Wprb 103.3 FM

Community Radio Broadcastingwprb.com

WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 in Princeton, NJ, broadcasting on FM and internet to music enthusiasts and local communities via listener donations, membership, merchandise, and underwriting.

Company typePrivate
Founded1940
HeadquartersPrinceton, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Wprb 103.3 FM does

WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 and based in Princeton, New Jersey. Owned and operated by Princeton Broadcasting Service, Inc., a New Jersey 501(c)(3) nonprofit, WPRB transmits at 14,000 watts of stereo power on the 103.3 MHz frequency, covering approximately 15,000 square miles across central New Jersey, the Philadelphia metropolitan area, eastern Pennsylvania, and northern Delaware. Despite studios located on Princeton University's campus, the station is independently financed and managed. Programming is freeform — meaning DJs have complete creative control without playlist restrictions — spanning jazz, classical, punk, avant-garde, world music, and other genres. Live internet streaming via Radio Rethink extends the station's reach to a global audience, and a separate editorial product, WPRB News and Culture (The Pidgin), produces local journalism and podcast content distributed via Spotify and RSS.

The station's business model is community-supported: recurring donor memberships, periodic membership drives, listener donations, car donations, branded merchandise sales (powered by TeePublic/Dashery), and local business underwriting. WPRB recently achieved a milestone of over 700 recurring donors during its most successful membership drive. Technology infrastructure includes Spinitron for playlist management and DMCA compliance, Radio Rethink for streaming, and a multi-channel community engagement presence across Facebook, Instagram, Bluesky, YouTube, and email newsletters. The station's 11–50 employees include an Executive Director (newly appointed in June 2026), a Director and editorial team for News and Culture, and a broad bench of volunteer DJs, editors, and columnists.

Wprb 103.3 FM firmographics

Firmographics

Name: Wprb 103.3 FM
Legal name: Princeton Broadcasting Service, Inc.
Website: https://wprb.com
Company type: Private
Founded year: 1940
Operating status: Operating
Headcount range: 11–50 employees
Short description: WPRB 103.3 FM is a community-supported, freeform radio station founded in 1940 in Princeton, NJ, broadcasting on FM and internet to music enthusiasts and local communities via listener donations, membership, merchandise, and underwriting.
Ownership category
akta.pro rank

Wprb 103.3 FM industry classification

Industry

Product category: Community Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
akta.pro secondary industries: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

Community radio broadcasting
Freeform radio programming
Nonprofit public radio
Internet radio streaming
Local journalism podcast

Where Wprb 103.3 FM is headquartered

Location

Headquarters

HQ city: Princeton
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Wprb 103.3 FM business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Listener Donations and Membership: Community-supported funding model where listeners become recurring donors. The station recently achieved over 700 recurring donors for the first time during a membership drive.
Merchandise Sales: Sale of branded merchandise including T-shirts, hoodies, hats, mugs, stickers, and magnets through the WPRB Store. Powered by TeePublic/Dashery platform.
Underwriting: The station offers underwriting opportunities for businesses, likely as a non-commercial radio funding mechanism.
Car Donation Program: WPRB accepts car donations as an additional support mechanism.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	T-shirts and apparel merchandise

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Wprb 103.3 FM product offering

Product offering

Core offering

WPRB 103.3 FM is a community-supported, non-profit freeform radio station broadcasting at 103.3 MHz with 14,000 watts of stereo power, serving central New Jersey, Philadelphia, eastern Pennsylvania, and northern Delaware, plus a global internet stream. It offers unconstrained DJ-curated programming across genres, a journalism program (News and Culture), branded merchandise through the WPRB Store, and an online concert calendar.

Product overview

WPRB 103.3 FM operates as a community-supported freeform radio station offering multiple integrated products and services. The core offering is radio broadcasting at 103.3 FM with global internet streaming reach. WPRB News and Culture (The Pidgin) provides journalism and documentary-style podcast content. The WPRB Store enables merchandise sales through a TeePublic-powered platform. Additional services include an online concert calendar, program scheduling/playlist management via Spinitron, and real-time listener chat functionality.

Differentiator

Problem solved

Functional benefit

Brands

News and Culture: WPRB's journalism and news program producing cultural content covering Princeton and greater New Jersey communities.
WPRB Store

Products and services

WPRB Radio Broadcasting Community-supported freeform radio broadcasting at 103.3 FM frequency serving central New Jersey, Philadelphia, eastern Pennsylvania, and parts of Delaware. The station transmits at 14,000 watts of stereo power covering approximately 15,000 square miles.
WPRB Live Internet Streaming Global online audio streaming of WPRB's radio programming via the Radio Rethink platform, enabling worldwide audience access to the station's freeform content.
WPRB News and Culture (The Pidgin) Journalism and culture podcast featuring investigative reporting, community stories, and documentary-style audio programming covering Princeton and the greater New Jersey area.
WPRB Concert Recommendations Online concert calendar featuring live music event listings and recommendations for performances in the Philadelphia and New Jersey region.
WPRB Store Official merchandise shop selling branded apparel including T-shirts (priced at $22.00), hoodies, hats, stickers, magnets, mugs, and other items, powered by the Dashery/TeePublic platform with global shipping.

