Big League Productions

What Big League Productions does

Big League Productions, Inc. is a privately held theatrical production company headquartered in New York City that licenses, produces, and general manages Broadway musical tours. Founded in 1989 and led by President and Executive Producer Daniel Sher, the company has operated for 35 years and built a catalog of 30+ major productions including Tony Award-winning titles such as 42nd Street, The Cher Show, and A Chorus Line, plus family franchises like Dr. Seuss' How the Grinch Stole Christmas! The Musical and A Christmas Story. Current and upcoming titles include Meredith Willson's The Music Man, Legally Blonde, A Christmas Story (annual), Mystic Pizza, The King and I, and Rock of Ages.

The company does not operate a technology platform; its "product" is live theatrical experiences assembled from sets, costumes, lighting, sound, and company management. Core capabilities include IP licensing from marquee rights holders (Disney, Cameron Mackintosh), casting (via long-standing partner Franck Casting), staging, technical production, and tour logistics. Touring productions have reached North America and international markets including China, Japan, Singapore, Taiwan, Brazil, and Europe.

Revenue is generated through two primary streams: licensing and production revenue from rights holders, and touring production fees charged to theater venues and presenters. Distribution combines direct venue booking relationships with a formal channel partnership through Broadway & Beyond Theatricals for headline titles. End customers are theater venues, presenters, and regional theaters (B2B); downstream audiences are theater-goers consuming the touring shows. The company maintains a small full-time team (1–10 employees) supplemented by production-specific touring staff.

Name

Big League Productions

Legal name

Big League Productions, Inc.

Website

https://bigleague.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Big League Productions is a privately held New York-based theatrical production company that licenses, produces, and general manages Broadway musical tours for theater venues and presenters across North America and international markets in Asia, Europe, and South America.

Ownership category

akta.pro rank

Product category

Theatrical Production Services

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Musical Groups and Artists (71113), Other Performing Arts Companies (71119)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Broadway touring productions
• Musical theater production
• Live entertainment services
• Theatrical production management
• Broadway show licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Licensing and Production Revenue: Big League Productions licenses theatrical rights from rights holders (Disney, Cameron Mackintosh, etc.) and produces touring productions. Revenue is generated through ticket sales at touring venues, licensing fees, and production management services for theater presenters.
2. Touring Production Fees: The company generates revenue by producing and general managing Broadway tours, charging venues and presenters for access to productions including sets, costumes, cast, and technical elements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Big League Productions is a theatrical production company that produces and general manages Broadway touring musicals for venues and presenters across North America and internationally. The company licenses theatrical rights from rights holders (including Disney and Cameron Mackintosh), produces full-scale touring productions featuring sets, costumes, lights, sound, and cast, and manages multi-city tour logistics. Current productions include Meredith Willson's The Music Man, Legally Blonde, A Christmas Story: The Musical, and Mystic Pizza, with future tours of The King and I and Rock of Ages announced for 2026-2027.

