Auto Koese
- Company typePrivate
- Founded2004
- HeadquartersSommelsdijk, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Auto Koese does
Auto Koese is a privately held, family-owned Dutch automotive dealership group operating six retail and service locations across Zeeland, South-Holland, Brabant, and Gelderland (Sint-Annaland, Bergen op Zoom, Nieuwe-Tonge, Etten-Leur, Oud-Beijerland, and Zaltbommel). Founded in 2003/2004 under director Hans Koese, the group specializes in French automobile brands (Renault, Peugeot, Citroën, and Opel), acting as authorized dealer/repairer for those marques while also stocking approximately 300 young used vehicles sourced from European dealers across brands including Audi, BMW, Fiat, Kia, Nissan, Opel, and Porsche. Core technology is conventional rather than proprietary: physical showrooms backed by an inventory website, online appointment booking, an online vehicle purchase flow with financing calculator and home delivery, and an annual Auto Koese Pas loyalty card — no APIs, SDKs or AI capabilities are disclosed.
The group's revenue model is multi-stream. One-time vehicle sales contribute the largest transactional line through new, demo and used cars. Recurring revenue comes from a service layer spanning APK inspections, seasonal checks, tire service and repairs across ~10 hydraulic lifts at Nieuwe-Tonge; private, operational, financial and short-lease contracts with private lease pricing starting at €189/month; and an annual Dealerpas subscription priced at €79/year bundling breakdown cover, APK and seasonal services. Financing revenue accrues on private financing arrangements (illustrated at €253-€586/month depending on vehicle and term).
The go-to-market motion is sales-led via six physical showrooms complemented by website-driven browsing, online purchasing, and scheduling. The primary customer segment is private individuals in South-West Netherlands purchasing, leasing, financing, or servicing vehicles; a secondary business-customer segment is addressed for operational lease and fleet maintenance needs but is materially smaller than the consumer base. The Zaltbommel location was added through the October 2024 acquisition of Autobedrijf Van Tilborg, retaining all 17 staff, and the Sommelsdijk/Nieuwe-Tonge operations were merged into a single Goeree-Overflakkee site in January 2025 to consolidate workshop capacity.
Auto Koese firmographics
Firmographics- Name
- Auto Koese
- Legal name
- Auto Koese
- Website
- https://auto-koese.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Auto Koese industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Auto Koese is headquartered
LocationHeadquarters
- HQ city
- Sommelsdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Auto Koese business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new, used, and demo vehicles including French brand automobiles (Renault, Peugeot, Citroën, Opel) and other European dealer stock. Revenue generated through one-time vehicle transactions with options for financing.
- Vehicle Maintenance and Repair: Workshop services including APK inspections, summer/winter checks, tire service, repairs, and maintenance according to manufacturer specifications. Professional services revenue from skilled technicians.
- Leasing Services: Operational lease, private lease, and financial lease options for vehicles. Private lease starting from €189 per month. Revenue from recurring monthly lease payments.
- Vehicle Financing: Private financing options for vehicle purchases with competitive rates and flexible repayment plans. Revenue from interest on financed purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private lease starting price for basic vehicle options |
| Subscription | Annual | Dealerpas annual subscription for ongoing benefits |
| Other | Monthly | Financing example for Renault Austral 2026 hybrid |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Auto Koese product offering
Product offeringCore offering
Auto Koese is a multi-brand Dutch automotive dealership specializing in French car brands (Renault, Peugeot, Citroën, Opel). It sells new, demo and young used vehicles, offers authorized maintenance and repair (including APK inspections, seasonal checks and tire service), and provides private financing, operational lease, financial lease, private lease and shortlease solutions across six physical branches and an online sales platform.
Product overview
Auto Koese is a Dutch car dealership operating as a multi-brand specialist for French automobiles (Renault, Peugeot, Citroën, Opel) with six physical locations across the Netherlands. The company offers a comprehensive automotive ecosystem combining used car sales (occasions) with full-service maintenance, repair, and financing solutions. Their product portfolio centers on three pillars: (1) used car sales through their inventory platform with online purchase capability, (2) authorized dealership services for Peugeot, Citroën and Renault with professional workshop maintenance, and (3) flexible financing products including private financing, operational/financial/private lease, and shortlease options. Additional services include a dealer loyalty card (Auto Koese Pas), online scheduling, trade-in, and APK inspections. The company differentiates through an 'A to Z' service model where customers can purchase, finance, maintain, and service vehicles through a single provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Koese Occasions (Used Cars) Sale of carefully selected young used cars with over 300 vehicles in stock, specializing in French brands (Renault, Peugeot, Citroën, Opel) and other European makes.
- Peugeot Dealership Official Peugeot dealer providing sales, authorized maintenance, and repair services for Peugeot vehicles.
- Citroën Dealer Services Authorized Citroën dealer providing sales and comprehensive service maintenance for Citroën vehicles.
- Renault Specialist Services Specialist sales and service for Renault vehicles, including Renault hybrid and electric models.
- Auto Onderhoud & Reparatie (Maintenance & Repair) Professional maintenance and repair services for all makes and models including APK inspections, summer checks, winter checks, tire service and general repairs per manufacturer specifications.
