Simple Energy

What Simple Energy does

Simple Energy (legal name Simple Energy Comercializadora de Energia Ltda., CNPJ 17.112.981/0001-61) is a Brazilian energy commercialization and management firm founded in 2012 and headquartered in São Paulo. The company operates in Brazil's Free Energy Market (Mercado Livre de Energia), providing energy procurement, management, trading, and regulatory services to commercial and industrial consumers as well as to power generators. According to company materials, Simple Energy is the largest plant manager in Brazil, claiming management of 28% of national load and oversight of 24+ GW of installed capacity across 600+ assets in more than 100 municipalities, supported by a team of 70+ specialized professionals.

Name

Simple Energy

Legal name

Simple Energy Comercializadora de Energia Ltda.

Website

https://simpleenergy.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Simple Energy is a Brazilian energy commercialization and management firm operating in the Mercado Livre de Energia, serving SMBs, large industrial consumers, and power generators with trading, consulting, and proprietary analytics platforms across 24+ GW of managed capacity.

Ownership category

akta.pro rank

Product category

Energy Management and Trading Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Generation (22111), Solar Electric Power Generation (221114)

akta.pro primary industry

Energy & Utilities in Manufacturing (Energy Management/Smart Metering) (IMAIAMAK)

akta.pro secondary industries

Retail Billing, Customer Care & CIS/BSS Operations (for Residential/SMB) (EUAGABAK), Net-Zero Assurance & Readiness Assessments (limited assurance prep, audit support) (EUABAKAJ)

Keywords

• Energy management services
• Power trading platform
• Electricity consulting
• Renewable energy certificates
• Free energy market advisory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Energy Trading and Commercialization: Buy and sell energy in the Free Energy Market with accredited and experienced team focused on achieving best results through data analysis and market intelligence. Includes liquidity sourcing, financial, structured and tax operations.
2. Regulatory Consulting Services: Regulatory consulting and advisory for generators and energy consumers, including participation in ANEEL and MME meetings, auction consultancy, and integration support.
3. Power Plant Management: Complete regulatory compliance management for power generators, including CCEE and ONS representation, invoice management, and market intelligence services.
4. Consumer Energy Management: Management services for large energy consumers including ballast closure, short-term contracting, obligation management, and billing validation.
5. I-REC Certificate Sales: Sale of International Renewable Energy Certificates for companies to certify their renewable energy consumption and GHG reduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Simple Energy is a Brazilian energy trading and management company that helps generators and consumers navigate the Free Energy Market (Mercado Livre de Energia). It delivers a portfolio of advisory, regulatory consulting, energy commercialization, power plant management, consumer energy management, and proprietary technology platforms (Connect Simple, SIM BI, SIM Invoices, SIM Transmission, Encargometer, I-REC certification) to optimize energy costs and ensure regulatory compliance. The company serves SMEs, large enterprises, industries, and power generators across Brazil, managing power equivalent to 28% of national load.

Product overview

Simple Energy is a Brazilian energy trading and management company operating in the Free Energy Market (Mercado Livre de Energia). The company offers a platform-plus-modules architecture consisting of six core service modules: Sim Varejista (retail energy solutions for small/medium businesses), Sim Consumidores (consumer management for large enterprises), Sim Geradores (generator management), Sim Consultoria (regulatory consulting), Sim Tecnologia (technology solutions), and Sim Comercializadora (energy trading). Supporting these are specialized platforms including Connect Simple (centralized management portal), SIM BI Consumption and SIM BI Generation (BI dashboards), SIM BI Research (market intelligence), SIM Invoices and SIM Transmission (automated document management), I-REC Certification (renewable energy certificates), and the Encargometer (energy charge forecasting tool). The portfolio serves power generators of all sources and energy consumers of all sizes throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• SIM Varejista (Sim Retailer): Energy solutions for small and medium-sized businesses, offering up to 35% savings on electricity bills through migration to the Free Energy Market.
• SIM Consumidores (Sim Consumers)
• SIM Geradores (Sim Generators)
• SIM Consultoria (Sim Consulting)
• SIM Tecnologia (Sim Technology)
• SIM Comercializadora (Sim Trader)

