NaturAlleva
NaturAlleva, the feed brand of Italy's VRM S.r.l., manufactures and exports extruded fish feed for marine and freshwater species to aquaculture operators across 17 countries in Europe, Africa, and Asia.
- Company typePrivate
- Founded2009
- HeadquartersCologna Veneta, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NaturAlleva does
NaturAlleva is the commercial brand of VRM S.r.l., an Italian private limited company headquartered in Verona with manufacturing operations in Cologna Veneta (authorized by the Italian Ministry of Health under approval αIT000057VR). The company produces and commercializes extruded fish feed for both marine species (sea bass, sea bream, red drum, porgy, dentex) and freshwater species (trout, sturgeon, catfish, carp, tilapia), with stage-specific formulations ranging from fry through breeders across pellet sizes of approximately 0.3 mm to 8.5 mm. The core technical platform is extrusion-based feed manufacturing, designed to deliver specific lipid content, improved digestibility, and resistance to fish pathologies, supported by research collaborations (Fine Feed For Fish, Nextgen Protein) focused on alternative proteins including microalgae, insect meal, and single-cell protein.
The business operates a direct sales model to fish farmers and aquaculture operators, with embedded technical/veterinary assistance, and distributes to 17 countries across Europe, Africa, and Asia. Revenue is generated through one-off product sales (feed pellets) rather than licensing or subscription models. NaturAlleva holds a dense certification stack — ISO 22000:2018, GLOBALG.A.P. Compound Feed Manufacturing, ISO 14001:2015, ASC-Feed (2025), ASC Trout v1.0 (2016), and NO OGM — providing regulatory access to certified aquaculture supply chains.
The company is privately held within the UB Group (alongside Soc. Agr. Civita Ittica s.r.l.) and operates the Kornat ittica subsidiary in Croatia for sea bream and sea bass farming, giving it partial vertical integration downstream. No external funding rounds, named anchor customers, or disclosed financials are present in available materials, limiting visibility into revenue scale and growth velocity.
NaturAlleva firmographics
Firmographics- Name
- NaturAlleva
- Legal name
- VRM S.r.l.
- Website
- https://naturalleva.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NaturAlleva, the feed brand of Italy's VRM S.r.l., manufactures and exports extruded fish feed for marine and freshwater species to aquaculture operators across 17 countries in Europe, Africa, and Asia.
- Ownership category
- akta.pro rank
NaturAlleva industry classification
Industry- Product category
- Aquaculture Feed
- NAICS
- Other Animal Food Manufacturing (311119), Aquaculture (1125)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Finfish Feed (Salmonids, Trout, Sea Bass/Bream, Tilapia, Catfish) (AFADADAA)
- akta.pro secondary industries
- Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species) (AFADADAK), Aquaculture Feed & Nutrition (HLAMAHAF)
Keywords
Where NaturAlleva is headquartered
LocationHeadquarters
- HQ city
- Cologna Veneta
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
NaturAlleva business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Extruded fish feed sales: NaturAlleva generates revenue through the production and commercialization of extruded fish feed for both marine and freshwater fish species, sold in Europe, Africa, and Asia.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
NaturAlleva product offering
Product offeringCore offering
NaturAlleva manufactures and commercializes extruded fish feed pellets for both marine species (Sea Bass, Sea Bream, Red Drum, Porgy, Dentex) and freshwater species (Trout, Sturgeon, Catfish, Carp, Tilapia). Products are sold in pellet diameters from 0.3mm to 8.5mm with species- and life-stage-specific formulations. The company sells directly to fish farmers and aquaculture operators in 17 countries across Europe, Africa, and Asia, and provides bundled technical veterinary assistance.
