Novofrio
NOVOFRIO SL is a Valencia-based Spanish refrigeration and air conditioning services provider, founded in 1973, serving supermarkets, agri-food processors, hospitality venues, and commercial buildings across the Valencia region with installation and maintenance services.
- Company typePrivate
- Founded1973
- HeadquartersValencia, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novofrio does
NOVOFRIO SL is a privately-held Spanish refrigeration and air conditioning services company headquartered at C/ Palleter 89, Valencia. Founded in 1973 and registered in the Mercantile Registry of Valencia, the firm has operated continuously for over 50 years in the regional Valencia market, building a documented installed base of 500+ commercial work centers, 1,000+ residential climate control customers, and 150+ supermarket accounts. The company operates as a Sociedad Limitada with no disclosed parent, subsidiaries, institutional investors, or venture funding.
The company's offerings span four service lines: Frío Comercial (commercial refrigeration for supermarkets and retail, including display cases and frozen food islands), Frío Industrial (industrial refrigeration for the agri-food sector, covering cold rooms, controlled atmosphere chambers, continuous freezing tunnels, dryers, cutting rooms, and ice factories), Hostelería (hospitality refrigeration equipment including ice machines, bottle coolers, and freezers), and Climatización (air conditioning installation and maintenance for offices, hotels, restaurants, clinics, shops, and homes). Equipment products resold or installed include compact refrigeration units, blast chillers, and refrigeration chambers from branded manufacturers. The firm emphasizes a technical office for design, calculation, and sizing, and positions itself on integrated service from initial advisory through ongoing maintenance.
The business model is sales-led and project-based, with quote-based pricing and no public pricing disclosures. Customers engage via phone (+34 963 910 001), email ([email protected]), or website contact form. Marketing is limited to the company website and direct outreach; no digital marketing channels, partnerships, or distribution agreements are disclosed. The operating geography is explicitly Valencia, with no documented international or multi-region presence, no public financial disclosures, and no headcount figures in the available source material.
Novofrio firmographics
Firmographics- Name
- Novofrio
- Legal name
- NOVOFRÍO SL
- Website
- https://novofrio.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOVOFRIO SL is a Valencia-based Spanish refrigeration and air conditioning services provider, founded in 1973, serving supermarkets, agri-food processors, hospitality venues, and commercial buildings across the Valencia region with installation and maintenance services.
- Ownership category
- akta.pro rank
Novofrio industry classification
Industry- Product category
- HVAC and Refrigeration Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Ice Machine Installation, Cleaning & Repair (HSAOAJAH)
Keywords
Where Novofrio is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Novofrio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Installation Services: Design, installation and maintenance of refrigeration and air conditioning systems for commercial and industrial spaces
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Novofrio product offering
Product offeringCore offering
NOVOFRIO SL is a Valencia-based service company that designs, installs, and maintains refrigeration and air conditioning systems for commercial and industrial customers. Its core offerings span commercial refrigeration (supermarkets, retail), industrial refrigeration (cold chambers, freezing tunnels, controlled atmosphere rooms for the agri-food industry), hospitality refrigeration (ice machines, bottle coolers), and air conditioning (climate control for offices, hotels, restaurants, clinics, homes). The company provides an integral service from initial advisory and technical sizing through installation and ongoing maintenance.
Product overview
Novofrio is a Valencia-based company with over 50 years of experience in refrigeration and air conditioning services. The company operates as a services business offering a unified portfolio of commercial refrigeration, industrial refrigeration, hospitality equipment, and air conditioning installation and maintenance services. The core offerings include Frío Comercial (commercial refrigeration for supermarkets), Frío Industrial (industrial refrigeration for agri-food processing), Hostelería (hospitality refrigeration equipment), Climatización (air conditioning), and Instalaciones Frigoríficas (turnkey refrigeration installation). These services are complemented by specific equipment products including refrigeration chambers (Cámaras Frigoríficas), compact refrigeration units, temperature shock freezers (abatidores), ice machines, and bottle coolers. The company provides end-to-end solutions from initial assessment through design, installation, and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Frío Comercial (Commercial Refrigeration) Commercial refrigeration services for supermarkets and retail establishments, including refrigerated and frozen product display solutions designed to preserve food quality and appearance. Includes display cases, frozen food islands, and refrigerated counters. Used by supermarket chains and retail operators in Valencia.
- Frío Industrial (Industrial Refrigeration) Industrial refrigeration solutions for the agri-food industry, including large refrigeration and freezing chambers, controlled atmosphere rooms, continuous freezing tunnels, dryers, cutting rooms, and ice factories. Targeted at food processing and industrial preservation operations.
- Hostelería (Hospitality Refrigeration) Refrigeration equipment services for the hospitality sector including ice machines, bottle coolers, refrigerators, freezers, and refrigeration chambers for restaurants and food service establishments.
- Climatización (Air Conditioning) Air conditioning installation and maintenance services for offices, hotels, restaurants, clinics, retail stores, and homes. Over 500 commercial centers and 1,000 residential installations completed. Includes climate control system design, installation, and ongoing maintenance.
