Kagu-r
Kagu-r (オフィス家具R) is a privately held Japanese e-commerce retailer, founded 2008 in Tokyo, selling over 10,000 office furniture SKUs directly from manufacturers (including Okamura, Lion, Seiko, Koeki, Steelcase) at up to 60% off MSRP to both corporate and individual customers nationwide.
- Company typePrivate
- Founded2008
- HeadquartersToshima, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Kagu-r does
Kagu-r (オフィス家具R), operated by 株式会社オフィス家具アール, is a privately held Japanese e-commerce retailer specializing in office furniture, founded in November 2008 and headquartered in Nakano, Tokyo. The company runs a direct-to-consumer online store (kagu-r.com) with a catalog of over 10,000 SKUs across 16 main product categories — including desks, chairs, cabinets, lockers, partitions, whiteboards, reception furniture, medical/welfare furniture, and children's furniture — sourced directly from manufacturers such as Okamura (as an authorized EC partner), Lion, Seiko, Koeki, and Steelcase, and sold at advertised discounts of up to 60% off MSRP.
The underlying platform is a standard e-commerce stack with SECOM Trust Net SSL-encrypted checkout, FAX and email order channels alongside web self-serve, and a proprietary product database supporting custom-order capabilities beyond the listed catalog. Manufacturer direct shipping covers Honshu, Shikoku, and Kyushu, with optional paid assembly and installation services in the Kanto, Chubu, and Kansai regions.
Revenue is generated primarily through one-time per-unit product sales with volume discounts for corporate (法人) bulk buyers, supplemented by fees for assembly/installation and free shipping on eligible items for corporate accounts. The customer base is a horizontal mix of B2B (corporate, institutional, medical, educational) and B2C (individual, including home-office/telework) buyers, with no disclosed enterprise anchor accounts, no subscription or recurring revenue, and no external funding. The company has 1-10 employees and discloses no revenue figures.
Kagu-r firmographics
Firmographics- Name
- Kagu-r
- Legal name
- 株式会社オフィス家具アール
- Website
- https://kagu-r.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kagu-r (オフィス家具R) is a privately held Japanese e-commerce retailer, founded 2008 in Tokyo, selling over 10,000 office furniture SKUs directly from manufacturers (including Okamura, Lion, Seiko, Koeki, Steelcase) at up to 60% off MSRP to both corporate and individual customers nationwide.
- Ownership category
- akta.pro rank
Kagu-r industry classification
Industry- Product category
- Office Furniture Retail
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
Keywords
Where Kagu-r is headquartered
LocationHeadquarters
- HQ city
- Toshima
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Kagu-r business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Office Furniture Product Sales: One-time sale of office furniture products through an e-commerce platform. Revenue is generated per transaction with no recurring component. Volume discounts are offered for bulk corporate purchases. The company also earns service revenue from optional assembly and installation services in covered regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit product pricing with volume discounts for bulk corporate orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kagu-r product offering
Product offeringCore offering
Kagu-r runs a direct-to-consumer online office-furniture retail platform (kagu-r.com) that sources products directly from manufacturers and resells them at up to 60% off list price. The catalog of 10,000+ items spans desks, task and meeting chairs, storage cabinets, lockers, partitions, whiteboards, reception and lobby furniture, executive seating, and medical/welfare and kids furniture. The company sells primarily to corporate buyers (法人) with volume discounts and free shipping, and secondarily to individuals purchasing home/telework furniture, and offers paid assembly and installation services in covered regions.
Product overview
Kagu-r (オフィス家具R) is a comprehensive online office furniture e-commerce platform operated by 株式会社オフィス家具アール (Kabushiki Kaisha Office Furniture R). The platform offers over 10,000 office furniture products across 16 main categories — including office desks, office chairs, meeting chairs, conference tables, storage/cabinets, lockers, shoe boxes, partitions, whiteboards, reception counters, lobby furniture, executive furniture, accessories, medical/welfare furniture, and kids furniture — sourced directly from manufacturers including Okamura (オカムラ), Lion (ライオン事務器), Seiko (生興), Koeki (弘益), and Steelcase. Products are sold at prices up to 60% off list price through direct manufacturer procurement, with free shipping for corporate customers. Key branded product lines include the Okamura Parabel chair for work-from-home use, Okamura Synera lightweight seating, the Locana smart locker system with IC card/dial/push-button lock options, the ZAPATO shoe locker series, Rectline storage systems (in black and white variants), and mobile storage for free-address offices. The platform also offers complementary products like sign stands, writing desks, movable reception counters, and display panels.
Differentiator
Problem solved
Functional benefit
Products and services
- Kagu-r Online Office Furniture Store (オフィス家具R) Comprehensive online office furniture e-commerce platform offering more than 10,000 products across desks, chairs, storage, lockers, partitions, meeting furniture, reception counters, and medical/welfare and kids furniture, sourced directly from manufacturers at up to 60% off list price and sold primarily to corporate and institutional buyers with free shipping and bulk discounts.
- Okamura Parabel (オカムラ パラベル) Okamura work chair designed for both office and home use, combining soft residential-friendly design with full office chair functionality, available in steel 4-leg, 5-leg, and wooden 4-leg base types in multiple colors.
- Okamura Synera (オカムラ シナーラ) Lightweight task seating chair achieving roughly 50% weight reduction versus conventional Okamura chairs, featuring a smart ankle tilt mechanism and modern minimalist design for fluid contemporary workstyles.
- Locana Locker System (ロッカー ロカーナ) Smart, stylish locker system with user-friendly features including upper mesh shelves, hanger pipes, air holes, large mirrors, small-item compartments, and lower mesh shelves, supporting IC card, dial, push-button, and cylinder exchange lock types.
- Okamura ZAPATO Shoe Locker Series (オカムラ シューズロッカー ザパトシリーズ) High-quality Okamura shoe lockers with a wood-grain and white color contrast design suited to offices, schools, medical facilities, and hotels.
- Desktop Reception Sign Plates KD-21 series (卓上受付サインプレート KD-21) Desktop reception sign plates finished in gold, silver, and black, with some models supporting custom text printing via printer.
- Movable Reception Counter MCT series (移動式 受付カウンター MCT) Mobile reception counters on casters with flip-top folding mechanism and stackable design, available in 1200mm and 1800mm widths with built-in middle shelf, for event and temporary reception deployment.
- Okamura Mobile Locker Wood Door (オカムラ モバイロッカー 木目扉タイプ) Personal mobile storage units with melamine-finished wood doors, cylinder exchange locks, and optional built-in power outlets, designed to support free-address office environments.
- Okamura Rectline Black Storage System (オカムラ レクトライン ブラック) Black-colored Okamura storage system with sophisticated office aesthetics, multi-access handles, and latch mechanisms for varied filing and storage needs.
- Corporate Bulk-Order Quotation Service (家具のお見積りサービス / まとめ買い) Quote-based bulk purchase service for 法人 customers, offering volume discounts and free shipping on eligible items, supported by phone (0120-768-860), FAX, and email channels.
- Assembly and Installation Service (組立・設置サービス) Optional paid assembly and installation service available alongside manufacturer direct shipping (メーカー直送) for corporate customers in Kanto, Chubu, and Kansai regions during weekday business hours (9:00-17:00).
Quantifiable outcome
- Products offered at up to 60% off list price
- +2 more outcomes
Companies that use Kagu-r
Customer profileSegments2 records
Ideal customer profiles2 records
Kagu-r technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kagu-r partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary, core and minor.
- オカムラ (Okamura)primaryKagu-r is an authorized Okamura EC partner shop (オカムラ正規ECパートナー認定ショップ). The company sources and resells the full range of Okamura office furniture products including desks, chairs, storage, and partitions. Featured Okamura products include the Parabel (telework chair), Sylphy, Regas, Contessa Seconda, Grace Line executive furniture, Rectline storage system, and Tresse meeting tables.
- ライオン事務器 (Lion)coreKagu-r distributes Lion office furniture products including the Locana locker system, registration desks, reception counters, KD series writing desks, and other Lion-manufactured items.
- 生興 (Seiko)coreKagu-r distributes Seiko-manufactured products including the MCT mobile reception counter series.
- 弘益 (Koeki)minorKagu-r distributes Koeki office furniture products as part of its broad multi-brand catalog.
- スチールケース (Steelcase)minorKagu-r distributes Steelcase office furniture products as part of its multi-brand catalog, representing a global office furniture brand alongside Japanese manufacturers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kagu-r competitors and assessment
Company assessmentOthers
- Okamura Corporation: Okamura is a leading Japanese office furniture manufacturer and Kagu-r's most important authorized supplier; it operates its own direct sales and EC channel, making it both a key partner and a potential competitive channel to Kagu-r.
- Kakaku.com (Tanshin): Kakaku.com operates Japan's largest price-comparison and shopping platform, including a furniture and home goods category; it functions as a discovery and price benchmark channel that influences traffic and pricing for online furniture retailers like Kagu-r.
- Lion Office Goods (ライオン事務器): Lion is a Japanese office furniture and stationery manufacturer whose products Kagu-r distributes, representing a key supply-side counterpart and an adjacent brand in the same online office furniture channel.
Regional players
- Senshukai (Belle Maison): Belle Maison is a long-running Japanese catalog and online retailer of home goods, apparel, and lifestyle products, comparable to Kagu-r's catalog/FAX ordering heritage and domestic-only fulfillment model.
Broad incumbents
- Nitori Holdings: Nitori is Japan's largest furniture and home goods retailer with a strong online channel and aggressive low-price positioning, comparable to Kagu-r's price-led proposition though its catalog is dominated by residential rather than office furniture.
- MonotaRO: MonotaRO is a large Japanese online B2B distributor of industrial MRO supplies that overlaps with Kagu-r's e-commerce procurement-plus-discount model, though its catalog skews industrial rather than office furniture.
- IKEA Japan: IKEA Japan operates a large e-commerce channel for affordable, design-forward furniture including workspace pieces, competing with Kagu-r for price-sensitive consumer and small-business office buyers.
- Ryohin Keikaku (MUJI): MUJI sells a broad furniture assortment (including office and home-office pieces) through retail and e-commerce, making it an indirect online competitor to Kagu-r in Japan's furniture market.
Direct peers
- ASKUL: ASKUL is Japan's leading B2B office supplies and office furniture e-commerce platform serving corporates with catalogs, web ordering, and next-day delivery — the most direct competitor to Kagu-r's online office furniture business model in the Japanese market.
- KAGU.COM (ASKUL subsidiary): KAGU.COM is an ASKUL-group online specialty retailer dedicated to furniture and interior goods, directly competing with Kagu-r's online-only, multi-brand furniture resale model for both corporate and consumer buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kagu-r financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kagu-r leadership team
Management profileNumber of profiles
Profiles2 records
Kagu-r funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kagu-r M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kagu-r
What does Kagu-r do?
Kagu-r runs a direct-to-consumer online office-furniture retail platform (kagu-r.com) that sources products directly from manufacturers and resells them at up to 60% off list price. The catalog of 10,000+ items spans desks, task and meeting chairs, storage cabinets, lockers, partitions, whiteboards, reception and lobby furniture, executive seating, and medical/welfare and kids furniture. The company sells primarily to corporate buyers (法人) with volume discounts and free shipping, and secondarily to individuals purchasing home/telework furniture, and offers paid assembly and installation services in covered regions.
Is Kagu-r a public or private company?
Kagu-r is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kagu-r founded?
Kagu-r was founded in 2008. It employs 1 to 10 people.
Where is Kagu-r based?
Kagu-r is headquartered in Toshima, Japan, in the Asia region.
How does Kagu-r make money?
One revenue line is on record: office Furniture Product Sales.
Who are Kagu-r's main competitors?
Others on record are Okamura Corporation, Kakaku.com (Tanshin) and Lion Office Goods (ライオン事務器). Senshukai (Belle Maison) is listed as a regional player. Broad incumbents are Nitori Holdings, MonotaRO, IKEA Japan and Ryohin Keikaku (MUJI). Direct peers are ASKUL and KAGU.COM (ASKUL subsidiary).
Does Kagu-r have an API?
No public API is recorded for Kagu-r.
What industry is Kagu-r in?
Kagu-r's product category is Office Furniture Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers. Its NAICS code is 449110 and its SIC code is 5712.