Immobilien.de
Immobilien.de is Germany's oldest online real estate marketplace, founded in 1993, connecting private buyers/sellers and professional brokers via a pay-per-listing and subscription model across residential, commercial, and international properties.
- Company typePrivate
- Founded1993
- HeadquartersGeretsried, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Immobilien.de does
Immobilien.de is a Germany-based online real estate marketplace, founded in 1993 and headquartered in Geretsried, positioning itself as Germany's oldest continuously operating real estate portal. The platform operates a two-sided marketplace connecting private property buyers, sellers, and renters with real estate professionals, and extends to commercial properties and international listings across 14+ European countries. Its web-based product suite includes core residential search and listing tools, a commercial real estate vertical (Gewerbeimmobilien), an international property section (Auslandsimmobilien), a free reverse search listing feature (Suchanzeige), and SEO-optimized city-specific landing pages for major German metros. Technical capabilities include map view, filtering, listing management, and AI-generated virtual staging of property imagery; the platform is web-only with no mobile app. The company employs no disclosed proprietary technology beyond standard marketplace functionality and third-party generative AI for image enhancement.
The business model combines pay-per-listing fees for private users (Basic €19 / 2 weeks, Top €29 / 1 month, Premium €49 / 2 months — all one-time, no subscription) with recurring subscription packages for professional brokers and agents, including CRM integration, analytics dashboards, portfolio pages, and custom enterprise tiers for 100+ property portfolios. Distribution is entirely digital, relying on the website portal, SEO, and organic social channels (Facebook, X, LinkedIn). Customer segments are private individuals (primary) and SMB/mid-market brokers (primary professional segment), with commercial property seekers and international property buyers as secondary segments. The company is privately held, with no disclosed ownership, investors, or revenue figures, and no public M&A, leadership, or funding signals in the available data.
Immobilien.de firmographics
Firmographics- Name
- Immobilien.de
- Legal name
- Immobilien.de
- Website
- https://immobilien.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Immobilien.de is Germany's oldest online real estate marketplace, founded in 1993, connecting private buyers/sellers and professional brokers via a pay-per-listing and subscription model across residential, commercial, and international properties.
- Ownership category
- akta.pro rank
Where Immobilien.de is headquartered
LocationHeadquarters
- HQ city
- Geretsried
- HQ country
- Germany
- HQ region
- Europe
Markets served
Immobilien.de business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Private Listing Fees: One-time listing fees for private property sellers. Pricing is tiered by duration and visibility: Basic (€19, 2 weeks), Top (€29, 1 month), Premium (€49, 2 months). No subscription, no automatic renewal, no follow-up costs.
- Professional/Broker Packages: Professional real estate agents and brokers pay for multi-listing packages with CRM integration, analytics dashboard, portfolio page, and priority placement. Pricing is customized for high-volume users (100+ objects).
- Free Search Listing: Free service for property seekers to post search criteria and receive matching listings from sellers and agents. This drives user engagement and creates a two-sided marketplace effect.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Anzeige Basic - Entry-level listing for 2 weeks |
| One time/ perpetual license | Pay-as-you-go | Anzeige Top - Mid-tier listing for 1 month with 1x top placement |
| One time/ perpetual license | Pay-as-you-go | Anzeige Premium - Premium listing for 2 months with 2x top placement |
| One time/ perpetual license | Pay-as-you-go | Private listing - Simple posting without subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Immobilien.de product offering
Product offeringCore offering
Immobilien.de operates a two-sided online real estate marketplace that connects private sellers, professional brokers, and commercial providers with buyers and renters across Germany and internationally. The platform offers tiered pay-per-listing packages (Basic €19, Top €29, Premium €49) for private sellers, recurring professional broker packages with CRM integration and analytics, free reverse-search listings for buyers, and dedicated sections for commercial properties and international listings in 14+ countries.
