BTL Liners
BTL Liners is a privately held U.S. manufacturer of geomembrane containment systems, producing RPE, PP, and EPDM liners under proprietary brands for agriculture, civil infrastructure, residential water features, and controlled-environment agriculture customers.
- Company typePrivate
- Founded1984
- HeadquartersPrineville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BTL Liners does
BTL Liners is a privately held, U.S.-based manufacturer of geomembrane containment systems founded around 1984 and headquartered in Prineville, Oregon. The company designs, fabricates, and installs reinforced polyethylene (RPE), reinforced polypropylene (PP), and EPDM liners under proprietary brand names including AquaArmor, AquaProFlex, ArmorPro, ArmorCover, and ArmorClear. Its flagship PPL-24 product is a 5-layer co-extruded liner that BTL originated in the 1980s and for which it remains the nation's sole source. The company's technology platform centers on a co-extrusion process that molecularly bonds LDPE coatings to HDPE scrim, producing liners with industry-leading puncture resistance (1200+ PSI for BTL-40) and warranties up to 25 years exposed.
BTL serves four primary end-markets: Professional Agriculture, Civil & Industrial Infrastructure (mining, oil & gas, wastewater, secondary containment), Residential & Recreation (decorative and koi ponds, natural swimming ponds), and Controlled Environment Agriculture (greenhouse and barn curtains). The business makes money through one-time product sales of both standard and custom-fabricated liners, professional installation services for projects ranging from small decorative ponds to 500,000+ SF containment systems, sales of ancillary accessories (pipe boots, geotextile, termination bars, heat gun kits), and a distributor/reseller program. Distribution is multi-channel: e-commerce for standard SKUs, inside-sales quote-based pricing for custom projects, regional satellite offices in the Midwest and Southwest, and a 'Become a Distributor' partner network. After nearly 40 years of bootstrapped, founder-led operation with no external funding, BTL is positioned among the top 10 players in the global pond liner market.
BTL Liners firmographics
Firmographics- Name
- BTL Liners
- Legal name
- BTL Liners
- Website
- https://btlliners.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BTL Liners is a privately held U.S. manufacturer of geomembrane containment systems, producing RPE, PP, and EPDM liners under proprietary brands for agriculture, civil infrastructure, residential water features, and controlled-environment agriculture customers.
- Ownership category
- akta.pro rank
BTL Liners industry classification
Industry- Product category
- Geomembrane Containment Liners
- NAICS
- Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Bulk Liners & Container Liners (Dry Bulk Liners) (IMALAGAE)
Keywords
Where BTL Liners is headquartered
LocationHeadquarters
- HQ city
- Prineville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BTL Liners business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Geomembrane Liner Sales: Primary revenue from manufacturing and selling reinforced polyethylene (RPE), reinforced polypropylene (PP), and EPDM geomembrane liners. Products sold in various thicknesses (20-60 mil) for pond, containment, and cover applications. One-time product sales with optional professional installation.
- Professional Installation Services: BTL offers professional installation services for projects ranging from small decorative ponds to 500,000+ square foot installations. Services include liner placement, deployment, field welding, and custom anchoring solutions.
- Custom Fabrication: Custom-made products including tarps, covers, floating covers, baffle curtains, oil containment booms, and specialty geomembrane products. Custom orders include Box Welded Liners, Cistern Liners, and specialized containment solutions.
- Accessories and Components: Sales of ancillary products including pipe boots (tape-on and weld-on kits), termination bars, geotextile underlayment, heat gun kits ($250), tapes, and perforated pipe for edge treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AquaProFlex BTL-45 EPDM Pond Liner (10'x10') |
| Unit Pricing | Pay-as-you-go | BTL Heat Gun Kit |
| Other | Multi-year contract | Custom Liner Fabrication |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
BTL Liners product offering
Product offeringCore offering
BTL Liners designs, fabricates, and manufactures reinforced polyethylene (RPE) and reinforced polypropylene (PP) geomembrane containment liners, EPDM pond liners, and protective covers under branded lines including AquaArmor, AquaProFlex, ArmorPro, ArmorCover, and ArmorClear. The company sells standard products via direct e-commerce and produces custom-fabricated containment solutions, tarps, floating covers, baffle curtains, and secondary containment systems for agricultural, civil/industrial, residential, and greenhouse applications, with optional professional installation services.
Product overview
BTL Liners is a manufacturer of industrial containment and covering solutions, offering a portfolio of branded product lines: AquaArmor (premium pond liners with multiple material variants), AquaProFlex (EPDM flexible pond liners), ArmorPro (chemical and fuel containment liners), ArmorCover (protective covers), and ArmorClear (greenhouse covers with specialized coatings). The portfolio also includes custom fabrication services for specialty tarps, floating covers, air-o-pads, oil containment booms, baffle curtains, silt curtains, cisterns, tank liners, greenhouse products, and secondary containment systems. Supporting accessories such as heat gun kits, geotextiles, termination bars, and installation services complement the core product lines.
Differentiator
Problem solved
Functional benefit
Brands
- AquaArmor: The strongest, most UV resistant pond liner in the industry. Fish and plant safe with high puncture resistance. Used for pond liners, aquaponics/hydroponics, oil/gas/mining containment, water containment, sports field and turf drainage, bio-swale containment, temporary erosion control, canal/ditch liner, above ground containment, cistern liners, living roof liner, baffle curtains, boxed-cylindrical drop-in liners, and potable water.
