PranaYoga Institute

What PranaYoga Institute does

PranaYoga Institute is a private, founder-led wellness organization headquartered in Fort Wayne, Indiana, operating since 2009. It delivers yoga therapy, Ayurveda counseling, and wellness services through a proprietary methodology called Sattva Yoga Therapy™, developed by founder Dani Wasson, which integrates yoga therapy, Ayurveda, and nervous system science into a unified clinical approach. The company is among the first 25 yoga therapy institutes globally accredited by the International Association of Yoga Therapists (IAYT), and offers IAYT-accredited professional training programs at the 200-hour, 300-hour, and 1000-hour levels alongside continuing education courses for yoga teachers and therapists.

The business operates a multi-tiered revenue model spanning individual yoga therapy sessions, Ayurveda consultations, therapeutic group classes, workshops, certification training, monthly membership (The Sattva Collective), 1:1 coaching via the Embodied Leadership Method, and a premium annual retreat in Costa Rica. Go-to-market is hybrid: discovery calls (Calendly) drive individual service sales, while the online classroom platform enables self-serve training enrollment; healthcare provider referrals and word-of-mouth among graduates and clients supply the bulk of qualified leads. Pricing ranges from $10 drop-in classes to $6,400 premium retreat villas, with coaching containers priced at $900-$999/month.

The company operates with 1-10 employees from a single Fort Wayne studio location (1027 W Rudisill Blvd STE 220) supplemented by virtual delivery for sessions and online training components. It is bootstrapped with no disclosed outside investment, has no parent company, and generates revenue primarily through direct-to-consumer professional services and professional education. Key sub-brands include Sattva Yoga Therapy™, Sattva Collective, Embodied Leadership Method, and Sacred Business Retreat.

Name

PranaYoga Institute

Legal name

PranaYoga Institute of Yoga and Holistic Health

Website

https://pranayogaschool.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

PranaYoga Institute is an IAYT-accredited yoga therapy institute in Fort Wayne, Indiana, offering proprietary Sattva Yoga Therapy™, professional certification training (200/300/1000-hour), Ayurveda consultations, individual therapy sessions, and coaching primarily for women practitioners and wellness entrepreneurs.

Ownership category

akta.pro rank

Product category

Yoga Therapy & Holistic Wellness Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga therapy services
• Ayurveda wellness counseling
• Yoga teacher training
• Holistic health education
• Wellness retreat programs

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Yoga Therapy Sessions: One-on-one personalized Sattva Yoga Therapy sessions for individuals addressing anxiety, chronic stress, trauma, and specific health conditions. Sessions are sold individually or as packages.
2. Ayurveda Wellness Counseling: Personalized Ayurvedic consultations including initial assessment, dosha analysis, and follow-up integration sessions. Initial package includes consultation, written report, and follow-up session.
3. Life Coaching & Embodied Leadership: One-on-one coaching containers with Dani Wasson offering business strategy, Ayurveda guidance, and leadership development for women entrepreneurs and wellness professionals.
4. Yoga Therapy Training Programs: Professional certification programs including 200-hour Holistic Hatha, 300-hour Ayurveda and Yoga Therapy Bridge, and 1000-hour Yoga Therapy Diploma. Enrolled through online classroom platform.
5. Advanced Professional Development Courses: Continuing education workshops and courses for yoga teachers and wellness professionals. Includes anatomy retreats, APD courses, and specialized intensives.
6. Group Classes and Series: Therapeutic yoga series (12-week programs), drop-in classes, and specialty workshops offered in-person with limited online access.
7. Sacred Business Retreat: Premium 5-night retreat in Costa Rica offering business training for wellness entrepreneurs, including accommodation, meals, and curriculum.
8. Sattva Collective Membership: Monthly membership offering ongoing teachings, practice protocols, and live group mentorship with Dani for women practitioners seeking continued engagement without full certification enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PranaYoga Institute is a yoga therapy institute and holistic health school that delivers individualized yoga therapy sessions, Ayurveda wellness counseling, and IAYT-accredited yoga teacher and yoga therapist training programs. Its proprietary Sattva Yoga Therapy™ method integrates yoga therapy, Ayurveda, and nervous system science to serve clients dealing with anxiety, chronic stress, trauma, and chronic pain. The institute supplements its core clinical services with a monthly Sattva Collective membership, the Embodied Leadership coaching container, group therapeutic yoga series, anatomy workshops, and a flagship five-night Sacred Business Retreat in Costa Rica.

