Rainwater
Rainwater AŞ is a Turkish water treatment systems manufacturer founded in 1993 and headquartered in Bursa, serving both residential and enterprise customers across Turkey with water purifiers, dispensers, hydrogen water systems, filters, and industrial water treatment solutions.
- Company typePrivate
- Founded1993
- HeadquartersBursa
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rainwater does
Rainwater AŞ is a Turkish water treatment systems manufacturer founded in 1993 and headquartered in Bursa, serving residential consumers and enterprise customers across Turkey through direct e-commerce, a nationwide Solution Partner reseller network, and an in-home installation service. The company designs and distributes a broad portfolio of products organized across under-counter water treatment systems (Superior Alkali, Black Diamond, Black Diamond Plus, Rainwater ECO, Rainwater Axeon, and a Hydrogen Water Treatment line), a complete RNW-series water dispenser family (models 1600, 1600S, 1700, 2200, 3100, 3100 Soda, 3700, 3900, 5300, 6600, plus 50/80 Inox stainless steel models), filter products (Spirix HC-20 and dedicated cartridges for ice machines, refrigerators, tea, coffee, espresso, steam cookers and cold beverages, plus industrial Spirix 250/350/700 systems), general treatment water softeners (RWS 8 and RWS 30), Cintropur pre-sediment filtration (NW 25/32/500), and a wide faucet/mixer family. Underlying technology stacks multi-stage filtration with 0.0009 micron membranes, reverse osmosis, UV sterilization (UV 2100), alkaline and hydrogen water chemistry (hydrogen unit reaching ORP -600), BioCote silver-ion antimicrobial protection, and BPA-free materials, with components from PARKER/Liquifit and LEGRIS fittings.
The business model rests on one-time hardware sales of treatment devices, dispensers, and faucets, supplemented by recurring filter replacement revenue (filters typically changed every 6-12 months) and an industrial/enterprise project channel for factories, hotels, hospitals, and food/beverage operators on custom quote-based contracts. Pricing includes 6-month installment plans, free shipping, a 14-day return policy, and a 2+8 year warranty. Go-to-market is multi-channel: a direct-to-consumer e-commerce storefront (rainwater.com.tr), a 444 0 420 call center for sales and service, in-home installation service in Istanbul, Ankara, Izmir, and Bursa, and a Solution Partner network recruiting resellers for enterprise accounts.
Rainwater serves both Individual/Bireysel and Corporate/Kurumsal segments, with named enterprise logos spanning automotive (Rolls-Royce, Porsche, Mercedes-Benz, BMW, Ford, Volkswagen), hospitality (Hilton, Swissotel), technology (Siemens, Microsoft), aerospace (Turkish Airlines), healthcare (Hayat Hastanesi), government (Sağlık Bakanlığı/Ministry of Health), education (Istanbul Technical University/ITU), food and beverage (Süttaş), and retail (Trendyol). The company holds FDA CFR21, NSF International, Water Quality Association, ISO 9001, CE, and TSE-HYB certifications, allowing it to underwrite regulatory-grade claims for both consumer food-contact positioning and enterprise procurement. Operations remain concentrated in Turkey with service points across major cities; no geographic expansion outside Turkey is documented in the available data.
Rainwater firmographics
Firmographics- Name
- Rainwater
- Legal name
- Rainwater AŞ
- Website
- https://rainwater.com.tr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rainwater AŞ is a Turkish water treatment systems manufacturer founded in 1993 and headquartered in Bursa, serving both residential and enterprise customers across Turkey with water purifiers, dispensers, hydrogen water systems, filters, and industrial water treatment solutions.
- Ownership category
- akta.pro rank
Rainwater industry classification
Industry- Product category
- Water Treatment Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Refrigeration & Service Industry Machinery (3580), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Under-Sink Water Filtration Systems (CRAJAJAD)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Rainwater is headquartered
LocationHeadquarters
- HQ city
- Bursa
Offices1 record
Markets served
Rainwater business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Device Sales: Sale of water purifiers, dispensers, under-counter water treatment units, and hydrogen water treatment devices. Products include RNW series dispensers (1600, 1700, 3100, 3700, 3900), Superior Alkali, Black Diamond, and other models.
- Filter and Accessory Sales: Sale of replacement filters including Spirix HC-20, Spirix CL-20 for ice machines and refrigerators, Spirix CI-20 for tea and coffee machines, Spirix EP-20 for espresso, and Spirix ST-20 for steam cookers and cold beverages.
- Faucet and Mixer Sales: Sale of water purification taps including LED indicator taps, Eco Plus, Mystic Plus, Mystic Led, Rain Gold, Stilla Digital Display, and antique retro designs.
- General Treatment Systems: Sale of water softening systems (RWS 8, RWS 30), pre-sediment filtration systems (NW 25, NW 32, NW 500), and industrial/factory water treatment solutions.
- Installation and Technical Services: Professional installation services for water treatment systems with nationwide service coverage. Includes free installation in many cities and after-sales technical support.
- Industrial/Enterprise Solutions: Custom engineered industrial water treatment systems for factories, food and beverage industry, textile, automotive, pharmaceutical, hotel, and hospital applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer water treatment devices and dispensers |
| Unit Pricing | Pay-as-you-go | Filter replacement and maintenance |
| Other | Multi-year contract | Industrial and enterprise systems |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Rainwater product offering
Product offeringCore offering
Rainwater designs, manufactures, and sells residential and industrial water treatment systems, including under-counter reverse osmosis purifiers, hot/cold/sparkling water dispensers (RNW series), specialized filters (UV sterilization, Spirix professional food-service filters), water softening and pre-sediment systems, designer faucets/mixers, and large-scale industrial water treatment plants for factories in food & beverage, textile, automotive, pharmaceutical, and hotel/hospital sectors.
Product overview
Rainwater offers a comprehensive portfolio of water treatment products and solutions organized into distinct product lines: Under Counter Water Treatment devices (including Superior Alkali, Black Diamond, Black Diamond Plus, Rainwater ECO, Rainwater Axeon, and Hydrogen Water Treatment systems) provide home and office filtration; Water Dispensers (RNW series from 1600 to 3900, plus 50/80 Inox stainless steel models) deliver hot, cold, and sparkling water; Filters encompass UV sterilization (UV-2100), Spirix professional food filtration for coffee/tea/ice machines, and industrial Spirix 250/350/700 systems; General Treatment includes RWS water softeners; Pre Sediment Filtration offers Cintropur pre-treatment systems; Faucets/Mixers provide LED smart taps and designer finishes. The company also provides Industrial Water Treatment Systems for factories, featuring RO, UF, water softening, and active carbon technologies. The ecosystem includes component brands PARKER/LIQUIFIT/LEGRIS for fittings, BioCote antibacterial protection, and FDA/NSF certified components.
Differentiator
Problem solved
Functional benefit
Products and services
- Under Counter Water Treatment Systems
Quantifiable outcome
- 75% less CO2 emissions compared to bottled and carboy water production
- +4 more outcomes
Companies that use Rainwater
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Rainwater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Rainwater partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BioCote Ltd.coreBioCote provides silver ion-based antimicrobial technology used on all water-contact surfaces in Rainwater water treatment products. This partnership ensures effective protection against bacteria and germs, keeping water hygienic throughout the product lifecycle.
- PARKER (Liquifit)corePARKER Liquifit brand fittings are used in Rainwater treatment systems. These fittings comply with FDA regulations and provide reliable water pathway connections for water treatment products.
- LEGRIScoreLEGRIS brand fittings are used in Rainwater treatment systems, providing industrial-grade connection solutions that meet international safety and quality standards for water treatment applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rainwater competitors and assessment
Company assessmentBroad incumbents
- Pentair: Diversified global water treatment and flow control company serving residential and industrial customers with RO, filtration, and softening systems. Overlaps Rainwater's product lines as part of a much broader portfolio.
- Panasonic Water Solutions: Japanese electronics giant with water ionizer/alkaline purifier lineup plus replacement cartridges. Comparable to Rainwater's hydrogen/alkaline premium product tier within a broader appliance brand.
- A. O. Smith Corporation: Global water heating and treatment manufacturer with residential RO and whole-house filtration lines. Comparable to Rainwater's residential dispensers and treatment devices within a much larger appliance portfolio.
- Honeywell International (Filtration): Diversified industrial conglomerate with a water filtration product line serving residential and commercial customers. Overlaps Rainwater's replacement filter and dispenser categories as part of a much wider portfolio.
- 3M Purification: Industrial filtration giant producing replacement cartridges, under-sink systems, and OEM filtration components for water treatment OEMs. Comparable to Rainwater's Spirix filter line and OEM component sourcing approach.
- LG Electronics (Water Solutions): Multinational electronics company with Puricare water purifier line spanning under-sink RO, countertop, and dispenser formats. Comparable premium dispenser/alkaline positioning to Rainwater's RNW series.
Regional players
- Eureka Forbes: India-based water purification and home security company with direct-sales model for RO, UV, and storage water purifiers. Closely analogous to Rainwater's D2C, in-home installation, and replacement service business model, though operating in South Asia rather than Turkey/MENA.
Direct peers
- Culligan International: Global water treatment company operating across residential, commercial, and industrial segments with whole-house softening, RO, and bottled-water delivery — comparable across Rainwater's residential, HoReCa, and industrial channels.
- Coway: Korean leader in residential water purifiers, dispensers, and bidets with a direct-to-consumer rental/leasing model. Highly comparable to Rainwater's under-counter RO and dispenser portfolio plus recurring filter revenue approach.
- Brita (The Clorox Company): Global household water filtration brand with pitchers, faucet-mount, and under-sink systems plus replacement cartridges — directly comparable to Rainwater's consumer filtration, faucet taps, and replacement filter business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rainwater social profiles
Digital presenceRainwater compliance and trust
Trust signalCompliance11 records
Rainwater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainwater leadership team
Management profileNumber of profiles
Rainwater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainwater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainwater
What does Rainwater do?
Rainwater designs, manufactures, and sells residential and industrial water treatment systems, including under-counter reverse osmosis purifiers, hot/cold/sparkling water dispensers (RNW series), specialized filters (UV sterilization, Spirix professional food-service filters), water softening and pre-sediment systems, designer faucets/mixers, and large-scale industrial water treatment plants for factories in food & beverage, textile, automotive, pharmaceutical, and hotel/hospital sectors.
Is Rainwater a public or private company?
Rainwater is a private company. It is classified as unknown and is currently operating.
When was Rainwater founded?
Rainwater was founded in 1993. It employs 251 to 500 people.
Where is Rainwater based?
Rainwater is headquartered in Bursa.
How does Rainwater make money?
Six revenue lines are on record. Water Treatment Device Sales are the primary driver. The others are filter and Accessory Sales, faucet and Mixer Sales, general Treatment Systems, installation and Technical Services and industrial/Enterprise Solutions.
Who are Rainwater's main competitors?
Broad incumbents on record are Pentair, Panasonic Water Solutions, A. O. Smith Corporation, Honeywell International (Filtration), 3M Purification and LG Electronics (Water Solutions). Eureka Forbes is listed as a regional player. Direct peers are Culligan International, Coway and Brita (The Clorox Company).
Does Rainwater have an API?
No public API is recorded for Rainwater.
What industry is Rainwater in?
Rainwater's product category is Water Treatment Systems. Its primary akta.pro industry code is CRAJAJAD, Under-Sink Water Filtration Systems, with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 333415 and its SIC code is 3580.