Elverum Fotball

What Elverum Fotball does

Elverum Fotball is a community-organized Norwegian football club founded on 30 June 1907 in Elverum, Innlandet, currently operating under legal name Elverum Fotball (Org. nr. 974 807 734). It operates a fully integrated grassroots model spanning approximately 80 teams from age 6 through senior level for both men and women, supported by 275 volunteer coaches and team leaders and serving about 1,350 registered members (of whom roughly 900 are active players) drawn from around 40 nationalities. The men's senior team competes in Norsk Tipping-ligaen (3. divisjon, currently 4th of 14 in 2026), and the women's senior team competes in 3. divisjon kvinner (currently 11th of 14 in 2026). The club was the first in Innlandet to earn NFF's Kvalitetsklubb (Quality Club) certification (2023) and holds a 1-star Academy Classification from Norsk Toppfotballsenter (2023).

The core product surface combines competitive match-day football (played at Elverum Stadion), youth development programs (FFO / Fotball For Alle, football schools), and event hosting, most notably the Elverumsturneringen, one of Norway's largest youth football tournaments held annually since 1977. Supporting facilities include the Rolfshallen indoor hall at the headquarters (Olav Schulstadsveg 25, 2408 Elverum) and the Elverum Stadion outdoor pitch. Technology is limited to a standard club CMS (seeds.app.football) powering the website, online membership registration, push notifications, and ticket/match information; there is no proprietary technology stack and no AI/ML capability.

Revenue is generated through four streams: sponsor- and advertising income (with Grue Sparebank as the strategic partner and a long tail of main partners including Adidas, Rema 1000, Eidsiva, Østlendingen, Thon Senter Elverum, iFront Økonomi, Pilkington Norge, Forestia, Smart IT, Kremmertorget, Real Trening, Elgstua, Joker Trykk og Reklame), match-day ticket sales at Elverum Stadion, annual membership fees (kontingent), and tournament/arrangement income from Elverumsturneringen, FRAMturneringen, and football school programs. The club reported a surplus of more than 1.5 million NOK for fiscal year 2025 at its annual meeting on 11 March 2026, and the go-to-market motion is community-led, targeting local residents across all age groups via tournaments, FFO, Kickoff events at Thon Senter Elverum, and partner networks rather than paid acquisition.

Name

Elverum Fotball

Legal name

Elverum Fotball

Website

https://www.elverumfotball.no

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Elverum Fotball is a Norwegian grassroots football club founded in 1907 in Elverum, operating approximately 80 teams across youth and senior levels for both genders, with about 900 active players, 275 volunteer coaches, and 1,350 registered members. It earns revenue from sponsorships, memberships, match-day ticketing, and tournament hosting, principally Elverumsturneringen.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Grassroots football club
• Youth football development
• Community sports programs
• Football tournament hosting
• Amateur football leagues

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sponsor- og reklameinntekter: The club generates revenue through sponsorship agreements with local and national partners. Multiple partner logos (Grue Sparebank, Adidas, Rema 1000, Eidsiva, etc.) are prominently displayed on the website and match venue. Sponsor packages are managed through the club's marketing department.
2. Billettinntekter: Match day ticket sales at Elverum Stadion for home games in Norsk Tipping-ligaen (3. divisjon) and 3. divisjon kvinner. Ticket and match day info page drives sales.
3. Medlemskap og kontingent: Annual membership fees for players and supporters. The club has approximately 1350 registered members. Membership includes member benefits, shorts, and access to club facilities and events.
4. Turnerings- og arrangementsinntekter: Revenue from organizing Elverumsturneringen (one of Norway's largest football tournaments), FRAMturneringen, and other events. Also includes revenue from Fotballskole (football schools) and FFO (football school program).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elverum Fotball is a Norwegian grassroots football club founded in 1907 that operates competitive senior teams for men (Norsk Tipping-ligaen, 3. divisjon) and women (3. divisjon kvinner), plus an extensive youth and community football program. The club runs approximately 80 teams with roughly 900 active players and 275 volunteer coaches, hosts major youth tournaments (Elverumsturneringen, FRAMturneringen), and provides youth development programs including FFO (FOTBALL FOR ALLE / Football for All). Membership fees, match-day ticket sales at Elverum Stadion, tournament entry fees, and corporate sponsorships generate the club's revenue.

Product overview

Elverum Fotball is a grassroots football (soccer) club offering a portfolio of sports products centered around its competitive senior teams and development programs. The core offerings include the men's senior team (A-lag herrer) competing in the Norsk Tipping-ligaen and the women's senior team (A-lag kvinner) competing in the 3rd division. Supporting these are youth development programs including the FFO (Football Academy), organized tournaments (Elverumsturneringen and FRAMturneringen), and facility access through Rolfshallen indoor hall and Elverum Stadion outdoor stadium. The club also provides a member benefits program. This is a unified club model where recreational and competitive football coexist under one organizational structure, with approximately 900 players across 80 teams.

Differentiator

Problem solved

Functional benefit

Products and services

• A-lag herrer (Men's Senior Team) The club's men's senior football team competing in Norsk Tipping-ligaen, division 6 (3rd division). Plays home matches at Elverum Stadion and has historical periods competing in OBOS-ligaen (2nd tier).
• A-lag kvinner (Women's Senior Team) The club's women's senior football team competing in 3rd division. Trains and plays home matches at Elverum Stadion and features a young roster developing through competitive football.
• Elverumsturneringen Annual football tournament organized by Elverum Fotball, one of Norway's largest youth tournaments, attracting hundreds of teams from across Norway.
• FRAMturneringen Annual football tournament hosted by the club, attracting regional teams.
• FFO (FOTBALL FOR ALLE / Football Academy) Football academy program providing structured training, skill development, and competitive opportunities for youth players.
• Club Membership (Medlemskap og kontingent) Annual club membership program providing member benefits, shorts, and access to club facilities and events for players and supporters.

