Buenos Dias

What Buenos Dias does

Buenos Dias Model-, Schauspiel- u. Casting Agentur is a private German talent and casting agency founded in 2012 and headquartered in Baierbrunn near Munich. The firm operates a web-based talent database — the Model-Suche (Model Search) platform — containing over 14,000 searchable profiles spanning models, actors, presenters, speakers, child actors, semi-models, and extras. Clients (casting directors, advertising agencies, brands, and production companies) filter profiles by category, age, hair/eye color, clothing and shoe size, and postal code. The platform is complemented by a secure Model-Login member portal for registered talent to manage profiles, a public Castingaufrufe listing for current calls and workshops, and dedicated pages for in-person events such as test shootings and training workshops. Managing director Hartmut Schmidt leads the firm.

The business model is commission-based talent placement: Buenos Dias earns a transaction fee on each successful placement of talent with a brand, advertising agency, or production. Secondary activities include TFP (Time for Print) test shootings, which build the database portfolio without generating cash, and paid training workshops such as the SUMMER DEAL – E-CASTING SZENE & PERFORMANCE session scheduled with instructor Mirja Mahir for July 2026. Customer segments are Fashion & Advertising Brands (primary), TV/Film & Entertainment Productions (primary), and Event & Trade Show Organizers (secondary). The reference client list spans Audi, BMW, Adidas, Bosch, Burger King, Deutsche Bank, Siemens, Telekom, Nivea, Dallmayr, Karstadt, Kaufhof, RTL 2, Pro 7 Sat 1, ZDF, and Bavaria Film.

Operationally, Buenos Dias is a traditional sales-led talent agency augmented by a self-service online discovery layer. Distribution is purely domestic Germany, anchored in the Munich media and advertising cluster, with no disclosed geographic expansion, institutional funding, M&A, or partnership activity. Headcount is 11–50, no AI/ML capabilities are evidenced in the platform, and no pricing is publicly disclosed.

Name

Buenos Dias

Legal name

Buenos Dias Model-, Schauspiel- u. Casting Agentur

Website

https://buenosdias.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Buenos Dias is a Munich-based German talent and casting agency operating a searchable online database of 14,000+ models, actors, presenters, and extras for advertising, fashion, TV, and film production clients nationwide.

Ownership category

akta.pro rank

Product category

Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK)

Keywords

• Model agency services
• Talent casting services
• Casting agency
• Model management
• Actor representation

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Talent Commission: The agency places talent (models, actors, presenters, etc.) with clients and earns commissions on successful placements. They also organize test shootings on TFP (Time for Print) basis and workshops.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Buenos Dias is a Germany-wide model, acting, and casting agency headquartered near Munich that maintains an online searchable database of more than 14,000 talent profiles (models, actors, presenters, speakers, child actors, semi-models, and extras). The agency places talent with brands, advertising agencies, and film/TV productions on a commission basis, and runs workshops and test shootings to develop talent and connect them with opportunities.

Product overview

Buenos Dias is a Germany-wide model, acting, and casting agency based in Munich/Baierbrunn operating a digital talent platform. The core offering consists of the Model-Suche (Model Search) database with over 14,000 searchable talent profiles, complemented by Castingaufrufe (Casting Calls) listings for workshops and testshootings, a Model-Login member portal for registered talent, and direct contact services for casting inquiries. The platform serves as a matching service connecting talent (models, actors, presenters, speakers, extras) with brands, production companies, and casting directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Model-Suche (Model Search) Online searchable database with more than 14,000 model, actor, and talent profiles. Casting directors, brands, and production companies can filter by gender, talent category (actor, child actor, presenter, speaker, model, semi-model, extra), age, hair color, eye color, clothing size, shoe size, and postal code to find suitable candidates for their projects.
• Castingaufrufe (Casting Calls) Listing of current casting calls and talent searches published on the Buenos Dias website. Includes workshops and test shootings where registered and prospective talent can apply for specific opportunities posted by the agency on behalf of clients.
• Model-Login (Member Portal) Secure login area for registered talent in the Buenos Dias database to manage their profiles, upload photos, and access exclusive casting opportunities and member-only resources.
• Workshops Talent development workshops conducted in Munich such as the 'SUMMER DEAL – E-CASTING SZENE & PERFORMANCE' workshop led by Mirja Mahir, providing training in e-casting techniques and performance skills for registered and aspiring talent.
• Testshooting Professional photo shooting sessions for models, often conducted on a TFP (Time for Print) basis, matching models with brands or startups for portfolio development and promotional imagery.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Backstage: Large US-based casting and talent marketplace serving actors, models, and performers globally. Represents the platform-scale competitor that could draw German talent and clients to a more feature-rich alternative.
• Casting Networks: Global online casting platform offering self-service talent submissions and audition management across acting, modeling, and entertainment. Provides the digital-native alternative to Buenos Dias's traditional agency model.

Direct peers

• Modelwerk: Established Hamburg-based German model agency with broad commercial and fashion coverage. Competes for similar enterprise advertising clients in the German market.
• M4 Models: Munich-based model and casting agency serving German advertising and production clients with a comparable roster of models and talent. Closest geographic and offering competitor to Buenos Dias.
• Pars Management: Munich-based talent management and casting agency representing models, actors, and presenters. Operates in the same German casting market with a similar model/talent mix.
• PMA Model Management: Germany-wide model agency serving advertising, fashion, and commercial clients with a comparable roster and commission-based placement model.
• Louisa Models: German model agency representing fashion and commercial models for advertising campaigns. Direct competitor for the same German advertising casting opportunities.
• Seeds Management: Berlin-based German talent management agency representing actors, models, and creative talent. Competes for the same German advertising, TV, and film casting opportunities.
• Mega Models: Hamburg-headquartered German model agency with national coverage across fashion, advertising, and commercial bookings. Comparable commission model and similar end clients.

Emerging players

• StarNow: Global online casting platform connecting talent with modeling, acting, and entertainment opportunities. Provides a self-service digital alternative that overlaps with Buenos Dias's talent discovery function.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buenos Dias