What Gruetzi does

Gruetzi SL is a Barcelona-based creative advertising agency (legal entity: GRUETZI, SL, Spanish private limited company, CIF B64632557) operating from Ronda General Mitre, 126 in the 08021 postal code of Barcelona. It sells four core service lines: Publicidad + PLV (advertising and point-of-sale materials), Identidad (brand identity, naming, logo, and corporate image), Online (WordPress website development), and SEO/SEM (search engine optimization and Google Ads management). Underlying technology is conventional — WordPress for build, manual technical SEO audits, and Google Ads for paid search — with no proprietary platforms or AI tooling disclosed. Customers are acquired primarily through direct relationships, referrals, and the agency's own portfolio website, which is localized in Spanish and Catalan.

The business model is project-based professional services: engagements are quote-driven and tailored to client scope, with no published pricing or retainer structure disclosed. Revenue streams are fragmented across brand identity work, web builds, and ongoing SEO/SEM retainers. Customer segments span SMBs (law firms, small retailers, rural tourism, interior design), enterprises (McGraw-Hill, Random House Mondadori, Cacaolat, Atlantic/Thermor, Heron City Barcelona, ACB, Tombow), a government entity (EMT), and NGOs (Fundació Uszheimer, Céntimos Solidarios). Distribution is entirely direct, single-country (Spain, with one Spain/Portugal client).

No funding rounds, M&A activity, parent company, subsidiaries, patents, awards, certifications, regulatory actions, or management team disclosures are present in the source material. The company appears to be an independently owned, small regional agency whose scale, headcount, revenue, and ownership details are not publicly disclosed. The operating company status is active and the website is functional as of data collection.

Name

Gruetzi

Legal name

GRUETZI, SL

Website

https://gruetzi.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Gruetzi SL is a Barcelona-based creative advertising agency offering brand identity, WordPress web development, SEO/SEM, and point-of-sale advertising services to SMBs, enterprises, and public-sector clients across Spain.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Creative advertising services
• Brand identity design
• Web development services
• Search engine optimization
• Graphic design agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Creative Services: Professional services revenue from creative advertising campaigns, advertising + PLV (point of sale advertising), graphic design, and art direction services. Projects are typically one-time engagements with clients for specific campaigns or ongoing brand management.
2. Web Development Services: Website design and development services including WordPress development, SEO implementation, and web maintenance.
3. SEO/SEM Services: Search engine optimization and search engine marketing services including technical SEO audits, local SEO, link building, and Google Ads campaign management.
4. Brand Identity Services: Brand creation, naming, logo design, corporate identity development, and brand management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gruetzi is a Barcelona-based creative advertising agency that delivers integrated marketing and communications services to businesses across Spain. Its core offerings span four pillars: Publicidad + PLV (advertising and point-of-sale materials), Identidad (brand identity creation, naming, and corporate image), Online (WordPress website design and development), and SEO/SEM (search engine optimization and Google Ads campaigns). The agency serves both SMBs and enterprise clients on a project basis, combining traditional creative work with digital execution.

Product overview

Gruetzi is a creative advertising agency based in Barcelona, Spain offering a portfolio of integrated marketing services. The agency provides four core service areas: Publicidad + PLV (advertising and point-of-sale marketing), Identidad (brand identity and corporate image), Online (web development), and SEO/SEM (search engine optimization and marketing). These services are offered as discrete but complementary offerings, with SEO and web development being particularly interconnected. The agency also offers specific services including SEO audits (Auditoría SEO Vende+), SEM campaign management, naming services, corporate catalog design, display design, email marketing campaigns, Facebook applications, and intranet development. The agency operates on a project basis, working with diverse clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidad + PLV (Advertising and Point-of-Sale) Creative advertising campaigns and point-of-sale (PLV) materials designed to convert limited in-store space and short attention windows into brand visibility and sales outcomes for retail and commercial clients.
• Identidad (Brand Identity) End-to-end brand management services including brand creation, naming, visual identity design, logo development, and ongoing brand care for SMBs and enterprises.
• Online (Web Development) Website design, programming, and online presence development services, primarily using the WordPress platform with focus on SEO-friendly structure and user experience.
• SEO / SEM Search engine optimization and search engine marketing services including natural positioning in Google and other search engines, plus paid advertising campaigns focused on qualified traffic and commercial conversion.
• Auditoría SEO Vende+ Comprehensive SEO audit service analyzing current positioning, keywords, technical SEO, content, competition, local SEO, conversion, and growth opportunities for client websites.
• Campañas SEM Search engine marketing campaign management including Google Ads strategy, keyword selection, ad copywriting, creative design, remarketing, and continuous optimization.

