LUIZ

What LUIZ does

LUIZ – interfrotta GmbH is a privately held, family-owned German luxury textile manufacturer headquartered in Hürth (Beerstraße 9), led by co-managing directors Anna Luiz, Barbara Luiz, and Thomas Luiz. The company designs and handcrafts bespoke, made-to-order home textiles — including sculptural beds (Bett Bisou, Bett Gradient) under the LUIZ Beds sub-brand, premium bed linens and sleep accessories, bath textiles, and table linens — in its Hürth atelier, with materials drawn from an in-house Fabric Database (Stoffdatenbank) of more than 200 curated fabrics sourced from European weavers.

The core product ecosystem is anchored by the fabric catalog, which feeds a custom manufacturing workflow covering upholstery, curtains, decorative cushions, bedding, and table textiles in materials such as silk, cotton, linen, wool, and polyester blends. Annual design-led collections (Still Life 2024, Pure 2025, Natural Moodboard 2026) and limited-edition drops (Sculpture Limited Series 2024) refresh the assortment and support the brand's contemporary-design positioning alongside its traditional craftsmanship narrative.

Commercially, LUIZ operates a sales-led, quote-based model: customers access products through the Hürth atelier/showroom experience, a network of regional dealers surfaced via the website's store locator, and a dedicated concierge service for bespoke and high-value orders. Pricing is not publicly disclosed; the company runs no app, no public e-commerce transaction surface of note, and no external API or SDK footprint. The firm appears to operate as a sub-50-employee Manufaktur with a regional (DACH-leaning) distribution footprint and no disclosed external investors or M&A activity in the input data.

Name

LUIZ

Legal name

LUIZ – interfrotta GmbH

Website

https://luiz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LUIZ is a privately held, family-owned German luxury textile manufacturer that handcrafts made-to-order beds, bed linens, bath textiles, and table linens in its Hürth atelier for affluent homeowners, distributing via its showroom, dealer network, and concierge service.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Luxury home textiles
• Custom-made bedding
• Handcrafted fabrics
• Upholstery textiles
• Decorative linens

Headquarters

HQ city

Hürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Luxury Textile Products: Sale of high-end home textiles including beds, bedding, curtains, upholstery, decorative cushions, bath linens, and table linens. Products are custom-made in their German atelier.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LUIZ is a family-owned German luxury textile manufacturer specializing in bespoke, handcrafted home textiles. From its atelier in Hürth, Germany, the company produces custom-made luxury beds, bed linens, bath textiles, table linens, decorative cushions, and upholstery fabrics. The product ecosystem is anchored by an extensive Fabric Database (Stoffdatenbank) with over 200 premium textile options that customers use to customize LUIZ products.

Product overview

LUIZ is a family-owned German luxury textile manufacturer specializing in bespoke, handcrafted home textiles. The company operates a made-to-order business model from its atelier in Hürth, Germany, offering a comprehensive portfolio including luxury beds (LUIZ Beds), sleep products, bath linens, and table textiles. The product ecosystem centers on the Fabric Database (Stoffdatenbank), an extensive catalog of 200+ premium fabrics sourced from Europe's finest weavers, which customers use to customize LUIZ products. Core offerings include LUIZ Beds (Bett Bisou, Bett Gradient), Sleep products, Bath collections, and Table products (serviettes, tablecloths). The company provides personalized services including Concierge Service, expert consultation, and custom manufacturing (Handmade in Germany). Seasonal collections like Pure 2025, Still Life 2024, Natural Moodboard 2026, and limited editions such as the Sculpture series demonstrate the company's commitment to contemporary design.

Differentiator

Problem solved

Functional benefit

Brands

• LUIZ Beds: A sub-brand mentioned in the website navigation, focusing on bed products.
• Decode By Luiz

Products and services

• LUIZ Beds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/luiz.homecollection
• Instagraminstagram.com/luiz.homecollection
• LinkedInlinkedin.com/company/interfrotta-bad--und-heimtextilien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUIZ