Burt's Reliable

Name

Burt's Reliable

Legal name

Burt's Reliable

Website

https://burts.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Southold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Heating Oil Delivery: Consumption-based model where customers pay per gallon of heating oil delivered. Prices set by global energy markets with no markup control. Primary revenue driver.
2. Kerosene Delivery: Consumption-based kerosene delivery for mobile homes and properties without basements in North Fork region.
3. Commercial Diesel Fuel: Ultra-low-sulfur diesel fuel delivery for businesses including farms, delivery companies, caterers, landscapers, and warehouses in the North Fork region.
4. Equipment Sales and Service: Installation, maintenance, and repair of heating equipment (furnaces, boilers, burners, water heaters), cooling systems (central air, mini-splits, heat pumps), radiant floor heating, and plumbing. Revenue from equipment sales, parts, and labor.
5. Service Plans (Comfort Plans): Annual subscription plans (Gold and Silver tiers) offering scheduled maintenance tune-ups, priority service, and parts coverage for heating and cooling equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Burt's Reliable delivers heating oil (B20 Bioheat blend), kerosene, and commercial diesel fuel to homes and businesses in Suffolk County's North Fork and East End, and installs, services, and repairs residential heating equipment (furnaces, boilers, water heaters, burners, radiant floor), cooling systems (central air, mini-splits, heat pumps), and plumbing. Core operations combine automatic scheduled fuel delivery, 24/7 emergency repair, annual Comfort Plan maintenance subscriptions, and equipment sales across the home comfort stack.

Product overview

Burt's Reliable is a full-service home comfort company serving Long Island's North Fork and East End since 1917. The company operates a single unified service model centered on heating fuel delivery (Natural Heating Oil/B20 Bioheat blend, kerosene, diesel) paired with comprehensive equipment installation, maintenance, and repair services. The core product is B20 Bioheat heating oil with automatic delivery scheduling, tank monitoring via Gremlin cellular monitors, and budget management through the E-Z Pay program. Equipment services include furnaces, boilers, water heaters, oil burners, radiant floor heating, and smart Ecobee thermostats. Cooling offerings span central air conditioning, Fujitsu mini-split systems, and heat pumps. Additional services encompass plumbing, commercial diesel delivery, vacation home maintenance, and fuel assistance programs. All services are delivered through the same customer service team with 24/7 emergency availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Heating Oil (Bioheat/B20 Blend) Delivery Clean-burning B20 biofuel blend of ultra-low-sulfur heating oil and renewable biodiesel made from soybean oil, used cooking oils, and algae, delivered to homes in Suffolk County's North Fork and East End; qualifies for the New York State 20-cent-per-gallon Clean Fuel Credit.
• Kerosene Delivery Kerosene delivery service for mobile homes and outdoor tank installations across the North Fork region; resists gelling in cold temperatures and suits properties without basements.
• Commercial Diesel Fuel Delivery On-road and off-road ultra-low-sulfur diesel fuel delivery for farms, delivery companies, caterers, landscapers, warehouses, and other Suffolk County businesses.
• Oil Furnace Installation and Service Oil furnace installation, service, and repair with high-efficiency units up to 98.5% AFUE (vs. older models as low as 56%); includes free removal of old equipment.
• Boiler Installation and Service Oil-fired boiler installation, maintenance, and repair from Peerless and other manufacturers, including high-efficiency upgrades that can save 20% or more on annual energy bills, with free removal of old units.
• Water Heater Installation and Service Oil-fired water heater installation, service, and repair including direct and indirect models from Bock and Vaughn; indirect units leverage boiler/furnace heat for lower-cost hot water.
• Oil Burner Installation and Service Oil burner installation, repair, and cleaning for Riello, Beckett, and Carlin models; new high-efficiency burners with pre-purge and post-purge controls deliver 5–15% higher efficiency than older units.
• Radiant Floor Heating Indoor and outdoor radiant floor heating installation and repair using hot water tubing beneath floors or driveways/sidewalks; glycol added for outdoor freeze protection.
• Ecobee Wi-Fi Thermostat Installation Smart programmable Ecobee thermostats with multiple room sensors, motion detection, remote smartphone control, and Apple HomeKit integration; sends low-temperature alerts for vacation home monitoring.
• Central Air Conditioning Central AC installation, repair, and maintenance from Rheem and other manufacturers, including custom ductwork, whisper-quiet duct installation, and systems with SEER ratings of 15–16+.
• Mini-Split Systems Fujitsu ductless mini-split air conditioners and heat pumps for homes without ductwork; provides zoned cooling with individual room wall/ceiling units connected to one outdoor compressor.
• Heat Pump Installation Air-source heat pump installation for year-round heating and cooling; extracts heat from outdoor air for winter warming and reverses for summer cooling, potentially cutting heating/cooling costs by up to 30%.
• Plumbing Services Full-service plumbing including quick repairs, kitchen/bath fixture installation, plumbing upgrades, winterizing, water heater/boiler/radiant floor services; certified plumbing contractor providing free in-home estimates.
• Heating Oil Comfort Plans (Gold and Silver) Annual subscription maintenance plans for heating oil customers with two tiers: Gold provides a comprehensive tune-up and full parts coverage on more than 100 parts with free repairs, while Silver includes a regular tune-up and basic repair coverage for approximately three dozen parts.
• Air Conditioning Comfort Plan Annual A/C service plan with 12-point tune-up, priority service, 15% off parts/labor/diagnostic fees, guaranteed repair pricing, and one-year warranty on all repairs.
• 24/7 Emergency Heating Repairs 24/7 emergency repair service for heating equipment, water heaters, radiant floor systems, and oil tank issues; technicians dispatched with fully stocked service vehicles.
• Vacation Home Winter Maintenance Winter protection service for second homes including fuel monitoring, equipment tuning, winterizing, and seasonal re-opening; nearly 2,000 customers trust Burt's Reliable with house keys for off-season access.
• Gremlin Cellular Tank Monitor Cellular oil tank monitor that attaches to the heating oil tank and transmits real-time fuel level data to Burt's Reliable's office and a smartphone app, enabling preemptive delivery scheduling and customer self-monitoring.
• Oil Tank Services Heating oil tank replacement, installation, and removal services including aboveground Granby Ecogard tanks in 275, 330, and 400-gallon sizes (up to 25-year warranties) and buried tank filling/abandonment per Suffolk County regulations.
• Clean Fuel Credit Assistance Annual usage statements and tax documentation support helping customers claim the New York State 20-cent-per-gallon Clean Fuel Credit, averaging $150 in annual savings for customers using 750 gallons of B20 fuel.

Quantifiable outcome

• 20% biofuel blend (B20) reduces greenhouse gas emissions compared to natural gas
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petro Home Services: One of the largest residential heating oil, propane, and HVAC service providers on the U.S. East Coast. Direct peer because it delivers heating fuel to homes, runs HVAC service plans, and serves suburban Northeast markets with a comparable product/offering mix to Burt's Reliable.
• Meenan Oil & Propane: Family-owned regional heating oil, propane, and HVAC service company serving the New York, New Jersey, and Pennsylvania tri-state area. Direct peer because it operates a home fuel-delivery-plus-HVAC-service model targeting the same residential customer base as Burt's Reliable.
• Suburban Propane Partners: Nationwide retail distributor of propane and heating fuels with residential delivery, automatic refill programs, and HVAC partnerships. Direct peer due to overlapping residential home-heating fuel delivery model, although Suburban is propane-focused and far larger.
• Ferrellgas Partners: Nationwide propane and refined fuels distributor with residential and commercial delivery. Direct peer in business model (home fuel delivery, automatic scheduling, regional operating units) but operates at much larger scale and primarily in propane rather than heating oil.
• Hocon Gas & Oil: Connecticut-based heating oil and propane delivery plus HVAC service provider. Direct peer because it combines automatic fuel delivery with equipment installation/repair for residential customers in a defined Northeast region, mirroring Burt's Reliable's core operating model.
• Crawford Fuel Oil & Propane: Regional heating fuel delivery and HVAC service company serving Connecticut and nearby Northeast markets. Direct peer because it operates the same home fuel-delivery + service-plan + equipment-install bundle as Burt's Reliable.

Others

• ServiceMaster Brands: National franchisor of home-services brands (residential cleaning, restoration, HVAC, plumbing). Included as an adjacent ecosystem participant because it sits in the same broader residential home-services category and competes for technician labor and homeowner wallet share, but does not deliver heating fuel.

Broad incumbents

• Rheem Manufacturing: Manufacturer of HVAC, water heating, and boiler equipment whose products (e.g., Rheem central air, Bock/Vaughn water heaters) are installed and serviced by Burt's Reliable. Broad incumbent because it competes for the same residential comfort-equipment spend at manufacturer scale.
• Carrier Global Corporation: Global HVAC equipment manufacturer whose products (central AC, heat pumps, controls) are installed and serviced by Burt's Reliable. Broad incumbent because it sits upstream in the same supply chain and competes for the same end-customer comfort dollar, but at the equipment-manufacturer level rather than as a service provider.
• Trane Technologies: Global HVAC and building climate solutions manufacturer whose equipment is installed by regional home-service operators including Burt's Reliable. Broad incumbent because it competes for residential heating/cooling spend at the equipment-manufacturer tier rather than as a service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BurtsReliable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burt's Reliable