- AquaProFlex
- ArmorPro
- ArmorCover
- ArmorClear
Quantifiable outcome
- BTL has installed over 400,000 SF in a single day with typical large installations achieving 200,000+ SF per day
- +3 more outcomes
Companies that use BTL Liners
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
BTL Liners technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BTL Liners partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
BTL Liners competitors and assessment
Company assessmentDirect peers
- Atarfil: Atarfil is a Spanish manufacturer of HDPE, LLDPE, and PVC geomembranes for civil engineering, mining, and aquaculture containment. Comparable to BTL as a specialty geomembrane producer with a similar product portfolio targeting industrial and agricultural containment applications.
- Colorado Lining International: Colorado Lining International fabricates and installs geomembrane liners for ponds, canals, landfills, and mining applications. Comparable to BTL as a US-based custom geomembrane fabricator with overlapping customer segments and installation service offerings.
- Seaman Corporation (Shelter-Rite / XR-5): Seaman Corporation is a US manufacturer of XR-5 reinforced geomembranes used for chemical and fuel containment—the exact application space BTL's ArmorPro line targets. BTL's product portfolio explicitly includes XR-5 variants, indicating head-to-head competition.
- Agru America: Agru America manufactures geomembranes, pipes, and concrete protection liners from polyethylene and polypropylene. Directly competes with BTL in the reinforced geomembrane space for mining, environmental, and water containment applications and is named alongside BTL as a top-10 industry player.
- Solmax (formerly Terrafix / Siltex): Solmax is one of the largest global producers of geosynthetics including HDPE and LLDPE geomembranes for environmental, mining, and water containment applications. Directly comparable to BTL as a top-tier geomembrane manufacturer with overlapping product offerings and customer segments.
- GSE Environmental (Solmax): GSE Environmental is one of the largest global manufacturers of geomembranes (HDPE, LLDPE, RPP, PVC) for containment applications including mining, aquaculture, and water storage. Directly comparable to BTL Liners as a fellow top-tier geomembrane producer serving overlapping agricultural, civil, and industrial segments.
- Raven Industries (Raven Engineered Films): Raven Engineered Films manufactures reinforced polyethylene geomembranes and protective films for agricultural, industrial, and environmental containment. Directly comparable to BTL in reinforced polyolefin liner technology, serving the same mining, agriculture, and water management customers.
Emerging players
- Palram Industries: Palram Industries manufactures polycarbonate and polyethylene sheets for greenhouse covers, roofing, and containment applications. Partially comparable to BTL's ArmorClear greenhouse cover line and broader protective film business, though focused more on rigid plastics than reinforced geomembranes.
Broad incumbents
- Carlisle Construction Materials: Carlisle Construction Materials is a broad building products manufacturer producing EPDM membranes, geomembranes, and waterproofing systems as part of Carlisle Companies' portfolio. Comparable to BTL as a larger incumbent in the rubber and plastic membrane space with overlapping pond and containment applications.
- Firestone Building Products: Firestone Building Products manufactures EPDM and TPO roofing membranes, geomembranes, and waterproofing systems as part of a broader building products portfolio owned by Holcim. Comparable to BTL as a major EPDM/RPE liner competitor serving adjacent containment and waterproofing markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BTL Liners social profiles
Digital presenceBTL Liners financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTL Liners leadership team
Management profileNumber of profiles
BTL Liners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTL Liners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTL Liners
What does BTL Liners do?
BTL Liners designs, fabricates, and manufactures reinforced polyethylene (RPE) and reinforced polypropylene (PP) geomembrane containment liners, EPDM pond liners, and protective covers under branded lines including AquaArmor, AquaProFlex, ArmorPro, ArmorCover, and ArmorClear. The company sells standard products via direct e-commerce and produces custom-fabricated containment solutions, tarps, floating covers, baffle curtains, and secondary containment systems for agricultural, civil/industrial, residential, and greenhouse applications, with optional professional installation services.
Is BTL Liners a public or private company?
BTL Liners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTL Liners founded?
BTL Liners was founded in 1984. It employs 11 to 50 people.
Where is BTL Liners based?
BTL Liners is headquartered in Prineville, United States, in the North America region.
How does BTL Liners make money?
Four revenue lines are on record. Geomembrane Liner Sales are the primary driver. The others are professional Installation Services, custom Fabrication and accessories and Components.
Who are BTL Liners's main competitors?
Direct peers on record are Atarfil, Colorado Lining International, Seaman Corporation (Shelter-Rite / XR-5), Agru America, Solmax (formerly Terrafix / Siltex), GSE Environmental (Solmax) and Raven Industries (Raven Engineered Films). Palram Industries is listed as an emerging player. Broad incumbents are Carlisle Construction Materials and Firestone Building Products.
Does BTL Liners have an API?
No public API is recorded for BTL Liners.
What industry is BTL Liners in?
BTL Liners's product category is Geomembrane Containment Liners. Its primary akta.pro industry code is IMALAGAE, Bulk Liners & Container Liners (Dry Bulk Liners). Its NAICS code is 326113 and its SIC code is 3081.