- Instalaciones Frigoríficas (Turnkey Refrigeration Installations) Complete refrigeration installation services including design, planning, and turnkey construction of industrial refrigeration plants, cold storage facilities, special refrigeration rooms, and refrigeration central plants. End-to-end service from analysis and sizing through installation and maintenance.
- Cámaras Frigoríficas (Refrigeration Chambers) Industrial and commercial refrigeration chambers of any volume for the conservation and freezing of perishable products across food, floriculture, agriculture, livestock, and fishing sectors. Patented refrigeration chamber equipment offered as part of refrigeration installation solutions.
- Máquinas de Hielo (Ice Machines) Ice making machines for the hospitality sector to support food and beverage service operations in restaurants, hotels, and bars.
- Botelleros (Bottle Coolers) Bottle coolers for beverage refrigeration in hospitality establishments such as restaurants, bars, and hotels.
Companies that use Novofrio
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Novofrio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Novofrio partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Novofrio competitors and assessment
Company assessmentBroad incumbents
- Trane Technologies: Global HVAC and refrigeration manufacturer serving commercial and industrial customers in Spain. Offers integrated equipment and service contracts that overlap with Novofrio's commercial refrigeration and air conditioning installation business.
- Mitsubishi Electric: Global HVAC manufacturer with commercial and industrial refrigeration presence in Europe. Provides equipment and integrated service offerings that overlap with Novofrio's installation and maintenance portfolio, particularly for commercial buildings.
- Vaillant Group: European HVAC group (including the Saunier Duval brand in Spain) with strong Iberian presence. Provides heating, cooling, and commercial HVAC equipment that overlap with Novofrio's air conditioning installations, though more weighted to residential and light commercial.
- Panasonic Heating & Cooling: Global HVAC manufacturer with commercial air conditioning offerings distributed across Spain. Competes with Novofrio's Climatización (air conditioning) installation business, particularly for commercial buildings and light industrial sites.
- Bosch Thermotechnology: European HVAC manufacturer offering heating and commercial cooling solutions with established Spanish distribution. Overlaps with Novofrio's air conditioning installations and adjacent service offerings, particularly in commercial buildings.
- Daikin Industries: Global HVAC leader with a strong Spain presence via Daikin Spain. Competes in commercial air conditioning and refrigeration installations through manufacturer-direct and authorized installer networks that compete against regional players like Novofrio on commercial projects.
- Johnson Controls: Global building technologies provider with HVAC, refrigeration, and building management offerings. Serves supermarkets, food processing sites and commercial buildings — directly competing for the same customer base as Novofrio across Spain.
- Carrier Corporation: Global HVAC and refrigeration manufacturer and service provider with operations in Spain. Overlaps with Novofrio in commercial refrigeration and air conditioning installations, but operates at vastly larger scale with a broader product portfolio and integrated service contracts.
- GEA Group: German industrial engineering company focused on food processing and refrigeration technologies. Serves the same agri-food customers as Novofrio with much larger engineering scope and global footprint, often competing for industrial refrigeration tenders.
Direct peers
- Mayekawa: Japan-headquartered industrial refrigeration specialist active in food processing and cold storage. Most directly comparable to Novofrio's industrial refrigeration work in agri-food plants, freezing tunnels, and cold storage facilities for supermarkets and food processors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Novofrio social profiles
Digital presenceNovofrio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novofrio leadership team
Management profileNumber of profiles
Novofrio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novofrio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novofrio
What does Novofrio do?
NOVOFRIO SL is a Valencia-based service company that designs, installs, and maintains refrigeration and air conditioning systems for commercial and industrial customers. Its core offerings span commercial refrigeration (supermarkets, retail), industrial refrigeration (cold chambers, freezing tunnels, controlled atmosphere rooms for the agri-food industry), hospitality refrigeration (ice machines, bottle coolers), and air conditioning (climate control for offices, hotels, restaurants, clinics, homes). The company provides an integral service from initial advisory and technical sizing through installation and ongoing maintenance.
Is Novofrio a public or private company?
Novofrio is a private company. It is classified as unknown and is currently operating.
When was Novofrio founded?
Novofrio was founded in 1973. It employs 11 to 50 people.
Where is Novofrio based?
Novofrio is headquartered in Valencia, Spain, in the Europe region.
How does Novofrio make money?
One revenue line is on record: installation Services.
Who are Novofrio's main competitors?
Broad incumbents on record are Trane Technologies, Mitsubishi Electric, Vaillant Group, Panasonic Heating & Cooling, Bosch Thermotechnology, Daikin Industries, Johnson Controls, Carrier Corporation and GEA Group. Mayekawa is listed as a direct peer.
Does Novofrio have an API?
No public API is recorded for Novofrio.
What industry is Novofrio in?
Novofrio's product category is HVAC and Refrigeration Services. Its primary akta.pro industry code is HSAOAJAH, Ice Machine Installation, Cleaning & Repair. Its NAICS code is 23822 and its SIC code is 3585.