Koegel PRT

What Koegel PRT does

Koegel PRT, operating as the Koegel Autism Center, is a private research and clinical training organization headquartered in Santa Barbara, California, with current research affiliation to Stanford University's Department of Psychiatry and Behavioral Sciences. The company commercializes Pivotal Response Treatment (PRT), a naturalistic intervention model derived from Applied Behavior Analysis that targets pivotal areas of child development — motivation, responsivity to multiple cues, self-management, and social initiations — to drive collateral gains in communication, socialization, and behavior for individuals with Autism Spectrum Disorder. PRT is a registered trademark backed by 200+ peer-reviewed articles and recognized by the National Research Council, the National Professional Development Center on ASD, and the National Standards Project.

The commercial product portfolio is built around a five-level Online PRT Certification Program (Levels I-V) priced at $305-$500 per level, with a dedicated Chinese Level I track delivered via Beijing Shuxin Special Education. Supplementary revenue streams include a Zoom Consultation Program serving both parents ($280-$2,950 packages) and professionals ($160-$6,000 packages), on-site training workshops priced at $2,500 per day plus expenses, and a multi-language catalog of PRT training manuals ($10-$60) and books sold direct and through Amazon and Brooks Publishing. Distribution combines an e-commerce storefront, Zoom-based self-serve consultation, an enterprise on-site delivery channel, and an exclusive reseller relationship in China.

Customer segments split between parents of children with ASD seeking home-implemented intervention guidance and a global base of clinicians, speech and occupational therapists, special educators, BCBAs, and medical professionals pursuing certification and CEU-bearing continuing education. The Certificant Registry creates a public directory of certified practitioners by geography, supporting a referral network that reinforces demand for higher certification tiers. The organization is family-led: Drs. Robert and Lynn Koegel serve as Clinical Directors, with their daughter Dr. Brittany Koegel as CEO and Elizabeth Ponder as Director of Training/Certification.

Name

Koegel PRT

Legal name

Koegel Autism Center

Website

https://autismprthelp.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Koegel PRT commercializes Pivotal Response Treatment (PRT), an ABA-derived intervention for autism, via a multi-level certification program, Zoom-based consultations for parents and clinicians, on-site training workshops, and a multi-language catalog of manuals and books.

Ownership category

akta.pro rank

Product category

Autism Intervention Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG)

akta.pro secondary industries

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Social Communication / Pragmatics Intervention (School-Age) (EDAKAEAF), Parenting Education for Special Needs & Developmental Differences (EDACALAK)

Keywords

• Autism intervention services
• Behavioral therapy training
• Clinical certification programs
• Special education consulting
• Applied behavior analysis

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PRT Certification Programs: Multi-level certification programs (Levels I-V) for professionals, with pricing ranging from $305-$500 USD for initial levels. Includes written exams and video submissions for fidelity of implementation.
2. Professional Consultation Services: One-time and ongoing Zoom consultation packages for professionals including video feedback and 45-minute sessions. Packages range from $160 (one-time) to $6,000 (1-year weekly package).
3. Parent Consultation Services: Online parent education programs with Zoom sessions for parents of children with ASD. One-time consultations from $280-$780, ongoing monthly/semi-monthly packages up to $2,950 annually.
4. On-Site Training Workshops: Group professional development workshops at $2,500 daily honorarium plus travel costs, accommodations, and per diem. Covers Levels I-V certification with interactive exercises.
5. Training Manuals and Books: Sale of training manuals ($10-$60 USD) and books ($14.95) covering various PRT topics including first words, initiations, socialization, self-management, and functional behavior assessment. Available in multiple languages including Spanish, Portuguese, Arabic.
6. Chinese Certification Program: Chinese Language Level I Certification Program at $300 USD, offered in partnership with Beijing Shuxin Special Education.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Koegel PRT develops and disseminates the Pivotal Response Treatment (PRT) methodology for children with Autism Spectrum Disorder through a five-level online certification program, Zoom-based professional and parent consultation services, on-site training workshops, and a multilingual library of training manuals and books. Offerings are sold directly to clinicians, therapists, educators, schools, and agencies, as well as to parents of children with ASD who want to implement PRT at home.

Product overview

Koegel PRT offers Pivotal Response Treatment (PRT), a naturalistic intervention model for Autism Spectrum Disorder derived from Applied Behavior Analysis. The core product portfolio consists of: (1) Online PRT Certification Program with five sequential levels (I-V), including a dedicated Chinese Level I Certification Program; (2) On-Site Training Workshops delivering professional development with certification at Levels I-V; (3) Zoom Consultation Program comprising both Professional Consultation and Parent Consultation services for remote coaching and video feedback; and (4) supplementary educational materials including PRT Training Manuals covering specific topics (first words, initiations, socialization, self-management, functional behavior assessment) available in multiple languages, and PRT Books including titles like 'Overcoming Autism' and 'The PRT Pocket Guide'. Additional offerings include a Certificant Registry providing a directory of PRT-certified practitioners by location. All offerings center on the PRT methodology developed by Drs. Robert and Lynn Koegel at Stanford University.

Differentiator

Problem solved

Functional benefit

Products and services

• Online PRT Certification Program A five-level online certification program (Levels I–V) completed sequentially at the participant's own pace, demonstrating skill level through written exams or video clip submissions to meet formal fidelity-of-implementation criteria. Designed for clinicians, therapists, educators, and BCBAs seeking PRT certification, with U.S. pricing at $305 (Level I), $450 (Level II), and $500 (Level III), and an international Level I price of $325.
• Chinese PRT Level I Certification Program A Chinese-language PRT Level I Awareness Certification program for professionals in China, priced at $300 USD and delivered in partnership with Beijing Shuxin Special Education (北京殊心教育) as the exclusive partner platform. Group registrations of five or more participants are handled directly by the partner.
• On-Site Training Workshops Professional development workshops delivered on-site at schools, agencies, and other locations for groups interested in PRT, with lecture-style training, video models, case vignettes, Q&A, and interactive exercises. Pricing is a $2,500 daily honorarium plus travel costs, accommodations, and per diem, and the workshops provide certification at Levels I–V with BCBA CEUs available.
• Professional Consultation Program Individualized online consultation services for professionals (clinicians, therapists, educators), tailored to their field, clients, and intervention setting. Sessions are delivered by M.A.- or Ph.D.-level PRT experts via Zoom and include prior analysis of intervention video clips, video feedback, and 40–45 minute Zoom sessions. One-time consultation starts at $160; ongoing weekly 1-month packages run $600 and 1-year packages run $6,000 (12 monthly packages for the price of 10).
• Parent Consultation Program Online parent education program providing PRT application training through individualized Zoom sessions with M.A.- or Ph.D.-level PRT experts, including video analysis, one-time and ongoing consultation packages, and follow-up sessions. One-time packages range from $280 (Package I) to $780 (Package II), with ongoing monthly and semi-monthly Zoom packages up to $1,600 (1-year monthly) or $2,950 (1-year semi-monthly).
• PRT Training Manuals Printed and electronic training manuals covering specific PRT topics including teaching first words, initiations, socialization, self-management, functional behavior assessment, academic priming, and toilet training. Priced at $10–$60 USD per manual and available in multiple languages including Spanish, Portuguese, and Arabic.
• PRT Books Published books on autism intervention and PRT methodology, including titles such as 'Overcoming Autism', 'Growing Up on the Spectrum', 'The PRT Pocket Guide', 'Pivotal Response Treatment for Autism Spectrum Disorders', 'Positive Behavioral Support', and 'Teaching Children with Autism', sold for $14.95 each through the website and via Amazon and Brooks Publishing.

Quantifiable outcome

• 85%-90% of children who begin PRT before age 5 develop verbal communication as primary mode
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Beijing Shuxin Special Education (北京殊心教育)coreChannel Partner/ Reseller/ DistributorBeijing Shuxin Special Education is the official and exclusive partner platform for conducting PRT certification training in China. They are responsible for organizing the Chinese PRT Level I Certification Program and handling group registrations (5 or more participants) at [email protected].

Scale indicators5 records

Recent moves9 records

Expansion highlights3 records

Others

• Autism Speaks: Large autism advocacy and research funding organization. Not a direct competitor, but it shaped the ASD treatment ecosystem in which Koegel PRT operates and has recognized the Koegels with its first Science & Research award.
• Pearson Clinical (Behavior Assessment / ABA resources): Publisher of clinical assessments and educational content used in autism intervention and ABA training. Comparable as an enabler of clinician training and content distribution, with overlap to Koegel's training manuals/books revenue stream.

Direct peers

• Centria Healthcare: National provider of ABA therapy for children with autism, including in-home and center-based services plus clinician training. Competes for the same clinicians, families, and school partners as Koegel PRT, with a heavier delivery-network footprint.
• ACES (Autism Comprehensive Educational Services): Regional ABA provider operating across multiple U.S. states with staff training and clinical development programs. Competes with Koegel PRT for the same BCBA/educator audience seeking ABA-aligned certification and ongoing consultation.
• Cortica: Pediatric neurological and developmental therapy provider combining ABA, speech, and medical services. Comparable to Koegel PRT in serving ASD families with multidisciplinary intervention, though with a stronger integrated clinical-care model.
• Hopebridge Autism Therapy Centers: Multi-state autism therapy provider offering ABA, occupational, and speech services with strong parent-training and clinician-development programs. Comparable to Koegel PRT as a scaled clinical-services provider that also invests heavily in staff training and certification.
• CARD (Center for Autism and Related Disorders): One of the largest U.S. providers of ABA-based autism therapy and training. CARD directly competes with Koegel PRT in delivering evidence-based autism interventions and clinician certification, though CARD operates more as a treatment-delivery network than a single-methodology research center.
• Behavior Analysis Inc. ABA service and training organization serving individuals with autism and other developmental disabilities. Overlaps with Koegel PRT in clinician certification and consultation offerings, though without the same single-methodology (PRT) research brand.

Emerging players

• Dr. Greenspan / Floortime Foundation-style organizations: ICDLR (Interdisciplinary Council on Developmental and Learning Disorders) promotes the DIR/Floortime model — a competing naturalistic developmental approach for ASD. Comparable to Koegel PRT as an alternative methodology provider with its own certification, parent training, and clinician development ecosystem.
• Rethink Behavioral Health: Digital platform delivering ABA training, video modeling, and clinician support tools. Comparable to Koegel PRT in the parent/professional training layer, but built on scalable software rather than expert-led consultation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KoegelPRT

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koegel PRT