What Gomada does

Confetti, operated by Wekudo Tech, Inc. (d/b/a Confetti), is a managed marketplace and web platform for discovering, booking, and managing live-hosted virtual and hybrid team building activities. The platform curates 300+ experiences across seasonal celebrations, general team building, health and wellness, employee onboarding, learning and development, and DEI, delivered by a vetted network of third-party hosts via Zoom, with dedicated internal event coordinators providing end-to-end planning support. Underlying platform capabilities include a Confetti Credits prepaid system (one credit = one USD, sold via subscription or one-time bundle), a Confetti Pro account upgrade that unlocks additional functionality and gates SSO as a paid add-on, and a Self-Guided Toolkits product line for asynchronous, lower-priced content. The technology stack is a web application backed by a SOC 2 Type II security framework (MFA, SSO, RBAC, encryption, EDR, vulnerability management), with no app and no public API.

The company serves HR leaders, office administrators, and event planners at companies of all sizes, with a primary emphasis on enterprise buyers (logos include Netflix, HubSpot, Palo Alto Networks, Yelp, CGI, Finvisor, Shopify, Microsoft, and Amazon) alongside mid-market and SMB customers reached through self-serve booking. The go-to-market motion is hybrid: a "Book a Demo" enterprise field sales path combined with self-serve product-led booking on withconfetti.com, supported by an affiliate and referral program, content marketing, organic social, email, events, and PR.

Revenue is generated through transaction-based experience bookings (per-event pricing in USD, varying by headcount, availability, and customizations), Confetti Credits subscriptions and one-time bundles, the Confetti Pro monthly subscription with add-ons, and Self-Guided Toolkit purchases. The company is privately held, headquartered in Boca Raton, Florida, with a secondary firmographic presence in Rolle, Switzerland, has not disclosed funding rounds, and is not public.

Name

Gomada

Legal name

Wekudo Tech, Inc.

Website

https://gomada.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Confetti (Wekudo Tech, Inc.) is a managed marketplace platform for discovering, booking, and managing live-hosted virtual and hybrid team building activities for HR leaders, office administrators, and event planners at companies ranging from SMB to enterprise.

Ownership category

akta.pro rank

Product category

Virtual Team Building Platform

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Virtual team building
• Employee engagement platform
• Remote team activities
• Corporate event booking
• Team building marketplace

Headquarters

HQ city

Rolle

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experience Bookings: Transaction-based revenue from booking live-hosted team building activities. Prices vary per offering based on headcount, availability, customizations, and minimum spend requirements. Prices are displayed in US dollars and are exclusive of taxes until checkout.
2. Confetti Credits: Virtual credit system where customers purchase credits (subscription or one-time) that can be applied toward bookings. One Confetti Credit equals one US Dollar. Subscription credits expire one year from subscription start date; one-time credits expire within six months of purchase.
3. Confetti Pro Subscription: Account upgrade option that unlocks additional account functionalities and add-ons at extra cost, including SSO enablement as a paid add-on.
4. Self-Guided Toolkits: Additional product line offering self-guided team building toolkits for customers seeking budget-friendly alternatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gomada runs a cloud-based virtual team building marketplace that enables businesses to discover, book, and manage live-hosted team building experiences delivered by vetted third-party hosts. The platform provides end-to-end event coordination, a virtual credits payment system, and a subscription tier with enterprise features including SSO. Additional offerings include Self-Guided Toolkits for budget-conscious buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-Hosted Virtual Team Building Activities Marketplace of live-hosted team building experiences led by vetted third-party hosts and offered to businesses for employee engagement, onboarding, wellness, seasonal celebrations, and DEI initiatives. Pricing varies by headcount, availability, and customizations.
• Self-Guided Toolkits

Quantifiable outcome

• Over 52,000 events organized for 11,000 companies
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/withconfetti
• Facebookfacebook.com/withconfetti
• LinkedInlinkedin.com/company/gomada
• Instagraminstagram.com/with_confetti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomada