Elas
Elas Komerc d.o.o. is a Bosnian metalworking manufacturer in Banja Luka operating three divisions — Industrial, Kiosk and Railway — producing custom sheet-metal components, EN 15085-2 railway interiors and self-service kiosks for OEM clients across Europe, the Middle East and the US.
- Company typePrivate
- Founded1994
- HeadquartersBanja Luka, Bosnia & Herzegovina
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elas does
Elas Komerc d.o.o. is a privately held Bosnian metalworking manufacturer founded by Željko Petrović in 1987 (formal incorporation 1994) and headquartered in Banja Luka, Republika Srpska. The company operates three divisions — Industrial (custom metal cabinets, mechanical and electrical components for power, process, recycling, agricultural, medical and machinery industries), Kiosk (self-service terminals for casino, sports betting, identification, parking, ticketing and retail) and Railway (EN 15085-2 / DIN 6701-2 certified ceilings, air ducts and interior components) — supported by roughly 350 employees across two Banja Luka facilities totalling 20,000 m².
The underlying technology stack combines laser cutting (the first new laser imported into BiH in 2008), LVD CNC bending, robotic and manual laser welding (including a specialised EN AW-6082 T6 capability presented at the 2025 Mostar welding conference), powder coating and 3D printing. These processes are orchestrated by LVD's CADMAN-SDI software, which unifies design, quotation and production programming, and the LVD WAS automated warehouse system, which enables largely unattended production. The kiosk division layers a proprietary software platform providing real-time monitoring, remote device control, transaction management and preventive maintenance on top of the hardware, with payment integrations including WinSystem, EasyLinx and TITO.
Elas generates revenue primarily through B2B enterprise sales of custom-manufactured hardware on a quote-based, multi-year contract basis, with three main streams: OEM-embedded metal enclosures and components (automotive, railway, medical, gaming OEMs), turnkey self-service kiosk manufacturing (capacity up to 1,000 units per month) and industrial fabrication services. Distribution is direct export-led across at least eight countries — Denmark, Austria, Switzerland, Germany, Czech Republic, UK, UAE and the USA — supplemented by a strategic reseller relationship with Skyline Unlimited LLC for the US Route Market Redemption market. Pricing is not publicly disclosed; all products are custom-engineered to client specification. The company is founder-owned, with no disclosed institutional investors, M&A activity or external funding rounds on record.
Elas firmographics
Firmographics- Name
- Elas
- Legal name
- Elas Komerc d.o.o.
- Website
- https://elas.ba
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Elas Komerc d.o.o. is a Bosnian metalworking manufacturer in Banja Luka operating three divisions — Industrial, Kiosk and Railway — producing custom sheet-metal components, EN 15085-2 railway interiors and self-service kiosks for OEM clients across Europe, the Middle East and the US.
- Ownership category
- akta.pro rank
Where Elas is headquartered
LocationHeadquarters
- HQ city
- Banja Luka
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices3 records
Markets served
Elas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Metal Products Manufacturing: Custom metal cabinet and enclosure manufacturing for industrial applications. Complete service from idea through 3D model and prototype to final product. Includes metal cabinets, auto industry products, railway components, medical equipment and custom metal products.
- Self-Service Kiosk Manufacturing: Design and manufacture of self-service kiosks for casino, sports betting, identity/biometrics, parking and other applications. Capacity up to 1,000 kiosks per month. Includes casino slot machines, roulette stations, payment kiosks and redemption terminals.
- Railway Industry Components: Ceiling systems, air ducts and interior components for rail vehicles with galvanized or plastified surface protection. EN 15085-2 certified for railway applications.
- Industrial Services: Metal processing services including cutting, bending, welding, grinding, polishing, surface treatment and assembly. Processing of customer materials or complete production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom manufacturing quotes |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Elas product offering
Product offeringCore offering
Elas is a custom metalworking contract manufacturer that designs and produces sheet metal enclosures and cabinets, self-service kiosks (casino, sports betting, payment, identity/biometric, parking, retail), and EN 15085-2 certified railway interior components (ceiling systems, air ducts, vehicle interiors). Operations span laser cutting, CNC bending, robotic and laser welding, powder coating, 3D prototyping and final assembly across 20,000 m² of production facilities. Each customer order is handled by a dedicated project manager from concept and 3D model through prototype to mass production, with monthly kiosk capacity of up to 1,000 units.
