Innova Srl

What Innova Srl does

Innova Srl is an Italian corporate welfare consulting firm founded in 2010 and headquartered in Cittadella (Veneto), with regional offices in Azzano San Paolo (Lombardy) and Cagliari (Sardinia), and active territorial projects across at least six Italian regions including Veneto, Lombardy, Sardinia, Marche, Apulia, and Tuscany. The company operates a platform-plus-modules architecture: the core product is a proprietary Piattaforma for managing corporate welfare plans under TUIR Articles 51 and 100, differentiated by allowing employees to spend welfare credits at any compliant supplier (including local/proximity vendors) rather than restricting usage to a closed network of providers. Surrounding service modules include Welfare Consulting, Regolamento e Accordo di Secondo Livello (second-level contract regulation), WelfarePoint (information desk — first in Italy), Welfare Impact (impact measurement), Welfare Survey (CAWI organizational wellbeing surveys), Welfare Design (proprietary design-thinking co-design toolkit), Valore Condiviso (shared value / CSR consulting), and Formazione (training).

Innova serves four primary customer segments: enterprises seeking tax-efficient employee welfare plans, labor consultants and accountants who resell Innova's services to their business clients, unions and bilateral entities promoting welfare culture, and public administrations plus third-sector organizations running integrated territorial welfare initiatives. Revenue is generated through a mix of professional services consulting, recurring platform subscription, training (including FSE/regional-funded courses), WelfarePoint managed services, web/software/app development, and shared-value consulting. Go-to-market combines direct enterprise field sales with a channel-partner model through labor consultants and accountants, supported by thought-leadership content (published book 'Welfare 4.0', research on smart working, and a 20,000-copy book 'I miei giorni con te') and territorial projects such as WelfareNet, Valoriamo, Welfare Oristano District, Welfare di Marca, and Comuni-ty that function as both revenue sources and credibility builders in their respective regions.

Name

Innova Srl

Legal name

INNOVA SRL

Website

https://innova.srl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Innova Srl is an Italian corporate welfare consulting firm, founded 2010, that provides a proprietary welfare management platform and consulting modules under TUIR Articles 51 and 100. It serves enterprises, labor consultants and accountants, unions and bilateral entities, and public administrations across multiple Italian regions.

Ownership category

akta.pro rank

Product category

Corporate Welfare Consulting

NAICS

Health and Welfare Funds (525120), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Corporate welfare consulting
• Welfare management platform
• Smart working advisory
• Employee benefits consulting
• Welfare impact measurement

Headquarters

HQ city

Cittadella

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Welfare Consulting Services: Professional consulting services for structuring corporate welfare plans, second-level contract negotiations, and welfare regulation drafting. Includes advisory on organizational and administrative management for companies.
2. Welfare Platform Management: Platform subscription for managing corporate welfare plans, enabling employees to customize welfare credit management and access services.
3. Training Services: Training sessions (in-person or online) on platform usage, welfare modalities, and procedures for loading service providers. Both custom and catalog training courses available.
4. WelfarePoint Information Service: Information desk service dedicated to workers providing guidance on territorial services and resolving digital divide issues.
5. Web, Software and App Development: Development and commercialization of websites, software and applications to simplify welfare usage and administrative management for companies.
6. Shared Value and Sustainability Consulting: Consulting for creating shared value, improving workplace environment, environmental and social impact, and CSR strategy development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Innova Srl designs and implements corporate welfare plans for Italian companies through a proprietary digital platform that lets employees spend welfare credits with any supplier of goods and services under TUIR Articles 51 and 100, including local/proximity providers. Around this platform it bundles consulting on welfare plan construction and second-level bargaining, regulation drafting, employee training, an information-desk service (WelfarePoint), organizational well-being surveys (Welfare Survey), impact measurement (Welfare Impact), co-design workshops (Welfare Design), and shared-value/sustainability advisory.

Product overview

Innova Srl is a corporate welfare 4.0 consulting company that operates as a platform-plus-modules architecture. The core product is a proprietary Piattaforma (welfare management platform) that enables employees to manage their welfare credits. This platform is supported by multiple service modules including Welfare Consulting, Regolamento e Accordo di Secondo Livello (second-level contract regulation), Formazione (training), Welfare Point (information desk), Welfare Impact (impact measurement), Welfare Survey (organizational wellbeing assessment), Welfare Design (co-design laboratory), and Valore Condiviso (shared value creation). The company also operates territorial sub-brands including WelfareNet and WelfarePoint Territoriale for integrated welfare initiatives across Italian regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Piattaforma (Welfare Management Platform) Proprietary digital platform that allows companies to manage their corporate welfare plan and gives employees the ability to personalize how they use their welfare credits, including with suppliers of their choice, under TUIR Articles 51 and 100. Supports both direct reimbursement and fringe benefit modalities.
• Welfare Consulting Consulting service that builds a corporate welfare plan through analysis of company objectives, existing welfare measures, applicable CCNL (national collective labor agreement), territorial provisions, and relations with social parties, identifying the optimal welfare delivery and management formula for the company.
• Regolamento e Accordo di Secondo Livello Second-level bargaining consultancy and drafting of the corporate welfare regulation, defining rules, organizational dynamics, and behavioral guidelines for offering fully tax-deductible goods and services to employees and their families under TUIR Articles 51 and 100.
• WelfarePoint Information desk service dedicated to company workers and their families that provides guidance on welfare regulatory aspects and territorial services, resolves digital-divide gaps, and helps employees select the welfare services most appropriate to their personal and family situation.
• Welfare Impact Advanced impact-measurement service using proprietary tools to analyze the contribution of welfare initiatives, verifying real employee satisfaction, organizational changes, and the territorial impact of corporate welfare plans.
• Welfare Survey Organizational well-being assessment using Computer-Assisted Web Interviewing (C.A.W.I.) survey methodology to capture the degree and state of well-being perceived by employees, evaluate existing work-life balance initiatives, and identify future welfare needs.
• Welfare Design Co-design laboratory using a proprietary design-thinking toolkit that guides organizations and groups in the personalized definition of welfare services and stimulates innovation in welfare plan design.
• Valore Condiviso (Shared Value) Shared-value consulting service supporting companies in multi-stakeholder analysis, workplace environment improvement, environmental and social impact assessment, and CSR/sustainability strategy development.
• Formazione (Training) Training service for platform usage and welfare modalities, delivered in person or online, covering reimbursement and fringe-benefit modalities, eligible services under TUIR, and procedures to load providers. Available as custom or catalog courses, with funded options via FSE and regional funds.
• WelfareNet First integrated welfare project in Italy connecting corporate welfare with bilateral bodies, employer organizations, trade unions, public entities, and third-sector organizations. Includes the Territorial Services APP for valorizing local services and the #CONCILIARETE software for managing reconciliation vouchers.
• WelfarePoint Territoriale (AltaPadovana) Territorial welfare point initiative supporting caregivers of family members affected by dementia-related conditions, providing information and awareness of territorial opportunities in the AltaPadovana area in partnership with local administrations, third-sector organizations, and companies.
• Consulenza Smart Working (Smart Working Consulting) Consulting service for designing and structuring a Smart Working plan, developing a structured agile-work project intended to make every employee's work both rewarding and productive.

Quantifiable outcome

• Complete tax deductibility of welfare costs for companies
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ente Bilaterale Veneto FVGcoreStrategic or Co-development Partner · 1 January 2019Strategic partnership for the 'Smart Working Places' project launched in 2019, co-developing research and solutions for smart working and smart working places. This collaboration led to the 'Welfarenet' project, the first integrated welfare project in Italy connecting corporate welfare with bilateral entities, employer organizations, trade unions, public entities, and third sector organizations.
• Regione del VenetocoreStrategic or Co-development PartnerPartnership through POR-FSE 2014-2020 Smart Working Places project (cod. progetto 3562-0002-1311-2018 - DGR 1311 del 10 settembre 2018) for research on smart workers and smart working places. Research chapters 1-4 funded by Regione del Veneto and available for free download.
• Fondazione CariplocoreStrategic or Co-development PartnerCofinancing partner for 'Valoriamo' community welfare project active in Lecco province. The Valoriamo project, based on the Welfare 4.0 model, aims to enhance and make existing resources more efficient by networking different community actors.
• CSV (Centro Servizi per il Volontariato) - PadovacoreStrategic or Co-development PartnerCSV Padova coordinates the 'Social Welfare District' initiative, funded by the Social Innovation Fund of the Department of Public Function, promoting innovative models for emerging social needs with private sector and corporate welfare involvement.
• Laboratorio Percorsi di Secondo WelfarecoreStrategic or Co-development PartnerAcademic research partnership for producing the 'Smart workers e smart working places: lavorare oltre l'ufficio' research report within the Smart Working Places project framework.
• Ordine Provinciale dei Consulenti del Lavoro di OristanocoreStrategic or Co-development PartnerPromoter of 'Welfare Oristano District' hybrid welfare project, with technical support from Innova, integrating public actors, companies, second-level organizations, third sector entities, and participating shops.
• Unione dei Comuni 'Le Terre della Marca Senone'coreStrategic or Co-development PartnerCoordinator of the multi-year 'Welfare di Marca' project, based on interaction between corporate welfare and contractual, public, and community welfare to create economic and social growth opportunities for member municipalities.
• Comune di OristanocoreStrategic or Co-development PartnerPartner in 'Welfare Oristano District' project promoting a hybrid welfare model where public actors, companies, second-level organizations, third sector entities, and participating shops collaborate to provide concrete responses to territorial needs.
• Territorial Partners (AltaPadovana)minorStrategic or Co-development PartnerThree local administrations, four third sector organizations, and four companies partnered for WelfarePoint Alta Padovana initiative supporting caregivers of family members with dementia-related conditions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easy Welfare: Italian welfare platform provider offering corporate welfare solutions and consulting. Comparable to Innova through its SaaS-style welfare management platform and advisory services targeting Italian enterprises on TUIR Article 51 benefits.
• WelfareMore: Italian welfare platform and consulting company (now part of Zucchetti Group). Closest direct comparable to Innova - offers corporate welfare platform, advisory services, and second-level contract support to Italian enterprises, with similar customer base of SMEs and large corporates.
• CIR Food: Italian cooperative providing catering, meal vouchers (Buoni Pasto), and corporate welfare solutions. Comparable to Innova through welfare platform and Italian enterprise focus, with the additional meal voucher infrastructure that Innova partners with rather than owns.
• DayWelfare: Welfare arm of Day Group (formerly Day Ristoservice), Italian leader in meal vouchers and corporate welfare. Comparable to Innova through welfare platform, advisory services, and focus on Italian enterprise welfare market, though operating at larger scale.
• Pellegrini: Italian catering and corporate welfare provider with Pellegrini Welfare offerings. Comparable to Innova in welfare platform and consulting services for Italian companies, combining food voucher infrastructure with welfare advisory.

Broad incumbents

• Sodexo Italia: Italian subsidiary of Sodexo, global benefits and quality of life services company. Comparable as a broad incumbent offering welfare solutions alongside meal vouchers and broader workplace services, typically focused on larger enterprise accounts.
• Unipol Group: Italian insurance and financial services group with welfare offerings (Unipol Welfare). Comparable as a broad incumbent in the Italian welfare/benefits space, leveraging insurance distribution and broader corporate relationships rather than pure welfare specialization.
• Zucchetti Group: Italian HR technology and software group that acquired WelfareMore. Comparable through its welfare platform offering (via WelfareMore) and broader HR tech/HRIS portfolio serving Italian enterprises - represents the scaled, well-capitalized competitor archetype.
• Edenred Italia: Italian subsidiary of Edenred, global leader in employee benefits (Ticket Restaurant, Ticket Welfare, Compliments). Comparable as a broad incumbent in the Italian welfare/benefits space with much larger scale, broader portfolio, and global distribution.

Others

• Willis Towers Watson Italy: Global HR consulting, insurance brokerage, and benefits advisory firm with Italian presence. Comparable as an adjacent consulting firm offering welfare advisory, benefits brokerage, and second-level contract support to Italian enterprises, though operating as a global firm rather than welfare-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ImieiGiorniConTe
• LinkedInlinkedin.com/company/innova-welfare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova Srl