What Leckford Estate does

Leckford Estate is a 2,800-acre regenerative farm and country estate located in the Test Valley, Hampshire, UK, owned and operated by the John Lewis Partnership through Waitrose Ltd. Founded in 1929 by John Spedan Lewis, the estate joined the Partnership in 1946, was brought under Waitrose in 2001 as The Waitrose Farm, and was rebranded The Waitrose & Partners Farm in 2018. Today it is managed by approximately 100 Partners (co-owners under the Partnership structure) and operates as a diversified regenerative business spanning farming, food production, retail, leisure, and professional services.

The estate runs an integrated portfolio of six core operations: Longstock Park Farm Shop (estate produce plus artisan local goods), Longstock Park Café (seasonal menus using estate produce), Longstock Park Nursery (plants, garden supplies, and a Plant Heritage National Collection of over 100 Buddleja varieties), Longstock Park Landscapes (garden design, hard and soft landscaping, maintenance, and Crane Garden Buildings / Nova Pergola installations within a 25-mile radius), Longstock Park Water Garden (April–October visitor attraction with 40+ waterlily varieties), and recreational facilities including Leckford Golf (two nine-hole courses) and Leckford Fishing (sixteen river beats and two lakes). Estate-produced goods include cold-pressed rapeseed oil (500 tonnes annually), sparkling wine from a 4.7-hectare vineyard (produced with Ridgeview), apple juice (Daily Dose partnership), cider, flour, mushrooms, and honey, with retail via 57 Waitrose branches and on-site channels.

Underlying technology centres on regenerative agriculture with integrated farm management, including electromagnetic induction soil mapping, variable-rate seeding and fertiliser application, 12-year crop rotations, biomethane tractor technology (first UK farm to harvest fugitive methane from manure for CNG tractor power), and LEAF Marque certification maintained for over 20 years. Leckford was the first UK orchard to achieve regenerative certification and operates 8 nature reserves via the John Spedan Lewis Trust subsidiary for environmental research. Revenue streams combine retail showrooms (farm shop, café, nursery), transaction fees (Water Garden entry, fishing day tickets, Waitrose supply), subscription/recurring (fishing and golf memberships, Water Garden season tickets), and professional services (garden design, landscaping, Crane/Nova installations).

Name

Leckford Estate

Legal name

Waitrose Ltd

Website

https://leckfordestate.co.uk

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Leckford Estate is a 2,800-acre regenerative farm and country estate in Hampshire, UK, owned by the John Lewis Partnership and operating as The Waitrose & Partners Farm. It supplies produce to 57 Waitrose stores and runs an on-site farm shop, café, nursery, water garden, golf, fishing, and landscaping services for consumers and the Waitrose retail channel.

Ownership category

akta.pro rank

Product category

Agritourism and Estate Operations

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421), Landscaping Services (561730), Oilseed and Grain Farming (1111), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Regenerative farming
• Farm shop retail
• Garden landscaping services
• Country estate leisure
• Estate food production

Headquarters

HQ city

Stockbridge

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Farm Shop Retail: On-site retail of estate produce including apples, mushrooms, rapeseed oil, flour, apple juice, cider, and sparkling wine, plus artisan goods from local producers
2. Café and Food Service: On-site café serving seasonal menus using estate produce and local suppliers, with indoor and outdoor seating
3. Plant Nursery and Garden Shop: Retail of plants, garden supplies, tools, and homeware through Longstock Park Nursery and Garden Shop
4. Garden Design and Landscaping Services: Professional landscaping services including garden design, hard/soft landscaping, maintenance, and installation. Services offered within 25-mile radius of Longstock Park Nursery
5. Waitrose Supply: Supplying fresh local produce to Waitrose & Partners supermarkets, sold in 57 Waitrose branches including sparkling wine, rapeseed oil, apple juice
6. Visitor Attractions: Entry fees for Water Garden (£10 adult, £5 child), fishing day tickets (£80-£315), and golf membership
7. Fishing and Golf Memberships: Season rod memberships for fishing (up to £4,950/season) and golf club memberships with access to two nine-hole courses
8. Garden Buildings (Crane Partnership): Sale and installation of Crane Garden Buildings including sheds, summerhouses, offices, through Longstock Park Landscapes

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Leckford Estate is a 2,800-acre regenerative farm and country estate operating a diversified portfolio of retail, food service, horticulture, landscaping, and leisure activities. The estate produces and sells fresh produce (rapeseed oil, apple juice, flour, sparkling wine, cider, mushrooms, honey) through its Farm Shop, Café, and wholesale supply to Waitrose supermarkets. It also operates Longstock Park Nursery (plants and garden supplies), Longstock Park Landscapes (garden design and landscaping services), the Longstock Park Water Garden visitor attraction, Leckford Golf (two nine-hole courses), and Leckford Fishing (sixteen river beats and two lakes on the River Test).

