Probrace

What Probrace does

ProBrace is a privately held Dutch e-commerce company founded in 2013 that sells orthopedic support products — including braces, bandages, sport braces, orthotic insoles, compression stockings, and medical aids such as the iWalk 3.0 hands-free knee crutch — through its probrace.nl webshop and localized storefronts in Belgium, the United Kingdom, and Germany. The company is a division of Leuk Orthopedie Techniek B.V. and operates from a single headquarters in Amersfoort with a small team (1–10 employees) and a pickup point by appointment. The product catalog spans 20+ manufacturer brands such as Bauerfeind, Thuasne, Reh4Mat, Orliman, GO Medical, Ovation Medical, and Kingmed, all curated by in-house physiotherapists and movement technologists and held to European MDR/CE quality standards.

The business runs a primarily product-led e-commerce model with self-service purchasing complemented by expert advice channels (email, livechat, telephone) and an on-location personal consultation service. Pricing is per unit, ranging from approximately €9.95 for basic supports up to €199.95 for premium devices, with a refurbished/second-chance (Tweedekans) tier offering discounts on returned inventory. Customer reach is broad and horizontal: individual consumers for personal injury recovery, chronic pain management, and post-operative care; healthcare professionals (physiotherapists, movement technologists) for clinical recommendation and bulk procurement; and companies purchasing for employee health or workplace safety. A dedicated zakelijk-bestellen (business ordering) channel formalizes B2B sales.

ProBrace has served more than 500,000 customers since inception and holds a 4.39/5 rating across 3,980 reviews on Trustpilot, Google Business, and Trusted Shops. Distribution is conducted exclusively online, with a content-marketing engine built around an extensive injury guide (blessurewijzer) covering 50+ conditions to drive organic acquisition. No external funding, public listing, or institutional shareholders are disclosed; the company is privately held within the Leuk Orthopedie Techniek B.V. group.

Name

Probrace

Legal name

ProBrace

Website

https://probrace.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ProBrace is a Dutch e-commerce webshop, founded in 2013 and based in Amersfoort, that sells orthopedic braces, bandages, insoles, and medical aids to individual consumers, healthcare professionals, and companies across the Netherlands, Belgium, the UK, and Germany.

Ownership category

akta.pro rank

Product category

Orthopedic Supports E-commerce

NAICS

Health and Personal Care Retailers (4561)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Prosthetics, Orthotics & Bracing (POB) (HSABAKAG)

akta.pro secondary industries

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Orthopedic braces online
• Medical support bandages
• Orthotic insoles retail
• Sports braces e-commerce
• Injury support products

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their probrace.nl webshop selling braces, bandages, sport braces, insoles, and orthopedic aids directly to consumers and healthcare professionals. Products are sold as one-time purchases with varying price points.
2. Business-to-Business Sales: ProBrace offers dedicated B2B ordering options for companies and healthcare professionals through their zakelijk-bestellen page, suggesting bulk or professional purchasing channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ProBrace operates an e-commerce webshop selling orthopedic support products including body-area-specific braces (knee, ankle, wrist, back, shoulder, etc.), compression bandages, sport-specific braces for 12+ sports, medical aids (compression stockings, crutches, the iWalk 3.0 hands-free knee crutch, arm slings, rollators), and orthotic insoles, sourced from 20+ European-certified brands (Bauerfeind, Thuasne, Reh4Mat, Orliman, GO Medical, Ovation Medical). Product selection is curated by physiotherapists and movement technologists, and the company supplements online sales with expert advice via livechat, email, telephone, and on-location personal consultations with paramedics.

Product overview

Probrace is an e-commerce specialist offering orthopedic support products, operating as a webshop with a pickup point in Amersfoort, Netherlands. The product portfolio consists of five main categories: (1) Braces for specific body parts (24+ types including knee, ankle, wrist, back, shoulder, finger/toe braces), (2) Bandages for compression and support (12+ types), (3) Sportbraces for 12 sports (basketball, golf, running, hockey, korfball, padel, skiing, tennis, gymnastics, martial arts, football, volleyball, swimming), (4) Medical aids (Hulpmiddelen) including compression stockings, shower covers, elbow crutches, iWalk hands-free knee crutch, arm slings, orthopedic pillows, rollators, and bandage shoes, and (5) Inlegzolen (orthotic insoles) including gel, heel spur, support, heel lift, flat foot, running, and sport insoles. The company sells products from 20+ brands including Bauerfeind, Thuasne, Reh4Mat, Orliman, GO Medical, Ovation Medical, Kingmed, E-life, and iWalk. They serve both consumers and professionals, offering personalized consultation services with paramedics. Products are selected by physiotherapists and movement technologists and must meet European quality standards and MDR certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces (Body Area Specific) Orthopedic braces for 24+ body areas including Achilles tendon, pelvis, upper leg, thumb, elbow, ankle, hand, posture correctors, children, foot drop, knee, corsets, calf, inguinal hernia, navel hernia, neck, patella, wrist, rib, back, shoulder, collarbone, toe, finger, and foot braces; sold to individual consumers and healthcare professionals.
• Bandages Compression and support bandages for 13+ body areas including pelvis, upper leg, abdomen, thumb, elbow, ankle, knee, calf, neck collars, wrist, back, shoulder, and pregnancy support.
• Sportbraces Sport-specific braces and bandages tailored to 13 sports: basketball, golf, running, hockey, korfball, padel, skiing, tennis, gymnastics, martial arts, football, volleyball, and swimming.
• Hulpmiddelen (Medical Aids) Medical aids including compression stockings and clothing, shower covers, elbow crutches, iWalk hands-free knee crutch, arm slings, orthopedic pillows, rollators, and bandage shoes.
• Inlegzolen (Insoles / Orthotic Insoles) Foot insoles and orthotic solutions including gel insoles, heel spur insoles, support insoles, heel lifts, flat foot insoles, running insoles, and sport insoles.
• Persoonlijk Consult (Personal Consultation) On-location personal consultation services with paramedics for detailed fitting and advice on orthopedic products for customers needing hands-on assistance.
• ProBrace Webshop (zakelijk-bestellen B2B ordering channel) Dedicated business ordering channel offering bulk and professional purchasing of orthopedic aids, braces, bandages, and insoles for healthcare professionals (physiotherapists, movement technologists) and companies (workplace health programs).

Quantifiable outcome

• 500,000+ customers successfully helped since 2013
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leuk Orthopedie Techniek B.V.coreOthersProBrace is a division of Leuk Orthopedie Techniek B.V., which manages the ProBrace website and operations. This parent company relationship provides the foundation for ProBrace's orthopedic product expertise and business operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Aspen Medical Products: US-focused manufacturer and online retailer of spinal and orthopedic bracing products. Comparable product category with growing DTC and clinician channels that could expand into Europe.

Broad incumbents

• medi (medi GmbH & Co. KG): German manufacturer of medical compression, braces, and orthotics with strong European retail and clinical presence. Overlaps directly with ProBrace's braces, compression stockings, and orthopedic aids assortment.
• Ottobock: Global German leader in prosthetics, orthotics, and orthopedic braces. Highly comparable product category to ProBrace, but operates at much larger scale with direct clinical fitting infrastructure rather than e-commerce.
• Bauerfeind: Premium German manufacturer of medical braces, compression stockings, and orthotics. ProBrace already retails Bauerfeind SKUs; the brands are directly comparable product-side, though Bauerfeind is upstream as a manufacturer with its own DTC channels.
• DJO Global (Enovis): US/global medical device company with a substantial orthopedic braces and recovery portfolio (Aircast, DonJoy, Breg). Directly comparable product category to ProBrace, operating at vastly larger scale across B2B and B2C.
• Thuasne: French orthopedic solutions manufacturer spanning braces, compression, and supports. Direct product-category overlap with ProBrace, and like Bauerfeind, Thuasne is both a supplier and a potential competitor via its own DTC and clinical channels.

Direct peers

• Hulpmiddelenwereld: Netherlands-based e-commerce specialist in orthopedic aids, mobility, and homecare products. Direct Dutch competitor with overlapping product taxonomy to ProBrace.
• Comfortland Medical: US-based online retailer specializing in orthopedic braces, supports, and DME products with similar product breadth and physician-curation positioning. Closest direct e-commerce-only analog to ProBrace's business model.
• 1800wheelchair / 1800Medical: US online DME retailer offering braces, mobility aids, and orthopedic supports. Comparable multi-category DME e-commerce model, though serving the US market rather than Europe.
• Alleviate (alleviate.nl): Dutch online retailer of orthopedic braces, supports, and rehabilitation products. Direct Dutch-market competitor to ProBrace with overlapping assortment and similar consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/probrace
• Facebookfacebook.com/probrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probrace