High Conflict Institute

What High Conflict Institute does

High Conflict Institute (HCI), founded in 2008 by Bill Eddy, LCSW, Esq., and Megan Hunter, MBA, is a private training and certification company focused on managing interactions with high-conflict personalities. Its methodology is anchored in High Conflict Personality (HCP) Theory and packaged into named, branded tools — BIFF Response®, EAR Statements™, the 4 Big Skills®, and the CARS® Method — which are taught through multi-format programs including on-demand courses ($25–$329), live trainings ($497+), and multi-month professional certifications ($797–$2,947). A flagship Corporate Partnership program embeds HCI methodology into organizations through tiered annual subscriptions starting at $36K.

HCI serves three primary audiences through distinct GTM motions: (1) organizations and enterprises (custom workshops, keynotes, and Corporate Partnerships targeting HR, leadership, and people managers), (2) professionals such as attorneys, mediators, mental health practitioners, and HR specialists (certifications, live trainings, and monthly consultation groups), and (3) individuals in personal-life conflicts, served via the sister brand Conflict Influencer (live group classes, New Ways for Families courses, and 1:1 coaching). Distribution mixes enterprise field sales for large engagements with self-serve e-commerce for individual courses and a public Find-a-Provider directory for certified professionals. The company claims reach across 50+ countries and 19 industries, with named clients including Microsoft, Intel, Progressive, Activision Blizzard, Duke Energy, UCLA, the American Bar Association, the U.S. Department of Defense, Boston Children's Hospital, and the UN World Food Programme.

The business is asset-light and heavily reliant on the founders' personal brand — Bill Eddy has authored 20+ books and is positioned as the pioneer of HCP Theory — supplemented by a large content footprint (320+ articles, 215+ podcast episodes with 700,000+ downloads, a multilingual website covering 20+ languages) that drives organic demand. HCI is bootstrapped with no disclosed external funding, operates with 1–10 employees from San Diego, CA (Bill Eddy) and Scottsdale, AZ (Megan Hunter), and has no parent company, subsidiaries, or acquisition activity on record.

Name

High Conflict Institute

Legal name

High Conflict Institute LLC

Website

https://highconflictinstitute.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

High Conflict Institute (founded 2008) is a private, bootstrapped training and certification firm that teaches professionals, organizations, and individuals to manage high-conflict personalities using proprietary methods like BIFF Response, EAR Statements, and 4 Big Skills, operating globally via courses, certifications, and a tiered Corporate Partnership program.

Ownership category

akta.pro rank

Product category

Conflict Resolution Training

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ)

akta.pro secondary industries

Complaint Handling, Escalations & De-escalation (EDABACAE), Conflict Resolution & Negotiation (EDABAMAE)

Keywords

• Conflict resolution training
• Professional certification programs
• Workplace conflict management
• High-conflict personality methodology
• Organizational conflict consulting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Training Partnerships: Year-long Corporate Partnership programs in three tiers (Conflict Ready, Conflict Smart, Conflict Proof) with annual pricing starting at $36K. Includes diagnostic assessments, embedded training, live case consultation, and outcome reporting. Custom training engagements quoted per event.
2. On-Demand Courses: Self-paced courses teaching specific HCI tools (BIFF Response, EAR Statements, etc.) priced from $25-$197 USD. Individual course purchases for professionals and individuals.
3. Live Training Programs: Hybrid live + self-paced multi-day programs for workplace, mediation, and family contexts. Programs include Managing High-Conflict Behavior in the Workplace ($497), New Ways for Mediation ($947), New Ways for Families and Work coach training ($947 each).
4. Professional Certifications: Multi-month credentialed programs with self-paced coursework plus two live sessions with Bill Eddy or Megan Hunter. Four tracks: Mental Health ($797), High-Conflict Law ($997), Conflict Influencer ($1,997), New Ways for Families Counselor ($2,947).
5. Individual Courses (Conflict Influencer): Consumer-facing courses at conflictinfluencer.com including Signature Online Group Class ($250), New Ways for Families in Divorce ($147), New Ways for Couples & Families ($297), plus optional coaching add-ons.
6. Consultation Groups: Confidential monthly virtual groups led by Bill Eddy for legal and general tracks. Small cohort format for professionals to discuss high-conflict cases with peer support.
7. Keynote Speaking: Speaking fees for Bill Eddy, Megan Hunter, and HCI senior trainers at conferences, retreats, and summits. 30-minute keynotes to multi-session intensives, delivered onsite or virtually.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

High Conflict Institute trains professionals, organizations, and individuals to recognize and manage high-conflict personality behavior through a suite of proprietary methodologies. The company sells Corporate Partnership engagements (year-long programs starting at $36K), on-demand courses ($25-$329), live training programs ($497+), professional certifications ($797-$2,947), custom enterprise workshops, keynote speaking, and consumer-facing classes through its Conflict Influencer sub-brand. All offerings are anchored in four proprietary frameworks — BIFF Response, EAR Statements, 4 Big Skills, and the CARS Method.

Product overview

High Conflict Institute offers a multi-format training and education platform centered on its proprietary high-conflict personality methodology. The core portfolio includes the Corporate Partnership (year-long organizational engagement), On-Demand Courses ($25-$329), Live Trainings ($497+), and formal Certifications ($797-$2,947). The flagship methodology comprises four named tools: BIFF Response, EAR Statements, 4 Big Skills, and CARS Method, which are delivered through specialized New Ways programs (Families, Mediation, Work, Life). A sister brand, Conflict Influencer, serves individuals through live group classes and 1:1 coaching. The company also produces the 'It's All Your Fault' podcast (215+ episodes) and publishes books/articles as educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• BIFF Response: Brief, Informative, Friendly, Firm - a four-part formula for replying to hostile email and text without escalating conflict
• EAR Statements
• New Ways
• CARS Method
• 4 Big Skills
• WEB Method

Products and services

• Corporate Partnership

Quantifiable outcome

• 500,000+ professionals trained worldwide since 2008
• +3 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLO6MWAz0fVsmpgky3KG5ZDQFIp7fcCjYn
• Xx.com/HighConflict
• Facebookfacebook.com/highconflictinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Conflict Institute