Boomerang Labs

What Boomerang Labs does

Boomerang Labs is Australia's first circular economy accelerator and a multi-program innovation hub headquartered in Haymarket, Sydney. The organization supports circular economy entrepreneurs and small businesses across all stages of the startup lifecycle through five distinct program tiers: a 6-month Accelerator for late-stage founders, a 2-day Bootcamp for early-stage entrepreneurs, a 6-week Basecamp for idea-stage founders, a ScaleUp program for established businesses adding circularity, and a regional Making Circular accelerator serving the Hunter Region. Programs are delivered through a hybrid online/in-person model and are provided either free or at heavily subsidized cost to participants, funded through corporate and government partnerships rather than participant fees.

The organization's underlying technology and IP is non-proprietary in the traditional software sense — it consists of program curricula, mentorship frameworks, a learning library of recorded webinars and research, and two community platforms: the Australian Circular Economy (ACE) Community portal (assumed under custodianship from Planet Ark in 2024) and the Circular Economy Club Sydney chapter (launched in 2025 as part of a 70+ city global network). Supporting infrastructure includes a Mentor Network of 60+ circular economy leaders, an Investor Network connecting founders with HNW/corporate/VC capital (notably via Impact Ventures as capital-raising partner), and an Alumni Network of 80+ graduated startups that the organization continues to support post-program.

Boomerang Labs' business model is best characterized as a sponsored community-led accelerator rather than a commercial revenue-generating entity. Revenue flows through professional-services-style program delivery contracts and sponsorships from anchor partners including EY, BINGO Industries, NSW EPA, City of Melbourne, and NSW Government, combined with referral and co-marketing partnerships with adjacent accelerators (EnergyLab, Rocket Seeder, Fishburners). The customer base spans startup founders (primary), corporates seeking innovation partnerships, small businesses adding circularity, community participants, and impact-oriented investors. The organization is privately held, was founded circa 2019-2020, and operates with 1-10 employees out of its Haymarket office co-located with EnergyLab.

Name

Boomerang Labs

Legal name

Boomerang Labs

Website

https://boomeranglabs.org.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomerang Labs is Australia's first circular economy accelerator, running multi-stage programs (Bootcamp, Basecamp, Accelerator, ScaleUp) for circular economy founders, alongside community platforms (ACE Community, Circular Economy Club Sydney) and mentor/investor networks.

Ownership category

akta.pro rank

Product category

Circular Economy Accelerator Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industry

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Circular economy accelerator
• Startup incubation programs
• Innovation ecosystem building
• Sustainability entrepreneur support
• Cleantech accelerator services

Headquarters

HQ city

Chippendale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accelerator Programs: Boomerang Labs runs multiple accelerator programs (Bootcamp, Basecamp, Accelerator, ScaleUp, Making Circular) that support entrepreneurs at different stages. Programs are largely supported by partners and government funding, with some programs offered at no cost to participants (e.g., Making Circular thanks to NSW Government support, Basecamp 2024 thanks to City of Melbourne). The organization acts as a non-profit accelerator/hub rather than a commercial revenue-generating entity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boomerang Labs operates a multi-stage circular economy accelerator that supports entrepreneurs at different startup phases through structured programs—2-day Bootcamp, 6-week Basecamp, 6-month Accelerator, ScaleUp, and the regional Making Circular Hunter Region Accelerator. Programs are complemented by a community platform (ACE Community), a local Sydney chapter of the global Circular Economy Club, a Learning Library of webinars and research, and curated Mentor, Investor, and Alumni networks that connect founders with capital, expertise, and corporate partners.

Product overview

Boomerang Labs operates as a multi-program innovation hub and accelerator platform offering a portfolio of programs targeting entrepreneurs at different stages. The core offerings include the 6-month Accelerator for late-stage startups, the 2-day Bootcamp for early-stage entrepreneurs, the 6-week Basecamp for emerging ideas, and the ScaleUp program for established businesses. These programs are complemented by the Making Circular regional accelerator for Hunter Region founders, the Australian Circular Economy (ACE) Community platform (formerly ACE Hub Portal), and the Circular Economy Club Sydney local chapter. Supporting services include the Learning Library (webinars and resources), Investor Network (investor connections), Mentor Network (expert advisors), Alumni Network (post-program support), and Events Program (networking and educational events). The organization positions itself as Australia's first circular economy accelerator and the country's leading innovation hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Accelerator Program A 6-month program for late-stage circular economy startups, providing workshops, mentoring, coaching, networking, and access to finance and markets to help founders scale and commercialise their ventures. Delivered free to participants thanks to partners including NSW EPA and EY.
• Bootcamp A 2-day online program for early-stage entrepreneurs ready to launch or recently launched, covering pitch refinement, business development, sales pipeline growth, customer research, branding, and understanding the investment landscape.
• Basecamp Program A 6-week program turning individuals into entrepreneurs, providing foundations needed to generate a circular economy startup idea from scratch, covering ideation, circular economy principles, customer research, and value proposition development.
• ScaleUp Program A program for established businesses operating steadily and seeking guidance on expanding operations in new directions or stepping up to the next level.
• Making Circular Hunter Region Accelerator A 12-week local accelerator program for the Hunter Region's circular economy entrepreneurs with established MVPs, delivered primarily online with in-person sessions for key milestones, provided at no cost to participants thanks to NSW Government support.
• Australian Circular Economy (ACE) Community Australia's leading circular economy community platform (formerly ACE Hub Portal), serving as a free, online community portal connecting circular economy innovators, designers, policymakers, and citizens.
• Circular Economy Club Sydney Local chapter of the global Circular Economy Club network (70+ cities), bringing together people passionate about closing loops and sparking real change across design, enterprise, infrastructure, and community. Free to join and open to anyone.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, minor and regional.

