Wprb 103.3 FM
WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 in Princeton, NJ, broadcasting on FM and internet to music enthusiasts and local communities via listener donations, membership, merchandise, and underwriting.
- Company typePrivate
- Founded1940
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wprb 103.3 FM does
WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 and based in Princeton, New Jersey. Owned and operated by Princeton Broadcasting Service, Inc., a New Jersey 501(c)(3) nonprofit, WPRB transmits at 14,000 watts of stereo power on the 103.3 MHz frequency, covering approximately 15,000 square miles across central New Jersey, the Philadelphia metropolitan area, eastern Pennsylvania, and northern Delaware. Despite studios located on Princeton University's campus, the station is independently financed and managed. Programming is freeform — meaning DJs have complete creative control without playlist restrictions — spanning jazz, classical, punk, avant-garde, world music, and other genres. Live internet streaming via Radio Rethink extends the station's reach to a global audience, and a separate editorial product, WPRB News and Culture (The Pidgin), produces local journalism and podcast content distributed via Spotify and RSS.
The station's business model is community-supported: recurring donor memberships, periodic membership drives, listener donations, car donations, branded merchandise sales (powered by TeePublic/Dashery), and local business underwriting. WPRB recently achieved a milestone of over 700 recurring donors during its most successful membership drive. Technology infrastructure includes Spinitron for playlist management and DMCA compliance, Radio Rethink for streaming, and a multi-channel community engagement presence across Facebook, Instagram, Bluesky, YouTube, and email newsletters. The station's 11–50 employees include an Executive Director (newly appointed in June 2026), a Director and editorial team for News and Culture, and a broad bench of volunteer DJs, editors, and columnists.
Wprb 103.3 FM firmographics
Firmographics- Name
- Wprb 103.3 FM
- Legal name
- Princeton Broadcasting Service, Inc.
- Website
- https://wprb.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 in Princeton, NJ, broadcasting on FM and internet to music enthusiasts and local communities via listener donations, membership, merchandise, and underwriting.
- Ownership category
- akta.pro rank
Wprb 103.3 FM industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
- akta.pro secondary industries
- Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where Wprb 103.3 FM is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wprb 103.3 FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Listener Donations and Membership: Community-supported funding model where listeners become recurring donors. The station recently achieved over 700 recurring donors for the first time during a membership drive.
- Merchandise Sales: Sale of branded merchandise including T-shirts, hoodies, hats, mugs, stickers, and magnets through the WPRB Store. Powered by TeePublic/Dashery platform.
- Underwriting: The station offers underwriting opportunities for businesses, likely as a non-commercial radio funding mechanism.
- Car Donation Program: WPRB accepts car donations as an additional support mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and apparel merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wprb 103.3 FM product offering
Product offeringCore offering
WPRB 103.3 FM is a community-supported, non-profit freeform radio station broadcasting at 103.3 MHz with 14,000 watts of stereo power, serving central New Jersey, Philadelphia, eastern Pennsylvania, and northern Delaware, plus a global internet stream. It offers unconstrained DJ-curated programming across genres, a journalism program (News and Culture), branded merchandise through the WPRB Store, and an online concert calendar.
Product overview
WPRB 103.3 FM operates as a community-supported freeform radio station offering multiple integrated products and services. The core offering is radio broadcasting at 103.3 FM with global internet streaming reach. WPRB News and Culture (The Pidgin) provides journalism and documentary-style podcast content. The WPRB Store enables merchandise sales through a TeePublic-powered platform. Additional services include an online concert calendar, program scheduling/playlist management via Spinitron, and real-time listener chat functionality.
Differentiator
Problem solved
Functional benefit
Brands
- News and Culture: WPRB's journalism and news program producing cultural content covering Princeton and greater New Jersey communities.
- WPRB Store
Products and services
- WPRB Radio Broadcasting Community-supported freeform radio broadcasting at 103.3 FM frequency serving central New Jersey, Philadelphia, eastern Pennsylvania, and parts of Delaware. The station transmits at 14,000 watts of stereo power covering approximately 15,000 square miles.
- WPRB Live Internet Streaming Global online audio streaming of WPRB's radio programming via the Radio Rethink platform, enabling worldwide audience access to the station's freeform content.
- WPRB News and Culture (The Pidgin) Journalism and culture podcast featuring investigative reporting, community stories, and documentary-style audio programming covering Princeton and the greater New Jersey area.
- WPRB Concert Recommendations Online concert calendar featuring live music event listings and recommendations for performances in the Philadelphia and New Jersey region.
- WPRB Store Official merchandise shop selling branded apparel including T-shirts (priced at $22.00), hoodies, hats, stickers, magnets, mugs, and other items, powered by the Dashery/TeePublic platform with global shipping.
Companies that use Wprb 103.3 FM
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Wprb 103.3 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wprb 103.3 FM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Radio RethinkcoreRadio Rethink provides the streaming infrastructure for WPRB's live internet radio broadcast, enabling global audience access beyond the FM signal coverage area. Powered by Radio Rethink service offered to community and public stations.
- Dashery (powered by TeePublic)coreDashery/TeePublic provides the e-commerce platform powering the official WPRB Store, enabling merchandise sales including T-shirts, hoodies, accessories, and home goods with global shipping capabilities.
- SpinitroncoreSpinitron provides playlist management, program calendar, and DMCA safe harbor protections for WPRB's online radio operations, managing show schedules and listener chat features.
- Princeton Broadcasting Service, Inc.corePrinceton Broadcasting Service, Inc. is the parent nonprofit corporation that owns and operates WPRB. It is a New Jersey corporation that holds the radio station license and governs station operations through Charter Trustees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wprb 103.3 FM competitors and assessment
Company assessmentBroad incumbents
- WNYC / New York Public Radio: WNYC is the largest public radio operation in the WPRB region, providing news, talk, and cultural programming as a major NPR member station. Comparable as a non-commercial broadcaster serving a similar listener demographic in the greater NY/NJ media market, though it operates at vastly greater scale.
Direct peers
- WFMU: WFMU is a renowned freeform, listener-supported non-commercial radio station based in Jersey City, NJ. It is the most direct US peer to WPRB: same freeform format, same community-funded model, same New Jersey footprint, and similar DJ-driven programming ethos.
- WXPN (Penn's radio station): WXPN is the University of Pennsylvania's listener-supported non-commercial radio station based in Philadelphia, operating on the same FM band as WPRB and overlapping its Philadelphia-area broadcast coverage. Comparable as a university-affiliated community station with adult album alternative / freeform-adjacent programming.
- WMBR (MIT): WMBR is MIT's non-commercial, freeform college radio station with a listener-supported funding model. Comparable to WPRB as a university-located, freeform-format, donation-funded broadcaster serving a regional audience.
- WKCR (Columbia University): WKCR is a non-commercial college/community radio station in New York City operated out of Columbia University, with a freeform programming tradition. It is structurally similar to WPRB as a university-located, listener-supported, eclectic-format broadcaster.
- KEXP: KEXP is a non-commercial freeform radio station in Seattle with a strong global streaming presence, listener-supported funding, and a focus on independent music discovery. It mirrors WPRB's format positioning and its combination of FM broadcast, digital streaming, and donor-driven sustainability.
- KCRW (Santa Monica): KCRW is a listener-supported non-commercial radio station in Southern California with a globally streamed freeform / eclectic programming mix, similar community-funded structure, and a strong music + news + culture portfolio that mirrors WPRB's product set.
- WTJU (University of Virginia): WTJU is a listener-supported, university-based freeform radio station at UVA with a long history of eclectic programming. Comparable to WPRB in its nonprofit/educational structure, freeform format, and community fundraising model.
Others
- Spinitron: Spinitron is a B2B playlist-management and DMCA-safebar platform for community and college radio stations; WPRB is a Spinitron customer. Included as a technology ecosystem peer because it is the shared infrastructure for nearly all comparable non-commercial stations in this peer set.
Regional players
- WBGO (Newark Public Radio): WBGO is a non-commercial public radio station in Newark, NJ, focused on jazz and news. It is a regional peer to WPRB because it is the closest New Jersey non-commercial radio broadcaster and shares listener overlap in the central NJ / NY metro audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wprb 103.3 FM social profiles
Digital presenceWprb 103.3 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wprb 103.3 FM leadership team
Management profileNumber of profiles
Profiles11 records
Wprb 103.3 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wprb 103.3 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wprb 103.3 FM
What does Wprb 103.3 FM do?
WPRB 103.3 FM is a community-supported, non-profit freeform radio station broadcasting at 103.3 MHz with 14,000 watts of stereo power, serving central New Jersey, Philadelphia, eastern Pennsylvania, and northern Delaware, plus a global internet stream. It offers unconstrained DJ-curated programming across genres, a journalism program (News and Culture), branded merchandise through the WPRB Store, and an online concert calendar.
Is Wprb 103.3 FM a public or private company?
Wprb 103.3 FM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wprb 103.3 FM founded?
Wprb 103.3 FM was founded in 1940. It employs 11 to 50 people.
Where is Wprb 103.3 FM based?
Wprb 103.3 FM is headquartered in Princeton, United States, in the North America region.
How does Wprb 103.3 FM make money?
Four revenue lines are on record. Listener Donations and Membership is the primary driver. The others are merchandise Sales, underwriting and car Donation Program.
Who are Wprb 103.3 FM's main competitors?
WNYC / New York Public Radio is listed as a broad incumbent. Direct peers are WFMU, WXPN (Penn's radio station), WMBR (MIT), WKCR (Columbia University), KEXP, KCRW (Santa Monica) and WTJU (University of Virginia). Spinitron is listed as an others. WBGO (Newark Public Radio) is listed as a regional player.
Does Wprb 103.3 FM have an API?
No public API is recorded for Wprb 103.3 FM.
What industry is Wprb 103.3 FM in?
Wprb 103.3 FM's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus). Its NAICS code is 51611 and its SIC code is 4832.