JTV Mondzorg voor kids

What JTV Mondzorg voor kids does

JTV Mondzorg voor kids is a Dutch non-profit foundation (stichting zonder winstoogmerk) operating a specialized pediatric dental care network across the Netherlands. It delivers comprehensive dental care to children from their first tooth through age 18, with all services fully reimbursed under the Dutch basic health insurance (basisverzekering) at no copay or deductible. The organization operates 12+ practice locations organized into five regional clusters — Noordoost-Brabant (seven practices anchored in Oss), Rotterdam, Nijmegen, Utrecht, and Friesland (Leeuwarden) — supplemented by two mobile Dental Cars that visit primary schools for on-site checkups and a haul-and-bring minibus service in selected urban areas that transports children between school and practice under professional supervision.

The service portfolio centers on preventive pediatric dentistry using methods including motivational interviewing from the KIMO Youth guideline, Quantitative Light-Induced Fluorescence (QLF) imaging for early caries detection, and video goggles (videobril) for anxious children or those with ADHD or autism. The proprietary Glansje brand ecosystem — featuring Princess Glansje, an app (De avonturen van Glansje & Tom), prevention kits with branded toothpaste and fairy tales, and a Kind & Tand digital magazine — targets oral-health behavior change in children aged 4–9. The organization holds ISO 9001 certification and KNMT practice visitation accreditation, and partners with Radboudumc and HAN Hogeschool on evidence-based research.

JTV's go-to-market is sales-led direct patient acquisition via practice websites, telephone, and online registration, combined with community outreach through partnerships with primary schools, GGDs, consultatiebureaus, and daycare centers. Revenue flows entirely through NZa-approved annual tariff agreements with Dutch health insurers, with any surplus reinvested into quality and equipment. Governance sits with Algemeen directeur Raoul Trentelman and a Raad van Toezicht under the Zorgbrede Governancecode, with a Raad van Kinderen (Children's Council) supporting youth participation in policy. Adjacent subsidiary De Zorgzame Tandarts provides adult dental care from end-2019.

Name

JTV Mondzorg voor kids

Legal name

JTV Mondzorg voor kids

Website

https://mondzorgvoorkids.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

JTV Mondzorg voor kids is a Dutch non-profit foundation operating a network of 12+ specialized pediatric dental practices plus two mobile Dental Cars, serving children aged 0–18 across five Dutch regions with care fully covered by basic health insurance.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Mobile/School-Based Pediatric Dental Clinics (HLABAGAK)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Infant Oral Health & Early Childhood Caries Programs (HLABAGAH), Pediatric Dentistry Group Practices (HLABAKAD), Oral Health, Dental Screening & Fluoride Programs (EDACAMAH), School/Community-Based Preventive Dental Programs (HLABAHAM)

Keywords

• Pediatric dental care
• Children's dentistry services
• Mobile dental clinics
• Preventive oral healthcare
• Dental anxiety support

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Care (Basisverzekering): All pediatric dental care for children aged 0–18 is fully reimbursed under the Dutch basic health insurance (basisverzekering). No copay or deductible applies. JTV is a non-profit foundation; any surplus is reinvested into quality improvements, equipment, and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

JTV Mondzorg voor kids is a non-profit foundation that delivers specialized pediatric dental care for children from their first tooth through age 18. Services include preventive checkups, fluoride treatments, sealants, fillings, extractions, and emergency care delivered through fixed practice locations, mobile Dental Cars visiting primary schools, and a haul-and-bring transport service. The Glansje prevention concept provides child-motivation programming, an app, and prevention kits for children aged 4-9.

Product overview

JTV Mondzorg voor kids is a network of specialized pediatric dental practices serving children from their first tooth through age 18 across multiple Dutch regions. The core care delivery operates through fixed practice locations and mobile Dental Cars visiting schools. The portfolio's flagship differentiator is the Glansje Prevention App & Concept (ages 4–9) — a branded ecosystem combining an interactive app, physical Glansje prevention kits, and a children's character brand to teach brushing and healthy eating habits. Supplementary offerings include the Kind & Tand digital magazine for parents, specialized services such as video goggles for anxious or autistic children, QLF photography for early caries detection, a school pickup/drop-off service, and a school-based preventive education program (Digiles package). The organization is ISO 9001 certified and reinvests any surplus into quality improvements and advanced equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Glansje: Children's dental education brand featuring Princess Glansje with her sparkling smile. Includes educational stories, apps with quiz questions and mini-games, prevention kits, and the Glansje toothpaste and accessories for children aged 4-9.
• Kind & Tand

Products and services

• Glansje Prevention App & Concept
• Kind & Tand Magazine
• Dental Cars (Mobile Pediatric Dental Practices)
• Halen & Brengen (Pickup and Drop-off Service)
• Pediatric Dental Checkups and Treatments
• Emergency Dental Care (Spoed)

