DayMark Safety Systems

What DayMark Safety Systems does

DayMark Safety Systems is a private US-based supplier of food safety products, labels, and digital compliance tools serving the foodservice industry, headquartered in Bowling Green, Ohio and operating as a subsidiary of CMC Group Inc. The company's portfolio combines a deep line of specialty physical products—including DissolveMark biodegradable food rotation labels, TamperSeal tamper-evident delivery labels, CoolMark, DuraMark, ToughMark, MoveMark, ReMark, RinseMark, and TherMark labels, plus date coders, allergen labels, thermometers, dishwasher temp labels, anti-fatigue mats, first aid kits compliant with OSHA and ANSI/ISEA Z308.1-2021, and employee-safety items (burn/cut protection, gloves). Its core product origins date to the 1996 launch of Dissolve-A-Way labels.

Since 2016, DayMark has expanded into a software-enabled food safety platform: MenuCommand is the central cloud hub, with MenuPilot managing shelf life, nutritional, and allergen data and MenuChex digitizing food-safety checks and HACCP documentation. The REV716 Bluetooth thermometer (introduced 2017) integrates hardware-driven temperature capture into the platform, and a 2024 partnership with JRI added a 24/7 sensor-based Temp Monitoring and Food Checks Solution accessible via MenuPilot, MenuCommand, or as a standalone.

The company sells through US and Canadian direct sales plus e-commerce, and entered the UK in 2024 through a master distributor (Retail Packaging Solutions Ltd) and a dedicated UK website. Revenue is generated from physical product sales (labels, safety products, hardware) and software-platform subscriptions; pricing is not publicly disclosed and free online demos are offered for the Temp Monitoring solution. Following a 2025 CEO transition to Jeff Cowan (succeeding Todd Pugh), DayMark continues to operate with 101-250 employees across US, Canada, and the UK, and has scheduled presence at NRA Show 2026 and NACS Show 2026.

Name

DayMark Safety Systems

Legal name

DayMark Safety Systems

Website

https://daymark.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

DayMark Safety Systems supplies specialty food safety labels, compliance products, and a MenuCommand digital platform (MenuPilot, MenuChex) to foodservice operators across the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Foodservice Safety Products and Labeling

NAICS

Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients) (AFALAHAC)

akta.pro secondary industries

Cold Chain & Temperature Excursion Verification (Loggers, Validation) (AFALAGAH), Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ)

Keywords

• Food safety labeling
• HACCP compliance
• Foodservice supplies
• Kitchen automation
• Temperature monitoring

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Platform Subscriptions: MenuCommand cloud platform, MenuPilot, and MenuChex offered as digital solutions, likely with subscription or licensing components for restaurant operators managing multiple locations
2. Hardware Sales: Sale of temperature monitoring sensors and REV716 Bluetooth thermometer for automated temperature monitoring in foodservice environments
3. Physical Safety Products: Sale of labeling systems (date coders, allergen labels, DissolveMark, TamperSeal, DuraMark, etc.), facility safety products, employee safety equipment, temperature safety products, and food preparation supplies

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

DayMark Safety Systems manufactures and sells Federal Food Code-compliant food safety labels (DissolveMark, TamperSeal, CoolMark, DuraMark, TherMark, MoveMark, and others), facility and employee safety products, and temperature-safety devices for the foodservice industry. The company also operates the MenuCommand cloud platform with MenuPilot and MenuChex applications, plus a HACCP-compliant Temp Monitoring and Food Checks Solution, providing automated digital food safety, allergen, and compliance management to restaurant operators across multiple locations.

Product overview

DayMark Safety Systems offers a dual portfolio combining traditional physical safety products with a modern digital ecosystem. The core offering consists of comprehensive food labeling systems (TamperSeal™, DissolveMark®, Date Coders, Allergen Labels, CoolMark™, TherMark™, DuraMark™, ToughMark™, MoveMark™, ReMark™, RinseMark™) designed for Federal Food Code compliance, along with facility safety (Anti-Fatigue Mats, First Aid), employee safety (Burn/Cut Protection, Disposable Gloves), and temperature safety products. The digital ecosystem is anchored by the MenuCommand® cloud platform, with MenuPilot® for managing shelf life, nutritional info, and allergen data, and MenuChex™ for digitizing food-safety checks, HACCP documentation, and compliance recordkeeping. The Temp Monitoring and Food Checks Solution (developed with JRI) provides 24/7 automated temperature monitoring accessible through the platform or as standalone. This platform-plus-modules architecture enables restaurant operators to manage food safety and compliance across multiple locations while reducing dependence on manual pen-and-paper processes.

