Medethics Incorporated

What Medethics Incorporated does

MedEthix Incorporated is a Philippine-based pharmaceutical importer, regulatory registrant, and distributor founded in 2009 by Vasant and Monaliza Salian. The company sources branded-generic medicines and innovative drug-delivery products from cGMP-compliant manufacturers worldwide — including Indian generics majors (Aurobindo, Alkem, Emcure, Zydus), European players (Sanofi, Sandoz), and other GMP-accredited facilities — and secures Philippine FDA marketing authorizations for them, with a cumulative portfolio exceeding 500 product registrations across multiple therapeutic areas. MedEthix's branded portfolio is organized into four pillars: Reproductive Health (anchored by hormone-therapy and assisted-reproduction products such as Dydrogest, Endmet, Endogen HP, Evacarb, Gynogen HP, LHix, Mamazol, Pubergen, Tranamic, and the Mum-2-B Gold prenatal supplement), First Aid (Fast Aid Kit, Relispray Plus, Vinodine, Mist-Dress aerosol sprays), Oral Thin Films (Zimelt 3 melatonin and Medifilm Vitamin D3, powered by Thinoral Technology), and Finished Pharmaceutical Products spanning oncology, generics, and OTC categories.

MedEthix generates revenue by importing these products under a Bureau of Customs Super Green Lane Certificate (SGL), warehousing them in GWP-compliant cold-chain facilities in Pasay City (NCR), and distributing them nationwide through a network of mainstream and local pharma marketing/distribution partners, with direct supply into the AC Health ecosystem (800+ Generika pharmacies, FamilyDOC clinics, and QualiMed hospitals). Pricing is quote-based via Product Inquiry and Prescription Inquiry forms rather than publicly disclosed list pricing. The company operates a nationwide Professional Medical Representative sales team and supplements its go-to-market with medical education events (National Conference, Endometriosis Masterclasses with Rizal Medical Center and PSOG, World Pharmacists Day) and CSR-driven community engagement (Aruga medical missions). GTM channels include direct enterprise field sales to hospitals and pharmacy chains, channel-partner distribution, and event-driven medical engagement.

In November 2019, Ayala Healthcare Holdings, Inc. (AC Health) — the healthcare arm of the Ayala Group — acquired minority stakes in both MedEthix and sister company I.E. Medica, providing vertical integration into AC Health's retail-hospital network. The Salian family retains operational leadership, with Monaliza Salian serving as Co-founder, President and CEO. MedEthix was the first importer to bring Molnupiravir (Molnaflu) to the Philippines and Southeast Asia in 2021 via Compassionate Special Permits, and earned dual Healthcare Asia Pharma Awards in 2025 (Most Differentiated Service of the Year; Hospital Partnership of the Year) for endometriosis awareness initiatives.

Name

Medethics Incorporated

Legal name

MedEthix Incorporated

Website

https://medethix.com.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

MedEthix Incorporated is a Philippine-based pharmaceutical importer and distributor founded in 2009 that sources branded-generic medicines from global cGMP manufacturers, holds 500+ FDA registrations, and distributes nationwide through partner networks and the AC Health ecosystem. It specializes in reproductive health, first aid, oral thin films, and specialty pharmaceuticals for Filipino patients.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution

NAICS

Pharmaceutical Preparation Manufacturing (325412), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Endocrinology & Reproductive Health Pharmaceuticals (incl. Women’s Health) (HLAIAAAJ)

Keywords

• Branded-generic pharmaceuticals
• Pharmaceutical distribution
• Imported medicines
• Reproductive health products
• Oral thin films

Headquarters

HQ city

Mandaluyong City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pharmaceutical Product Sales (Branded-Generics): MedEthix generates revenue by importing, registering, and distributing a portfolio of branded-generic pharmaceutical products — including reproductive health medicines, fast-aid kits, oral thin films, and finished prescription pharmaceuticals — through its nationwide distribution partner network in the Philippines.
2. Distribution Margin from Sourced/Imported Healthcare Products: MedEthix acts as a preferred supplier of generic molecules, unique fixed-dose combinations, and healthcare products with innovative drug delivery systems, earning distribution margins when its products are sold through Distribution Partners across the Philippine market.
3. Regulatory and Sourcing Services for Manufacturers: MedEthix provides regulatory assistance, marketing authorization acquisition, importation, and distribution services to global pharmaceutical manufacturers seeking Philippine market entry — gaining FDA approval for over 500 product registrations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

MedEthix is a Philippine-based pharmaceutical company that imports, registers, and distributes branded-generic medicines and healthcare products in the Philippines. The portfolio spans reproductive health medicines, first-aid aerosol products, orally disintegrating thin-film supplements, and specialty/generic prescription pharmaceuticals. The company sources from cGMP-compliant global manufacturers, secures Philippine FDA marketing authorizations, and sells through a nationwide network of distribution partners and pharmacy chains.