Product overview
Elas is a metalworking company with three specialized divisions operating under a unified production capability. The Industrial Division (Machines and Equipment) focuses on custom metal products including cabinets, mechanical components, and specialized solutions for various industries. The Kiosk Division produces self-service kiosks for casino, sports betting, identity/biometric, parking, and retail applications with monthly capacity up to 1,000 units. The Railway Industry Division manufactures ceiling systems, air ducts, and interior components for rail vehicles. The company operates approximately 20,000 m² of production space with advanced manufacturing capabilities including laser cutting, CNC bending, robotic welding, powder coating, and 3D printing.
Differentiator
Problem solved
Functional benefit
Brands
- Industrija (Industrial): Industrial division specializing in metal parts, machinery, and equipment for industrial applications.
- Kiosk
- Railway (Šinska Industrija)
Products and services
- Industrial Division - Custom Sheet Metal Products Custom design, production and assembly of sheet metal parts and enclosures for industrial OEMs — metal cabinets, mechanical and electrical components, housings, supports, covers and specialized solutions — supporting both small custom runs and large series production.
- Self-Service Kiosks (Kiosk Division) Custom-manufactured self-service kiosks for high-traffic regulated industries including casino, sports betting, identity/biometric, parking, ticketing, retail and transit, with monthly capacity up to 1,000 units.
- Railway Industry Interior Components EN 15085-2 certified ceiling systems, air ducts and interior components for rail vehicles, with galvanized or plastified surface protection, produced fully in-house from design to assembly.
- Casino Wide 3M27 Casino Kiosk Modern casino kiosk cabinet with spacious design providing ample legroom for ergonomic player comfort, suitable for various configurations.
- Leaderbox Casino Kiosk Casino kiosk with clean lines and closed chrome outlines for a high-gloss attractive design.
- Cash Redemption Terminal - BIG High-security ATM kiosk with vault solution for bill exchange, cash disbursement and card issuance, powered by Elas's centralized kiosk software platform for real-time monitoring, remote management, transaction management and network-wide analytics.
- Digital Redemption Terminal - SLIM Slim card issuance and activation terminal designed for simple and fast customer transactions, powered by Elas's centralized kiosk software platform for real-time monitoring, remote device control, transaction management and analytics.
- Digital Redemption Terminal - DESK Desktop card issuance and activation terminal designed for simple and fast customer transactions.
- Casino Wide 3M32 Casino Kiosk Modern casino kiosk cabinet with spacious design providing ergonomic player comfort, suitable for various configurations.
- Casino Wide J43 Casino Kiosk Modern casino kiosk cabinet with spacious design for ergonomic player comfort.
- Casino Wide Slant Casino Kiosk Modern casino kiosk cabinet with slanted design for player comfort.
- Elittlux Casino Cabinet Avant-garde casino cabinet with elevated cockpit design, suitable for players in both sitting and standing positions.
- Superbox J43 Casino Cabinet Classic design casino cabinet suitable for both sitting and standing player positions.
- Superbox Casino Cabinet Classic design casino cabinet suitable for both sitting and standing player positions.
- Leaderbox Portrait Casino Kiosk Casino kiosk with portrait orientation and clean lines with closed chrome outlines for high-gloss design.
- Slant-top Casino Cabinet Futuristic design casino cabinet that attracts attention with its design.
- Explorer Roulette Cabinet Roulette cabinet compliant with ADA standards, with adjustable screen angle for better player experience.
- Prime Casino Cabinet Classic high-capacity casino cabinet suitable for casino management.
- Cashbox Kiosk Distinguished design kiosk suitable for payments, money exchange, registration and management.
- Twintop Kiosk Adaptable free-standing kiosk suitable for payments, money exchange, registration and management.
- Skyline Unlimited Route Market Redemption Kiosks Custom US-market self-service kiosks for Route Market Redemption operations, including ATM kiosks with integrated card dispensing, standalone card dispenser kiosks and desktop card dispenser cabinets built to route-based operation standards supporting bill issuance, bill breaking, POS payment and automatic card dispensing.
- Metal Processing Services Contract metal processing services — laser cutting, CNC bending, welding, grinding, polishing, surface treatment and assembly — provided either with Elas-supplied materials or as processing of customer materials.
Quantifiable outcome
- Production capacity increased by 20% through automation investments
- +2 more outcomes
Companies that use Elas
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Elas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Elas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Skyline Unlimited LLCcorePartnership for development of Route Market Redemption kiosks for US market. ELAS designed and developed three new self-service kiosks for cash and card management, including ATM kiosks with integrated card dispensing, standalone card dispensers and desktop card dispenser cabinets. Three additional prototypes are currently in development. All systems built to route-based operation standards supporting bill issuance, bill breaking, POS payment and automatic card dispensing.