Quantifiable outcome

• Surplus of over 1.5 million NOK in 2025
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Frisikt ASminorGTM or Marketing Partner · 15 April 2026Frisikt AS delivers services in economics, IT, consulting, and recruitment, helping businesses achieve sustainable growth and better everyday work life. The company is committed to supporting children and youth in sports and joined as a collaboration partner in April 2026.
• Elverum Rørservice ASminorGTM or Marketing Partner · 14 April 2026Elverum Rørservice AS is a modern plumbing company delivering smart solutions while taking traditional craftsmanship seriously. Founded in 2013 by Marius Olaussen, the company consists of experienced plumbers serving industrial, agricultural, and residential markets. They joined as a collaboration partner in April 2026.
• Grue SparebankcoreGTM or Marketing PartnerGrue Sparebank is the main strategic partner of Elverum Fotball. As a local and independent savings bank established in 1863, Grue Sparebank aims to provide a complete offering of banking and insurance services. The partnership includes providing water bottles to club members and visibility through the club's platforms and events.
• iFront ØkonomiminorGTM or Marketing PartneriFront Økonomi is listed as a main partner of Elverum Fotball. Located at Thon Senter Elverum, the company provides accounting services through regnskapsklinikken.no.
• EidsivaminorGTM or Marketing PartnerEidsiva is listed as a main partner of Elverum Fotball. Eidsiva is an energy and broadband company operating in the Innlandet region.
• ØstlendingenminorGTM or Marketing PartnerØstlendingen is the local newspaper covering Elverum and surrounding areas. Listed as a main partner providing media coverage and visibility.
• AdidasminorGTM or Marketing PartnerAdidas is a main partner of Elverum Fotball, providing sports apparel and equipment for the club's teams.
• Thon Senter ElverumminorGTM or Marketing PartnerThon Senter Elverum is a main partner of the club and serves as a venue for the annual Kickoff event. The partnership includes event hosting and promotional activities at the shopping center.
• Rema 1000minorGTM or Marketing PartnerRema 1000 is listed as a main partner of Elverum Fotball, providing retail sponsorship and visibility.
• Joker Trykk og ReklameminorGTM or Marketing PartnerJoker Trykk og Reklame is a printing and advertising company listed as a main partner of the club.
• ForestiaminorGTM or Marketing PartnerForestia is listed as a main partner, providing building materials and sponsorship support.
• Smart ITminorGTM or Marketing PartnerSmart IT is listed as a main partner of Elverum Fotball, providing IT services and sponsorship.
• Pilkington Norge ASminorGTM or Marketing PartnerPilkington Norge AS is listed as a main partner, providing glass/construction industry sponsorship.
• Real TreningminorGTM or Marketing PartnerReal Trening is listed as a main partner, operating at AMFI (shopping center) in Elverum. Provides fitness/training services.
• KremmertorgetminorGTM or Marketing PartnerKremmertorget is listed as a main partner, a local commercial center in Elverum providing sponsorship.
• Elgstua (Thon Hotel Elverum)minorGTM or Marketing PartnerElgstua/Thon Hotels is listed as a main partner, operating the Thon Hotel Elverum at the shopping center and providing hospitality sponsorship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HamKam: Football club based in Hamar, historically in the Norwegian 2nd tier (OBOS-ligaen) and recently in 1. divisjon. Highly comparable as a Hedmark/Innlandet regional club with a strong youth and community identity, directly relevant to Elverum's 3rd-tier schedule.
• Kongsvinger IL: Kongsvinger-based football club with a long history in Norwegian top-flight and 1. divisjon football. Comparable as a Hedmark/Innlandet-rooted club with both elite ambitions and a community/youth development base like Elverum.
• Skeid Fotball: Oslo-based football club historically known for youth/academy development and a strong grassroots ethos. Directly comparable to Elverum's breadth-and-youth identity, playing in similar tiers of Norwegian football.
• KFUM Oslo: Oslo-based football club with a strong community-and-faith-based membership model and clear emphasis on youth development. Comparable to Elverum as a membership-driven grassroots club with a senior team competing in lower national tiers.
• Fredrikstad FK: Historic Norwegian football club from Østfold currently competing in 1. divisjon. Listed as a direct opponent in Elverum's 2026 fixture schedule and comparable as a traditional Norwegian lower-tier football club with a strong member culture.
• Ullensaker/Kisa IL: Akershus-based football club that has played in OBOS-ligaen (2nd tier). Comparable to Elverum as a regional Norwegian club balancing senior competitive football with a broad youth membership base.
• Raufoss IL: Innlandet-based football club competing in the lower national tiers of Norwegian football. Directly comparable as a fellow regional breadth club within the same Norwegian county footprint as Elverum.

Regional players

• Brumunddal Fotball: Local football club in Brumunddal, Hedmark, near Elverum. Comparable as a small-town breadth football club operating in the same regional football ecosystem and competing for similar community/sponsor attention.
• Eidsvold Turn: Akershus-based local football club with a long amateur tradition. Comparable to Elverum as a regional grassroots Norwegian club with senior teams playing in lower tiers and a strong youth/community engagement model.

Broad incumbents

• Vålerenga IF: Major Oslo-based football club competing in Eliteserien (top tier). Relevant as a broad incumbent whose community/membership programs operate at a much larger scale, providing a benchmark for how a breadth-club model can be scaled nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElverumFotball
• Facebookfacebook.com/elverumfotballelite
• LinkedInlinkedin.com/company/elverumfotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elverum Fotball