Captain Jerry’s

What Captain Jerry’s does

Captain Jerry's is a third-generation, family-owned custom screen printing, embroidery, and promotional products company headquartered in Baltimore, Maryland. Founded in 1976 by Gerald Millman and currently operated by Andy Millman under third-generation ownership since 2011, the company produces customized apparel and branded merchandise for a heterogeneous customer base spanning local consumers, regional businesses, and national consumers. The company self-positions as one of the largest custom screen-printing production facilities on the east coast, and operates with a headcount in the 11–50 range.

The core production capability is screen printing, supplemented by embroidery services and a broader promotional products line that was extended through the acquisition of SpiderWeb Promotions. Production is anchored at the Baltimore facility, which provides a logistical advantage for ground-ship fulfillment across the densely populated eastern United States corridor. The company has expanded its geographic service area to nationwide shipping, broadening its addressable market beyond its original regional footprint. The extended product set creates cross-sell opportunities between apparel decoration and branded merchandise within existing customer accounts.

Commercially, Captain Jerry's runs a sales-led go-to-market with a quote-based pricing model typical of custom apparel and promotional product shops. Customer transactions are project-driven rather than subscription-based, and revenue is derived from a long tail of SMB and individual buyers rather than a small number of enterprise anchors. No external funding has been raised, and the company remains privately held under family ownership, with growth funded organically and through selective M&A.

Name

Captain Jerry’s

Legal name

Captain Jerry's Custom T-Shirts

Website

https://captjerrys.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Captain Jerry's is a third-generation, family-owned custom screen printing, embroidery, and promotional products company founded in 1976 in Baltimore, MD. It produces customized apparel and branded merchandise for local consumers, regional businesses, and nationwide customers, shipping across the United States.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing

NAICS

Commercial Screen Printing (323113)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Screen printing services
• Custom apparel printing
• Promotional products
• Custom embroidery
• Printed merchandise

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Screen Printing Services: One-time custom printing services on apparel items (t-shirts, hoodies) and promotional products (mugs, pens). Customers submit designs or work with the art department to create custom products.
2. Custom Embroidery Services: Embroidery decoration service with 5-6 day standard turnaround for garments and promotional items.
3. Promotional Products: Wide variety of personalized promotional products including printed t-shirts, hoodies, mugs, pens and more sold to local and national consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Captain Jerry's is a third-generation family-owned screen printing and embroidery company that produces custom-printed apparel (t-shirts, hoodies), custom embroidered garments, and personalized promotional products (mugs, pens, etc.). Customers submit their own artwork or collaborate with an in-house art department to create original designs. Production is centralized at a large Baltimore, MD facility, with orders fulfilled via showroom pickup or nationwide UPS/FedEx shipping.

Product overview

Captain Jerry's is a screen printing company offering custom printing services as a unified offering rather than a modular platform. The core products include custom screen-printed apparel (t-shirts, hoodies) and personalized promotional products (mugs, pens), with embroidery services available as an add-on. Design/art services from an award-winning department support all product lines, enabling customers to submit basic ideas that are transformed into finished printed or embroidered products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printing Custom screen printing on apparel and other items, offering high-quality customized prints with PMS color matching options. Standard 2-week turnaround with 24-72 hour rush service available. Targeted at local consumers, businesses, and national customers needing branded apparel and merchandise.
• Custom Embroidery Custom embroidery service with 5-6 day standard turnaround applied to garments and promotional items as a decoration alternative or complement to screen printing. Targeted at customers seeking embroidered apparel and branded merchandise.
• Promotional Products
• Custom T-Shirts
• Custom Hoodies

Quantifiable outcome

• Standard 2-week turnaround; 24-72 hour rush service available
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SpiderWeb PromotionsminorOthersCaptain Jerry's acquired SpiderWeb Promotions. SpiderWeb customers can reach them at 410-876-8117. This represents a business acquisition rather than a formal partnership.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Printful: On-demand printing and fulfillment service targeting e-commerce brands and creators. Adjacent competitor in custom apparel decoration, differentiated by print-on-demand model and integrations with Shopify/Etsy, rather than bulk screen printing.

Direct peers

• CustomInk: National online platform for custom screen-printed and embroidered apparel (now part of Cimpress). Direct competitor in custom t-shirt and apparel decoration, though operating at significantly larger scale and via self-serve digital tools rather than quote-based sales.
• RushOrderTees: Philadelphia-based custom screen printing and embroidery company known for fast turnaround. Closely comparable in offering (custom apparel decoration, rush services) and geography (East Coast), competing head-to-head for mid-Atlantic corporate and team orders.
• Quality Logo Products: Mid-sized promotional products distributor with in-house decoration capabilities. Directly comparable to Captain Jerry's promotional products and screen printing services for SMB and mid-market buyers.
• Underground Printing: Custom screen printer and apparel decorator serving college, Greek, and corporate markets with both online ordering and physical locations. Comparable in custom apparel decoration services and target customer segments.

Broad incumbents

• 4imprint: Largest North American promotional products distributor offering branded merchandise including printed apparel. Overlaps with Captain Jerry's promotional products line but operates at vastly greater scale and via a fully self-serve e-commerce model.
• Vistaprint (Cimpress): Mass-market custom print and promotional products platform owned by Cimpress. Competes with Captain Jerry's across small-business apparel and promotional product orders via self-serve online tools at lower price points.
• SanMar: Major wholesale supplier of blank apparel, bags, and caps to the decorated apparel industry. Similar upstream relationship to Alphabroder and an important counterpart to Captain Jerry's production economics rather than a direct sales competitor.
• Halo Branded Solutions: Large promotional products and branded merchandise distributor serving enterprise clients. Comparable to Captain Jerry's promotional products division and a potential acquirer or partner given its history of acquiring regional distributors.
• Alphabroder: Largest US wholesale distributor of imprintable apparel and accessories serving screen printers and decorators. Functions as a key supplier to Captain Jerry's industry and represents both an upstream relationship and an indirect competitive ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/captjerrys
• Facebookfacebook.com/captainjerrys
• LinkedInlinkedin.com/company/captain-jerrys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Jerry’s