Product overview

Medethics Incorporated (MedEthix) is a single Philippine-based pharmaceutical distribution and marketing company — not a multi-tenant SaaS platform — operating an integrated branded-generic pharmaceuticals portfolio organized around four named Family Health Solution pillars: (1) Reproductive Health, anchored by hormone-therapy and assisted-reproduction products such as Dydrogest, Endmet™, Endogen HP™, Evacarb®, Evamin®, Gynogen HP™, LHix, Mamazol, Mum-2-B Gold™, Pubergen™, and Tranamic; (2) First Aid, anchored by the Fast Aid Kit umbrella plus its three aerosol spray products RELISPRAY PLUS®, VINODINE®, and Mist-Dress®; (3) Oral Thin Films, featuring Medifilm Vitamin D3 and Zimelt 3 powered by Thinoral Technology; and (4) Finished Pharmaceutical Products spanning Specialty (Oncology, Chemotherapy, Hormone therapy, Targeted Therapy, Palliative & Hospice), Generic, and OTC therapeutic categories. The Reproductive Health, First Aid, and Oral Thin Films pillars are MedEthix's branded consumer-facing offerings while the broader prescription/specialty portfolio is supplied through over 500 FDA-registered marketing authorizations. MedEthix does the sourcing from cGMP-compliant global manufacturers, regulatory registration with the Philippine FDA, importation (with a Bureau of Customs Super Green Lane Certificate), warehouse and cold-chain logistics out of Pasay City NCR, and nationwide distribution to Filipino patients — making it a vertically integrated pharma import-and-distribute operation rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Brands

• Fast Aid Kit: A modern first aid kit consisting of three aerosol sprays (RELISPRAY PLUS, VINODINE, and MIST-DRESS) for muscle pains, sprains, and wounds at home or while traveling.
• Relispray Plus
• Vinodine
• Mist-Dress
• Zimelt 3
• Medifilm Vitamin D3
• Dydrogest
• Endmet
• Endogen HP
• Evacarb
• Evamin
• Gynogen HP
• LHix
• Mamazol
• Mum-2-B Gold
• Pubergen
• Tranamic
• Molnaflu

Products and services

• Dydrogest

Quantifiable outcome

• Over 1,000 patients served across Cebu, Tarlac, and Batangas medical missions in 2025
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

36 partnerships are on record, tiered minor, core and flagship.

• Healthway Cancer Care HospitalminorStrategic or Co-development Partner · 29 September 2025Hosted by I.E. Medica's Oncology Department, the World Pharmacists Day celebration at Healthway Cancer Care Hospital featured a keynote by Dr. Hilton Lam on pharmacoeconomics and highlighted pharmacists' role in cancer care, patient safety, and public health.
• University of Cebu Medical Center (UCMed)coreImplementation/ SI/ Consulting Partner · 8 February 2025Coordinated with the Salian Foundation, I.E. Medica, and MedEthix to host a free medical mission on February 8, 2025 at Holy Family Parish, Cebu, providing free consultations and diagnoses (eye checkups, pediatric care, orthopedic services, cervical cancer screenings) to underserved community members.
• Rizal Medical CentercoreStrategic or Co-development Partner · 24 September 2024MedEthix, Inc. partnered with Rizal Medical Center to conduct an Endometriosis Masterclass, led by Philippine Society of Obstetrics and Gynecology (PSOG) regional director Dra. Nelinda Catherine Pangilinan, on the diagnosis and management of endometriosis as part of an ongoing continuing medical education initiative.
• JackPharma Inc.coreChannel Partner/ Reseller/ Distributor · 17 November 2021Partnership between MedEthix and JackPharma to bring Molnupiravir (Molnaflu), an oral antiviral for mild COVID-19, into the Philippines — the first Southeast Asian country to receive the supply. MedEthix was the first importer to secure Compassionate Special Permits (CSPs), while JackPharma distributed to frontliners and healthcare professionals.
• Salian Foundation Inc.coreStrategic or Co-development Partner · 1 January 2009Non-profit organization co-established by the Salian family in 2009/2014, dedicated to providing free healthcare services to underserved communities. Strategic partnerships with I.E. Medica and MedEthix deliver medical missions including eye checkups, pediatric care, orthopedic services, and cervical cancer screenings — most recently in Cebu (Feb 8, 2025), Tarlac, and Batangas (Sept 21, 2025).
• I.E. Medica Inc.flagshipStrategic or Co-development PartnerI.E. Medica (founded 2006/2007) is an affiliated distribution company co-founded by Vasant and Monaliza Salian. It is a sister/parent company to MedEthix (founded 2009). AC Health acquired minority stakes in both companies in 2019. I.E. Medica supports oncology-related services and serves as a key entity in the broader Salian healthcare ecosystem, including Salian Foundation Inc.
• Merck (MSD) / Emory UniversitycoreOEM/ Whitelabel/ Licensing PartnerMerck (MSD) holds voluntary in-licensing deals with Indian pharma manufacturers (e.g., Aurobindo Pharma) to supply Molnupiravir to low and middle-income countries, including the Philippines. Molnupiravir was developed by Emory University and Merck.
• Aurobindo PharmacoreTechnology or IntegrationIndian pharma manufacturer licensed by Merck to supply Molnupiravir (the active pharmaceutical ingredient) to low and middle-income countries. Aurobindo supplied Molnupiravir treatment courses that MedEthix imported into the Philippines via Compassionate Special Permits.
• QuickFlo Forwarders, Inc.minorImplementation/ SI/ Consulting PartnerCustoms brokerage partner of MedEthix and JackPharma, facilitating the first Molnupiravir shipment clearance through the Bureau of Customs.
• People's Air Cargo & Warehousing Co. Inc.minorImplementation/ SI/ Consulting PartnerCargo and warehousing partner at PAIR Cargo Terminal, Pasay City for receipt and onward distribution of pharmaceutical shipments including Molnupiravir.
• ActimedcoreOEM/ Whitelabel/ Licensing PartnerOne of MedEthix's listed global Manufacturing Partners; MedEthix sources healthcare products from Actimed and other international manufacturers under cGMP standards.
• AlkemcoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner supplying MedEthix with pharmaceutical products for the Philippine market.
• Bell-KenzcoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• CDCIcoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• Corbridge PharmacoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• CYCD PharmacoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• Emcure PharmaceuticalscoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• Getz PharmacoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• GX PharmacoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• Multicare PharmaceuticalscoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• NatrapharmacoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• SandozcoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix (a Novartis division specializing in generics).
• SanoficoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• TGP (The Generics Pharmacy)coreChannel Partner/ Reseller/ DistributorListed as both a Manufacturing Partner and an aligned distribution partner within the MedEthix ecosystem of Philippine pharma companies.
• Zydus LifesciencescoreOEM/ Whitelabel/ Licensing PartnerListed global Manufacturing Partner of MedEthix.
• Piramal PharmacoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Mankind PharmacoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Indoco RemediescoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Ahlcon ParenteralscoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Sanzyme Ltd.coreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Zim LaboratoriescoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Virchow BiotechcoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• USV Private LimitedcoreChannel Partner/ Reseller/ DistributorListed Distribution Partner of MedEthix in the Philippines.
• Novagen PharmacoreOEM/ Whitelabel/ Licensing PartnerListed as a Supplier of MedEthix, providing pharmaceutical products sourced for distribution in the Philippines.
• Philippine FDA (Food and Drug Administration)flagshipOthersMedEthix complies with Philippine FDA regulations and has secured approval for over 500 product registrations and marketing authorizations across various therapeutic areas. The company also complies with Bureau of Customs (BOC) requirements and holds a Super Green Lane Certificate (SGL).
• Bureau of Customs (BOC) - PhilippinesflagshipOthersMedEthix has been awarded a Super Green Lane Certificate (SGL) by the Bureau of Customs for efficient importation and is recognized by the BOC as among the top pharmaceutical importers in the Philippines.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Generika Drugstore: Largest Filipino generics pharmacy chain (800+ stores) within the AC Health ecosystem and a major distribution channel for MedEthix's products; included as a channel-driven peer given its strategic importance to MedEthix's downstream reach rather than direct product overlap.