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered notable client with multiple projects and notable client.

• Heron City Barcelonanotable client with multiple projectsOthersLong-standing client relationship with multiple projects including web development, advertising campaigns, social media applications, and email marketing spanning several years of collaboration.
• McGraw-Hillnotable client with multiple projectsOthersEnterprise client for educational publishing with projects including website development, blog creation, and e-mailing campaigns for educational content.
• Random House Mondadorinotable clientOthersPublishing client for whom the agency developed a Facebook application and comprehensive marketing campaign for a book launch.
• Atlantic/Thermornotable clientOthersThermal solutions company for whom the agency created product catalogs, displays, corporate image, and vinyl graphics across Spain and Portugal.
• Cacaolatnotable clientOthersBeverage brand client for press advertising, Christmas greetings, and festival announcements.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Shackleton: Madrid-based independent Spanish creative advertising agency with full-service campaign, brand, and digital capabilities serving multi-sector clients. Highly comparable to Gruetzi as a similarly-sized Spanish independent creative agency competing for the same enterprise and SMB budgets.
• La Despensa: Madrid-based Spanish creative agency recognized for strategic creativity, advertising campaigns, and digital content across multiple sectors. Comparable to Gruetzi as an independent full-service creative peer of similar size and scope operating in Spain.
• El Laboratorio: Madrid-based Spanish creative agency known for branded content, integrated campaigns, and digital work for major brands. Comparable to Gruetzi as a full-service Spanish creative peer with similar independent positioning and mid-sized scale.
• Mucho: Barcelona-based branding and graphic design studio creating identity systems, packaging, and digital design for multi-sector clients. Closely comparable to Gruetzi given the shared Barcelona location, branding/design specialization, and similar boutique scale.
• Bulletproof: UK-based branding and design agency offering brand strategy, identity, packaging, and digital design to multi-sector clients. Comparable to Gruetzi's identity and design service line as a similarly-sized international branding peer.
• Pearlfisher: London-based independent branding and design agency specializing in brand identity and packaging for premium multi-sector clients. Comparable to Gruetzi as a mid-sized independent design/brand identity peer with similar multi-sector boutique profile.
• Making Science: Madrid-headquartered Spanish digital marketing and adtech firm listed on BME Growth, specializing in SEO, SEM, programmatic, and digital transformation. Comparable to Gruetzi's SEO/SEM service line as a direct Spanish SEM specialist competitor.

Broad incumbents

• McCann Spain: Spanish operations of global advertising network McCann Worldgroup, providing full advertising, brand, and digital marketing services. Comparable to Gruetzi as a broad incumbent offering an overlapping portfolio of services targeting similar Spanish enterprise clients.
• Lola MullenLowe: Madrid-based creative agency, part of the global MullenLowe network, offering advertising, digital, and brand experience services across Spain and internationally. Comparable to Gruetzi as a broader incumbent offering overlapping creative and digital services in the Spanish market.
• Publicis Spain: Spanish operations of global advertising network Publicis Groupe, providing end-to-end creative, media, and digital services. Comparable to Gruetzi as a broader network incumbent operating across the same service categories in the Spanish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruetzi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruetzi