Zanatta
Zanatta is a Berlin-based, independent owner-managed full-service media agency offering 360-degree media planning, traditional and digital campaign execution, and recruitment marketing for enterprise, public sector, agency, defence, and publisher clients across Germany.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zanatta does
ZANATTA is a Berlin-based, independent owner-managed full-service media agency providing holistic media strategies, media planning, and campaign execution across both traditional (TV, Radio, Print, Out-of-Home, Ambient) and digital (Programmatic, Search, Social, CTV/ATV, Digital Radio, Digital OOH, In-App) channels. Founded in 2007, the firm operates with 11-50 employees and positions itself as one of the Top 50 owner-managed media agencies in Germany. Its core service line is organized around three pillars: Mediastrategie (media analysis and strategy), 360-Grad-Mediaplanung (360-degree media planning), and Kampagnenumsetzung (campaign implementation with continuous optimization), supported by a long tail of add-on modules including job advertising, social media recruiting, programmatic job advertising via the proprietary Zanetic sub-brand, and location-based advertising.
The agency's technology stack is a composition of third-party platforms rather than proprietary infrastructure: Google Ads for search, The Trade Desk for programmatic buying, MSW Planbasix, b4planing, and Sage Archer for media planning, and HubSpot for CRM and meeting scheduling. The proprietary product layer is narrow, anchored on Zanetic (programmatic job advertising) and a Defence & Dual Use sub-brand (ZANATTA Defence at defence.zanatta.de). The customer base spans marquee enterprise and government logos (Tesla, Charité, Merck, Bundestag, Heidelberg Materials, Airbnb, Rheinbahn, Marine) alongside agencies and start-ups, with revenue generated through professional services fees on media planning and campaign management.
Go-to-market is sales-led and consultation-driven, with Marcus Zanatta listed as the primary contact for new business engagement; the company distributes through its corporate website, a separate blog, LinkedIn, and industry-segmented landing pages targeting Unternehmen (enterprise), Öffentliche Hand (public sector), Agenturen (other agencies), Defence & Dual Use, and Verlage (publishers). Pricing is not publicly disclosed, and no funding rounds, M&A activity, or external investors are referenced in the source material, indicating a bootstrapped, founder-owned structure.
Zanatta firmographics
Firmographics- Name
- Zanatta
- Legal name
- Zanatta
- Website
- https://compluscommedia.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zanatta is a Berlin-based, independent owner-managed full-service media agency offering 360-degree media planning, traditional and digital campaign execution, and recruitment marketing for enterprise, public sector, agency, defence, and publisher clients across Germany.
- Ownership category
- akta.pro rank
Where Zanatta is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Zanatta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Planning and Campaign Services: Full-service media agency providing holistic media strategies, precise media planning, and effective campaigns for employer branding, personnel marketing, image, and product marketing. Revenue generated through media planning fees and campaign management services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Zanatta product offering
Product offeringCore offering
Zanatta is a full-service, independent, owner-managed media agency providing data- and technology-driven media strategies, 360-degree media planning, and campaign implementation across traditional and digital channels. The agency offers employer branding, personnel marketing, image, and product marketing campaigns for companies, public sector institutions, peer agencies, defense/dual-use clients, and publishers, with channel-specific services spanning programmatic, search, social, TV, radio, print, out-of-home, and ambient media.
Product overview
ZANATTA is a full-service media agency providing data-driven and technology-driven brand solutions for employer branding, personnel marketing, product marketing, and image campaigns. The offering is structured as a platform of interconnected services: core offerings include Mediastrategie (media strategy), 360-Grad-Mediaplanung (360-degree media planning), and Kampagnenumsetzung (campaign implementation), supported by a suite of specialized add-on modules covering digital channels (Google Search, Programmatic Advertising via The Trade Desk, Social Media Recruiting, Digital TV/CTV, Digital Radio, Digital Out-of-Home), traditional media (TV, Radio, Print, Out-of-Home, Ambient Advertising), and recruitment-specific services (Stellenanzeigen, Job Boost, Social Job Boost, Programmatic Job Advertising under the Zanetic sub-brand). Additional services include Local Based Advertising for hyperlocal targeting and comprehensive Reporting for transparent success control. The agency serves clients from hyperlocal to international scope.
Differentiator
Problem solved
Functional benefit
Brands
- ZANATTA Defence: Specialized division serving Defence & Dual Use sector, operated at defence.zanatta.de
Products and services
- Mediastrategie (Media Strategy) Media analysis service that identifies the best channels for campaigns, analyzes audience interaction patterns and content effectiveness, and culminates in a comprehensive media strategy for clients across employer branding, personnel marketing, image, and product marketing.
- 360-Grad-Mediaplanung (360-Degree Media Planning) Individualized 360-degree media planning that encompasses traditional and digital media channels to optimally position campaigns, covering TV, radio, print, out-of-home, programmatic, social, search, CTV, and digital out-of-home.
- Kampagnenumsetzung (Campaign Implementation) End-to-end campaign execution service including advertising-material review and delivery, continuous monitoring, and optimization for the best results, with reporting for transparent success control.
- Programmatic Advertising (The Trade Desk) Automated programmatic digital media buying service using The Trade Desk platform for executing digital advertising campaigns across multiple inventory sources.
- Programmatic Job Advertising (Zanetic) Automated programmatic job advertising service using programmatic technology for targeted distribution of job postings across recruitment channels, operated under the Zanetic sub-brand.
- Google Search (SEA / Search Campaigns) Search engine marketing and advertising services using the Google Ads platform for paid search campaigns.
- Social Media Recruiting Recruitment services leveraging social media platforms for talent acquisition and employer branding campaigns.
- Out-of-Home (Plakat) Advertising Traditional billboard and poster (Plakat) outdoor advertising services for brand and recruitment campaigns.
- TV (Classic) Advertising Traditional linear television advertising campaign planning and buying services.
- Digital TV (CTV / ATV) Advertising Connected TV (CTV) and advanced TV (ATV) advertising campaign services for digital video environments.
- Radio Advertising Traditional radio advertising campaign planning and buying services across radio stations.
- Location-Based Advertising Geolocation-targeted advertising services for hyperlocal marketing campaigns reaching audiences based on physical location.
Companies that use Zanatta
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Zanatta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Zanatta partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Zanatta competitors and assessment
Company assessmentDirect peers
- Mediaplus Group: Independent, owner-managed German media agency headquartered in Munich offering media strategy, planning, and buying across traditional and digital channels. Closely comparable in scope, ownership structure, and German mid-market focus to Zanatta.
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with full media, creative, and digital capabilities. Comparable as a German-rooted, owner-managed multi-discipline competitor, though materially larger than Zanatta.
- Pilot Group: Independent German agency group with strong media planning and buying capabilities serving enterprise clients across channels. Comparable as a similarly-sized, owner-influenced competitor targeting the same German brand and Mittelstand segments.
Broad incumbents
- GroupM Germany: WPP's media investment arm operating across Germany (Wavemaker, Essence, Mindshare, etc.). Direct competitor for enterprise media budgets in Germany, with broader scale, data assets, and global network reach than Zanatta.
- Dentsu Germany: Global agency holding company's German operations spanning media (Dentsu Media), creative, and CX. Competes with Zanatta for the same enterprise clients in Germany, with much larger international capabilities.
- Publicis Media Germany: Publicis Groupe's media arm in Germany (Starcom, Zenith, Spark Foundry). Competes for the same enterprise media budgets as Zanatta, with deeper data/analytics and global network reach.
- Havas Media Germany: Havas's media operations in Germany offering integrated media planning and buying. Comparable as a holding-company-owned competitor for German enterprise clients across traditional and digital channels.
Others
- The Trade Desk: Demand-side programmatic platform that Zanatta integrates with for campaign execution. Comparable as an enabling technology partner; also represents a structural shift in media buying toward client-direct programmatic that could disintermediate traditional agencies.
Emerging players
- Indeed (Recruitment Advertising): Global job-advertising platform increasingly adding programmatic recruitment-marketing features. Comparable to Zanetta's Zanetic sub-brand for programmatic job advertising, representing both a partner and competitive threat in recruitment marketing.
Regional players
- Ströer SE & Co. KGaA: German-listed digital and out-of-home advertising sales house with strong programmatic and DOOH capabilities. Comparable on channel coverage (especially OOH/DOOH) and German market presence, though operates on the supply side rather than as a buying agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zanatta social profiles
Digital presenceZanatta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zanatta leadership team
Management profileNumber of profiles
Profiles1 record
Zanatta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zanatta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zanatta
What does Zanatta do?
Zanatta is a full-service, independent, owner-managed media agency providing data- and technology-driven media strategies, 360-degree media planning, and campaign implementation across traditional and digital channels. The agency offers employer branding, personnel marketing, image, and product marketing campaigns for companies, public sector institutions, peer agencies, defense/dual-use clients, and publishers, with channel-specific services spanning programmatic, search, social, TV, radio, print, out-of-home, and ambient media.
Is Zanatta a public or private company?
Zanatta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zanatta founded?
Zanatta was founded in 2007. It employs 11 to 50 people.
Where is Zanatta based?
Zanatta is headquartered in Berlin, Germany, in the Europe region.
How does Zanatta make money?
One revenue line is on record: media Planning and Campaign Services.
Who are Zanatta's main competitors?
Direct peers on record are Mediaplus Group, Serviceplan Group and Pilot Group. Broad incumbents are GroupM Germany, Dentsu Germany, Publicis Media Germany and Havas Media Germany. The Trade Desk is listed as an others. Indeed (Recruitment Advertising) is listed as an emerging player. Ströer SE & Co. KGaA is listed as a regional player.
Does Zanatta have an API?
No public API is recorded for Zanatta.