Companies that use Wprb 103.3 FM

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Wprb 103.3 FM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Wprb 103.3 FM partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Radio RethinkcoreTechnology or IntegrationRadio Rethink provides the streaming infrastructure for WPRB's live internet radio broadcast, enabling global audience access beyond the FM signal coverage area. Powered by Radio Rethink service offered to community and public stations.
Dashery (powered by TeePublic)coreChannel Partner/ Reseller/ DistributorDashery/TeePublic provides the e-commerce platform powering the official WPRB Store, enabling merchandise sales including T-shirts, hoodies, accessories, and home goods with global shipping capabilities.
SpinitroncoreTechnology or IntegrationSpinitron provides playlist management, program calendar, and DMCA safe harbor protections for WPRB's online radio operations, managing show schedules and listener chat features.
Princeton Broadcasting Service, Inc.coreOthersPrinceton Broadcasting Service, Inc. is the parent nonprofit corporation that owns and operates WPRB. It is a New Jersey corporation that holds the radio station license and governs station operations through Charter Trustees.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Wprb 103.3 FM competitors and assessment

Company assessment

Broad incumbents

WNYC / New York Public Radio: WNYC is the largest public radio operation in the WPRB region, providing news, talk, and cultural programming as a major NPR member station. Comparable as a non-commercial broadcaster serving a similar listener demographic in the greater NY/NJ media market, though it operates at vastly greater scale.

Direct peers

WFMU: WFMU is a renowned freeform, listener-supported non-commercial radio station based in Jersey City, NJ. It is the most direct US peer to WPRB: same freeform format, same community-funded model, same New Jersey footprint, and similar DJ-driven programming ethos.
WXPN (Penn's radio station): WXPN is the University of Pennsylvania's listener-supported non-commercial radio station based in Philadelphia, operating on the same FM band as WPRB and overlapping its Philadelphia-area broadcast coverage. Comparable as a university-affiliated community station with adult album alternative / freeform-adjacent programming.
WMBR (MIT): WMBR is MIT's non-commercial, freeform college radio station with a listener-supported funding model. Comparable to WPRB as a university-located, freeform-format, donation-funded broadcaster serving a regional audience.
WKCR (Columbia University): WKCR is a non-commercial college/community radio station in New York City operated out of Columbia University, with a freeform programming tradition. It is structurally similar to WPRB as a university-located, listener-supported, eclectic-format broadcaster.
KEXP: KEXP is a non-commercial freeform radio station in Seattle with a strong global streaming presence, listener-supported funding, and a focus on independent music discovery. It mirrors WPRB's format positioning and its combination of FM broadcast, digital streaming, and donor-driven sustainability.
KCRW (Santa Monica): KCRW is a listener-supported non-commercial radio station in Southern California with a globally streamed freeform / eclectic programming mix, similar community-funded structure, and a strong music + news + culture portfolio that mirrors WPRB's product set.
WTJU (University of Virginia): WTJU is a listener-supported, university-based freeform radio station at UVA with a long history of eclectic programming. Comparable to WPRB in its nonprofit/educational structure, freeform format, and community fundraising model.

Others

Spinitron: Spinitron is a B2B playlist-management and DMCA-safebar platform for community and college radio stations; WPRB is a Spinitron customer. Included as a technology ecosystem peer because it is the shared infrastructure for nearly all comparable non-commercial stations in this peer set.

Regional players

WBGO (Newark Public Radio): WBGO is a non-commercial public radio station in Newark, NJ, focused on jazz and news. It is a regional peer to WPRB because it is the closest New Jersey non-commercial radio broadcaster and shares listener overlap in the central NJ / NY metro audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Wprb 103.3 FM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wprb 103.3 FM leadership team

Management profile

Number of profiles

Profiles11 records

Wprb 103.3 FM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wprb 103.3 FM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wprb 103.3 FM

What does Wprb 103.3 FM do?

Is Wprb 103.3 FM a public or private company?

Wprb 103.3 FM is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Wprb 103.3 FM founded?

Wprb 103.3 FM was founded in 1940. It employs 11 to 50 people.

Where is Wprb 103.3 FM based?

Wprb 103.3 FM is headquartered in Princeton, United States, in the North America region.

How does Wprb 103.3 FM make money?

Four revenue lines are on record. Listener Donations and Membership is the primary driver. The others are merchandise Sales, underwriting and car Donation Program.

Who are Wprb 103.3 FM's main competitors?

WNYC / New York Public Radio is listed as a broad incumbent. Direct peers are WFMU, WXPN (Penn's radio station), WMBR (MIT), WKCR (Columbia University), KEXP, KCRW (Santa Monica) and WTJU (University of Virginia). Spinitron is listed as an others. WBGO (Newark Public Radio) is listed as a regional player.

Does Wprb 103.3 FM have an API?

No public API is recorded for Wprb 103.3 FM.

What industry is Wprb 103.3 FM in?

Wprb 103.3 FM's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus). Its NAICS code is 51611 and its SIC code is 4832.