distributed through Astier de Villatte. The collaboration features paper collage under hand-blown glass technique.
• Grace CoddingtonminorStrategic or Co-development PartnerCollaborative line of illustrated cards featuring Grace Coddington's cats Blondie and Jimi and mice Blanket and Syd. Products printed using lead typography at SAIG workshops in Paris.
• Lou DoillonminorStrategic or Co-development PartnerPublished art book 'Drawings' in collaboration with the poly-talented artist Lou Doillon as part of the house publishing program.
• Pierre CarronminorStrategic or Co-development PartnerPainter and stained glass artist (author of the Orléans Cathedral stained glass windows, father of Benoît Astier de Villatte) created a signature stained glass window for the rue de Tournon boutique.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• L'Objet: Luxury home accessories brand producing decorative objects, tableware, candles, and fragrance with a similar artisanal-meets-luxury positioning. Comparable on premium price points, multi-category home goods portfolio, and affluent lifestyle consumer.
• Gien: French faience and tableware manufacturer founded in 1821, producing handcrafted decorative ceramics, dinnerware, and home goods with a heritage positioning directly comparable to Astier de Villatte's artisanal ceramics and luxury home offering.
• Diptyque: Parisian luxury fragrance and home brand producing scented candles, perfumes, and home objects with curated boutique retail. Comparable on perfume and candle categories, Parisian boutique retail model, and luxury lifestyle positioning.
• Bernardaud: French luxury porcelain manufacturer since 1863, producing high-end tableware, decorative objects, and collaborative artist editions. Closely comparable in French heritage, premium ceramics, artist partnerships, and affluent consumer target.
• Cire Trudon: French luxury candle and home fragrance brand with heritage positioning dating to the 17th century. Highly comparable on the candle and incense product lines, Parisian heritage, and affluent lifestyle consumer targeting.
• Pillivuyt: French porcelain manufacturer with over 200 years of history producing handcrafted tableware and decorative pieces. Comparable as a French artisanal ceramics maker serving premium home and dining categories.
• John Derian: New York-based decorative home brand producing handcrafted decoupage glassware, plates, trays, and home objects. Directly comparable on decorative home category, handcrafted artisanal positioning, and is also a featured partner of Astier de Villatte.

Broad incumbents

• Villeroy & Boch: Major European ceramics and tableware group with a 270-year heritage producing dinnerware, decorative, and bathroom ceramics at significantly larger scale. Comparable on European ceramics heritage and luxury tableware categories, but with much broader mass-premium distribution.
• Hermès (Maison line): French luxury maison with a growing home, tableware, and decorative objects line. Comparable as a French luxury heritage brand expanding into artisanal home categories, though at far larger scale and broader product portfolio than Astier de Villatte.

Emerging players

• Santa Maria Novella: Italian heritage perfumery and apothecary (founded 1612) producing artisanal perfumes, soaps, candles, and home fragrances. Comparable on heritage artisanal perfumery, premium gift and lifestyle positioning, and European boutique retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astier de Villatte