Product overview
Immobilien.de operates as a unified real estate marketplace platform, Germany's oldest portal with over 30 years of experience. The platform combines core residential property listings with specialized sub-platforms including commercial real estate (Gewerbeimmobilien), international properties (Auslandsimmobilien), free search listings (Suchanzeige), and professional broker packages. The core offering provides a marketplace for buying, selling, and renting properties across Germany and internationally, supported by tiered listing products for private sellers (starting at €19) and enterprise solutions for brokers managing 100+ properties. City-specific pages provide localized search and market intelligence for major German metropolitan areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Immobilien.de Marketplace Platform Germany's oldest real estate portal providing a two-sided marketplace for buying, selling, renting, and searching residential and commercial properties across Germany and internationally, with 100,000+ listings and 210,000+ registered users.
- Privatanzeige (Private Listings)
Companies that use Immobilien.de
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Immobilien.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Immobilien.de partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Immobilien.de competitors and assessment
Company assessmentDirect peers
- ImmoScout24: Germany's largest real estate portal, operating a two-sided marketplace for residential and commercial properties. Most directly comparable competitor to Immobilien.de, with substantially larger listing inventory and broker relationships.
- Immowelt: Major German real estate portal owned by AVIV Group, offering residential and commercial listings, broker tools, and valuation services. Direct competitor in the same pay-per-listing and subscription segments as Immobilien.de.
- Immonet: German real estate portal (part of AWG/Aareal/VR group history) covering residential listings across Germany. Competes head-to-head for private seller and broker listings.
- WG-Gesucht: Specialized German platform focused on shared apartments and rentals, particularly strong with younger urban renters. Overlaps with Immobilien.de's rental segments in major German cities.
Broad incumbents
- Zillow: US-based real estate marketplace with extensive broker and private listings plus tech-forward tools (Zestimate, virtual tours). Provides international reference for portal monetization and AI-driven listing features.
- Rightmove: UK's leading property portal and one of the most-trafficked real estate platforms in Europe. Highly comparable business model (agent listings, private seller options, premium placement) though serving a different geography.
- Kleinanzeigen (Ebay Kleinanzeigen): General classifieds platform with a sizable real estate vertical; competes for private seller listings and casual buyer traffic as part of a much broader marketplace.
- Zoopla: UK property portal offering listings, valuation, and broker tools. Comparable marketplace dynamics and broker subscription model, though operating in the UK market.
- Idealista: Leading property portal in Spain, Portugal, and Italy, with comparable model of private and professional listings plus premium placement. Useful proxy for southern European real estate portal economics relevant to Immobilien.de's international listings segment.
Emerging players
- Meinestadt.de Immobilien: Local-first German property search portal with strong city-level SEO presence. Comparable overlap on city landing pages and rental/inventory verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Immobilien.de social profiles
Digital presenceImmobilien.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immobilien.de leadership team
Management profileNumber of profiles
Immobilien.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immobilien.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immobilien.de
What does Immobilien.de do?
Immobilien.de operates a two-sided online real estate marketplace that connects private sellers, professional brokers, and commercial providers with buyers and renters across Germany and internationally. The platform offers tiered pay-per-listing packages (Basic €19, Top €29, Premium €49) for private sellers, recurring professional broker packages with CRM integration and analytics, free reverse-search listings for buyers, and dedicated sections for commercial properties and international listings in 14+ countries.
Is Immobilien.de a public or private company?
Immobilien.de is a private company. It is classified as unknown and is currently operating.
When was Immobilien.de founded?
Immobilien.de was founded in 1993.
Where is Immobilien.de based?
Immobilien.de is headquartered in Geretsried, Germany, in the Europe region.
How does Immobilien.de make money?
Three revenue lines are on record. Private Listing Fees are the primary driver. The others are professional/Broker Packages and free Search Listing.
Who are Immobilien.de's main competitors?
Direct peers on record are ImmoScout24, Immowelt, Immonet and WG-Gesucht. Broad incumbents are Zillow, Rightmove, Kleinanzeigen (Ebay Kleinanzeigen), Zoopla and Idealista. Meinestadt.de Immobilien is listed as an emerging player.
Does Immobilien.de have an API?
No public API is recorded for Immobilien.de.