Mercado Solar
Mercado Solar is a Mexican solar PV integrator that designs, installs, and operates distributed and centralized photovoltaic systems for industrial, commercial, and residential customers across Mexico under PPA, EPC, and exempt-generator business models.
- Company typePrivate
- Founded2020
- HeadquartersPachuca De Soto, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mercado Solar does
Mercado Solar is a privately held Mexican solar photovoltaic company headquartered in Pachuca de Soto, Hidalgo, that designs, sells, installs, and operates distributed and centralized solar PV systems for industrial, commercial, and residential customers across Mexico. Its core technology is conventional solar PV combined with inverters that convert DC output to grid-compliant AC and connect at low voltage to customer electrical panels without disrupting business operations. The company offers three product structures: (1) PPA en sitio, where the customer pays for generated energy at a rate below their utility tariff with no upfront capital; (2) EPC turnkey self-financed systems that allow surplus sale back to the grid; and (3) Generador Exento / Granja Solar, a turnkey sub-500 KW generation business that sells electricity into Mexico's wholesale market (MEM) with 30-year management bundled under the Mercado Solar Centrales Exentas sub-brand. The business generates revenue through subscription-style PPA billing, one-time EPC project sales, and transaction-based exempt generator business sales, distributed via direct on-site enterprise sales and a website lead form. Supporting activities include content marketing (blog, FAQ PDF, five social channels) and a Capacitaciones installer training program. The company claims 20–30+ MW installed and 20,000+ panels deployed across Mexico, with 11–50 employees, no disclosed funding, no named customers, and no disclosed revenue.
Mercado Solar firmographics
Firmographics- Name
- Mercado Solar
- Legal name
- Mercado Solar
- Website
- https://mercadosolar.com.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercado Solar is a Mexican solar PV integrator that designs, installs, and operates distributed and centralized photovoltaic systems for industrial, commercial, and residential customers across Mexico under PPA, EPC, and exempt-generator business models.
- Ownership category
- akta.pro rank
Mercado Solar industry classification
Industry- Product category
- Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation (22111)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Mercado Solar is headquartered
LocationHeadquarters
- HQ city
- Pachuca De Soto
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Mercado Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PPA (Power Purchase Agreement) - On-site: Customers pay for energy generated by their solar installation without making upfront capital investment. Mercado Solar installs the system and the customer purchases the electricity at a rate lower than their current utility provider, creating savings from day one.
- EPC (Engineering, Procurement, Construction) - Turnkey Photovoltaic Systems: Customers self-finance their solar project through a turnkey solution. They own the system, consume the energy generated, and can sell surplus electricity back to the grid. Provides medium-term return on investment through energy savings and excess energy sales.
- Exempt Generator (Granja Solar) - Centrales Exentas: Turnkey business model where customers become small electricity generators by purchasing ready-to-operate generation businesses. Producers can sell their entire electrical output to the wholesale electricity market through this scheme, creating an alternative income source. Includes project modeling, permits, construction, and 30-year business management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | PPA - No upfront investment required |
| One time/ perpetual license | Multi-year contract | EPC - Self-financed turnkey system |
| Transaction based/ take rate | Multi-year contract | Exempt Generator (Granja) - Turnkey business purchase |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mercado Solar product offering
Product offeringCore offering
Mercado Solar designs, installs, finances, and operates solar photovoltaic (PV) systems for industrial, commercial, and residential customers across Mexico. The company sells its offer through three models: a no-upfront-cost PPA where customers buy the energy generated on-site, a turnkey EPC for self-financed PV systems where customers own the installation and can sell surplus back to the grid, and a turnkey Exempt Generator (Granja Solar) model under 500 kW that turns customers into wholesale electricity producers with 30-year management included.
Product overview
Mercado Solar is a solar energy company offering three main service products: (1) Generador exento (granja) — an exempt generator/farm model enabling customers to sell energy to the wholesale electricity market through turnkey power plants under 500 kW with 30-year lifecycle management; (2) PPA en sitio — a power purchase agreement requiring no upfront investment from the customer, providing cheaper energy than traditional suppliers; and (3) EPC — a turnkey photovoltaic system for self-financed projects with energy savings and surplus sales. The company operates across Mexico serving industrial, commercial, and residential sectors, with over 20 MW installed capacity and 20,000 solar panels deployed.
Differentiator
Problem solved
Functional benefit
Brands
- Mercado Solar Centrales Exentas: Turnkey business model for selling electricity through central exentas under 500 KW to the wholesale electricity market
Products and services
- PPA en sitio (Power Purchase Agreement) On-site solar PV service where Mercado Solar installs a system tailored to the customer's needs and supplies the energy at a rate lower than the traditional utility provider, with no upfront investment from the customer. Designed for industrial, commercial, and residential customers in Mexico that want immediate energy savings without capex.
- EPC (Engineering, Procurement, Construction) Turnkey photovoltaic system for customers that self-finance their project, own the installed PV system, consume the generated energy, and can sell surplus electricity back to the grid. Marketed as a medium-term investment with roughly 30-year system lifespan.
- Generador Exento (Granja Solar) / Centrales Exentas Turnkey small-power-generation business in which Mercado Solar delivers a ready-to-operate exempt generation plant under 500 kW so the customer becomes a small electricity producer and can sell its full electrical output to the wholesale electricity market (MEM). Includes project modeling, permitting, construction, and 30-year business management.
Quantifiable outcome
- Energy costs lower than traditional utility alternatives
- +2 more outcomes
Companies that use Mercado Solar
Customer profileSegments3 records
Ideal customer profiles3 records
Mercado Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mercado Solar partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mercado Solar competitors and assessment
Company assessmentBroad incumbents
- Enel Green Power Mexico: Utility-scale renewable developer operating large solar farms in Mexico with substantially more capital and project pipeline. Competes for the same industrial/utility off-takers Mercado Solar targets.
- Canadian Solar: Vertically integrated PV module manufacturer with global EPC and project development arms including Mexico. Competes with Mercado Solar on larger-scale EPC and utility projects while offering deeper balance-sheet capacity.
- IEnova (Iberdrola Mexico): Major Mexican energy infrastructure operator with renewable generation assets. Competes for large commercial and industrial energy customers seeking renewable PPAs in Mexico.
- JinkoSolar: One of the world's largest PV module manufacturers with downstream EPC and project development in Latin America. Competes with Mercado Solar on both module supply and turnkey solar project delivery in Mexico.
- Acciona Energía Mexico: Global renewable developer with operational wind and solar in Mexico. Competes for the same corporate renewable PPA buyers that Mercado Solar targets in the industrial and commercial segments.
- Sunrun: Largest US residential solar PPA/lease provider. Comparable business model (no-upfront subscription solar) for residential customers, providing a template for Mercado Solar's PPA offering at scale.
- Trina Solar: Global Tier-1 PV manufacturer with growing downstream project development in Mexico and Latin America. Direct competitor on utility-scale and commercial-scale solar EPC where Mercado Solar also bids.
- Generac (Pika Energy / Ecobee): Power equipment and increasingly residential solar/storage provider. Comparable in addressing residential customers' need for on-site generation, though primarily US-focused.
Regional players
- Sunnova Energy: US-focused residential solar and storage service provider with a subscription model. Operates primarily in the US rather than Mexico but is directly comparable on PPA economics and customer experience design.
Direct peers
- SunPower Mexico: SunPower (and its Mexico operations, now distributed via Maxeon) sells residential and commercial solar systems including PPAs in Mexico. It directly competes with Mercado Solar across the same on-site PV + PPA model and customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercado Solar social profiles
Digital presenceMercado Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercado Solar leadership team
Management profileNumber of profiles
Mercado Solar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mercado Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercado Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercado Solar
What does Mercado Solar do?
Mercado Solar designs, installs, finances, and operates solar photovoltaic (PV) systems for industrial, commercial, and residential customers across Mexico. The company sells its offer through three models: a no-upfront-cost PPA where customers buy the energy generated on-site, a turnkey EPC for self-financed PV systems where customers own the installation and can sell surplus back to the grid, and a turnkey Exempt Generator (Granja Solar) model under 500 kW that turns customers into wholesale electricity producers with 30-year management included.
Is Mercado Solar a public or private company?
Mercado Solar is a private company. It is classified as unknown and is currently operating.
When was Mercado Solar founded?
Mercado Solar was founded in 2020. It employs 11 to 50 people.
Where is Mercado Solar based?
Mercado Solar is headquartered in Pachuca De Soto, Mexico, in the Latin America region.
How does Mercado Solar make money?
Three revenue lines are on record. PPA (Power Purchase Agreement) - On-site is the primary driver. The others are EPC (Engineering, Procurement, Construction) - Turnkey Photovoltaic Systems and exempt Generator (Granja Solar) - Centrales Exentas.
Who are Mercado Solar's main competitors?
Broad incumbents on record are Enel Green Power Mexico, Canadian Solar, IEnova (Iberdrola Mexico), JinkoSolar, Acciona Energía Mexico, Sunrun, Trina Solar and Generac (Pika Energy / Ecobee). Sunnova Energy is listed as a regional player. SunPower Mexico is listed as a direct peer.
Does Mercado Solar have an API?
No public API is recorded for Mercado Solar.
What industry is Mercado Solar in?
Mercado Solar's product category is Solar Energy Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization). Its NAICS code is 221114 and its SIC code is 4991.