- LVD (LVD Group)coreLong-standing partnership with LVD, a reliable supplier of high-precision metal processing solutions. LVD equipment expansion includes advanced bending presses, robotic bending systems, combined laser and perforation machines, fiber lasers for cutting, and loader systems that automatically feed sheets to machines.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Elas competitors and assessment
Company assessmentRegional players
- Sielaff: German manufacturer of vending and self-service kiosks, particularly strong in German-speaking and Central European markets. Comparable to ELAS Kiosk in custom-built European kiosk manufacturing for regulated end markets.
Others
- LVD Group: Belgian manufacturer of sheet metal working machinery (laser cutting, CNC bending, robotic systems) and a long-standing technology partner of ELAS. Adjacent peer in Industry 4.0 sheet metal automation, and the supplier behind ELAS's 20% capacity uplift.
- Bystronic: Swiss-listed global supplier of sheet metal processing machinery (laser cutting, bending, automation). Indirectly comparable as both an equipment ecosystem that ELAS's automation strategy depends on and a benchmark for capital intensity in modern sheet metal fab.
Direct peers
- KIOSK Information Systems: US-based designer and manufacturer of self-service kiosks for retail, hospitality, healthcare, and financial services. Direct peer to ELAS's Kiosk division, with comparable custom-built enclosures, payment integration, and remote device management capabilities.
- Custom Metalcraft: US-based custom manufacturer of stainless steel and metal fabricated equipment for food, pharmaceutical, and industrial customers. Direct peer to ELAS's Industrial division in custom sheet metal fabrication with surface finishing and value-added assembly.
- Posiflex Technology: Taiwan-listed manufacturer of POS terminals and self-service kiosks serving retail, hospitality, and gaming. Comparable to ELAS in delivering integrated hardware/software kiosk solutions at scale, with similar end-customer profile in gaming and payments.
- Compin (Faiveley): French supplier of interior systems and components for rail vehicles, including ceiling, seating, and HVAC components. Direct peer to ELAS's Railway division in delivering certified interior modules to European rolling stock OEMs.
Broad incumbents
- Diebold Nixdorf: Global provider of banking and retail self-service technology, including ATMs, payment terminals, and kiosks. Comparable to ELAS Kiosk in addressing financial self-service and casino/gaming operator customers with integrated hardware.
- NCR Voyix: Large global provider of self-service kiosks, POS, and digital banking hardware. Competes with ELAS Kiosk division in ATM, payment, and self-service terminal deployments, but operates at much greater scale and breadth.
- Glory Global Solutions: Global leader in cash handling, recycling, and self-service kiosk technology for retail, banking, and gaming. Broad incumbent in ELAS's kiosk addressable market with overlapping capabilities in cash redemption and payment terminals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Elas social profiles
Digital presenceElas compliance and trust
Trust signalCompliance5 records
Elas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elas leadership team
Management profileNumber of profiles
Profiles1 record
Elas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elas
What does Elas do?
Elas is a custom metalworking contract manufacturer that designs and produces sheet metal enclosures and cabinets, self-service kiosks (casino, sports betting, payment, identity/biometric, parking, retail), and EN 15085-2 certified railway interior components (ceiling systems, air ducts, vehicle interiors). Operations span laser cutting, CNC bending, robotic and laser welding, powder coating, 3D prototyping and final assembly across 20,000 m² of production facilities. Each customer order is handled by a dedicated project manager from concept and 3D model through prototype to mass production, with monthly kiosk capacity of up to 1,000 units.
Is Elas a public or private company?
Elas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elas founded?
Elas was founded in 1994. It employs 251 to 500 people.
Where is Elas based?
Elas is headquartered in Banja Luka, Bosnia & Herzegovina, in the Europe region.
How does Elas make money?
Four revenue lines are on record. Custom Metal Products Manufacturing is the primary driver. The others are self-Service Kiosk Manufacturing, railway Industry Components and industrial Services.
Who are Elas's main competitors?
Sielaff is listed as a regional player. Others are LVD Group and Bystronic. Direct peers are KIOSK Information Systems, Custom Metalcraft, Posiflex Technology and Compin (Faiveley). Broad incumbents are Diebold Nixdorf, NCR Voyix and Glory Global Solutions.
Does Elas have an API?
No public API is recorded for Elas.