Emerging players

• Mankind Pharma: Indian pharma company expanding aggressively into Southeast Asia; listed as a MedEthix distribution partner and competes in OTC and consumer health categories (vitamins, supplements) where MedEthix's oral thin films are positioned.

Broad incumbents

• Sanofi Philippines: Global pharma incumbent with branded-generic and consumer health offerings in the Philippines; listed as a manufacturing partner of MedEthix but also a direct competitor in generics and specialty categories.
• Sandoz (Novartis): Global generics leader and listed manufacturing partner of MedEthix; competes with MedEthix in the Philippine branded-generics category while also supplying it, creating both partnership and competitive overlap.
• United Laboratories (Unilab): The largest Filipino-owned pharmaceutical company, offering a broad branded-generic and OTC portfolio across therapeutic areas that overlap with MedEthix's reproductive health, first aid, and branded-generic categories; competes for the same retail pharmacy shelf space.
• GlaxoSmithKline (GSK) Philippines: Multinational pharma with established Philippine distribution across vaccines, specialty, and consumer health; competes in adjacent categories (women's health, OTC, branded-generics) with MedEthix's portfolio.
• Pfizer Philippines: Multinational pharma incumbent distributing specialty and generic medicines in the Philippines; competes with MedEthix's specialty/oncology portfolio and benefits from deeper capital and global pipelines.

Direct peers

• Zydus Lifesciences: Indian pharma manufacturer listed as a MedEthix partner; operates a parallel generics and women's health portfolio that overlaps with MedEthix's reproductive health and branded-generic categories across Asia.
• Aurobindo Pharma Philippines: Indian pharma major listed as a MedEthix manufacturing partner (supplied Molnupiravir to the Philippines); also markets its own generics across Southeast Asia, creating direct portfolio overlap in branded-generics.
• I.E. Medica Incorporated: Sister/affiliated company co-founded by the same Salian principals and also backed by AC Health's minority investment; both I.E. Medica and MedEthix import and distribute pharmaceutical products in the Philippines across overlapping therapeutic categories including oncology and branded-generics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MedEthixInc
• LinkedInlinkedin.com/company/medethix-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medethics Incorporated