Product overview

PranaYoga Institute operates as a holistic wellness organization offering a multi-tiered product portfolio centered around Sattva Yoga Therapy™ — a proprietary method integrating yoga therapy, Ayurveda, and nervous system science. The core offerings include direct client services (1:1 yoga therapy sessions and Ayurveda wellness counseling), professional training programs (200-hour, 300-hour, and 1000-hour IAYT-accredited yoga therapy diplomas), a monthly Sattva Collective membership for ongoing mentorship, and specialized workshops/retreats (therapeutic yoga series, anatomy intensives, and the Sacred Business Retreat in Costa Rica). Additionally, the Embodied Leadership Method provides 1:1 coaching combining business strategy with wellness practices. The organization functions as both a service provider (offering classes and therapy) and a training institution (certifying yoga teachers and therapists).

Differentiator

Problem solved

Functional benefit

Brands

• Sattva Yoga Therapy: Proprietary yoga therapy method integrating yoga therapy, Ayurveda, and nervous system science.
• Sattva Collective
• Embodied Leadership Method
• Sacred Business Retreat

Products and services

• Sattva Yoga Therapy™ (1:1 Personalized Yoga Therapy Sessions)

Quantifiable outcome

• Clients report reduced chronic pain, improved energy during cancer treatment, reduced treatment side effects, and restored vitality
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cancer Services of Northeast IndianacoreStrategic or Co-development PartnerOngoing partnership spanning several years providing yoga therapy services to cancer patients and survivors. Clients report improved energy, reduced treatment side effects, and pain management. A key referral relationship in the healthcare community.
• Banyan BotanicalsminorOthersReferenced supplier for high-quality Ayurvedic herbs including Gotu Kola products. Recommended for clients seeking herbal support in conjunction with yoga therapy and Ayurvedic consultations.
• International Association of Yoga Therapists (IAYT)coreStrategic or Co-development PartnerIAYT accreditation of the Sattva Yoga Therapy training programs (1000-hour diploma). Programs published in Yoga Therapy Today journal. This accreditation establishes the institute among the first 25 IAYT-accredited yoga therapy programs globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Banyan Botanicals: Major Ayurvedic herbs and wellness products brand, and a referenced supplier partner for PranaYoga. Not a direct competitor but an ecosystem peer that complements Ayurveda consultations and lifestyle programs.
• International Association of Yoga Therapists (IAYT): Accrediting body whose standards govern PranaYoga's diploma program. Industry-wide association connection—relevant as a peer/ecosystem participant rather than a direct competitor.

Broad incumbents

• YogaWorks: Multi-location yoga studio chain with teacher training programs and a wide range of class types. While not therapy-focused, it competes for the same yoga teacher and continuing education student base in overlapping Hatha and Vinyasa niches.
• Kripalu Center for Yoga & Health: Largest yoga and wellness retreat center in the US, offering RYT-200/300/500 trainings, therapeutic yoga, and Ayurveda programs. Operates as a broad incumbent with a much larger facility, professional faculty, and similar yoga therapy + Ayurveda + teacher training portfolio, though at significantly greater scale.
• Institute for Integrative Nutrition (IIN): Large-scale health coach training program with a similar professional-training-plus-coaching-practice business model. Comparable women-led practitioner audience and "build a practice" coaching overlay, though focused on nutrition rather than yoga therapy.
• The Ayurvedic Institute: Long-established Ayurveda training institution founded by Vasant Lad, offering practitioner-level programs and wellness consultations. Directly comparable Ayurveda + counseling model, with similar education-led structure and broader institutional recognition.
• Maharishi Ayurveda (Maharishi International University): University-affiliated Ayurveda certification and consulting programs with national scale. Competes for the same Ayurveda-seeking client and student base, with the advantage of degree pathways and accreditation.

Emerging players

• Embody Lab: Online training provider in somatic and embodied practices for therapists, coaches, and movement professionals. Comparable in target audience (women practitioners) and modality mix (somatic, nervous system, coaching-oriented).
• Center for Trauma & Embodiment (CFTE): Specializes in training clinicians and yoga teachers in trauma-informed, somatic, and embodied approaches. Strong overlap with PranaYoga's trauma-informed Sattva Yoga Therapy positioning and clinical credentialing focus.
• Sage Rountree: Independent yoga teacher training and continuing education provider for yoga teachers and wellness professionals. Comparable product category (CE courses, advanced teacher trainings) and target audience, though without a clinic-style therapy offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PranaYogaInst
• Facebookfacebook.com/pranayogainstitute
• LinkedInlinkedin.com/company/pranayoga-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PranaYoga Institute