Hansaton

What Hansaton does

Hansaton (legal entity: Sonova Audiological Care Austria GmbH) is an Austrian hearing-care retailer and clinical service provider founded in 1961 and headquartered in Wals-Himmelreich, Salzburg. Since 2001, it has operated as a wholly-owned subsidiary of Sonova AG, the Swiss-listed world's largest hearing aid group. The company runs over 120 hearing competency centers (Hörkompetenz-Zentren) across Austria, staffed by approximately 400 hearing aid acousticians and 380 total employees, delivering in-person hearing assessments, custom device fitting, after-sales service, and pediatric audiology.

The product portfolio spans Receiver-in-Canal (RIC), Behind-the-Ear (HdO), and In-the-Ear (IdO) hearing aids — predominantly from the Sonova/Phonak family including the 2026 flagship Phonak Audéo Infinio with Bluetooth streaming — alongside Advanced Bionics cochlear implants distributed under an exclusive Austrian service partnership, custom hearing-protection products (Gehörschutz), accessories and batteries, and a Remote Support service for device adjustments without in-person visits. Technology differentiation rests on Sonova's R&D pipeline and the Advanced Bionics CI relationship rather than proprietary Hansaton-developed IP.

Hansaton's business model is a hybrid retail/services play. Revenue is generated through hardware sales of hearing aids and accessories, professional services (consultations, fitting, aftercare, CI mapping), and Austrian public health insurance (Krankenkasse) reimbursement workflows, with pricing quote-based and not publicly disclosed. The go-to-market combines a sales-led in-clinic model with direct-to-consumer appointment booking (online and via a 0800 contact center), free online hearing screening on the BeyondHearing platform, referral programs, and broad social media presence. The company is GDPR, HIPAA, CCPA, and medical-device (MPDG) compliant and serves adult, pediatric, and CI patient segments primarily within the Austrian domestic market.

Name

Hansaton

Legal name

Sonova Audiological Care Austria GmbH

Website

https://hansaton.at

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aids
• Hearing care services
• Cochlear implants
• Audiology services
• Hearing protection

Headquarters

HQ city

Wals

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing devices including RIC (Receiver-in-Canal), HdO (Behind-the-Ear), and IdO (In-the-Ear) models with various technology levels and price categories
2. Professional Services: Hearing consultations, professional fitting, hearing tests, after-sales service, and maintenance of hearing devices
3. Accessories and Batteries: Sales of hearing aid accessories, batteries, and related products
4. Hearing Protection Solutions: Custom hearing protection products for various applications including occupational and recreational use

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hansaton is a hearing care retailer and professional service provider in Austria, offering Receiver-in-Canal (RIC), Behind-the-Ear (HdO), and In-the-Ear (IdO) hearing aids, including the Phonak Audéo Infinio Bluetooth flagship device, as well as cochlear implants through an exclusive partnership with Advanced Bionics. The company delivers comprehensive audiology services including hearing tests, personalized fitting, remote support, pediatric hearing care (Pädakustik), hearing protection products, and ongoing after-sales service through a network of more than 120 hearing competency centers staffed by approximately 400 hearing aid acousticians.

Product overview

Hansaton is a hearing aid retailer and service provider operating as part of the Sonova Group, offering a comprehensive portfolio of hearing solutions across Austria. The core product portfolio includes three main hearing aid types: Receiver-in-Canal (RIC), Behind-the-Ear (HdO), and In-the-Ear (IdO) devices, all available with Bluetooth connectivity. Flagship products include the Phonak Audéo Infinio (Bluetooth hearing aid) and Advanced Bionics cochlear implants (for severe hearing loss). The company provides complementary services including the Hansaton Hörerlebnis (hearing experience program with free trials), Remote Support for remote adjustments, pediatric hearing care (Pädakustik), hearing protection products, and accessories such as batteries and wireless systems. Hansaton operates over 120 hearing competence centers across Austria staffed by approximately 400 hearing acousticians.

