Taopix

What Taopix does

Taopix Limited is a UK-based B2B software company founded in 2007 (firmographics also reference 2006) and headquartered in Newcastle Upon Tyne, providing a white-label personalisation and photo commerce platform. The platform is delivered through three deployment modes — Online (browser-based), Desktop (Windows and Mac), and a Mobile App (iOS and Android) — and is sold under three annual subscription tiers (Special Edition, Pro, Elite) with quote-based pricing. Its underlying stack combines PHP, MySQL, HTML5, React, CSS, and JavaScript/TypeScript, and the platform enables business customers to sell photobooks, personalised gifts, cards, calendars, prints, storybooks, and stationery under their own brands, with full customisation of the editor, cart, and dispatch communications. Core capabilities include a fully customisable editor, 3D product preview, flexible workflows, and multi-device image uploads, with integrations into Google Photos, Google Analytics, and Google Tag Manager.

The company monetises primarily through recurring software subscriptions (with Professional Services as an add-on stream covering outsourced QA, design, security consulting, and business development), reaching 300-400+ customers across 80-90+ countries via direct enterprise sales and a network of regional channel partners including Transeo Media (UK) and Gain (Japan). Named customers span retail (Tesco Photo), professional imaging (Miller's Professional Imaging), and national photo-printing brands across the UK, Australia, South Africa, Mexico, Greece, and Japan. Differentiated AI capability is delivered through Taopix.ai, built in exclusive partnership with Muvee (Singapore), applying computer vision (face detection, blur analysis, colour histograms, saliency scoring) and clustering to automate photo selection and photobook layout. The company is privately held, founder- and management-owned (CEO/Founder James Gray, Executive Chairman Nigel Lee, CTO Kevin Gale), with no disclosed external funding and a 11-50 person team of developers, designers, and commercial staff including a dedicated Latin America BDM.

Name

Taopix

Legal name

Taopix Limited

Website

https://taopix.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Taopix Limited is a UK-based B2B software provider of a white-label personalisation and photo commerce platform, serving print businesses, professional photographers, and retailers across 80-90+ countries through annual subscriptions and channel partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscriptions: Three subscription tiers (Special Edition, Pro, Elite) providing access to the personalisation software platform. Pricing is quote-based and not publicly disclosed.
2. Professional Services: Marketing activities, outsourced QA, design projects, security consulting, business development assistance, and creation of new personalised products offered as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Taopix provides a white-label, multi-device personalisation and photo commerce software platform that enables businesses to sell photobooks, personalised gifts, cards, calendars, prints, storybooks, and stationery under their own brand. Delivered as Online (web), Desktop, and Mobile applications with three subscription tiers and optional add-on professional services, the platform features a fully customisable editor, 3D product preview, flexible workflows, multi-device image uploads, and AI-powered photobook creation built in exclusive partnership with Muvee.

Product overview

Taopix is a white-label personalisation and photo commerce software platform offered through three deployment options (Online, Desktop, and Mobile App) and three subscription tiers (Special Edition, Pro, Elite). The platform enables businesses to sell photobooks, personalised gifts, cards, calendars, prints, storybooks, and stationery under their own brand. Key capabilities include a fully customisable editor, 3D preview, AI-powered photobook creation (Taopix.ai), and flexible workflows. The AI feature uses computer vision to automatically select, analyze, and arrange photos into meaningful photobook designs.

Differentiator

Problem solved

Functional benefit

Brands

• Taopix.ai: AI-powered version of Taopix software for intelligent creation of photo books using AI-based image selection and auto-book building.

Products and services

• Taopix Online

Quantifiable outcome

• GK Vale saw 60% rise in revenue with Taopix Online implementation
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• EssenciusminorGTM or Marketing Partner · 2 August 2021Danish PR agency partnership for marketing campaigns. Essencius used Taopix software for a campaign to drive apple sales, demonstrating the versatility of the platform for non-traditional use cases.
• GaincoreChannel Partner/ Reseller/ Distributor · 20 August 2020Partner in Japan providing local support and implementation services. Gain worked closely with Perfect Photo Japan for their Taopix launch.
• Ultimate TechnoGraphicscoreTechnology or Integration · 11 June 2020Enhanced partnership for advanced photo print automation. The partnership enables automation from order entry to print through integration with Ultimate TechnoGraphics' imposition solutions.
• G.F SmithflagshipStrategic or Co-development Partner · 12 March 2019Strategic partnership to introduce AI-powered album design platform. G.F Smith is a premium paper company founded in 1885, offering handmade exquisite albums. The partnership brings Taopix.ai to G.F Smith's professional photographer clients.
• MuveecoreTechnology or Integration · 11 September 2018Exclusive partnership with Muvee in Singapore for AI technology. Muvee provides the underlying AI capabilities for Taopix.ai, the world's first AI-based white label photo commerce software platform that enables intelligent photo selection and automatic photobook creation.
• Transeo MediacoreChannel Partner/ Reseller/ Distributor · 11 September 2018Sole distributor of Taopix software in the United Kingdom. Transeo Media supports UK customers and provides local expertise for implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canva: Canva is a broad design platform that has expanded into photobooks, personalised prints, and AI-assisted design. While not a dedicated photo commerce white-label platform, its scale and AI features make it a significant adjacent threat to Taopix's positioning.
• Shutterfly: Shutterfly is a large US photo printing and personalisation platform with its own white-label B2B capabilities (Shutterfly Business Solutions). It operates at a much larger scale than Taopix and represents a broader incumbent in the personalised photo product market.

Direct peers

• Artifact Uprising: Artifact Uprising is a premium photo product company offering photobooks, prints, and personalised gifts through its own e-commerce platform. It overlaps with Taopix's served market — premium personalised photo products — and competes indirectly for the same end consumers.
• Photobook Worldwide: Photobook Worldwide operates its own consumer photobook creation platform across multiple geographies (Malaysia, Indonesia, Australia, etc.) and is both a customer-like user and competitor to Taopix-style platforms in the personalised photo commerce space.
• Pic-Time: Pic-Time is a direct competitor offering photographers a platform for client galleries, album design, and print sales. Like Taopix, it targets professional photographers and photo businesses with white-label personalisation and commerce tools, making it one of the closest direct competitors in the photo commerce SaaS space.
• CloudSpot: CloudSpot is a client gallery, album design, and print sales platform for professional photographers. It directly overlaps with Taopix's photographer-facing offerings, including gallery delivery and personalised product ordering.
• PhotoBiz: PhotoBiz provides photographers with websites, client proofing, and integrated print store functionality. It targets the same professional photographer persona as Taopix and offers overlapping personalisation and photo commerce capabilities.
• Forever: Forever is a photo product and keepsake software platform serving a similar SMB and consumer base to Taopix. It offers white-label storefronts, photobook creation, and personalisation tools — directly competing for the same photo printing business customers.
• Fundy Designer: Fundy Designer provides album design software specifically for professional photographers, similar to Taopix's Pro Photographer segment. Both compete to be the default album/photobook creation tool inside photography studios worldwide.

Emerging players

• Printful: Printful is a print-on-demand and dropshipping platform that has added photo product personalisation. It overlaps with Taopix in the personalised product commerce space, particularly for SMBs and e-commerce retailers seeking white-label print fulfilment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Taopix_HQ
• Facebookfacebook.com/Taopix
• LinkedInlinkedin.com/company/taopix-ltd
• Instagraminstagram.com/taopixhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taopix