Cutrin

What Cutrin does

Cutrin Oy is a Finnish professional haircare company founded in 1971, headquartered in Espoo, Finland, and operating as a subsidiary of the Lumene Group. The company develops and sells haircare, styling, coloring, and scalp treatment products exclusively to hair industry professionals (salons, hair studios) and verified hairdressing students through a gated B2B online shop (cutrin.fi), with delivery restricted to Finland and Åland.

The product portfolio is organized into multiple specialized sub-brands: AINOA (wash and care), BIO+ (scalp well-being using Nordic botanicals including spruce knot and Chaga mushroom), VIENO (fragrance-free for sensitive scalps), MUOTO (styling and perms), HOHDE (color maintenance), ROUTA (men's grooming), AURORA (technical permanent, demi, and quick colors plus developers and bleaches), PROMISE (professional haircare support system launched 2024), and VADELMA (moisturizing line with UV protection launched 2025). Core formulation technology centers on birch sugars (Betula Alba), Finnish botanical extracts, and plant-based moisturizing actives targeting scalp microbiome balance.

Cutrin generates revenue through one-time B2B product sales with invoicing as the default payment for established business customers and card payments for students; public pricing is not displayed. Orders ship via Posti with a €12.90 surcharge under €80 and free delivery over €120. The company maintains 51–100 employees, does not publicly disclose revenue, and conducts multi-channel marketing through Facebook, Instagram, YouTube, TikTok, and email newsletters targeting hair professionals.

Name

Cutrin

Legal name

Cutrin Oy

Website

https://cutrin.fi

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Cutrin Oy is a Finnish professional haircare company founded in 1971 that sells shampoos, conditioners, styling products, and professional hair color exclusively to licensed hair salons and hairdressing students in Finland and Åland through a gated B2B online shop, operating as a subsidiary of the Lumene Group.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional Hair Styling & Finishing (CRABALAC), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Professional haircare products
• Hair coloring systems
• Salon haircare supply
• Hair styling products
• Scalp care treatments

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Direct product sales to hair industry professionals through the cutrin.fi online shop. Default payment is invoicing for established business customers. Products include professional haircare, styling, coloring, and scalp treatment lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cutrin Oy manufactures and sells professional haircare products — shampoos, conditioners, styling products, hair colors, and scalp treatments — exclusively to hair industry professionals (salons, hair studios) and verified hairdressing students in Finland and Åland through the cutrin.fi online shop. The portfolio is organized into branded lines including VADELMA (moisturizing haircare), BIO+ (scalp well-being), VIENO (fragrance-free), AINOA (wash and care), HOHDE (color maintenance), MUOTO (styling), ROUTA (men's), AURORA (professional hair coloring), and PROMISE (professional haircare).

Differentiator

Problem solved

Functional benefit

Brands

• VADELMA: Hair care product line
• BIO+ (Cutrin BIO)
• VIENO
• AINOA
• HOHDE
• MUOTO
• ROUTA
• AURORA
• PROMISE

Products and services

• VADELMA Moisturizing haircare product line with shampoo, conditioner, and care spray, formulated with UV protection and hydration benefits for all hair types. Sold to professional hairdressers via cutrin.fi.
• BIO+ (Cutrin BIO) Scalp well-being product line featuring Finnish botanical ingredients including spruce knot extract, Chaga mushroom (Inonotus Obliquus), and celery seed extract, for oily scalp and moisture-sebum balance support. Sold to professional hairdressers via cutrin.fi.
• VIENO Fragrance-free haircare product line for sensitive scalps, including hairspray, dry shampoo, heat protection spray, and deep soothing care products. Sold to professional hairdressers via cutrin.fi.
• AINOA Wash and care haircare line with deep cleansing, moisturizing, and volumizing shampoos and an anti-breakage serum, featuring UVA and UVB protection for hair. Sold to professional hairdressers via cutrin.fi.
• HOHDE Hair color maintenance product line designed to prolong color-treated hair results. Sold to professional hairdressers via cutrin.fi.
• MUOTO Hair styling product line including strong volumizing mousse, iconic multispray, and permanent wave agents, leveraging Cutrin's birch sugars technology. Sold to professional hairdressers via cutrin.fi.
• ROUTA Men's professional haircare product line. Sold to professional hairdressers via cutrin.fi.
• AURORA (professional hair coloring) Technical professional hair coloring product line including permanent colors, ammonia-free demi-permanent colors, gloss tones, 10-minute express permanent colors, bleaching powders, developers, and specialty products and color additives. Sold exclusively to professional hairdressers via cutrin.fi.
• PROMISE Professional haircare brand offering smoothing serum, heat protection spray, boost spray, support mist, support shampoo, and support conditioner. Sold to professional hairdressers via cutrin.fi.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Lumene GroupcoreOthersCutrin is a part of Lumene Group, a Finnish beauty and cosmetics company. Lumene is known for Nordic skincare and haircare products. This parent-subsidiary relationship provides Cutrin with access to Lumene's resources, distribution network, and brand equity in the Nordic market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Davines: Italian professional haircare company selling exclusively through salons and stylists. Highly comparable to Cutrin due to its pro-only B2B model, sustainability-led brand identity, botanical formulation positioning, and multi-line portfolio spanning cleansing, conditioning, coloring, and styling.
• Maria Nila: Swedish vegan professional haircare brand sold through salons worldwide. Closely comparable to Cutrin as a Nordic-origin, plant-based, salon-channel pro brand with a similarly sized sub-brand portfolio targeting color care, volume, moisture, and scalp.
• Olaplex: Professional bond-building haircare brand that scaled rapidly through salons and pro channels. Comparable to Cutrin in its pro-channel-first, ingredient-led positioning, though operating at a substantially larger global scale.

Broad incumbents

• Kérastase: L'Oréal's premium professional haircare brand sold through salons. Comparable to Cutrin's premium care positioning (e.g., BIO+ scalp line), but operating at higher price points and broader international reach.
• Matrix (L'Oréal): L'Oréal's accessible professional brand serving salons with care, color, and styling lines. Competes with Cutrin in the broader Finnish pro market on price-positioned salon products.
• L'Oréal Professionnel: L'Oréal's professional division serving salons worldwide. Overlaps directly with Cutrin's AURORA color and AINOA/MUOTO care and styling lines, but with substantially larger R&D, marketing, and distribution investment.
• Wella Professionals: Global professional haircare division of Wella Company (formerly part of P&G/Coty). Direct competitor to Cutrin in the Finnish pro channel, but at vastly greater scale with broad product breadth, training academies, and field sales force.
• Redken: L'Oréal-owned professional haircare brand widely distributed in salons. Overlaps with Cutrin across care, styling, and color-maintenance lines and competes in the same Finnish salon channel.
• Goldwell: Kao's salon professional brand with strong presence in color (Elumen, Topchic) and care. Directly competes with Cutrin in Finnish salons, especially in the technical color category where Cutrin's AURORA line plays.
• Schwarzkopf Professional: Henkel's professional haircare brand, active in salons across Europe including Finland. Comparable pro-channel competitor to Cutrin in color (Igora), care (BC Bonacure), and styling, with a much larger portfolio and marketing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CutrinFinland
• Facebookfacebook.com/cutrinsuomi/?locale=fi_FI
• Instagraminstagram.com/cutrinfinland
• TikToktiktok.com/@cutrinfinland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cutrin