Differentiator

Problem solved

Functional benefit

Products and services

• Receiver-in-Canal Hearing Aids (RIC) Hearing aids where part of the electronics sit in the ear canal and the device is placed behind the ear, providing optimal sound quality and a discreet appearance for adults with various levels of hearing loss.
• Behind-the-Ear Hearing Aids (HdO) Behind-the-ear hearing aids worn discreetly behind the ear, slightly above the ear shell, suitable for various hearing loss levels.
• In-the-Ear Hearing Aids (IdO) In-the-ear hearing aids that sit directly in the ear canal and are practically invisible, offering discreet hearing support.
• Phonak Audéo Infinio Premium Bluetooth hearing aid with outstanding hearing performance and seamless Bluetooth connectivity to all Bluetooth-enabled devices, designed to enhance hearing experience and enrich daily life.
• Bluetooth Hearing Aids Hearing aids with Bluetooth connectivity enabling easy connection to all Bluetooth-enabled devices for direct audio streaming.
• Cochlear Implants (CI) Cochlear implants for people with severe hearing loss when hearing aids can no longer provide adequate speech understanding. The device bypasses the damaged part of the cochlea and enables direct hearing in real time. Offered as exclusive service partner for Advanced Bionics in Austria.
• Hearing Protection (Gehörschutz) Ear and hearing protection products that reduce noise exposure and protect ears in various application areas to prevent hearing loss, including occupational and recreational use.
• Pediatric Hearing Aids (Pädakustik) Specialized hearing aids and care services for children, provided by specially trained pediatric hearing specialists.
• Hearing Aid Accessories & Batteries Hearing aid accessories including batteries, remote controls, wireless systems, and other complementary products for hearing device maintenance and enhanced functionality.
• Remote Support Service Remote support service allowing audiologists to make hearing aid adjustments and conduct consultations without the customer visiting a physical store location.

Quantifiable outcome

• Free hearing test and trial period available before purchase commitment
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Advanced BionicscoreStrategic or Co-development PartnerAdvanced Bionics is a leading global manufacturer of cochlea implants. Hansaton is the exclusive service partner for Advanced Bionics in Austria, providing comprehensive CI services including mapping, upgrades, and ongoing support. The partnership enables Hansaton to offer cochlea implant solutions for patients with severe hearing loss where traditional hearing aids are insufficient.
• Sonova AGflagshipOthersSonova AG, headquartered in Stäfa, Switzerland, is the world's largest hearing aid group. Hansaton has been a 100% subsidiary of Sonova AG since 2001. This ownership provides Hansaton access to Sonova's global resources, technology portfolio, and operational best practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KIND Hörgeräte: One of the largest hearing aid retail chains in the DACH region, with a growing presence in Austria. KIND offers an equivalent multi-brand hearing aid portfolio, in-clinic fitting services, and CI referral — directly competing for the same Austrian consumer.
• AudioNova: European hearing aid retail chain operating in multiple countries, including DACH. AudioNova offers a similar product portfolio (Oticon, Bernafon, etc.) and store-based service model targeting the same hearing-loss customer.
• GEERS Hörakustik: Sonova's German flagship retail chain, sharing the same parent group as Hansaton. GEERS offers the same Phonak/Unitron product lines and clinical service model, making it a direct sister-brand peer that benchmarks Hansaton's operations.
• Neuroth: Austrian-headquartered hearing aid retailer with a national chain of Hörkompetenz-Zentren and a similar full-service model (fitting, CI, hearing protection). Neuroth is Hansaton's most direct domestic competitor in Austria with overlapping product portfolio and target customer base.

Regional players

• TruHearing: US-based hearing care network operating in a different geography but with a comparable managed-care-aligned retail model. TruHearing is thematically comparable as a multi-channel hearing care distribution platform, though not a direct Austrian competitor.

Broad incumbents

• Amplifon: Global hearing care retail leader with thousands of stores across Europe. Amplifon operates retail audiology clinics in Austria and competes for the same end customers with a comparable multi-brand distribution and service model.
• Demant (Oticon): Global hearing aid manufacturer and parent of retail brand Audika. Demant provides competing hearing aid brands (Oticon, Bernafon, Philips) that are sold through retail networks including those competing with Hansaton in Austria.
• WS Audiology (Signia): Global hearing aid manufacturer (Signia, Widex) that competes with Sonova/Phonak for product placement at retailers like Hansaton. As a competing brand and supplier ecosystem player, WSA is a key industry counterparty.
• Audika: Pan-European hearing care retailer owned by Demant, operating clinics across multiple EU markets. Audika competes in Austria and across the region with a comparable clinical service and product offering.

Others

• Sonova AG: Hansaton's parent company and the world's largest hearing aid group (Phonak, Unitron, Advanced Bionics). As parent/strategic owner and supplier, Sonova defines Hansaton's product access, capital allocation, and competitive ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hansaton
• Facebookfacebook.com/hansaton.at
• LinkedInlinkedin.com/company/hansaton-sonova
• Instagraminstagram.com/hansaton.at
• TikToktiktok.com/@hansaton.at

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansaton