Victor's Residenz Hotels

What Victor's Residenz Hotels does

Victor's Residenz Hotels is a privately-held German hotel group operating 13 hotels nationwide, ranging from 3-star superior (Berlin-Tegel) to 5-star superior (Schloss Berg, Perl-Nennig), plus one international holiday resort in Portugal (Malveira-Guincho) under the parent Victor's Group. The company is headquartered in Berlin (Aroser Allee 84) with central marketing operations in Saarbrücken, and is led by managing directors Susanne Kleehaas and Birgit Winter. Its portfolio spans city hotels in Berlin (2), Leipzig, Munich (Unterschleiheim), Erfurt, Frankenthal, and Gera, leisure/resort properties near Bostalsee (Seehotel Weingärtner) and the Mosel (Schloss Berg), and conference-equipped properties in Saarland (Saarbrücken, Saarlouis, Teistungenburg), with one property operating under Best Western franchise (Rodenhof).

The technology stack is standard hospitality infrastructure: the victors.de booking engine runs on Travelclick (Amadeus) with multilingual support in German, English, and French; restaurant reservations use Formitable (Amsterdam); corporate billing is integrated with AirPlus for MICE clients; affiliate distribution runs through Adcell at a 5% commission with 90-day cookie tracking; and web analytics rely on Google Analytics 4. All properties hold GreenSign sustainability certification, and selected resort properties carry additional cycling (Bett & Bike/ADFC), hiking (Wanderbares Deutschland), and TourCert credentials. Differentiated sub-brands include Victor's Fine Dining by Christian Bau and The Club restaurant at München.

The revenue model is multi-stream: core room revenue across the portfolio, food & beverage (restaurants, bars, breakfast buffet, banqueting), MICE (conference rooms, event planning, private celebrations), gift vouchers, and affiliate channel commissions. Distribution is hybrid — direct-to-consumer via victors.de and phone (with an 8% direct-booking discount), sales-led for corporate and MICE accounts through Key Account and Cluster Sales Managers, and affiliate-driven top-of-funnel demand via Adcell. Customer segments are led by leisure travelers and business/corporate clients, with families, MICE organizers, and affiliate partners as secondary segments. Pricing is dynamic by hotel, season, and availability, with seasonal promotions (Smart Special up to 15%, Summer Sale up to 10%) and package offerings such as Family Stop-over, Urlaub am Bostalsee, and Urlaub im Eichsfeld.

Name

Victor's Residenz Hotels

Legal name

Victor's Residenz-Hotels GmbH

Website

https://victors.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Victor's Residenz Hotels is a privately-held German hotel group operating 13 hotels across Germany (3-star superior to 5-star superior) plus a Portugal resort, serving leisure travelers, business clients, and MICE organizers through direct booking, corporate sales, and an Adcell affiliate channel.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Conference venues
• Wellness spa services
• Fine dining restaurants
• Leisure vacation packages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across 13 hotels ranging from 3-star superior to 5-star superior. Bookings available via direct website, phone, and third-party platforms.
2. Food & Beverage: Restaurant, bar, and lounge services including The Club restaurant, Victor's Bar, breakfast buffet, and specialty dining (The Grill with stone-fired cooking). Also includes banquet and event catering.
3. Conference & Events: MICE (meetings, incentives, conferences, events) services including conference room rentals, event planning, and private celebrations.
4. Gift Vouchers: Gift vouchers sold for hotel stays, dining experiences, and special packages.
5. Affiliate Program Commission: Pays 5% commission to affiliate partners who refer bookings through Adcell platform, with 90-day cookie duration for tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Victor's Residenz Hotels operates 13 individually styled hotels across Germany ranging from 3-star superior to 5-star superior, plus a resort property in Portugal. The group provides accommodation, food and beverage services (including Victor's Fine Dining by Christian Bau), MICE (meetings, incentives, conferences, events) facilities, wellness/spa services, and themed vacation packages for leisure and business travelers.

Product overview

Victor's Residenz-Hotels is a German hotel group operating 13 individually branded hotels across Germany (from 3-star superior to 5-star superior) plus one international property in Portugal. The portfolio includes city hotels in Berlin, Leipzig, Munich, Erfurt, Frankenthal, and Gera; resort properties near the Bostalsee lake and Mosel wine region; and a castle hotel in Perl-Nennig. Properties offer accommodation, dining (including the fine dining 'Victor's Fine Dining by Christian Bau' and 'The Club' restaurant in Munich), conference and event facilities, and wellness/spa services. The group also provides package products including gift vouchers, leisure packages, family packages, and vacation packages. One property operates under a Best Western partnership. A vacation resort is also operated in Portugal (Malveira-Guincho).

Differentiator

Problem solved

Functional benefit

Brands

• Victor's Fine Dining by Christian Bau: Fine dining restaurant operated by the company featuring cuisine by chef Christian Bau
• Victor's Portugal Malveira-Guincho
• The Club (München)
• Victor's Affiliate

Products and services

• Victor's Residenz-Hotel Berlin Mitte 4-star hotel located at Am Friedrichshain 17, 10407 Berlin, featuring a bar and comprehensive accommodation services for leisure and business travelers.
• Victor's Residenz-Hotel Berlin-Tegel 3-star superior hotel at Holländerstraße 31, 13407 Berlin, offering comfortable accommodation with standard amenities.
• Victor's Residenz-Hotel Erfurt Hotel located at Häßlerstraße 17, 99096 Erfurt, providing accommodation services in Thuringia.
• Victor's Residenz-Hotel Frankenthal Hotel at Mina-Karcher-Platz 9, 67227 Frankenthal offering accommodation and hospitality services.
• Victor's Residenz-Hotel Gera Hotel located at Berliner Straße 38, 07545 Gera in eastern Germany.
• Victor's Residenz-Hotel Leipzig Hotel at Georgiring 13, 04103 Leipzig offering accommodation services in Saxony.
• Victor's Residenz-Hotel München 4-star hotel at Keplerstraße 14, 85716 Unterschleiβheim near Munich, featuring 6 modern conference rooms, event space called 'The Club', restaurant and bar, wellness facilities, and comprehensive MICE (Meetings, Incentives, Conferences, Events) services.
• Victor's Seehotel Weingärtner Resort hotel at Bostalstraße 12, 66625 Nohfelden-Bosen near Bostalsee lake. Features wellness area with swimming pool and sauna, restaurant, bow hunting (Bogensport), and vacation packages.
• Victor's Residenz-Hotel Schloss Berg 5-star superior luxury hotel at Schloßstraße 27-29, 66706 Perl-Nennig/Mosel, featuring fine dining restaurant and upscale accommodations.
• Victor's Residenz-Hotel Saarbrücken 4-star superior hotel at Deutschmühlental 19, 66117 Saarbrücken offering comprehensive conference and event facilities.
• Best Western Victor's Residenz-Hotel Rodenhof Hotel at Kálmánstraße 47–51, 66119 Saarbrücken operating under Best Western partnership.
• Victor's Residenz-Hotel Saarlouis Hotel at Bahnhofsallee 4, 66740 Saarlouis with restaurant 'The Club', meeting facilities, wellness area, and leisure services.
• Victor's Residenz-Hotel Teistungenburg Active hotel (Aktivhotel) at Klosterweg 5–10, 37339 Teistungen in the Eichsfeld region. Features 3,000 m² 'Soulbird Spa' water and sauna world, sports and adventure pool facilities, and vacation packages.
• Victor's Portugal Malveira-Guincho Holiday resort property in Portugal at Malveira-Guincho, part of Victor's Group international expansion.
• Victor's Fine Dining by Christian Bau Fine dining restaurant experience by Michelin-starred chef Christian Bau, located within the Victor's hotel portfolio.
• The Club (München) Restaurant and bar venue at Victor's Residenz-Hotel München featuring à la carte dining, 'The Grill' specialty with steak cooked on hot lava stones (300°C), and terrace seating.
• Urlaub am Bostalsee Lake vacation package at Victor's Seehotel Weingärtner available for 3, 5, or 7 nights including breakfast, 3-course dinner menu, bathrobe, and spa access. 7-night bookings include a 20-minute back massage.
• Urlaub im Eichsfeld Six-night activity vacation package at Victor's Residenz-Hotel Teistungenburg including half board, daily breakfast buffet, evening buffet, welcome drink, mineral water, bathrobe loan, access to 3,000 m² water and sauna world, Grenzlandmuseum ticket, and guided border trail hike on Saturdays.
• Family Stop-over Family travel package at Victor's Residenz-Hotel München offering overnight stay with breakfast, welcome drink, reserved parking in garage, and up to two children free (up to 14 years). Valid for two adults and one child or two children.
• Einchecken & Entdecken! Leisure package available at multiple hotels including overnight stay in double room with breakfast, welcome drink per person, and regional advantage card with leisure offers. Minimum 2-night stay required.
• Gift Vouchers Gift vouchers available for purchase for various occasions including birthdays, anniversaries, and holidays. Redeemable for hotel stays, dining, and special packages.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• KiO (Kinderhilfe Organtransplantation)minorOthers · 1 January 2004Charitable partnership supporting children's organ transplant assistance. Victor's has been a strong partner since 2004, providing donations and supporting charity events.
• Best WesterncoreChannel Partner/ Reseller/ DistributorBest Western licensing partnership for Victor's Residenz-Hotel Rodenhof in Saarbrücken. The hotel operates under Best Western Victor's Residenz-Hotel Rodenhof branding, indicating a franchise/licensing agreement.
• GreenSign InstitutecoreStrategic or Co-development PartnerSustainability certification partnership. All Victor's Residenz-Hotels hold GreenSign sustainability certification awarded by the GreenSign Institute, indicating environmental management and sustainable operations.
• AdcellcoreGTM or Marketing PartnerAffiliate marketing platform partnership. Adcell hosts Victor's affiliate program, enabling publishers to promote hotels and earn commission on bookings. Provides tracking, reporting, and payment services.
• Nationalpark Hunsrück-HochwaldminorStrategic or Co-development PartnerPartnership with National Park Hunsrück-Hochwald for Seehotel Weingärtner near Bostalsee. Supports regional tourism and nature conservation.
• ADFC (German Cyclists' Association)minorStrategic or Co-development PartnerBicycle-friendly accommodation certification (Bett & Bike). Seehotel Weingärtner and Saarlouis hotel hold ADFC certification for cycling guests.
• ADACminorGTM or Marketing PartnerMotorcycle tourism partnership. Seehotel Weingärtner partnered with ADAC for motorcycle tourism in Saarland region.
• TourCertminorStrategic or Co-development PartnerSustainable tourism certification for Seehotel Weingärtner. TourCert is a certification body for tourism companies focusing on sustainability.
• Saarland Tourism BoardminorStrategic or Co-development PartnerTourism marketing collaboration with Tourismus Zentrale Saarland GmbH. Contributes to regional tourism promotion.
• Wanderbare RegionenminorStrategic or Co-development PartnerHiking-friendly destination partnerships. Seehotel Weingärtner is certified as a hiking-friendly hotel (Qualitätsweg Wanderbares Deutschland).
• TravelclickcoreTechnology or IntegrationOnline booking engine provider. Travelclick provides the reservation system integrated into victors.de for online room bookings. Booking data processed through Travelclick servers.
• Victor’s GroupcoreStrategic or Co-development PartnerParent company. Victor's Residenz-Hotels GmbH is a company of Victor's Group. The group operates Victor's Residenz-Hotels and other hospitality businesses including Victor's Portugal Malveira-Guincho.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dorint Hotels: German hotel group with city and resort properties across Germany, focused on 4-star full-service operations with strong conference facilities. Directly comparable business model and German geographic mix to Victor's.
• Steigenberger Hotels (Deutsche Hospitality): German-headquartered full-service and resort hotel group operating multiple brands across Germany and Europe. Most directly comparable to Victor's in scale, German geographic focus, mix of city and resort properties, and MICE emphasis.
• Lindner Hotels: German privately-held hotel group operating upscale full-service and conference hotels across Germany and Europe. Comparable to Victor's in tier (4-star), German footprint, and strong MICE/event positioning.
• Arcona Hotels & Resorts: German hotel group operating full-service city and resort hotels in Germany with strong wellness and event positioning. Comparable to Victor's in tier, German footprint, and integrated resort/wellness offering.
• Leonardo Hotels: European full-service and conference hotel chain with strong German presence and MICE focus. Comparable to Victor's in tier, German city hotel emphasis, and dedicated conference/event capabilities.
• Maritim Hotels: German family-owned hotel chain with city and seaside resort properties, often co-located with congress centers. Comparable to Victor's in family-owned structure, German footprint, and integrated MICE/event operations.
• Motel One Group: German design-focused budget-upscale hotel chain with strong city presence across Germany and Europe. Comparable to Victor's in German origin and multi-property city portfolio, though positioned at lower price tier.
• Vienna House: European upscale hotel group with German city focus, recently rebranded and expanding across central Europe. Comparable to Victor's in German geographic concentration and full-service city hotel positioning.
• H-Hotels (H+H Hotel Gruppe): German mid-market hotel group operating multiple brands across Germany, Austria, and Switzerland. Comparable in scale, German geographic concentration, and multi-tier brand portfolio to Victor's.

Broad incumbents

• Best Western Hotels & Resorts: Global hotel franchise organization with strong German presence through member properties (including the Best Western Victor's Residenz-Hotel Rodenhof partnership). Comparable as both a partner and broader competitor in the German mid-market hotel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VictorsHotels
• LinkedInlinkedin.com/company/2323627

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor's Residenz Hotels