Quantifiable outcome

• Patient satisfaction: 8.7/10 average score; 9.4/10 for practitioners
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Radboudumc (Tandheelkunde)coreStrategic or Co-development PartnerJTV Mondzorg voor kids and the Radboudumc Department of Dentistry conduct collaborative research involving students, with findings used to improve JTV's services. The partnership also includes training and education of dentists. As part of an academic hospital, Radboudumc provides scientific grounding and access to the latest dental research.
• NVIJ (Nederlandse Vereniging van Instellingen voor Jeugdtandzorg)coreStrategic or Co-development PartnerJTV is a member of the Dutch Association of Youth Dental Care Institutions. NVIJ advocates for universal access to youth dental care under basic insurance, with particular attention to at-risk youth. NVIJ has adopted the Glansje kids concept, amplifying its reach across member organizations.
• GGD's and ConsultatiebureauscoreStrategic or Co-development PartnerJTV collaborates closely with GGDs and consultatiebureaus (child health clinics) for prevention and early oral health education, starting from the first tooth. In Oss, Uden, and Arnhem, a dedicated mondzorgcoach (prevention assistant or oral hygienist) provides parents with free, informal guidance on prevention, caries development, brushing techniques, toothbrushes, and toothpaste. The Glansje app is available in the GGD App Store.
• Diëtistenpraktijk Astrid HolwegsupportingImplementation/ SI/ Consulting PartnerIn Noordoost Noord-Brabant, JTV partners with diëtistenpraktijk Astrid Holweg for dietary and nutrition counseling to support oral health. Referrals are made in consultation with parents.
• Praktijk HRC (Diëtisten)supportingImplementation/ SI/ Consulting PartnerIn Rotterdam, JTV partners with Praktijk HRC for dietary counseling. This practice offers consultations in Turkish, Moroccan, and Portuguese in addition to Dutch, supporting the multicultural Rotterdam population.
• Diëtisten (Profitt and Motiveet)supportingImplementation/ SI/ Consulting PartnerIn Nijmegen, JTV collaborates with Pleun Touwen and Tamara Tesic (Profitt) and Judith van der Wielen (Motiveet) for dietary advice related to oral health. Referrals are made in consultation with parents.
• OrthoOsssupportingChannel Partner/ Reseller/ DistributorJTV refers patients in the Oss region requiring orthodontic care to OrthoOss, a specialist orthodontic practice. Partnership ensures continuity of care for patients needing braces or orthodontic treatment.
• Orthodontistenpraktijk BoxmeersupportingChannel Partner/ Reseller/ DistributorJTV refers patients in the Boxmeer region requiring orthodontic care to this specialist practice. Partnership ensures continuity of care for patients needing braces or orthodontic treatment.
• Logopediepraktijk De KletsmajoorsupportingImplementation/ SI/ Consulting PartnerIn Rotterdam, JTV collaborates with logopediepraktijk De Kletsmajoor for speech and language therapy support. The practice focuses on the child's needs and provides professional, high-quality care in a child-friendly environment.
• De Zorgzame TandartssupportingStrategic or Co-development PartnerOpened at the end of 2019, De Zorgzame Tandarts operates under the same roof as JTV Mondzorg voor kids locations, providing adult dental care. Also a non-profit foundation focused on quality. Allows dental professionals to combine pediatric and adult care; adult care is fee-for-service based.
• Oma Guus PodcastsupportingGTM or Marketing PartnerCollaboration with Oma Guus — a podcast for young children — featuring stories and songs, including fairy tales from Glansrijk. Content distributed via Instagram, Facebook, and SoundCloud app to reach young children and parents.
• HAN Hogeschool (Hogeschool van Arnhem en Nijmegen)supportingStrategic or Co-development PartnerJTV collaborates with HAN on anonymous patient experience research to improve service delivery, contributing to evidence-based quality improvement.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Bupa Dental Care: Large multi-site dental operator in the UK serving NHS and private patients including children. Comparable as a scaled multi-site group dental operator with insurance-backed demand, useful for international benchmarking of pediatric dental economics.
• Colosseum Dental Benelux: Major European dental care provider with Dutch clinics. Comparable as a multi-site, multi-region Dutch dental operator with capital backing, but operates broadly rather than focusing on pediatric or mobile services.
• Dental Clinics: One of the largest Dutch dental groups with clinics across the Netherlands. Directly comparable as a multi-site operator targeting Dutch patients, but broader in scope and not pediatric-exclusive.
• Lassus Tandartsen: Large multi-location Dutch dental chain offering general and cosmetic dentistry. Comparable as a multi-site Dutch dental operator but does not specialize exclusively in pediatrics or run mobile school-based services.
• Dentius: European dental group with significant Dutch presence operating multi-site practices. Comparable as a scaled Dutch dental organization, though it serves general dentistry rather than the pediatric niche.
• Mondzorg Groep: Dutch group operating multiple dental clinics. Comparable as a multi-site Dutch dental organization, though not a pediatric specialist or operator of mobile dental services.

Direct peers

• Jeugdtandzorg Den Haag: Regional Dutch pediatric dental organization serving children 0–18. Closest direct peer in mission and age focus, though smaller scale and confined to the Haaglanden region rather than operating mobile Dental Cars.
• Jeugdmondzorg (NVIJ member organizations): Other Dutch youth dental care institutions affiliated with NVIJ (of which JTV is a member). Most direct comparable — same patient population and mission — but operates at smaller regional scale in other parts of the Netherlands.

Others

• Tandartsenpraktijk X / regionale praktijken: Independent Dutch dental practices that serve children as part of a general patient base. Adjacent peers — they share the customer segment but lack JTV's pediatric specialization, mobile services, and educational brand ecosystem.
• GGD (Gemeentelijke Gezondheidsdienst): Dutch municipal health services that partner with JTV for preventive oral health outreach. Not a direct competitor but an ecosystem partner addressing overlapping child public-health objectives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JTVMondzorgvoorkids
• LinkedInlinkedin.com/company/mondzorg-voor-kids
• Instagraminstagram.com/jtvmondzorgvoorkidsofficial
• Xx.com/jtvrotterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JTV Mondzorg voor kids