- Online Autokopen Online car purchase service allowing customers to browse inventory, calculate financing, request test drives, and complete vehicle purchases online with home delivery.
- Particulier Financieren (Private Financing) Flexible private financing options for car purchases with competitive rates, flexible repayment plans and online application.
- Private Lease Personal leasing starting from €189 per month, focused on service and convenience for private individuals.
- Operational Lease Operational lease services for businesses and individuals seeking flexible vehicle usage without ownership.
- Financial Lease Financial lease options for those who prefer to finance vehicle purchases with ownership transfer at end of term.
- Shortlease Short-term leasing options for flexible vehicle usage needs.
- Auto Inruilen (Trade-in) Trade-in service allowing customers to exchange their old vehicle when purchasing a new or used car.
- Auto Koese Pas (Dealer Card) Annual loyalty subscription priced at €79 per year including European breakdown assistance, free summer and winter checks, APK inspections and tire/wheel repair discounts.
- Werkplaatsafspraak (Workshop Appointment) Online workshop scheduling service allowing customers to book maintenance and repair appointments across all branches.
Companies that use Auto Koese
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Auto Koese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Koese partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Autobedrijf Van TilborgmajorAuto Koese acquired Autobedrijf Van Tilborg effective October 1, 2024. The business at Nieuwe Tijningen 2 in Zaltbommel continues under the Auto Koese name. 17 existing employees retained. Former owner Martin Groeneveld and new owner Hans Koese jointly announced the transition as beneficial for team members and existing customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Auto Koese competitors and assessment
Company assessmentDirect peers
- Wensink Automotive: Regional Dutch multi-brand dealer group offering new/used vehicles, financing, and service across multiple locations — comparable multi-site dealership model with overlapping French-brand representation.
- Stern Groep: Dutch automotive retail and service group operating multiple brand dealerships, including Renault, with leasing and fleet services. Directly comparable in dealership profile, French-OEM exposure, and recurring service revenue mix.
- Van der Linden Groep: Multi-brand Dutch automotive dealer offering new/used vehicles, authorized service, and leasing — overlapping business model with Auto Koese across sales, finance, and workshop services.
- Louwman Group: Major Dutch multi-brand dealer group offering new/used vehicles, authorized brand service (including Peugeot), leasing and financing through affiliated mobility services — closely matching Auto Koese's full-service dealership model.
- Dusseldorp Automotive: Dutch multi-brand dealer group with authorized franchise partnerships, used vehicle operations, and integrated service — comparable regional multi-location dealership profile to Auto Koese.
- Broekhuis Groep: Multi-brand Dutch automotive dealer group with a comparable mix of new/used vehicle sales, authorized franchise partnerships (including Peugeot), and integrated service operations across multiple regional locations — directly overlapping Auto Koese's dealer business model.
Broad incumbents
- Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands, operating across many brands and regions with full sales, lease, financing, and service capabilities. Comparable A-to-Z offering, but at far greater national scale and brand breadth than Auto Koese.
- Hedin Mobility Group: Large Benelux automotive mobility group encompassing dealer operations (including Stern) plus leasing and fleet services. Operates at broader geographic and brand scale but shares the multi-brand authorized-dealer + mobility-services model.
Others
- AutoScout24 Nederland: Leading online used-vehicle marketplace in the Netherlands. Adjacent ecosystem participant that competes for buyer attention and lead generation rather than for service/repair revenue, but shapes the digital discovery layer Auto Koese operates within.
Regional players
- Munsterhuis Automotive: Regional Dutch multi-brand dealer operating across Eastern Netherlands with comparable new/used sales and service offerings — overlapping dealership business model though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Auto Koese social profiles
Digital presenceAuto Koese compliance and trust
Trust signalCompliance2 records
Auto Koese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Koese leadership team
Management profileNumber of profiles
Profiles4 records
Auto Koese subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auto Koese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Koese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Koese
What does Auto Koese do?
Auto Koese is a multi-brand Dutch automotive dealership specializing in French car brands (Renault, Peugeot, Citroën, Opel). It sells new, demo and young used vehicles, offers authorized maintenance and repair (including APK inspections, seasonal checks and tire service), and provides private financing, operational lease, financial lease, private lease and shortlease solutions across six physical branches and an online sales platform.
Is Auto Koese a public or private company?
Auto Koese is a private company. It is classified as family owned and is currently operating.
When was Auto Koese founded?
Auto Koese was founded in 2004. It employs 51 to 100 people.
Where is Auto Koese based?
Auto Koese is headquartered in Sommelsdijk, Netherlands, in the Europe region.
How does Auto Koese make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Maintenance and Repair, leasing Services and vehicle Financing.
Who are Auto Koese's main competitors?
Direct peers on record are Wensink Automotive, Stern Groep, Van der Linden Groep, Louwman Group, Dusseldorp Automotive and Broekhuis Groep. Broad incumbents are Van Mossel Automotive Group and Hedin Mobility Group. AutoScout24 Nederland is listed as an others. Munsterhuis Automotive is listed as a regional player.
Does Auto Koese have an API?
No public API is recorded for Auto Koese.
What industry is Auto Koese in?
Auto Koese's product category is Automotive Dealership Services. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44111 and its SIC code is 5500.