Bolle Brands
- Company typePrivate
- Founded2001
- HeadquartersVilleurbanne, France
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Bolle Brands firmographics
Firmographics- Name
- Bolle Brands
- Legal name
- Bolle Brands
- Website
- https://bollebrands-rx.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Bolle Brands industry classification
Industry- Product category
- Sports and Prescription Eyewear Manufacturing
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Sport & Performance Eyewear (CRAAAKAC), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Bolle Brands is headquartered
LocationHeadquarters
- HQ city
- Villeurbanne
- HQ country
- France
- HQ region
- Europe
Markets served
Bolle Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Bolle Brands product offering
Product offeringCore offering
Bolle Brands designs, manufactures, and distributes premium sports and lifestyle eyewear — including snow goggles, sport and polarized sunglasses, and high-end prescription frames — under multiple owned brands (Bollé, SPY+, Serengeti). It also operates the rx.bollebrands.com B2B WebShop that enables optical professionals and retailers to order prescription Bolle Brands products across seven languages.
Product overview
Bolle Brands is a French eyewear company operating under the Bollé Brands Group, encompassing a portfolio of performance and luxury eyewear brands. The portfolio includes Bolle (snow goggles and sports sunglasses), SPY+ (outdoor sports sunglasses), and Serengeti (high-end frames). Bolle Brands also maintains a B2B WebShop platform (rx.bollebrands.com) for prescription eyewear ordering by optical professionals. In 2025-2026, Bolle Brands signed an exclusive agreement with Safilo Group to sell its SPY+ and Serengeti brands, which generated combined revenue of $39 million in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- SPY+: California-based outdoor sports sunglasses brand
- Serengeti
Products and services
- Bollé Snow Goggles Premium snow goggles and winter sports eyewear featuring spherical lenses, UV protection, and anti-fog technology, sold for skiing and snowboarding.
- SPY+ Outdoor Sports Sunglasses Outdoor sports sunglasses featuring polarized and performance lens technology for active lifestyle use.
- Serengeti High-End Frames High-end prescription frames and luxury eyewear from a California-based sub-brand.
- Bolle Brands B2B Prescription WebShop Login-gated B2B portal (rx.bollebrands.com) through which optical professionals and retailers order Bolle Brands prescription eyewear; displays purchase price and advised sale price and supports German, English, Spanish, French, Italian, Japanese, and Dutch.
Companies that use Bolle Brands
Customer profileIdeal customer profiles3 records
Bolle Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bolle Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safilo GroupmajorSafilo Group, the Italian global eyewear leader based in Padua, signed an exclusive agreement with Bollé Brands to acquire two California-based brands, SPY+ and Serengeti. SPY+ specializes in outdoor sports sunglasses while Serengeti focuses on high-end frames. The two brands generated combined revenue of $39 million in 2025. The purchase price remains confidential and the transaction is subject to regulatory consultations. This acquisition aligns with Safilo's strategy to consolidate presence in high-value-added segments and strengthen its proprietary brand portfolio, complementing existing brands such as Smith, Carrera, and Polaroid.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bolle Brands competitors and assessment
Company assessmentDirect peers
- Smith Optics: Snow goggles and sport sunglasses brand owned by Safilo; competes directly with Bolle in the North American snow goggle segment where Bolle is identified as an established player alongside Smith.
- Julbo: French outdoor and mountaineering eyewear specialist, sharing France-based heritage and sport/performance positioning with Bolle across mountaineering, trail, and snow goggle categories.
- Wiley X: Protective sport, tactical, and outdoor sunglasses brand overlapping with Bolle's Military & Government tactical line led by Marc Van Buskirk and the broader sport/protective positioning of the brand portfolio.
- Oakley: Iconic sport/performance eyewear brand under EssilorLuxottica, sharing the premium and sport positioning with Bolle and SPY+, and directly competing in snow goggles, sport sunglasses, and prescription sport optics.
- Maui Jim: Polarized and premium sunglasses brand, comparable to Serengeti (high-end, photochromic, polarized lens focus) which is one of Bolle Brands' portfolio brands being divested.
- Costa Del Mar: Polarized performance sunglasses brand competing with Bolle in the broader polarized outdoor eyewear space and often co-sold in optical and outdoor specialty channels.
- SPY Optic (SPY+): Outdoor sports sunglasses brand that is actually a Bolle Brands subsidiary being sold to Safilo; the closest direct comparable for sport/polarized sunglasses and action-sports positioning.
Broad incumbents
- Safilo Group: Global eyewear manufacturer and Safilo has a direct strategic relationship with Bolle Brands as the acquirer of SPY+ and Serengeti, and competes across sport, fashion, and prescription eyewear. Direct overlap with Bolle's prescription and sport eyewear offerings makes it the closest comparable incumbent.
- Luxottica (EssilorLuxottica): World's largest eyewear conglomerate owning Oakley, Ray-Ban, and a global retail network; competes head-on with Bolle in sport/performance eyewear through Oakley, which is one of the named competitors in Bolle's North American snow goggles market.
Emerging players
- Zeal Optics: Independently owned sport and snow goggle brand with comparable premium positioning; competes in the same ski/snowboard specialty channels where Bolle holds its North American share.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bolle Brands social profiles
Digital presenceBolle Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bolle Brands leadership team
Management profileNumber of profiles
Profiles2 records
Bolle Brands subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bolle Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bolle Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bolle Brands
What does Bolle Brands do?
Bolle Brands designs, manufactures, and distributes premium sports and lifestyle eyewear — including snow goggles, sport and polarized sunglasses, and high-end prescription frames — under multiple owned brands (Bollé, SPY+, Serengeti). It also operates the rx.bollebrands.com B2B WebShop that enables optical professionals and retailers to order prescription Bolle Brands products across seven languages.
Is Bolle Brands a public or private company?
Bolle Brands is a private company. It is classified as unknown and is currently operating.
When was Bolle Brands founded?
Bolle Brands was founded in 2001. It employs 251 to 500 people.
Where is Bolle Brands based?
Bolle Brands is headquartered in Villeurbanne, France, in the Europe region.
Who are Bolle Brands's main competitors?
Direct peers on record are Smith Optics, Julbo, Wiley X, Oakley, Maui Jim, Costa Del Mar and SPY Optic (SPY+). Broad incumbents are Safilo Group and Luxottica (EssilorLuxottica). Zeal Optics is listed as an emerging player.
Does Bolle Brands have an API?
No public API is recorded for Bolle Brands.
What industry is Bolle Brands in?
Bolle Brands's product category is Sports and Prescription Eyewear Manufacturing. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 45613 and its SIC code is 3851.