Product overview
NaturAlleva is a brand of VRM Srl, an Italian fish feed manufacturing company that produces and commercializes extruded fish feed for both marine and freshwater species. The product portfolio consists of extruded feed pellets available in various diameters (0.3mm to 8.5mm) organized by species and life stage. Species-specific product lines include: Sea Bass (Branzino), Sea Bream (Orata), Trout (Trota), Sturgeon (Storione), Catfish (Pesce gatto), Carp (Carpa), Tilapia, Red drum, Porgy (Pagro), and Dentex (Dentice). Each species has formulations for different life stages: Fry (Avannotti), Pre-fattening (Pre-ingrasso), Fattening (Ingrasso), Breeders (Riproduttori), Special (Speciali), and Salmonid (Salmonati). The extruded feed technology provides proper lipid content, improved digestibility, and resistance to pathologies. Products are distributed across Europe, Africa, and Asia in 17 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Extruded Fish Feed (Mangime Estruso) Extruded fish feed pellets designed for both marine and freshwater fish species, providing proper lipid content, improved digestibility through species-specific formulations, and resistance to pathologies. Available in pellet diameters from 0.3mm to 8.5mm.
- Sea Bass Feed (Branzino) Specialized extruded feed formulations for sea bass (Dicentrarchus labrax) covering all life stages: fry, pre-fattening, fattening, breeders, and special formulations.
- Sea Bream Feed (Orata) Specialized extruded feed formulations for sea bream (Sparus aurata) covering all life stages: fry, pre-fattening, fattening, breeders, and special formulations.
- Trout Feed (Trota) Specialized extruded feed formulations for rainbow trout (Oncorhynchus mykiss) covering all life stages: fry, pre-fattening, fattening, breeders, special, and salmonid formulations.
- Sturgeon Feed (Storione) Specialized extruded feed formulations for sturgeon at fattening stage with pellet sizes from 2.0mm to 8.5mm diameter.
- Catfish Feed (Pesce Gatto) Specialized extruded feed formulations for catfish at fattening stage with pellet sizes from 3.0mm to 8.5mm diameter.
- Carp Feed (Carpa) Specialized extruded feed formulations for carp at fattening stage with pellet sizes from 3.0mm to 8.5mm diameter.
- Tilapia Feed Specialized extruded feed formulations for tilapia at fattening stage with pellet sizes from 3.0mm to 8.5mm diameter.
- Red Drum Feed Specialized extruded feed formulations for red drum (Sciaenops ocellatus) at fattening stage with pellet sizes from 3.0mm to 8.5mm diameter.
- Porgy Feed (Pagro) Specialized extruded feed formulations for porgy (Pagrus pagrus) at fattening stage with pellet sizes from 3.0mm to 6.5mm diameter.
- Dentex Feed (Dentice) Specialized extruded feed formulations for common dentex (Dentex dentex) at fattening stage with pellet sizes from 3.0mm to 6.5mm diameter.
Quantifiable outcome
- Feed distributed to 17 countries across 3 continents (Europe, Africa, Asia)
Companies that use NaturAlleva
Customer profileSegments3 records
Ideal customer profiles1 record
NaturAlleva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NaturAlleva partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nextgen ProteincoreNaturAlleva participates in the European Nextgen Protein research project alongside specialists and companies across the entire agri-food chain to develop alternative protein sources for fish feed and food. The project focuses on three sustainable proteins: microalgae, insect meal, and single-cell proteins.
- Fine Feed For FishcoreA three-year national research project in which NaturAlleva participated, focused on applying new protein sources as alternatives to fishmeal in sustainable fish feed formulations for sea bass, sea bream, and rainbow trout. The project was supported by AGER-Agroalimentare e Ricerca.
- Assalzoo (Italian Feed Producers' Association)minorVRM, through the NaturAlleva brand, is a member of Assalzoo, the Italian feed producers' association.
- Associazione Piscicoltori Italiani (API - Italian Fish Farmers' Association)minorVRM, through the NaturAlleva brand, is a member of the Italian Fish Farmers' Association.
- AGER - Agroalimentare e RicercaminorAGER-Agroalimentare e Ricerca provides financial support for scientific research of excellence in the Italian agri-food sector. Supported the Fine Feed For Fish project.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
NaturAlleva competitors and assessment
Company assessmentDirect peers
- Dibaq Aquaculture: Dibaq is a Spanish aquaculture nutrition company producing extruded feed for sea bass, sea bream, trout, and other Mediterranean species. It is one of the closest direct competitors to NaturAlleva by geography and product mix.
- Skretting: Skretting is the global aquaculture feed arm of Nutreco and the largest salmon and Mediterranean species feed producer. It directly competes with NaturAlleva in extruded fish feed for sea bass, sea bream, and trout across Europe and export markets.