• EnergyLabcoreStrategic or Co-development PartnerEnergyLab is Australia and New Zealand's largest climate tech startup accelerator and innovation network dedicated to reaching net zero emissions. Boomerang Labs is co-located with EnergyLab's office and collaborates on ecosystem building and circular economy innovation.
• Ernst & Young (EY)majorImplementation/ SI/ Consulting PartnerEY provides consulting, assurance, tax and transaction services. EY's purpose is to build a better working world. They support the Boomerang Labs Accelerator program as a key partner, providing expertise and mentorship.
• BINGO IndustriesmajorStrategic or Co-development PartnerBINGO is one of Australia's leading recycling and waste management companies with operations in building & demolition and commercial & industrial sectors. BINGO partners with Boomerang Labs to amplify impact by building partnerships with innovative organisations reimagining resources for a circular economy.
• NSW EPAmajorImplementation/ SI/ Consulting PartnerThrough their 2023 Sustainability Partnerships program, the NSW EPA is cultivating collaborative relationships, driving industry best practices, and enhancing capacity to effectively regulate emission reductions. Partner in Accelerator program delivery.
• Rocket SeedercoreStrategic or Co-development PartnerRocket Seeder is an accelerator for early stage startups in the Food and Agriculture sector in Australia, helping entrepreneurs and researchers create sustainable solutions. Community Manager Taylor Battistella serves at both organisations.
• StartSomeGoodminorStrategic or Co-development PartnerStartSomeGood exists to inspire and support changemakers globally to create the change they want to see in the world, helping people turn bright ideas into real impact through social entrepreneurship.
• RaaiseminorStrategic or Co-development PartnerRaaise helps climate startups streamline their process to find aligned investors, submit their pitch, connect and close their round, fast.
• City of MelbournemajorStrategic or Co-development PartnerSupported Boomerang Labs' 2024 Basecamp program for Melbourne founders, enabling the 6-week program to be delivered at no cost to participants.
• The Business Centre (Newcastle)regionalStrategic or Co-development Partner2024 Project Partner for Making Circular Hunter Region Accelerator, part of the Accelerating Regional Innovation Program collaboration.
• Ungooroo Aboriginal CorporationregionalStrategic or Co-development Partner2024 Project Partner for Making Circular Hunter Region Accelerator, part of the Accelerating Regional Innovation Program collaboration.
• Hunter Innovation FestivalregionalGTM or Marketing Partner2024 Project Partner for Hunter Region ecosystem events and programming.
• RMIT ActivatorminorStrategic or Co-development Partner2024 Project Partner supporting startup ecosystem development and innovation programs.
• FishburnersminorStrategic or Co-development Partner2023 Project Partner - Australian tech startup hub collaborating on circular economy hub accelerator programs.
• Smart Precincts NQminorStrategic or Co-development Partner2023 Project Partner - Innovation precinct organization in North Queensland inviting QLD innovators.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ClimateLaunchpad: Global cleantech business plan competition and pre-accelerator that Boomerang Labs explicitly lists as a partner program. Operates at a similar stage (idea to early startup) for cleantech entrepreneurs, serving a comparable founder audience.
• Rocket Seeder: Australian accelerator focused on food and agriculture sustainability startups. Shares the Boomerang Labs community manager role and operates in an overlapping sustainability/startup support niche within Australia.
• EnergyLab: Australia and New Zealand's largest climate tech startup accelerator. Boomerang Labs is co-located with EnergyLab, shares co-founder Piers Grove, and runs adjacent programs targeting circular economy startups — the closest direct comparable in mission and geography.
• StartSomeGood: Australia-based platform supporting impact-driven social entrepreneurs. A listed Boomerang Labs partner; both organizations support mission-driven founders through structured programs and shared ecosystem events.
• Circular Australia: Australian peak body advancing the circular economy, chaired by Boomerang Labs' Head of Commercialisation Jason Graham-Nye. Operates adjacent to Boomerang Labs through advocacy, convening, and ecosystem coordination across Australia's circular economy stakeholders.

Broad incumbents

• Antler: Global early-stage venture fund and accelerator with a strong Australian presence running day-zero to seed programs. Comparable in supporting founders at idea and early stages, though broader in scope than Boomerang's circular economy specialization.
• Fishburners: Australia's largest tech startup hub providing coworking, community and programming. A listed Boomerang Labs project partner, comparable as a startup community builder but with a broader general tech rather than sustainability focus.
• Cicada Innovations: Australia's leading deep tech incubator running multi-stage programs with corporate, government and investor partners. Comparable as a multi-program startup support organization but with a broader deep tech mandate rather than circular economy specialization.

Regional players

• Planet Ark: Australian environmental not-for-profit that previously owned the ACE Hub Portal now custodied by Boomerang Labs. Adjacent as a circular economy/environmental advocate and ecosystem player, with overlapping mission but different operating model (advocacy vs acceleration).
• Impact Ventures: Australian climate tech angel fund that partners with Boomerang Labs as its capital raising partner. Comparable as a capital provider and ecosystem enabler in the Australian climate/circular startup space, though it sits on the investor rather than accelerator side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL8wY3kz16rEqyx67YQEaoXagNPDyeXmnM
• Instagraminstagram.com/cec_sydney/?hl=en
• Xx.com/BoomerangLabs
• Facebookfacebook.com/boomeranglabs
• LinkedInlinkedin.com/company/boomerang-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Labs