Differentiator

Problem solved

Functional benefit

Brands

• MenuCommand: Cloud platform for restaurant food safety, compliance, and kitchen workflow management across multiple locations.
• MenuPilot
• MenuChex
• SafetyApplied

Products and services

• MenuCommand Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• JRIcoreTechnology or Integration · 14 December 2025DayMark, in partnership with JRI, launched the DayMark Temp Monitoring and Food Checks Solution - a HACCP-compliant food safety management and temperature monitoring system. The solution offers 24/7 automated monitoring through sensors and an online dashboard, accessible via DayMark's MenuPilot platform, MenuCommand portal, or as a standalone product.
• Retail Packaging Solutions LtdcoreChannel Partner/ Reseller/ DistributorMaster Distributor for DayMark products in the United Kingdom, located at Orchard Way, Calladine Business Park, Sutton in Ashfield, Nottinghamshire NG17 1JU. Provides local sales and support for UK customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSense by Carrier: Carrier-owned IoT platform providing 24/7 temperature monitoring, HACCP digital logs, and food safety compliance dashboards for grocers, restaurants, and foodservice operators. Directly comparable in hardware-plus-cloud architecture, automation of manual checks, and multi-location compliance use cases.
• Testo: Global manufacturer of professional temperature measurement instruments, including Bluetooth probes and data loggers that compete with DayMark's REV716 thermometer and Temp Monitoring solution in commercial kitchens and HACCP environments.
• ComplianceMate by Middleby: Closest direct competitor: offers digital food safety checklists, HACCP recordkeeping, and IoT temperature monitoring for restaurant and foodservice operators. Overlaps with MenuChex and Temp Monitoring on workflow automation, sensor integration, and HACCP documentation for multi-unit operators.
• Restaurant Technologies: Provides kitchen safety, automation, and operational solutions to multi-unit restaurant operators. Comparable as a vendor of integrated safety/automation products targeting the same foodservice buyer and emphasizing labor savings and regulatory compliance across chains.

Others

• JRI: French manufacturer of temperature sensors, loggers, and monitoring solutions; listed here as DayMark's technology partner for the Temp Monitoring and Food Checks Solution. Directly comparable hardware and IoT platforms compete for the same food safety monitoring buyers.

Emerging players

• Hygiena: Specialty provider of food safety testing, sanitation monitoring, and environmental hygiene solutions, including ATP swab systems used in commercial kitchens. Overlaps with DayMark at the compliance/monitoring intersection even though primary modality (testing) differs from DayMark's labeling and software-led approach.

Broad incumbents

• Avery Dennison: Global manufacturer of pressure-sensitive labels and packaging materials. Relevant comparator for DayMark's physical label portfolio across foodservice and food-related applications, with a much larger manufacturing footprint and broader distribution.
• Ecolab: Large diversified incumbent in food safety, sanitation, and hygiene for foodservice and food processing. Competes with DayMark at the broader food safety and compliance level across restaurant chains, with materially greater resources and an established enterprise sales motion.
• Brady Corporation: Manufacturer of identification, safety, and labeling solutions including food rotation and compliance labels. Overlaps with DayMark's core labeling product lines (date coding, durable/tamper-evident labels) and serves similar foodservice and food processing customers.
• Stericycle: Provides regulated compliance, waste management, and information services including food safety recall and traceability offerings. Adjacent competitor for compliance-driven software and outsourced services sold to multi-location operators and food businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/daymarksocial
• Facebookfacebook.com/daymark-safety-systems-105535929483639
• LinkedInlinkedin.com/company/daymark-safety-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DayMark Safety Systems