- Aller Aqua: Aller Aqua is a Danish family-owned producer of extruded fish feed for freshwater and marine species, with strong European and African distribution. It mirrors NaturAlleva's species breadth and export-led model.
- Zeigler Bros. Zeigler Bros. is a US-based manufacturer of specialty aquaculture and ornamental fish feeds, including extruded diets for trout, sea bass, and warmwater species. It is comparable to NaturAlleva in formulation-driven extruded feed for finfish.
- BioMar: BioMar is one of the world's leading suppliers of high-performance extruded fish feed for salmon, trout, sea bass, and sea bream. It competes head-on with NaturAlleva in Mediterranean and emerging aquaculture markets, with overlapping species coverage.
- INVE Aquaculture (Benchmark Holdings): INVE Aquaculture, part of Benchmark Holdings, supplies specialty nutrition and health products for hatcheries and grow-out in sea bass, sea bream, shrimp, and other species. It competes with NaturAlleva in Mediterranean aquaculture nutrition, especially in early life-stage feeds.
- BernAqua (ADM Animal Nutrition): BernAqua, integrated into ADM Animal Nutrition, supplies specialized aquaculture feeds including extruded starter and grower diets for marine and freshwater species. It competes with NaturAlleva in the European extruded-feed segment.
Broad incumbents
- Tongwei Co. Ltd. Tongwei is one of the world's largest aquaculture feed producers, dominant in Chinese freshwater species (tilapia, carp, catfish). It is comparable to NaturAlleva as a finfish feed manufacturer but at vastly greater scale and with a primarily Asian footprint.
- Cargill Aqua Nutrition: Cargill's animal nutrition division (which absorbed EWOS) supplies aquaculture feed globally and competes with NaturAlleva in Mediterranean and African markets, but as part of a much larger portfolio across land-animal and aqua nutrition.
Regional players
- Ridley Corporation: Ridley is an Australian animal feed producer with a growing aquaculture segment (salmonids, barramundi, prawns). It is comparable to NaturAlleva as a multi-species feed manufacturer, but serves the Asia-Pacific region rather than the Mediterranean and Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
NaturAlleva social profiles
Digital presenceNaturAlleva compliance and trust
Trust signalCompliance6 records
NaturAlleva financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturAlleva leadership team
Management profileNumber of profiles
Profiles1 record
NaturAlleva subsidiaries and ownership
Company hierarchySubsidiaries1 record
NaturAlleva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturAlleva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturAlleva
What does NaturAlleva do?
NaturAlleva manufactures and commercializes extruded fish feed pellets for both marine species (Sea Bass, Sea Bream, Red Drum, Porgy, Dentex) and freshwater species (Trout, Sturgeon, Catfish, Carp, Tilapia). Products are sold in pellet diameters from 0.3mm to 8.5mm with species- and life-stage-specific formulations. The company sells directly to fish farmers and aquaculture operators in 17 countries across Europe, Africa, and Asia, and provides bundled technical veterinary assistance.
Is NaturAlleva a public or private company?
NaturAlleva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NaturAlleva founded?
NaturAlleva was founded in 2009. It employs 51 to 100 people.
Where is NaturAlleva based?
NaturAlleva is headquartered in Cologna Veneta, Italy, in the Europe region.
How does NaturAlleva make money?
One revenue line is on record: extruded fish feed sales.
Who are NaturAlleva's main competitors?
Direct peers on record are Dibaq Aquaculture, Skretting, Aller Aqua, Zeigler Bros., BioMar, INVE Aquaculture (Benchmark Holdings) and BernAqua (ADM Animal Nutrition). Broad incumbents are Tongwei Co. Ltd. and Cargill Aqua Nutrition. Ridley Corporation is listed as a regional player.
Does NaturAlleva have an API?
No public API is recorded for NaturAlleva.
What industry is NaturAlleva in?
NaturAlleva's product category is Aquaculture Feed. Its primary akta.pro industry code is AFADADAA, Finfish Feed (Salmonids, Trout, Sea Bass/Bream, Tilapia, Catfish), with a secondary code of AFADADAK, Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species). Its NAICS code is 311119 and its SIC code is 2000.