Martec International

What Martec International does

Martec International Ltd is a UK-based private company that provides specialized e-learning courses and training content exclusively for the retail and consumer goods industries. The company is registered in England (company number 2234734) and headquartered in Bradford on Tone, Somerset, operating with 11-50 employees. Martec's core offering is a course catalog covering buying and merchandising, supply chain management, store operations, space management, sales, e-commerce, and consumer goods industry topics, structured into three main suites (Fundamentals of Retail, Consumer Goods Industry, Space Management and Merchandise Presentation) plus more than 20 individual courses.

The underlying platform consists of a learning management system (LMS) hosted externally by Upskill People Ltd, proprietary course content written by retail and consumer goods practitioners, and a structured Upskilling and Reskilling Methodology (the Martec Blueprint) that maps job roles to learning paths with KPI-linked ROI projection and tracking. Supporting products include the Retail and Consumer Goods Industry Knowledge Bank (WIKI) — a searchable performance support system with downloadable tools and job aids. Pricing is on a one-time perpetual license basis, ranging from £40 for individual courses to £530 for top-tier Performance Enhancer versions of suites, with several courses eligible for NASBA CPE credits for US licensed CPAs.

Martec sells exclusively through its own website (martec-international.com), which supports multi-currency (GBP, EUR, USD) and multi-language (English, French, German, Spanish, Italian, Portuguese, Arabic) transactions and reaches learners in 58 countries. The customer base is distributed across three verticals: retailers (fashion, home improvement, travel retail, pharmacy), consumer goods manufacturers, and technology firms/consultants serving those industries. Named enterprise customers include SteinMart, Homebase, Dubai Duty Free, Kingfisher, MS Mode, HPE, Cisco, SAP, Microsoft, IBM, Deloitte, KPMG, EY, and Hanes Brands, among others. GTM is primarily direct-to-consumer via the website with organic search, email newsletters (The Martec Minute), and word-of-mouth referrals; larger enterprise buyers are served via direct sales engagement with personalized content.

Name

Martec International

Legal name

Martec International Ltd

Website

https://martec-international.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Martec International is a UK-based private company providing specialized e-learning courses, course suites, and an Upskilling Methodology exclusively for the retail and consumer goods industries, sold on a one-time license basis to enterprise and individual learners across 58 countries.

Ownership category

akta.pro rank

Product category

Professional Training Services (Retail and Consumer Goods)

NAICS

Business Schools and Computer and Management Training (6114)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)

Keywords

• Retail training courses
• Consumer goods e-learning
• Upskilling methodology
• Retail supply chain training
• Merchandising courses

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-learning Course Sales: Individual e-learning courses and suites sold on a per-course or per-suite basis. Customers purchase courses as one-time licenses (one user or multiple users). Some courses are available in Professional and Performance Enhancer tiers at different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Martec International sells industry-specific e-learning courses (individual courses and bundled suites covering buying and merchandising, supply chain, space management, store operations, omni-channel, and consumer goods topics), the Retail and Consumer Goods Industry Knowledge Bank (a searchable Performance Support System with tools and job aids), and a proprietary Upskilling and Reskilling Methodology that maps each job role to a learning path with associated KPIs and an ROI model. Courses are delivered electronically via an LMS hosted on Upskill People Ltd's platform and are sold as one-time perpetual licenses at Professional and Performance Enhancer price tiers.

Product overview

Martec International provides a comprehensive e-learning platform for the retail and consumer goods industries. The offering consists of a Learning Management System (LMS) hosting multiple course suites and individual courses. The main course suites include the Fundamentals of Retail Suite (10 classes), Consumer Goods Industry Suite (6 classes), and Space Management and Merchandise Presentation Suite (6 modules). Individual courses cover buying and merchandising, sales and inventory management, demand forecasting, supply chain, store operations, e-commerce, omni-channel, and space management. Supporting products include the Retail and Consumer Goods Industry Knowledge Bank (a searchable wiki with tools and job aids) and the proprietary Upskilling and Reskilling Methodology (a three-phase blueprint with planning models and ROI tools). All content is industry-specific and written for the retail and consumer goods world.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundamentals of Retail Suite A suite of 10 e-learning classes covering core retailing topics including retail induction, buying and merchandising, store operations, and more. Can earn up to 13.7 NASBA CPE credits. Available in Professional (£371 ex VAT) and Performance Enhancer (£530 ex VAT) tiers.
• Consumer Goods Industry Suite A suite of 6 e-learning classes covering many aspects of the consumer goods business, with up to 9.4 NASBA CPE credits available.
• Space Management and Merchandise Presentation Suite A 6-module suite covering space management and merchandise presentation; total study time approximately 12 hours. Professional tier £371 ex VAT; up to 12.3 NASBA CPE credits.
• Retail and Consumer Goods Industry Knowledge Bank A Performance Support System and knowledge bank of retail and consumer goods industry information, with a library of downloadable tools, job aids, and easily searchable content. Priced at £70.00 ex VAT.
• Upskilling and Reskilling Methodology Proprietary three-phase upskilling and reskilling methodology (Provisioning, Planning, Execution) with one-to-one mapping between job roles and learning paths, KPI-linked ROI modelling, templates, planning spreadsheets, video overview series, and implementation kits.
• Sales and Inventory Management E-Learning Course Approximately 5–6 hours of study covering key sales and stock management principles and concepts for retailers and manufacturers. Available in Professional and Performance Enhancer tiers.
• Advanced Demand Forecasting Advanced forecasting techniques including exponential smoothing, ARIMA, SARIMA, price elasticity, and AI/machine learning-assisted forecasting methods. 2.2 NASBA CPE credits.
• Merchandise Allocation 2-hour introduction to allocation principles, algorithms, strategies, and complex scenarios.
• Merchandise Replenishment 2.5-hour course covering replenishment models, supply considerations, lead times, service levels, and inventory challenges. From £115.
• Store Sales Management 1.5-hour course exploring how Store and Area Managers can drive sales performance through effective routines, metrics, and operational execution. Professional £190; Performance Enhancer £247.
• Consumer Goods & Retail Supply Chain 2-hour course covering supply chain management, demand forecasting, inventory minimization techniques, and supply chain KPIs for consumer goods companies. Rated approximately 4.4/5 stars by 240+ learners.
• Online Retailing and Omni-Channel 1.5–1.75 hour course showing how to trade an online store using disciplines from physical retail, including merchandising, customer experience, and omni-channel strategy.
• Buying & Merchandising Overview Module focusing on differences between merchandise and category management retailers, and key retail buying, merchandising, and category management processes. 2.6 NASBA CPE credits.
• Merchandise & Assortment Planning Course teaching basic principles of merchandise and assortment planning and associated best practices.
• Introduction to Retail Financials Course exploring main financial statements used by retail organisations and how retailers make their money. 1.2 NASBA CPE credits.
• Consumer Goods Industry Overview Course identifying main company types in the consumer goods value chain, market segment categories, and key customer drivers. 1.6 NASBA CPE credits.
• Demand Forecasting Fundamentals Practical introduction to principles and techniques for predicting future demand accurately. 1.8 NASBA CPE credits.
• Consumer Goods Sales & Marketing Operations 1.5–1.75 hour course examining customer segments, account management roles, category management, trade promotion planning, and direct-to-consumer marketing. Rated by 375+ learners.
• Negotiating with Retailers Core negotiation competence training for retailers and vendors dealing with retailers on purchasing and account management.
• Introduction to Space Management 1.5-hour course introducing base knowledge and key concepts in selling space management and merchandise presentation.
• Selling Space Planning and Management 1.5–1.75 hour course addressing planning optimum allocation of selling space across merchandise departments for new builds and existing stores.
• Product Positioning and Signage 2.5–2.75 hour course reviewing product positioning in store and use of signage including planograms, grid/loop/fashion layouts, and digital signage.
• Store Approach, Entrance and Windows Course addressing approaches to store, external areas, entrance, and window usage including signage. 2 NASBA CPE credits.
• Merchandise Presentation and Offering Inspiration 2.5–2.75 hour course teaching visual merchandising concepts, use of fixtures and fittings, color blocking, cross-selling, and creating lifestyle displays.
• Learning Management System Proprietary e-learning delivery and tracking platform used by learners in 58 countries, supporting personalised learning paths, assessments, and micro-learning. Hosted externally on Upskill People Ltd's infrastructure.

Quantifiable outcome

• Learner satisfaction: 86% to 87% average grading on 4 measured questions across thousands of surveys, Net Promoter Score of 55.
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Upskill People LtdcoreTechnology or IntegrationUpskill People Ltd hosts Martec's learning management system (LMS) on their platform, which processes e-learning classes and provides login/password management, reporting, and fault correction capabilities for Martec's e-learning delivery.

Scale indicators7 records

Expansion highlights4 records

Regional players

• iHASCO: iHASCO is a UK-based e-learning provider focused on workplace compliance, health & safety and soft-skills training. It is comparable to Martec as a UK-headquartered, English-language e-learning business selling to enterprise and SME buyers, though iHASCO specializes in compliance rather than retail/CG industry content.
• Mind Tools: Mind Tools (part of Emerald Works) is a UK-origin business and leadership skills training provider selling to individual and corporate buyers. It is comparable to Martec as a UK-rooted professional skills e-learning business, though Mind Tools focuses on cross-industry leadership/management content rather than retail/CG specialization.
• Learning Pool: Learning Pool is a UK- and Ireland-based learning technology company offering an LMS and a content catalog to enterprise and public-sector buyers. It is comparable to Martec as another UK-rooted e-learning vendor targeting corporate learning buyers, but Learning Pool sells a platform + content combination rather than retail/CG-specific courses.

Broad incumbents

• Skillsoft: Skillsoft is a long-established enterprise learning company offering content, virtual instructors and the Percipio platform. It is comparable to Martec as a B2B training provider selling into corporate L&D functions, though Skillsoft competes on breadth across technology, leadership and compliance rather than retail/CG depth.
• Udemy Business: Udemy Business sells subscription access to a large marketplace of professional courses to enterprises. It is comparable to Martec as a corporate e-learning vendor competing for L&D budget, but its model is marketplace-driven and broad, while Martec’s is proprietary and retail/CG-specific.
• Pluralsight: Pluralsight is a US-based enterprise technology skills platform offering courses and skill assessments. It is comparable to Martec as a B2B e-learning vendor selling content subscriptions to enterprises, though Pluralsight focuses on technology/developer skills rather than retail/CG industry content.
• Coursera for Business: Coursera for Business is a broad incumbent enterprise learning platform offering courses from universities and industry partners. It competes with Martec for the same corporate L&D budget but on catalog breadth and academic brand, rather than vertical specialization in retail and consumer goods.
• LinkedIn Learning: LinkedIn Learning (LinkedIn’s professional learning platform) is a broad incumbent in corporate e-learning, offering thousands of courses spanning business, technology and creative skills. It is comparable to Martec because both sell professional development content to enterprise L&D buyers, but LinkedIn Learning competes on breadth rather than retail/CG vertical depth.

Emerging players

• Filtered: Filtered is a UK-based AI-driven learning content curation platform for enterprises. It is comparable to Martec as a UK-rooted, enterprise-targeted learning technology provider, though Filtered focuses on AI-curated content delivery rather than authoring deep retail/CG course material.

Others

• OpenSesame: OpenSesame is a US-based e-learning content marketplace that distributes courses from third-party publishers to enterprise L&D buyers. It is comparable to Martec as a participant in the corporate e-learning ecosystem, but acts as a channel/distributor rather than a direct competitor authoring retail/CG content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/martec_elearn
• YouTubeyoutube.com/channel/UCy9AbIJSWOI0JitqjqWZsDA
• LinkedInlinkedin.com/company/martec-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martec International