Optrex
Optrex is a long-established UK-based eye care brand within Reckitt's health and hygiene portfolio, offering OTC products for dry eyes and eye health to consumer end-users through mass retail and pharmacy channels globally.
- Company typePrivate
- Founded1935
- HeadquartersSlough, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Optrex does
Optrex is an eye care brand operating within Reckitt's broader health and hygiene portfolio, with a focus on products addressing dry eyes and general eye health for consumer end-users. The brand was founded in 1935 and is headquartered in Slough, United Kingdom, positioning it as a long-established specialist in the UK OTC eye care category. Its functional offering spans a comprehensive range of products aimed at treating and preventing common eye conditions, sold primarily through mass retail and pharmacy channels.
As one of Reckitt's 11 power brands that collectively drive over 80% of Core net revenue, Optrex benefits from the parent's platform-plus-modules architecture. Reckitt operates with 36,000 employees across 80 countries and ships approximately 30 million products per day, giving Optrex access to global distribution, regulatory infrastructure, and trade marketing capabilities that would be uneconomic to replicate standalone. The parent reported £14.2bn in net annual revenue in 2025.
Optrex's commercial model is consistent with a consumer packaged goods (CPG) play: branded SKU sales through mass-market retail and pharmacy, with revenue mechanics driven by unit volume, shelf placement, and brand pull. At the enterprise level, Reckitt has signaled ongoing investment in digital science capabilities (May 2026) and continued product innovation across power brands, which Optrex can leverage for consumer engagement, e-commerce, and new product development in the eye care category.
Optrex firmographics
Firmographics- Name
- Optrex
- Website
- https://optrex.co.uk
- Company type
- Private
- Founded year
- 1935
- Short description
- Optrex is a long-established UK-based eye care brand within Reckitt's health and hygiene portfolio, offering OTC products for dry eyes and eye health to consumer end-users through mass retail and pharmacy channels globally.
- Ownership category
- akta.pro rank
Optrex industry classification
Industry- Product category
- Eye Care
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Optrex is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Optrex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Optrex product offering
Product offeringCore offering
Optrex is a consumer eye care brand that develops and sells a range of over-the-counter products aimed at treating and preventing dry eyes and supporting everyday eye health. The brand forms the eye care category within Reckitt's broader health and hygiene portfolio and is sold primarily through pharmacy, grocery, and online retail channels.
Product overview
Optrex is an eye care brand that is part of Reckitt's portfolio of health and hygiene products. The company operates a platform-plus-modules architecture through Reckitt's broader brand ecosystem, which includes 11 power brands driving over 80% of Core net revenue. Optrex represents the eye care category within this multi-brand platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Optrex Eye Care Product Range A consumer-facing range of over-the-counter eye care products designed to treat and prevent dry eyes and support everyday eye health, sold through pharmacy, retail, and online channels.
Companies that use Optrex
Customer profileIdeal customer profiles1 record
Optrex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optrex partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Optrex competitors and assessment
Company assessmentDirect peers
- Rohto Pharmaceutical: Rohto is a Japanese pharmaceutical company with a strong OTC eye drops portfolio across Asia and selective global markets, directly competing with Optrex in consumer eye care.
- Alcon: Alcon is one of the largest dedicated eye care companies globally, with a strong over-the-counter and surgical ophthalmic portfolio including dry eye treatments, directly competing with Optrex.
- Santen Pharmaceutical: Santen is a Japan-headquartered specialty ophthalmology company with both prescription and OTC products in dry eye and ocular surface, comparable to Optrex in category and consumer overlap.
- Théa Laboratories: Théa is a European independent ophthalmology company specializing in dry eye, lid care, and ocular surface products, with a comparable European OTC footprint to Optrex.
- Johnson & Johnson (Visine): Johnson & Johnson markets Visine, a leading global OTC eye drop brand in redness relief and dry eye, head-to-head with Optrex in the consumer eye drops segment.
- Bausch + Lomb: Bausch + Lomb is a major global eye health company with a broad portfolio spanning prescription, OTC eye drops, and lens care — directly comparable to Optrex's dry-eye and ocular surface product focus.
- AbbVie (Allergan Eye Care / Refresh): Through its Allergan acquisition, AbbVie owns the Refresh brand of artificial tears and other OTC eye care products, directly competing with Optrex in the dry-eye consumer category.
Broad incumbents
- Prestige Consumer Healthcare: Prestige Consumer Healthcare is a diversified OTC consumer health platform that owns eye care brands (including Clear Eyes), comparable to Reckitt's role as Optrex's parent and a relevant broader-platform benchmark.
- Church & Dwight: Church & Dwight is a diversified consumer health and household products company with selective personal care adjacencies, broadly comparable as a consumer health platform housing brands similar to Optrex.
Emerging players
- Similasan: Similasan is a Swiss-based eye care brand focused on natural and homeopathic eye drops for dry eye and irritation, an emerging niche competitor overlapping Optrex's OTC dry-eye positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Optrex social profiles
Digital presenceOptrex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optrex leadership team
Management profileNumber of profiles
Optrex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optrex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optrex
What does Optrex do?
Optrex is a consumer eye care brand that develops and sells a range of over-the-counter products aimed at treating and preventing dry eyes and supporting everyday eye health. The brand forms the eye care category within Reckitt's broader health and hygiene portfolio and is sold primarily through pharmacy, grocery, and online retail channels.
When was Optrex founded?
Optrex was founded in 1935.
Where is Optrex based?
Optrex is headquartered in Slough, United Kingdom, in the Europe region.
Who are Optrex's main competitors?
Direct peers on record are Rohto Pharmaceutical, Alcon, Santen Pharmaceutical, Théa Laboratories, Johnson & Johnson (Visine), Bausch + Lomb and AbbVie (Allergan Eye Care / Refresh). Broad incumbents are Prestige Consumer Healthcare and Church & Dwight. Similasan is listed as an emerging player.
Does Optrex have an API?
No public API is recorded for Optrex.
What industry is Optrex in?
Optrex's product category is Eye Care. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3851.