Products and services

• Sim Varejista (Sim Retailer) Energy solutions for small and medium-sized businesses offering up to 35% savings on electricity bills through migration to the Free Energy Market. Provides personalized advisory services and handles the entire migration process with the distributor.
• Sim Consumidores (Sim Consumers) Complete advisory and management services for large energy consumers, acting as an extension of the customer's business. Services include ballast closure, short-term energy contracting, CCEE obligation management, invoice validation, and long-term power procurement.
• Sim Geradores (Sim Generators) Complete regulatory compliance and management solutions for power generators, monitoring regulatory changes, identifying opportunities, and assessing risks. Includes CCEE operational representation, ONS operational representation, energy management, and market intelligence services.
• Sim Consultoria (Sim Consulting) Regulatory consulting and advisory services provided by a specialized team for highly complex regulatory issues. Services include regulatory advisory, market monitoring strategies, ANEEL auction support, power plant integration to SIN, and self-production consulting.
• Sim Tecnologia (Sim Technology) Technology solutions and development for the electric sector, including SIM Invoices (AVD) for automated document management of power transmitters, SIM Transmission (AVC) for HVAC management, IT consulting, and custom technology solutions.
• Sim Comercializadora (Sim Trader) Financial solutions for energy purchase and sale operations, providing liquidity source for maximum optimization of energy portfolios, financial and structured operations. Offers risk management for portfolio, market, and credit risks.
• I-REC Certification International Renewable Energy Certificate service enabling companies to track and document renewable energy production and consumption. Certificates represent 1 MWh of sustainable electricity, ensuring transparency for GHG emission reduction reporting.
• Connect Simple Centralized platform connecting all fundamental management information for generation plants and consumer units, providing broad and strategic vision for better decision making by managers. Accessible via computer and smartphone.
• SIM BI Consumption Platform that brings together energy consumption information in a practical, visual, and intuitive way for consumer customers. Accessible by computer and smartphone for efficient management of company energy consumption.
• SIM BI Generation Platform for managing energy generation and consumption in generating plants, bringing together information in a practical, visual, and intuitive format. Accessible by computer and smartphone.
• SIM BI Research Solution providing strategic data for in-depth research and market opportunity identification in the energy sector. Enables companies to access accurate, up-to-date information for informed decision making.
• SIM Invoices (AVD) Automated solution for document management of power transmitters. Connects to ONS website, downloads and makes files available via API or spreadsheet, searches for invoices and slips, and processes emails, integrating everything into ERP. Guarantees delivery of 100% of documents.
• SIM Transmission (AVC) Complete solution for HVAC management of power transmitters. Automates the entire process by connecting to ONS website, downloading files and making them available in API format for direct ERP integration.
• Encargometer Monthly multimedia tool for free energy market consumers to manage and forecast energy charges. Provides calculations of ESS and EER charges with graphs, explanatory texts, and videos based on official CCEE data and Simple Energy projections.

Quantifiable outcome

• Savings up to 35% on electricity bills
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• AbeeolicaminorOthersSimple Energy is an associate member of Abeeolica (Brazilian Wind Energy Association), indicating membership in industry association for renewable energy sector engagement.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Statkraft do Brasil: Statkraft is a Norwegian state-owned international energy trader with significant Brazilian commercialization operations. It competes with Simple Energy in energy trading and PPA origination for generators and large consumers in the Free Market.
• PSR: PSR is a Brazilian energy consulting and analytics firm specializing in regulatory, market intelligence, and risk advisory for the electricity sector. It is comparable to Simple Energy's Sim Consultoria and SIM BI Research offerings on the analytical and regulatory side.
• 2W Energia: 2W Energia is a Brazilian energy commercializadora focused on the Free Energy Market, serving both consumers and generators with trading and advisory services. Comparable to Simple Energy's Sim Varejista, Sim Consumidores, and Sim Geradores offerings.
• Comerc Energia: Comerc is one of the largest Brazilian energy commercializadoras, serving generators, large consumers, and SMEs with similar migration, trading, and management services. It is the closest direct comparable to Simple Energy in terms of customer segments and commercializadora scope.
• Vega Energia: Vega Energia is a Brazilian energy commercializadora providing energy management, trading, and consulting services to generators and consumers in the Free Energy Market. Its platform-based, multi-segment approach closely mirrors Simple Energy's.

Broad incumbents

• Auren Energia: Auren Energia is a major Brazilian integrated energy company with generation, commercialization, and trading activities. It competes with Simple Energy in commercialization and asset management but at significantly larger scale.
• Engie Brasil: Engie Brasil is one of the largest private energy groups in Brazil across generation, commercialization, and energy services. It overlaps with Simple Energy's commercializadora and consulting activities but as part of a much broader portfolio.
• Eneva: Eneva is one of Brazil's largest integrated energy companies with significant generation and commercialization operations. It is comparable to Simple Energy as a generator plus commercializadora, particularly for the Sim Geradores and asset management portfolio.
• EDP Energias do Brasil: EDP Energias do Brasil is a major integrated utility with generation, distribution, and commercialization businesses. It overlaps with Simple Energy's commercializadora and energy management services as part of a larger retail-and-generation portfolio.
• Tractebel Energia: Tractebel Energia is a large Brazilian generator and energy marketer with both asset-based and commercializadora activities. It is comparable to Simple Energy on the generator management and energy supply side, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simple-energy
• Facebookfacebook.com/SimpleEnergyGestaodeEnergia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Energy