Product overview

Big League Productions is a theatrical production company specializing in Broadway musical tours. The company produces and tours live musical theater productions across North America and internationally (including China, Japan, Singapore, Taiwan, Europe, Brazil, and other markets). Their portfolio includes current productions (Meredith Willson's The Music Man, Legally Blonde, A Christmas Story, Mystic Pizza), future productions (The King and I, Rock of Ages), and an extensive production history spanning over 35 years with titles including The Addams Family, The Cher Show, Little Women, South Pacific, An American in Paris, Dreamgirls, A Chorus Line, How the Grinch Stole Christmas!, My Fair Lady, Guys and Dolls, and many others. The company operates as a single unified production company rather than a platform-plus-modules architecture, with each musical being a distinct product/offering managed through touring productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Meredith Willson's The Music Man Broadway musical production of Meredith Willson's classic The Music Man, fully produced and toured by Big League Productions across North America. Designed for theater venues and presenters booking Broadway-caliber content for their audiences.
• Legally Blonde The Musical (2026 tour) Musical production featuring humor, positivity, and themes of friendship and self-love, directed by Jeffrey B. Moss. Fully produced and toured by Big League Productions for theater venues and presenters.
• A Christmas Story: The Musical Annual holiday-season touring Broadway musical based on the film A Christmas Story, produced and toured by Big League Productions for theater venues and presenters nationwide.
• Mystic Pizza The Musical Musical adaptation of the 1988 film Mystic Pizza, fully produced and toured by Big League Productions. Bookable by theater venues and presenters in the US.
• The King and I (2027 tour) Rodgers & Hammerstein musical about British schoolteacher Anna and the King of Siam, planned for a future North American tour produced by Big League Productions.
• Rock of Ages (2027 tour) Rock musical featuring classic 1980s hits, planned for a North American tour produced by Big League Productions and booked through Broadway & Beyond Theatricals.
• The Addams Family (2025 tour) Family-friendly Broadway musical featuring the Addams Family characters, toured across the US in 2025 by Big League Productions for theater venues and presenters.
• The Cher Show (US tours) Tony Award-winning Broadway musical featuring Cher's story with 35 hits across six decades, fully produced and toured by Big League Productions. Targeted at theater venues and presenters across the US.
• Little Women The Musical Broadway musical based on Louisa May Alcott's novel following sisters Jo, Meg, Beth, and Amy March. Produced and toured by Big League Productions nationally and internationally.
• An American in Paris Gershwin musical set in post-war Paris featuring romance and youthful optimism, produced and toured nationally by Big League Productions for theater venues and presenters.
• Dreamgirls Tony Award-winning Broadway musical about the dreams and struggles of a female singing group, produced and toured by Big League Productions across the US, China, and Japan.
• A Chorus Line Tony Award-winning Broadway musical featuring Michael Bennett's original choreography, produced and toured by Big League Productions across the US, China, and Japan for theater venues and presenters.
• The King and I (past tour) Earlier US tour of Rodgers & Hammerstein's The King and I, produced and toured by Big League Productions for theater venues.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Broadway & Beyond TheatricalscoreChannel Partner/ Reseller/ DistributorBroadway & Beyond Theatricals serves as the theatrical booking partner for Big League Productions' touring productions. They handle tour booking for productions including Rock of Ages (North American Tour launching 2027) and Legally Blonde (North American Tour launching 2026).
• Franck CastingcoreImplementation/ SI/ Consulting PartnerAlison Franck, C.S.A. runs Franck Casting and serves as casting consultant for Big League Productions, casting several tours including Legally Blonde, Dreamgirls, An American in Paris, A Christmas Story, A Chorus Line, and The Cher Show.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Really Useful Group: Cameron Mackintosh's global theatrical production and licensing organization, controlling rights to mega-hits (Les Misérables, Miss Saigon, Phantom of the Opera). A direct counterparty to BLP as a rights holder, and a broader competitor in producing and touring blockbuster musicals worldwide.
• Concord Theatricals: Major theatrical rights licensing organization controlling performance rights to a deep catalog of musicals and plays. Comparable to BLP's licensing relationship model (BLP is a licensee) and operates the upstream rights business that supplies touring producers.
• Disney Theatrical Group: Disney's theatrical production and licensing arm, controlling rights to The Lion King, Aladdin, Aida, and other stage adaptations. A flagship licensing partner of BLP and a much larger incumbent producing and licensing musicals globally.
• The Booking Group: Theatrical booking agency that books tours for major Broadway producers. Functions as a channel partner to many touring companies (including potentially as a competitor/alternative to Broadway & Beyond Theatricals for BLP) and represents similar shows in the same venue ecosystem.

Direct peers

• Work Light Productions: Independent Broadway and touring production company producing national and international tours of new and established musicals (e.g., Come From Away, Rent, Cinderella). Directly comparable B2B touring model and customer base to BLP, with a similar focus on licensed and original titles for the touring market.
• NETworks Presentations: One of the largest Broadway and theatrical touring producers in North America, producing national tours of hit musicals. Operates the same B2B touring model serving theater presenters and venues that BLP targets, with a similar product portfolio of licensed Broadway titles.
• TROIKA Entertainment: Touring Broadway production company that has produced national tours of established musicals. Operates the same production-and-tour business model targeting regional theaters and presenters, with overlapping title categories and customer segments as BLP.
• Phoenix Entertainment: Producer of Broadway national tours, including The Cher Show 1st National Tour (which BLP also produced) and other touring titles. Direct peer in the production and general management of Broadway touring shows for the regional theater market.
• Broadway & Beyond Theatricals: Theatrical booking agency and tour producer that handles booking for BLP productions including Rock of Ages and Legally Blonde. Operates a closely related role in the Broadway touring supply chain, booking shows for venues and presenters across North America.

Emerging players

• RWS Global (RWS Entertainment Group): Live entertainment production and experience company producing theatrical events, branded experiences, and Broadway-licensed content for venues, parks, and presenters. Overlaps with BLP in producing and licensing Broadway-caliber content for non-traditional and regional venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/big-league-productions-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big League Productions