Product overview

Leckford Estate is a 2,800-acre regenerative farm and country estate managed by the John Lewis Partnership, operating as the Waitrose & Partners Farm since 2001. The estate offers a diversified portfolio of products and services organized around six core areas: a Farm Shop selling estate-grown produce and artisan goods; Longstock Park Café serving seasonal menus; Longstock Park Nursery offering plants and horticultural supplies; Longstock Park Landscapes providing garden design, hard/soft landscaping, and maintenance services including Crane Garden Buildings; the Longstock Park Water Garden as a visitor attraction; and recreational activities including Leckford Golf (two nine-hole courses), Leckford Fishing (river beats and lakes), and accommodation facilities. Estate produce includes rapeseed oil, apple juice, flour, mushrooms, honey, cider, and award-winning English sparkling wine from its 4.7-hectare vineyard. The estate is LEAF Marque certified and was the first UK orchard to achieve regenerative certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Longstock Park Farm Shop Farm shop offering quality food, drink and gifts including Leckford produce grown on the estate alongside artisan goods from local producers. Targets individual consumers and families visiting the estate.
• Longstock Park Café Café offering seasonal menu using fresh ingredients sourced from the estate farm and local suppliers, with homemade cakes and Leckford Flour. Indoor and outdoor seating available. Serves individual consumers and families visiting the estate.
• Longstock Park Nursery Garden centre featuring quality plants, garden supplies, specialist advice, walled garden, and extensive herbaceous border. Home to the National Collection of over 100 Buddleja varieties. Targets gardening enthusiasts and homeowners.
• Longstock Park Landscapes Garden design and landscaping services including bespoke design, hard/soft landscaping, planting, and garden maintenance. Services cover a 25-mile radius of Longstock Park Nursery. Targets residential property owners seeking garden improvements.
• Longstock Park Water Garden Visitor attraction open April-October featuring over 40 different waterlilies, diverse wild plants, and tranquil walks through the arboretum. Targets individual visitors and families. Entry fees: adults £10, children £5, under 5s free. Season tickets available.
• Leckford Golf Two nine-hole golf courses managed harmoniously with the natural environment, featuring clubhouses on each course with lounge and dining facilities. Targets golfers and recreational members.
• Leckford Fishing River and lake fly fishing on the River Test featuring sixteen beats and two lakes offering brown and rainbow trout fishing. Day tickets from £80 (lakes) to £315 (river peak season). Season rod memberships up to £4,950. Tuition available. Targets fly fishermen and recreational anglers.
• Leckford Estate Produce Range Farm-fresh products grown on the estate including rapeseed oil, apple juice, flour, sparkling wine, cider, honey, and mushrooms. Sold through the on-site Farm Shop and wholesale to 57 Waitrose & Partners supermarket branches. Targets individual consumers and grocery retail shoppers.
• Leckford Estate Brut Sparkling Wine Award-winning English sparkling wine produced from Pinot Noir, Pinot Meunier, and Chardonnay grapes grown in the estate's 4.7-hectare vineyard. Made by Ridgeview Wine Estate in Sussex. Recognised as an Independent's Indy/Best Buy sparkling wine.
• Leckford Rapeseed Oil Cold-pressed rapeseed oil producing 500 tonnes annually, rich in Omega 3, 6 and 9, high in vitamin E, with a subtly nutty taste. Sold through the Farm Shop and Waitrose supermarkets.
• Longstock Park Candle Collection Three bespoke fragrances (orchards, Water Garden, farm pastures) designed to bring the unique essence of Leckford Estate into homes. Sold at the Longstock Park Farm Shop.
• Abbas Hotel (Leckford Estate Accommodation) Accommodation offering on the Leckford Estate, providing overnight stays for visitors to the Test Valley, Hampshire. Contact via [email protected], 01264 810111.

Quantifiable outcome

• First UK orchard certified regenerative
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Daily DosecoreStrategic or Co-development Partner · 18 December 2025Daily Dose partnered with Waitrose to launch a limited-edition apple juice made from surplus fruit from Leckford Estate. The partnership addresses food waste caused by record hot summer conditions. Daily Dose provides cold-press expertise while Leckford supplies 50% of apples from its regenerative orchards.
• John Lewis PartnershipcoreStrategic or Co-development PartnerLeckford Estate has been part of the John Lewis Partnership since 1946. The estate is managed by Partners who are co-owners of the business. Partnership status was reinforced in 2018 when the Waitrose Farm became The Waitrose & Partners Farm. The Partnership provides operational support, brand association, and distribution through Waitrose stores.
• WaitrosecoreChannel Partner/ Reseller/ DistributorWaitrose is the exclusive retail partner for Leckford Estate produce. Leckford supplies fresh local produce including sparkling wine, rapeseed oil, apple juice, cider, mushrooms, and flour to 57 Waitrose stores. Waitrose has become the largest retailer of English sparkling wine with 65% market share.
• Crane Garden BuildingsmajorChannel Partner/ Reseller/ DistributorLongstock Park Landscapes partners with Crane Garden Buildings to offer garden sheds, summerhouses, workshops, and other outdoor buildings. Longstock Park provides full landscaping and professional installation services, with Crane buildings displayed at the nursery car park.
• NovaminorChannel Partner/ Reseller/ DistributorLongstock Park Landscapes carries the award-winning Nova Pergola Collection, one of the UK's most established outdoor living brands known for innovative designs with high-quality materials built for year-round use.
• Ridgeview Wine EstatecoreStrategic or Co-development PartnerAward-winning winemakers in Sussex who transform Leckford Estate grapes (Pinot Noir, Pinot Meunier, Chardonnay) into Leckford Estate Brut sparkling wine. Ridgeview produces multiple award-winning English sparkling wines and has been instrumental in establishing English sparkling wine quality.
• Urban CordialminorChannel Partner/ Reseller/ DistributorProducer that repurposes 'wonky' fruit into cordials, preventing waste. Products sold through Leckford Farm Shop supporting sustainability and food waste reduction.
• David Austin RosesminorChannel Partner/ Reseller/ DistributorLongstock Park Nursery is one of the few preferred stockists for David Austin roses, offering a selection of premium rose varieties.
• Stockbridge PotteryminorChannel Partner/ Reseller/ DistributorLocal collaboration manufacturing distinctive pottery products with pattern inspired by local Hampshire surroundings, sold at Leckford Farm Shop gallery.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daylesford Organic: Gloucestershire-based regenerative organic farm with on-site farm shop, café, and home delivery. Most directly comparable UK farm-to-retail model to Leckford's integrated estate approach, though privately owned rather than retailer-affiliated.
• Riverford Organic Farmers: Devon-based organic farm with direct-to-consumer box delivery and farm shop. Comparable regenerative-farming values and multi-channel retail, though focused on box scheme rather than visitor/leisure.
• The Newt in Somerset: Luxury Somerset estate combining hotel, farm-to-table restaurants, working farm, walled garden, nursery and garden shop. Closest integrated estate-leisure-retail analog to Leckford's diversified model, with comparable scale and visitor-attraction economics.
• Goodwood Estate: Sussex country estate operating farming, vineyard, food production, hospitality (hotel, golf, racing), and retail. Closely comparable diversified estate model though with greater motorsport/hospitality emphasis.
• Petersham Nurseries: Premium Richmond-based plant nursery with on-site restaurants, garden shop and homeware. Comparable to Longstock Park Nursery's combination of specialty plants with food-service and lifestyle retail.

Broad incumbents

• Haskins Garden Centres: Southern England garden centre chain with integrated plant nursery, garden shop and café. Comparable retail mix to Longstock Park Nursery but at chain scale rather than destination-specialist.
• Hillier Garden Centres: UK's largest nursery and garden-centre chain with wholesale nursery arm. Comparable plant retail and grower-wholesale model but at multi-site scale vs Leckford's single specialist site.

Emerging players

• Ridgeview Wine Estate: Award-winning Sussex sparkling-wine producer that currently contract-makes Leckford's wine. Comparable vineyard and English sparkling wine category, though positioned as producer rather than integrated estate.
• Castle Gardens: Independent UK garden centre group in southern England with nursery stock and on-site café. Comparable single-region plant retail and food-service combination, though without Leckford's regenerative farming and leisure streams.

Others

• RHS Garden Wisley: Royal Horticultural Society flagship garden in Surrey with plant centre, garden shop, and learning programming. Comparable horticultural visitor attraction and plant retail, though not-for-profit rather than commercial farming estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thewaitrosefarm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leckford Estate