Village Frame Shoppe

What Village Frame Shoppe does

Village Frame Shoppe & Gallery is a privately-held custom picture framing shop and art gallery headquartered at 50 North Main Street in St. Albans, Vermont. The company operates a single retail showroom alongside a BigCommerce-powered e-commerce storefront (vtframeshop.com) that ships nationwide, and a dedicated photo-to-canvas print ordering portal at villageframe.shop. Its primary customer base consists of individual consumers seeking custom framing for personal artwork and memorabilia, art collectors purchasing Vermont-themed pieces, photography enthusiasts using print services, and gift buyers purchasing calendars, cards, and books. A secondary corporate and trade segment includes offices, ski resorts, hotels, banks, and hospitals procuring bulk framing at wholesale pricing.

The core service is custom picture framing, spanning conservation framing with museum glass, shadowbox framing, custom mat cutting, drymounting, plaque lamination, canvas stretching, and frame repair. A second arm is digital print solutions, comprising photo-to-canvas printing using hand-stretched canvases produced locally with a lifetime guarantee, digital photo restoration, and scanning/reproduction services. The retail catalog contains 174+ SKUs drawn from 30+ Vermont and regional artists, with the Fred Swan collection (73 products) serving as the anchor. The technology stack is standard, off-the-shelf BigCommerce for e-commerce plus an integrated retail point-of-sale; no proprietary platform or AI/ML capabilities are evident.

Revenue is generated through three streams: one-time product sales of art prints, posters, calendars, puzzles, pottery, greeting cards, and books ranging from $5 to $1,275; custom framing services starting at $29.95 for ready-made frames and pre-cut mats, with custom projects requiring a 50% deposit and typically delivered in 2-3 weeks; and digital print services priced per project across multiple media types. Distribution runs through the company's own e-commerce site, in-store purchases, local pickup, and direct corporate/wholesale sales. The model is asset-light, locally produced, and reliant on the operator's relationships with regional artists rather than external brand licensing.

Name

Village Frame Shoppe

Legal name

Village Frame Shoppe & Gallery

Website

https://vtframeshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Village Frame Shoppe & Gallery operates a single retail showroom and e-commerce site in St. Albans, Vermont, providing custom framing, photo-to-canvas printing, and art sales from 30+ regional artists to consumer and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Albans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Art and Photography Product Sales: One-time sale of art prints, posters, calendars, puzzles, pottery, greeting cards, and books from various Vermont artists. Products sold at various price points from $5 to $1,200.
2. Custom Framing Services: Custom picture framing with design consultation, materials, and labor. Customers pay for framing services and materials, with prices starting at $29.95 for basic frames and custom work typically taking 2-3 weeks. Includes corporate and bulk framing.
3. Digital Print Solutions: Photo-to-canvas printing services, photo restoration, and photo reproduction. Customers can order online or in-store with various media options including premium luster photo paper, Hahnemuhle Baryta fine art paper, and canvas prints.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Village Frame Shoppe & Gallery is a custom picture framing shop and art gallery located in St. Albans, Vermont, that designs and produces custom frames (including conservation framing, museum glass, shadowbox, custom mat cutting, drymounting, and canvas stretching) and sells artwork, prints, calendars, puzzles, coffee-table books, photography, and gift items from 30+ Vermont and regional artists. The company also provides digital print solutions — photo-to-canvas printing (hand-stretched locally with a lifetime guarantee), digital photo restoration, and scanning/reproduction — through both in-store consultations and online ordering.

Product overview

Village Frame Shoppe & Gallery operates as a dual-offering business combining a custom picture framing service with digital print solutions. The core framing business provides custom picture framing with services including conservation framing, museum glass, shadowbox framing, custom mat cutting, drymounting, canvas stretching, frame repair, and corporate/wholesale framing. The digital print solutions arm offers photo-to-canvas printing with hand-stretched canvases printed locally in St. Albans, Vermont with a lifetime guarantee, photo restoration services for family photos, and scanning/reproduction services. The retail product portfolio centers on artwork sales including Fred Swan acrylic paintings and prints, Dan Pattullo nature photography, Greg Cromer Vermont photography, and various Vermont artist collections featuring calendars, posters, canvas giclees, Christmas cards, and puzzles. A notable specialty product is the Fred Swan coffee table book with accompanying limited edition hand embellished canvas giclees. The company serves both individual consumers and corporate clients including offices, ski resorts, hotels, banks, and hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Picture Framing Expert custom picture framing service for individuals and corporate clients, including conservation framing with museum glass, shadowbox framing, custom mat cutting, drymounting, plaque lamination, canvas stretching, frame repair, corporate framing, and wholesale framing to trade customers. Projects typically complete in 2-3 weeks and start at $29.95.
• Photo to Canvas Printing Photo-to-canvas digital printing that transfers customer photos onto canvas and other fine art or photographic media; canvases are hand stretched over wood frames with wire hangers attached, produced locally in St. Albans, Vermont with a lifetime guarantee.
• Photo Restoration Digital photo restoration service that repairs tattered or stained family photos, with additional scanning and reproduction services for old photos or paintings.
• Fred Swan Art Collection Retail artwork collection featuring Vermont artist Fred Swan's paintings of rural American countryside, including acrylic paintings, prints, posters, calendars, Christmas cards, puzzles, and limited edition hand embellished canvas giclees.
• The Art of Fred Swan Coffee Table Book Coffee table book showcasing Fred Swan's artwork, with an accompanying limited edition hand embellished canvas giclee available for only 50 numbered copies at $475 framed.
• Vermont Solar Eclipse 2024 Posters and Prints Limited-edition Vermont Solar Eclipse 2024 poster and print collection designed from Daniel Pattullo's original photography of Jay Peak and a Vermont sugarhouse, sold framed and unframed in 11x14 and 16x20 sizes.
• Fred Swan Artist Calendars Annual artist calendars featuring Fred Swan's paintings of rural Vermont scenes, printed on premium linen embossed paper with a large writing grid, available in 2022, 2023, 2025, and 2026 editions.
• Dan Pattullo Photography Collection Nature and scenic photography collection by Dan Pattullo featuring images from Vermont and South Dakota destinations including Badlands National Park and Custer State Park, available as prints on multiple fine art and photographic media.
• Greg Cromer Vermont Photography Collection Aerial and scenic Vermont photography collection by Greg Cromer featuring towns, landmarks, colleges, and natural areas across Vermont, with prints priced from $45 to $1,275 depending on size and subject.
• Fred Swan Christmas Cards Seasonal boxed greeting cards featuring Fred Swan's artwork including designs such as 'Holiday Walk', 'Christmas Deer', and 'Tis the Season', sold in boxes of 16 cards with envelopes.
• Limited Edition Hand Embellished Canvas Giclee Limited edition hand embellished canvas giclees in which Fred Swan personally hand paints on top of canvas prints to add texture and detail, with each piece sold as a unique, numbered work.

Quantifiable outcome

• Custom frame projects typically completed in 2-3 weeks
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Frame Shoppe