Greatergood Brands®

What Greatergood Brands® does

Greatergood Brands® is a London-based brand and packaging design agency founded in 2017 by Daniel Hinde, an award-winning designer with more than 20 years of commercial experience working for global brand owners including Pernod Ricard (Malibu, Martell, G.H. Mumm, Perrier-Jouët, Absolut, Olmeca, Kahlua), PepsiCo (Walkers, Tropicana), Nestlé (Rachel's Organic, Munch Bunch), Deliveroo, Tottenham Hotspur, United Colours of Benetton, and Pret A Manger. The firm is privately held, founder-led, operates from 23 Golden Square, London, W1F 9JP, and reports a headcount of 1-10 employees with no external funding rounds disclosed.

The agency's product portfolio integrates brand strategy and positioning, brand naming and trademarking, verbal branding, visual identity and design, packaging design systems engineered for retail shelf standout and SKU scalability, retail and pitch-deck strategy, integrated campaigns, and website/e-commerce and environmental graphic design. It also maintains an agency-owned consumer brand, Reformed Characters, a premium alcohol-free botanical drinks range with three SKUs. Its technology stack is conventional creative-services tooling; the publicly disclosed capabilities are human-led design expertise rather than platform or AI capabilities.

Revenue is generated through project-based professional services fees billed directly to brand owners (no pricing tiers publicly disclosed, contact via [email protected] / +447454224040). Customer segments split between global FMCG/CPG groups and disruptive challenger brands across food and beverage, supplements, baby care, personal care, healthcare, hospitality, sport, and arts and culture. Geographic service coverage spans UK & EU, USA, and MENA, and channel reach is primarily direct engagement supported by a website portfolio, insights blog, and a 'Building Better Brands' newsletter. Notable commercial outcomes include Riviera Iced Tea consistently outperforming RTD competitors as a top-selling brand, Oddbox securing a first retail listing with Ocado, Mo & Marine winning packaging-design awards, and The Well Bean Co securing equity investment post-rebrand.

Name

Greatergood Brands®

Legal name

Greatergood Brands®

Website

https://greatergood-brands.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Greatergood Brands® is a London-based, founder-led brand and packaging design agency serving FMCG and CPG clients globally through brand strategy, identity, packaging design, and retail strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand & Packaging Design Services: Professional agency fees for brand strategy, brand identity design, packaging design, and retail strategy services for FMCG and CPG consumer brands. Projects include full brand creation, rebranding, packaging design systems, campaign development, and integrated marketing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Greatergood Brands® is a London-based brand and packaging design agency that helps FMCG and CPG consumer brands launch, scale, and reposition through strategic brand design, visual identity creation, packaging design, and retail strategy services. The agency provides end-to-end creative services including brand naming and trademarking, verbal branding, packaging design systems, retail pitch decks, campaigns, and integrated marketing.

Product overview

Greatergood Brands® is a London-based brand and packaging design agency with over 20 years of experience serving global consumer brands and challenger brands across FMCG and CPG sectors. The agency offers an integrated suite of professional services centered on brand strategy, brand identity and design, packaging design, retail strategy, campaigns and integrated marketing, and website and digital design. Their work spans brand naming and verbal branding, signage and environmental graphics, character illustration, and e-commerce platform design. The agency also maintains an agency-owned brand, Reformed Characters, a premium alcohol-free botanical drinks venture. Their client roster includes global groups such as Pernod Ricard, PepsiCo, and Nestlé, as well as hundreds of disruptive challenger brands across food, beverage, supplements, personal care, and other consumer categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting services to define brand positioning, architecture, verbal branding, and market differentiation for consumer brands across FMCG and CPG sectors.
• Brand Identity & Design Creation of visual brand identities including logo design, typography, color systems, character illustration, and comprehensive brand guidelines for consumer brands.
• Packaging Design Design of retail-ready packaging for food, beverage, supplements, personal care, and other consumer product categories, built for scalability across multiple SKUs while maintaining shelf standout.
• Retail Strategy Strategic guidance for retail positioning, shelf presence, buyer presentations, retail pitch deck creation, and market entry planning for consumer brands.
• Campaigns & Integrated Marketing Development of marketing campaigns, seasonal activations, brand experiences, and multi-channel marketing materials for consumer brands and hospitality clients.
• Website & Digital Design Design of websites, e-commerce stores, digital interfaces, and app design systems for consumer brands and direct-to-consumer launches.
• Brand Naming Development of distinctive, trademarkable brand names for new consumer product launches, including verbal branding, linguistic analysis, and UK & US trademark filings.
• Reformed Characters Premium alcohol-free bold botanical drinks brand created by Greatergood Brands as their own challenger brand venture, featuring three unique SKUs: The Herbaceous Character, Dark & Decadent Character, and Bittersweet Character.

Quantifiable outcome

• Riviera Iced Tea consistently outperformed competitor ready-to-drink brands and was a consistent top-selling brand
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EIT FoodnotableStrategic or Co-development PartnerCommissioned by EU food initiative EIT Food to design and produce a 120-page business advice publication for food and drink startups. The guide was so successful it was translated into 8 additional languages and developed into a full online e-learning course. Response was overwhelmingly successful, accessed globally in French, Italian, Greek, Turkish, German, Spanish and more.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Global, partner-led design and branding consultancy working across consumer brands — competes with Greatergood for premium brand identity work, but at much larger scale and broader scope.
• Interbrand: Global brand consultancy serving many of the same multinational CPG/FMCG clients (including PepsiCo and Pernod Ricard) — competes for global brand strategy and identity mandates at much greater scale.
• Landor & Fitch: Global brand consulting and design firm serving large FMCG/CPG and corporate clients — a broader incumbent competing for the same enterprise-level brand strategy mandates as Greatergood.

Direct peers

• Robot Food: UK-based brand and packaging design agency focused on FMCG and challenger brands — competes with Greatergood for food, beverage, and household brand design engagements.
• Coley Porter Bell: London-based brand and packaging design agency with long-standing FMCG expertise (part of WPP) — directly comparable to Greatergood's category specialization and client types.
• Pearlfisher: London-based brand and packaging design agency specializing in FMCG, beauty, food, and drinks — directly comparable to Greatergood's focus on CPG challenger and global brand work.
• Big Fish (now part of DAVID): UK brand and packaging design agency focused on FMCG and challenger brands — a comparable boutique peer with overlapping food, beverage, and household product work.
• Bulletproof (Dept): Independent brand and packaging design agency with deep FMCG expertise, now part of Dept — competes with Greatergood for FMCG/CPG packaging design and brand strategy mandates.
• Bloom (brand agency): London-based brand and packaging design agency with a strong FMCG portfolio — comparable boutique peer targeting similar global and challenger brand clients.

Regional players

• Together Design: London-based independent brand and packaging design agency — a regional UK peer with comparable scale, FMCG client base, and challenger-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greatergoodldn
• LinkedInlinkedin.com/company/28591038

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greatergood Brands®