Blakes London
Blakes London is a London-based boutique design firm specialising in fully bespoke kitchens and joinery for high-net-worth residential clients. Founded in 2012, it earns revenue from project-based bespoke commissions plus a small e-commerce storefront selling bedside tables and outdoor BBQs.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blakes London does
Blakes London is a London-based boutique design firm specialising in bespoke kitchens, bathroom vanities, dressing rooms, bars and wine rooms, studies, and specialist joinery for high-net-worth residential clients. Founded in 2012 by Jamie Blake and incorporated as a UK private limited company (registration 08479745), the firm operates a strict no-ranges, fully bespoke design philosophy—every project is one-of-a-kind, with no off-the-shelf templates. The company runs a structured seven-step process from initial studio consultation through site survey and installation, with design, manufacturing, and installation handled in-house and supported by a consultative, relationship-driven sales motion anchored at its South West London studio (46-48 Jaggard Way, SW12 8SG).
The firm's revenue model combines high-ticket project-based fees for bespoke installations with a direct-to-consumer e-commerce storefront selling manufactured bedside tables (Aldwych, Brompton, Marlborough, and Missenden ranges priced £995-£1,275) and a premium outdoor gas barbecue unit (£16,999). Bespoke project pricing is quote-based and not publicly disclosed, but evidence of high-end material specification (Paonazzo marble, Napoleon gas grills, Decton Sirus worktops, premium oak) and a clientele that includes luxury lifestyle media founder Georgie Coleridge-Cole of Sheerluxe indicates premium ticket sizes. The firm is led by Managing Director Jeremy Bott, with a CFO (Kristen Edwards), Head of Technical Design (Hugh Leader-Williams), and multiple Lead and Senior Designers.
Blakes London markets through project case-study blog content, Instagram (@blakesldn), email newsletter, and earned media in publications such as Living Etc. The firm holds professional affiliations including BIID (British Institute of Interior Design) and House & Garden's The List directory, and won the Living Etc Best Bespoke Joinery Award in 2023. The company is actively recruiting for a Project Manager role, indicating ongoing organisational build-out, and operates with a team of approximately 11-50 employees. No external investment or institutional funding is disclosed.
Blakes London firmographics
Firmographics- Name
- Blakes London
- Legal name
- Blakes London
- Website
- https://blakeslondon.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blakes London is a London-based boutique design firm specialising in fully bespoke kitchens and joinery for high-net-worth residential clients. Founded in 2012, it earns revenue from project-based bespoke commissions plus a small e-commerce storefront selling bedside tables and outdoor BBQs.
- Ownership category
- akta.pro rank
Blakes London industry classification
Industry- Product category
- Bespoke Kitchen and Joinery Design
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Interior Design Services (54141), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510)
- akta.pro primary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where Blakes London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blakes London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Kitchen and Joinery Design & Installation: Full-service bespoke kitchen, bathroom vanities, dressing rooms, bars & wine rooms, studies, and living specialist spaces. Revenue is generated through project-based fees encompassing design, manufacturing, and installation.
- Online Store Product Sales: Direct e-commerce sales of manufactured bedside tables (Aldwych, Brompton, Marlborough, Missenden ranges), outdoor gas barbecues, and accessories. Products have set pricing and include delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Aldwych Single-Drawer Bedside Table at £1,050 |
| Unit Pricing | Pay-as-you-go | The Aldwych Double-Drawer Bedside Table at £1,150 |
| Unit Pricing | Pay-as-you-go | The Brompton Bedside Table at £995 |
| Unit Pricing | Pay-as-you-go | The Marlborough Bedside Table at £995 |
| Unit Pricing | Pay-as-you-go | The Missenden Bedside Table at £1,275 |
| Unit Pricing | Pay-as-you-go | Luxury Outdoor Gas Barbecue Unit at £16,999 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Blakes London product offering
Product offeringCore offering
Blakes London designs, manufactures, and installs fully bespoke kitchens, bathroom vanities, dressing rooms, bars and wine rooms, studies, and other specialist joinery for high-end residential properties. Each project is one-of-a-kind with no off-the-shelf ranges, taking clients through a seven-step process from studio consultation to final installation. The firm also sells a small built-to-order collection of designer bedside tables and a luxury outdoor gas barbecue directly through its online store.
Product overview
Blakes London is a boutique bespoke kitchen and joinery design firm offering a portfolio of custom-designed products and services. The core offering consists of bespoke kitchens, bathroom vanities, dressing rooms, studies, bars and wine rooms, and living specialist spaces. Each product is individually designed with no off-the-shelf ranges. Additionally, the company operates an online store offering ready-to-purchase items including luxury outdoor gas barbecues and a collection of designer bedside tables (Aldwych single and double-drawer, Brompton, Marlborough, and Missenden) crafted from oak with premium finishes. The bespoke design services and retail products together form a unified luxury home interiors offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Kitchens Fully bespoke, one-of-a-kind kitchen design and installation service for residential clients. Each kitchen is individually designed to reflect client personality and lifestyle, using high-quality joinery with materials such as marble, oak and bespoke hardware, with full project management from initial consultation through to installation.
- Bespoke Bars & Wine Rooms Custom-designed bar and wine room installations for residential clients, often featuring luxury materials such as antique mirrors, glass shelving, brass accents and mood lighting to create a glamorous, decadent feel.
- Bespoke Dressing Rooms Bespoke dressing room design and installation featuring custom joinery, shelving systems and tailored storage solutions for high-end residential properties.
- Bespoke Studies Custom-designed study and home office joinery including built-in desks, shelving and storage solutions tailored to the client's home.
- Living & Specialist Spaces Specialist joinery for living spaces including boot rooms, playrooms and other bespoke cabinetry solutions designed and manufactured for the client's home.
- Bespoke Bathroom Vanities Custom-designed bathroom vanity units and joinery crafted to complement the overall design of residential bathrooms.
- Luxury Outdoor Gas Barbecue Premium outdoor gas barbecue unit crafted from sustainably sourced oak with a Napoleon 700 series 32-inch gas grill, Decton Sirus worktop and polished nickel handles. Also available in solid Iroko timber with bespoke sizing options.
- Aldwych Single-Drawer Bedside Table Luxury bedside table featuring a generous dovetailed oak drawer on soft closing runners with cable cutout, available in Grey Washed Oak with an integrated timber handle, delivered fully assembled.
- Aldwych Double-Drawer Bedside Table Two-drawer Aldwych bedside table with dovetailed oak drawers on soft closing runners, cable cutout, Grey Washed Oak finish and integrated timber handle.
- Brompton Bedside Table Bedside table with two generous dovetailed oak drawers on soft closing runners and cable cutout, available in Grey Oak and Chocolate Oak finishes with optional handles.
- Marlborough Bedside Table Bedside table with two dovetailed oak drawers on soft closing runners and cable cutout. Available in Blackened Oak, Grey Washed Oak, Natural Oak and Chocolate Oak finishes with Brass, Antique Brass, Black or no-handle options.
- Missenden Bedside Table Bedside table with two dovetailed oak drawers on soft closing runners, cable cutout and a dowelled storage rack. Available in Natural Oak and Black finishes with an integrated timber handle.
Companies that use Blakes London
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Blakes London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blakes London partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- BIID (British Institute of Interior Design)minorDisplayed on website footer as professional association membership/appellation. BIID is the professional body for interior designers in the UK.
- House & Garden The ListminorListed on House & Garden's The List directory of recommended interior design professionals and companies.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Blakes London competitors and assessment
Company assessmentDirect peers
- Cullifords: London-based bespoke kitchen and joinery firm with in-house design and manufacturing. Compares on bespoke model, London HNW clientele, and end-to-end design-and-install service.
- deVOL Kitchens: UK designer and maker of bespoke kitchens with strong editorial brand and showroom-led sales. Comparable audience, bespoke positioning, and design-story-driven GTM motion.
- Martin Moore: British bespoke kitchen company designing and manufacturing handmade custom kitchens for premium residential projects. Closely comparable on bespoke design service, customer tier, and London/National coverage.
- Tom Howley: UK designer and manufacturer of luxury bespoke kitchens with showrooms serving affluent homeowners. Comparable in customer segment, bespoke value proposition, and showroom-studio GTM.
- Smallbone of Devizes: British luxury bespoke kitchen and joinery manufacturer serving HNW residential clients with high-end custom designs. Closest comparable by product category, customer profile, and bespoke design-led model.
- Plain English Design: UK bespoke kitchen and cabinetry maker known for design-led, custom joinery for period and contemporary homes. Direct overlap in bespoke kitchen and dressing room/bathroom joinery for HNW clients.
- Mowlem & Co: UK bespoke joinery studio specialising in custom kitchens, dressing rooms and freestanding furniture for residential projects. Comparable in bespoke millwork offering and HNW customer focus.
- Charles & Co: Bespoke British kitchen and joinery design firm serving HNW residential clients with custom handmade cabinetry. Comparable in product scope (kitchens, dressing rooms, studies) and luxury clientele.
Broad incumbents
- Poggenpohl: Global luxury kitchen brand offering premium designer kitchens with showrooms worldwide. Comparable affluent customer and kitchen category, but operates as a broader incumbent versus Blakes' bespoke boutique.
- Bulthaup: International luxury kitchen brand known for architectural, design-led kitchens via global dealer networks. Overlaps on luxury positioning and design-led philosophy but at much larger scale across multiple markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights8 records
Customer concentration
Blakes London social profiles
Digital presenceBlakes London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blakes London leadership team
Management profileNumber of profiles
Profiles13 records
Blakes London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blakes London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blakes London
What does Blakes London do?
Blakes London designs, manufactures, and installs fully bespoke kitchens, bathroom vanities, dressing rooms, bars and wine rooms, studies, and other specialist joinery for high-end residential properties. Each project is one-of-a-kind with no off-the-shelf ranges, taking clients through a seven-step process from studio consultation to final installation. The firm also sells a small built-to-order collection of designer bedside tables and a luxury outdoor gas barbecue directly through its online store.
Is Blakes London a public or private company?
Blakes London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blakes London founded?
Blakes London was founded in 2012. It employs 11 to 50 people.
Where is Blakes London based?
Blakes London is headquartered in London, United Kingdom, in the Europe region.
How does Blakes London make money?
Two revenue lines are on record. Bespoke Kitchen and Joinery Design & Installation is the primary driver. The others are online Store Product Sales.
Who are Blakes London's main competitors?
Direct peers on record are Cullifords, deVOL Kitchens, Martin Moore, Tom Howley, Smallbone of Devizes, Plain English Design, Mowlem & Co and Charles & Co. Broad incumbents are Poggenpohl and Bulthaup.
Does Blakes London have an API?
No public API is recorded for Blakes London.
What industry is Blakes London in?
Blakes London's product category is Bespoke Kitchen and Joinery Design. Its primary akta.pro industry code is HSAPAAAK, Kitchen Permitting, Design & Project Management, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 337212 and its SIC code is 5712.